Who is Seth Borden?

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Seth Borden: Exploring the Unknown Through Paranormal Investigations

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Seth Borden is a paranormal investigator and content creator known for his explorations of haunted locations. His passion for ghost hunting has led him to some of the most notorious abandoned places, where he documents his experiences. Through his detailed storytelling, he brings viewers along on his investigative journeys, offering a mix of thrill and mystery. His work blends adventure, history, and the supernatural, making him a unique voice in the paranormal community.

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His YouTube channel has amassed 395K subscribers, making it his largest platform for sharing investigations. He produces high-quality content featuring on-location ghost hunts, collaborations, and historical insights. His videos attract viewers looking for real paranormal experiences, blending storytelling with real-time reactions. Despite a lack of recent uploads, his older content continues to engage fans of supernatural content.

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Beyond YouTube, he maintains a strong presence on X (Twitter), Instagram, and TikTok, where he shares paranormal insights and behind-the-scenes footage. His X account has 94.9K followers, where he engages in discussions about ghost hunting, urban legends, and horror culture. His Instagram presence, with 71.2K followers, focuses on visual storytelling, showcasing eerie locations and mysterious discoveries. His ability to keep his audience engaged across multiple platforms has contributed to his lasting influence.

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Seth’s dedication to the paranormal has earned him recognition in the horror and adventure space, making him a go-to creator for supernatural content. His brand is built around authenticity, as he shares his genuine experiences with haunted locations. With a growing interest in paranormal entertainment, he has the potential to expand his content and reach new audiences. His journey as a ghost hunter and storyteller continues to inspire both believers and skeptics.

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An Influencer Active on Social Media

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Seth Borden has built a dedicated audience across multiple platforms, with his largest following on YouTube. He also maintains an active presence on X (Twitter), Instagram, and TikTok, allowing him to connect with his followers through various content formats. His consistent engagement with the paranormal community keeps him relevant in the horror and exploration space.

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Seth’s Social Media Strategy Analysis

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YouTube: The Heart of Paranormal Investigations

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Seth Borden’s YouTube channel is his primary platform, where he has built a strong community of 395K subscribers. His content focuses on ghost-hunting experiences, abandoned locations, and haunted site explorations. His approach combines investigative storytelling with immersive visuals, making his videos a must-watch for paranormal enthusiasts. His ability to document unexplained events keeps his audience engaged and eager for new content.

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Despite his channel’s success, he has not posted in over a year, leading to zero growth in recent months. While his previous videos still attract views, his lack of activity has impacted engagement levels. If he resumes regular uploads, his channel could quickly regain momentum. Given the rise in paranormal content on YouTube, he has an opportunity to expand his audience further.

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• Username: @sethborden
• Influence Score: 20.7/100
• Followers: 395K
• Activity: Inactive for 1 year
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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X (Twitter): Engaging with Paranormal Enthusiasts

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Seth Borden’s X account has 94.9K followers, where he actively engages with fans and shares insights into the paranormal. His posts cover a variety of topics, including ghost-hunting investigations, abandoned locations, and unexplained encounters. By maintaining an interactive presence, he ensures that his name remains relevant despite inactivity on YouTube. His conversational approach helps keep his audience engaged, making X an essential tool for staying connected with the ghost-hunting community.

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Seth tweets around 5.4 times per week, ensuring a steady flow of content for his followers. His posts include behind-the-scenes updates from his past investigations, thoughts on haunted locations, and collaborations with other paranormal influencers. While his engagement rate is currently 0.09%, his consistent posting schedule keeps his account active and visible. Despite a stagnant growth rate, increased interaction through comments, replies, and engaging discussions could help expand his audience reach.

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His X content thrives on discussions, allowing followers to share their own ghostly experiences and paranormal stories. He frequently retweets fan-submitted content, eerie memes, and short clips from supernatural investigations, helping to keep his followers engaged. This community-driven approach strengthens his connection with fans, as they feel involved in the paranormal conversations. If he begins incorporating polls, live Q&As, and direct audience interactions, he could significantly increase his engagement rate and fan loyalty.

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Many paranormal influencers use X as a tool to drive traffic to their other platforms, something Seth could focus on as well. By strategically linking his YouTube videos, Instagram posts, and TikTok clips, he could reignite interest in his content across all platforms. Since X favors real-time engagement, posting about ongoing investigations or reacting to trending supernatural topics could boost visibility. With a few adjustments to his posting strategy, Seth could turn his X account into a major hub for paranormal enthusiasts.

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• Username: @imsethborden
• Influence Score: 78.7/100
• Followers: 94.9K
• Activity: 5.4 tweets/week
• Engagement Rate: 0.09%
• Growth: 0%
• Average Engagement: 85
• Posting Habits: Every day at 7 PM EST

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Instagram: Visual Storytelling and Paranormal Highlights

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Seth Borden’s Instagram presence, with 71.2K followers, primarily serves as a visual diary of his paranormal experiences. His content includes haunted photography, eerie locations, and behind-the-scenes moments from ghost-hunting investigations. Unlike his X account, which focuses on discussions and real-time updates, Instagram acts as a highlight reel of his most chilling adventures. While his audience enjoys his mystical imagery and supernatural encounters, his posting frequency is inconsistent, limiting his engagement potential.

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He currently posts about four times per month, ensuring some activity but not enough to maximize audience reach. His engagement rate sits at 0.06%, meaning that despite his solid follower count, his posts do not reach a significant portion of his audience. The rise of Instagram Reels has transformed the platform, favoring short-form video content over static images. If Seth adapts his strategy by incorporating short paranormal clips, jump scares, or real-time ghost-hunting reactions, he could increase his visibility and engagement rate.

