Who is Selena Milán?

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Selena Milán: Redefining Activism and Style with Authenticity

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Selena Milán is a Spanish actress, activist, and content creator who uses her platform to share personal experiences and advocate for LGBTQIA+ rights. Based in the Canary Islands and Madrid, she connects with her audience through humor, storytelling, and social awareness. Her online presence is a mix of entertainment and activism, allowing her to address important issues while keeping her content engaging. With over 1.5 million followers, she has built a strong community that values her honesty and authenticity.

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On TikTok, Selena has gained 741.7K followers by posting relatable and expressive content about fashion, self-love, and personal growth. Her videos often highlight her transition journey, giving her audience a deeper understanding of her life and challenges. She maintains an active presence with 5 videos per week, ensuring consistent engagement and interaction. This has helped her rank in the Top 8% of TikTok creators in Spain.

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Her influence extends beyond TikTok, with a strong presence on YouTube and Instagram, where she shares longer-form content and visually appealing posts. She has 559K subscribers on YouTube and 179.4K followers on Instagram, where she focuses on fashion, beauty, and advocacy. Selena’s content remains positive and inspiring, helping her maintain high engagement rates. Her unique ability to blend activism with everyday content has made her a well-respected voice in both the fashion and LGBTQIA+ communities.

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Selena has collaborated with major brands like Hunkemöller Lingerie, Too Faced Cosmetics, and Universal Pictures, aligning with companies that share her values of empowerment and inclusivity. Her ability to connect with young audiences makes her an ideal partner for brands focusing on self-expression and diversity. With a 8,687-point influence score, she ranks among the top creators in Spain. As she continues to grow, Selena remains committed to using her voice for meaningful change.

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An Influencer Active on Social Media

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With a combined following of over 1.5 million across multiple platforms, Selena Milán has built a solid presence in Spain and worldwide. Her influence extends across TikTok, Instagram, YouTube, and X (Twitter), though her primary strength lies in short-form video content.

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Selena’s Social Media Strategy Analysis

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TikTok: Selena’s Strongest Platform

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elena Milán’s TikTok presence is her strongest, with 741.7K followers and an engagement rate of 0.91%. Her content mixes fashion, personal experiences, and humor, making her relatable and entertaining. She frequently shares insights into her transition journey, sparking discussions on self-acceptance and LGBTQIA+ issues. By posting 5 videos per week, she keeps her audience engaged and her growth steady.

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Her TikTok strategy relies on storytelling, using short-form videos to share personal moments and social commentary. She blends activism with fashion, making her content both informative and stylish. This unique approach helps her reach a younger audience that values authenticity. Her daily posts at 10 AM EST align with peak engagement times, maximizing visibility.

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Selena’s content often includes challenges, collaborations, and viral trends to keep her audience entertained. She uses humor and personal anecdotes to make complex topics more accessible. This has led to a Top 8% ranking in TikTok influencers in Spain, a testament to her impact. Her ability to balance lighthearted content with meaningful messages has strengthened her connection with followers.

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While her engagement rate is moderate, her consistency and relatable content make her a key voice in the digital space. Her growth rate of 0.49% per month indicates steady audience expansion. With an average of 6.7K engagements per post, she maintains strong interactions with her community. TikTok remains her primary platform for advocacy and self-expression.

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• Username: @selmilan
• Influence Score: 86.7/100
• Followers: 741.7K
• Activity: 5 videos per week
• Engagement Rate: 0.91%
• Growth: +0.49% in the past 30 days
• Average Engagement: 6.7K
• Posting Habits: Posts daily at 10 AM EST

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YouTube: Selena’s Long-Form Approach

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Selena’s YouTube channel allows her to create longer, more detailed content, attracting 559K subscribers. She uses this platform to share in-depth videos on her personal journey, activism, and beauty routines. Her content is a mix of lifestyle, advocacy, and entertainment, keeping her audience engaged. By posting 5.7 videos per month, she maintains a consistent presence.

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Unlike TikTok, where content is fast-paced, YouTube lets Selena dive deeper into topics that matter to her. She frequently shares experiences related to her transition, self-confidence, and LGBTQIA+ rights. These videos create a sense of connection with her audience, encouraging open discussions. Her 7 PM EST posting schedule ensures visibility during peak hours.

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Her engagement rate on YouTube is 0.63%, with an average of 3.5K interactions per post. While lower than on other platforms, her viewers are highly engaged in discussions. She receives thousands of comments on videos addressing social issues, proving her impact. Her growth remains steady, with a 0.12% increase in followers over the past month.

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Selena also uses YouTube for brand collaborations, showcasing sponsored content related to fashion and beauty. Brands like Too Faced Cosmetics and Universal Pictures have partnered with her for promotional campaigns. Her ability to mix activism with brand messaging makes her an ideal influencer for socially conscious companies. YouTube remains an essential space for her advocacy work.

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• Username: @selmilan
• Influence Score: 82.1/100
• Followers: 559K
• Activity: 5.7 videos per month
• Engagement Rate: 0.63%
• Growth: +0.12% in the past 30 days
• Average Engagement: 3.5K
• Posting Habits: Posts weekly at 7 PM EST

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Instagram: Selena’s Fashion-Forward Platform

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Instagram serves as Selena’s platform for visual storytelling, where she shares her fashion, beauty, and activism content. With 179.4K followers, she enjoys an impressive 2.25% engagement rate, showing strong audience interaction. Her posts include outfit inspirations, self-care tips, and messages of empowerment. She posts 7 times per month, ensuring regular visibility.

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Unlike TikTok, where her content is dynamic, Instagram focuses on aesthetics and curated posts. She shares high-quality images and short reels, blending lifestyle content with personal reflections. Her focus on self-expression resonates with her audience, who appreciate her authenticity. Her 3 PM EST posting time aligns with peak engagement hours.

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Her growth rate on Instagram is 1.05% per month, showing a steady increase in followers. She receives an average of 4K engagements per post, proving her strong connection with her community. Selena also interacts frequently in the comments, fostering a sense of community. Her Instagram strategy is effective for building a loyal and engaged audience.

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Selena uses Instagram for brand collaborations, working with companies like Hunkemöller Lingerie to promote self-confidence and inclusivity. She strategically incorporates sponsored content without losing her personal touch. Her mix of fashion and activism makes her a valuable partner for brands targeting diverse audiences. Instagram remains a key part of her digital strategy.

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• Username: @selmilan
• Influence Score: 85.5/100
• Followers: 179.4K
• Activity: 7 posts per month
• Engagement Rate: 2.25%
• Growth: +1.05% in the past 30 days
• Average Engagement: 4K
• Posting Habits: Posts twice a week at 3 PM EST

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X (formerly Twitter): An Inactive Channel

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Selena’s presence on X (formerly Twitter) is less active compared to her other platforms. With 92.4K followers, she has a minimal engagement rate of 0%, as she hasn’t posted in 2 months. Unlike her other platforms, X doesn’t play a major role in her content strategy. She has historically used it to share updates and engage with her audience.

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Her posting habits on X are extremely low, with only one post per year on average. This inactivity has led to a -0.22% decline in followers over the past month. Given her strong presence on other platforms, her focus has shifted away from this space. Without regular content, her engagement remains nonexistent.

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Despite this, her historical presence on X suggests she may return to using it for updates or advocacy in the future. Many influencers use X for real-time discussions, but Selena’s content thrives better on visual and video-based platforms. If she chooses to re-engage, she could leverage her voice for activism. However, for now, X remains a secondary focus.

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Her 10.1/100 influence score on X reflects the platform’s low priority in her social media strategy. Unlike TikTok, YouTube, and Instagram, X does not contribute significantly to her digital influence. If she were to revive her presence, engaging discussions on LGBTQIA+ topics could be a strategic move. However, as of now, Selena's primary focus remains on video and visual content.

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• Username: @selmilan
• Influence Score: 10.1/100
• Followers: 92.4K
• Activity: 0 tweets per week
• Engagement Rate: 0%
• Growth: -0.22% in the past 30 days
• Average Engagement: 0
• Posting Habits: Posts approximately once a year at 7 AM EST

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Selena Milán’s Social Media Influence Summary

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Selena Milán’s Influence Score stands at 8,687 points, ranking her in the Top 2% for Outfits & Styling (Spain) and Top 8% on TikTok (Spain). Her strong engagement in niche categories makes her an ideal partner for fashion, beauty, and social justice brands. Notable rankings include #1167 on TikTok Spain (Top 8%), #48960 on TikTok Worldwide (Top 4%), #87 in Outfits & Styling Spain (Top 2%), and #2650 in Outfits & Styling Worldwide (Top 2%).

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Learn more about the Favikon Methodology here

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Content Strategy: Blending Activism, Fashion, and Storytelling for Meaningful Engagement

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Selena Milán’s content strategy blends humor, advocacy, and style, creating a unique mix that resonates with younger audiences who appreciate her bold and expressive voice. She balances light-hearted content with meaningful social issues, ensuring her engagement remains strong, with 18 posts per month and a +0.38% growth rate. Her openness about personal experiences makes her a relatable and influential figure, fostering a deep connection with her community while maintaining a safe, cheerful, and fairly expressive content style.

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Reachability and Partnerships

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Selena Milán is a highly engaged influencer, making her a valuable partner for brands looking to connect with diverse audiences. Her content reaches over 1.5 million followers across multiple platforms, with a strong focus on LGBTQIA+ advocacy and fashion. She is particularly popular in Spain, where she ranks among the top influencers in her niche. Her ability to mix activism with lifestyle content makes her an ideal collaborator for brands promoting inclusivity.

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Her past collaborations include partnerships with Hunkemöller Lingerie, Too Faced Cosmetics, and Universal Pictures, aligning with brands that value self-expression. These partnerships showcase her influence in both the fashion and beauty industries. Selena’s ability to promote brands naturally within her content allows for effective marketing without losing authenticity. With an 8,687 influence score, she stands out as a trusted voice in her field.

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Selena’s audience engagement makes her highly reachable, as she actively interacts with her followers through TikTok, Instagram, and YouTube. She responds to comments, participates in discussions, and creates content that reflects her audience’s interests. With an engagement rate of 2.25% on Instagram and 0.91% on TikTok, her influence goes beyond just numbers—her followers genuinely connect with her message. Her consistent posting schedule ensures that her audience stays engaged and invested.

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For brands and organizations seeking an authentic influencer, Selena is an excellent choice due to her strong presence in activism, fashion, and beauty. She is best suited for brands focused on social justice, inclusivity, and self-empowerment. Whether promoting products or advocating for a cause, her content is both impactful and relatable. Her ability to balance entertainment with meaningful messaging makes her a powerful voice in digital media.

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Conclusion: A Bold Voice in Fashion and Advocacy, Inspiring Change Through Authenticity

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Selena Milán has carved a unique space as an activist and fashion creator. Her powerful presence on TikTok, engaging content on YouTube, and visual appeal on Instagram make her a dynamic influencer. With her bold approach to social issues, Selena continues to inspire her audience while establishing herself as a prominent voice in the LGBTQIA+ and fashion communities. Brands seeking authentic advocacy and relatable content will find Selena Milán an ideal partner.

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