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One of the best ways for Seth to boost engagement is by leveraging Instagram Stories and Reels, both of which offer interactive features like polls, Q&As, and countdowns for upcoming content. Many paranormal influencers use these tools to tease investigations, build suspense, and interact directly with their audience. By incorporating behind-the-scenes footage, exclusive sneak peeks, and real-time updates, he could make his Instagram more dynamic and engaging. Partnering with horror-themed pages and using popular paranormal hashtags could also improve his content reach and follower growth.

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Seth’s photography skills and storytelling ability already align well with Instagram’s format, giving him a strong foundation for growth. If he expands his content strategy to include more engaging formats like live Q&A sessions, ghost-hunting recaps, and collaboration posts, his Instagram could become a thriving hub for his followers. As more influencers turn to video-based content, adapting his strategy to match the current trends could help him regain momentum. With a consistent posting schedule and interactive approach, he could significantly strengthen his Instagram presence and attract a wider audience.

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• Username: @imsethborden
• Influence Score: 56.9/100
• Followers: 71.2K
• Activity: 4 posts/month
• Engagement Rate: 0.06%
• Growth: 0%
• Average Engagement: 44
• Posting Habits: Once a week at 5 PM EST

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TikTok: Paranormal Clips in Bite-Sized Format

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Seth Borden’s TikTok account, with 13.5K followers, serves as a space for quick paranormal clips, ghost-hunting moments, and eerie discoveries. Unlike YouTube, where he shares long-form investigations, TikTok allows him to deliver bite-sized supernatural content that is easily digestible and shareable. The platform’s fast-paced algorithm favors frequent posting and viral trends, making it a strong growth opportunity for paranormal creators. If Seth optimizes his content strategy, he could reach a wider audience and boost engagement significantly.

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He currently uploads around 2.6 videos per week, maintaining a steady but underperforming content schedule. His engagement rate sits at 0.06%, indicating that his videos are not generating high interaction levels despite regular posting. Since TikTok prioritizes trends, interactive content, and high engagement, adapting his approach could help increase his visibility. By incorporating popular horror sounds, engaging captions, and viral challenges, he could enhance his content reach and audience interaction.

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The horror genre is one of the fastest-growing categories on TikTok, providing a unique opportunity for paranormal investigators. Many creators gain traction by sharing spine-chilling encounters, reaction videos, and real-time ghost-hunting experiences. Seth already has the content and expertise needed to thrive in this niche, but his current strategy lacks optimization for TikTok’s algorithm. He could repurpose his YouTube clips into engaging short-form videos, allowing him to expand his audience with minimal additional content production.

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To fully capitalize on TikTok’s potential, Seth should experiment with duets, reaction videos, and interactive storytelling formats. Many successful paranormal influencers use TikTok Live to engage in real-time investigations, something Seth could implement to connect with his followers more directly. Engaging with other creators in the horror space through collaborations could also help increase his exposure. If he fine-tunes his posting frequency, content style, and audience interaction, TikTok could become a key platform for his paranormal brand.

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• Username: @imsethborden
• Influence Score: 16.4/100
• Followers: 13.5K
• Activity: 2.6 videos/week
• Engagement Rate: 0.06%
• Growth: 0%
• Average Engagement: 8
• Posting Habits: Twice a week at 4 PM EST

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Seth Borden’s Social Media Influence Summary

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Seth Borden holds an Influence Score of 6,965 points, making him a well-recognized figure in paranormal exploration. He ranks #254 in Paranormal & Horror - United States and #1548 worldwide, proving his relevance in the ghost-hunting space. If he increases his content activity, he could climb higher in the paranormal community rankings.

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Learn more about the Favikon Methodology here

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Content Strategy: Thrilling Paranormal Storytelling Across Platforms

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Boston's top influencers in 2025 span a variety of niches, including gaming, lifestyle, fashion, fitness, and paranormal investigations. Their content strategies vary based on their platforms, engagement styles, and audience preferences. Some focus on long-form content on YouTube, while others thrive on short-form videos on TikTok and Instagram Reels. By analyzing their approaches, we can see how they maintain strong engagement and lasting influence in their respective fields.

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Reachability and Partnerships

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Seth Borden’s multi-platform presence makes him a recognizable figure in the paranormal community. His YouTube channel with 395K subscribers is his most valuable asset, attracting an audience interested in ghost hunting and haunted explorations. Although he has not posted in over a year, his videos continue to get views, showing that he still holds influence in the horror space. If he resumes consistent uploads, he could quickly regain his engagement and brand appeal.

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On X (Twitter), Instagram, and TikTok, he maintains a smaller but engaged audience that follows his paranormal insights and updates. His X account, with 94.9K followers, allows him to discuss supernatural topics, promote collaborations, and interact with fans. His Instagram presence, with 71.2K followers, focuses on visual storytelling through haunted photography and investigation highlights. Although his TikTok following is lower, with 13.5K followers, it presents an opportunity for short-form content growth.

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Conclusion: Reviving Paranormal Exploration for a New Era

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Seth Borden remains a notable figure in ghost-hunting content, even with reduced activity on YouTube. His X and Instagram engagement keep him connected to his audience, while TikTok offers a growth opportunity for short-form paranormal content. If he returns to consistent posting, he has the potential to reignite his influence in the paranormal community.

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View the AI-powered profile

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