Who is Saba Shamaa?

Saba Shamaa is a prominent content creator and YouTuber from Jordan and Dubai, known for her engaging travel, beauty, and lifestyle content. Her ability to seamlessly integrate travel experiences with personal storytelling has earned her a spot among the leading social media influencers in Jordan. With a dedicated audience across multiple platforms, Saba effectively connects with her followers by sharing relatable and inspiring moments, supported by her strong visual branding and interactive engagement strategies.

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Saba Shamaa: Redefining Travel Content Creation with Style and Substance

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Saba Shamaa is a renowned content creator and YouTuber from Jordan and Dubai, celebrated for her engaging content and authentic storytelling. With a background in tourism management, she brings a unique perspective to her content, blending her love for travel, fashion, and beauty. Her dedication to creating relatable and informative content earned her the prestigious MENA Creator’s Award, cementing her status as a leading influencer in the Middle East.

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Throughout her career, Saba has showcased her versatility by collaborating with notable brands such as Benefit Cosmetics, where she played a key role in a women’s empowerment initiative. Her partnerships reflect her ability to align her personal brand with global campaigns, promoting meaningful causes while maintaining her authentic connection with her audience. Her creative content spans across Instagram, TikTok, and YouTube, appealing to diverse demographics with her relatable approach.

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Saba’s videos often highlight her adventurous spirit, capturing her travels to various countries, including Poland and Qatar, where she attended prestigious festivals and received industry recognition. She offers her audience a window into her experiences, combining her personal insights with visually captivating content. From exploring new cultures to documenting her professional milestones, Saba’s content stands out for its vibrant storytelling and attention to detail.

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In addition to her professional achievements, Saba’s ability to connect with her followers on a personal level sets her apart. She shares snippets of her everyday life, creating a bond of trust and relatability with her audience. Whether through her inspirational journey as a female entrepreneur or her behind-the-scenes content, Saba Shamaa embodies the qualities of a modern-day influencer—creative, impactful, and deeply authentic.

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An Influencer active on social media

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Saba Shamaa is one of Jordan’s top influencers, boasting over 4.1M Instagram followers, 3M YouTube subscribers, and 2.8M TikTok followers, with steady growth across platforms.

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Saba Shamaa's Social Media Strategy Analysis

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Instagram: The Pinnacle of Visual Storytelling

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Saba Shamaa’s Instagram is her most influential platform, where she combines high-quality imagery and reels to engage her 4.1M followers. With a remarkable engagement rate of 4.01%, her content ranges from stunning travel shots to candid moments from her daily life.

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Saba actively utilizes Instagram’s reels feature, as seen in her viral posts that garner millions of views, like her recent reel showcasing her restaurant launch. Her strategy focuses on timely posting, with a consistent habit of sharing updates once a week at 11 PM, ensuring maximum audience reach during peak times.

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Her collaborations with fashion and beauty brands add a layer of professionalism to her feed, highlighting her ability to promote products in an authentic manner. This approach keeps her followers invested while also attracting new audiences. The addition of interactive stories further strengthens her engagement by enabling two-way communication with her followers.

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• Username: @saba.shamaa
• Influence Score: 95.2/100
• Followers: 4.1M
• Activity: 5 posts last month
• Engagement Rate: 4.01%
• Growth: +2.61% (+103K followers)
• Average Engagement: 163.5K
• Posting Habits: Once a week at 11 AM EST

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TikTok: Bite-Sized Content with Big Impact

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On TikTok, Saba Shamaa captivates her 2.8M followers with humorous, relatable, and visually appealing videos. Her content is designed to leverage TikTok’s algorithm, featuring trendy challenges, cultural humor, and personal snippets from her travels.

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Saba’s TikToks consistently perform well, with an impressive 3.49% engagement rate and a growing viewership. Her video editing skills and knack for identifying trending sounds make her content appealing to a younger demographic. By posting twice a week at 12 AM, she aligns her schedule with the platform’s peak activity periods for maximum exposure.

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TikTok also serves as a space for Saba to experiment creatively. Her lighthearted approach, such as playful interactions with family and friends, adds a personal touch to her content, reinforcing her relatability and charm.

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• Username: @sabashamaa
• Influence Score: 92.9/100
• Followers: 2.8M
• Activity: 2.1 videos per week
• Engagement Rate: 3.49%
• Growth: +2.9% (+79K followers)
• Average Engagement: 97.8K
• Posting Habits: Twice a week at 12 PM EST

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YouTube: Long-Form Storytelling at Its Best

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Saba Shamaa’s YouTube channel, with 3M subscribers, focuses on in-depth travel vlogs and lifestyle content. Her engaging thumbnails and storytelling keep viewers hooked, contributing to a 2.3% engagement rate and steady growth.

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Saba’s YouTube content highlights her passion for travel and exploration, with videos documenting her experiences at festivals, cultural hotspots, and unique destinations. Her ability to weave personal anecdotes into professional-quality videos has cemented her reputation as a trusted voice in the travel niche.

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Despite a relatively low posting frequency of 2 videos per month, her videos average over 1.1M views, showcasing the strength of her loyal subscriber base. Her strategic use of SEO and cross-promotion from her other platforms further amplifies her reach.

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• Username: Saba Shamaa
• Influence Score: 90.8/100
• Followers: 3M
• Activity: 2 videos per month
• Engagement Rate: 2.3%
• Growth: +1.49% (+44.1K subscribers)
• Average Engagement: 69.5K
• Posting Habits: Once a week at 8 PM EST

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Saba Shamaa's Social Media Influence Summary

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Saba Shamaa boasts an authority score of 9,389 points, ranking her among the top influencers in Jordan’s travel and lifestyle niche. Her exceptional performance on Instagram and TikTok places her in the top 1% of Jordanian influencers, making her a trusted voice in the industry.

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Content Strategy: Exploring the World Through Authentic Storytelling

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Saba Shamaa’s content strategy revolves around authenticity, creativity, and relatability. She masterfully blends travel adventures, cultural highlights, and personal moments into visually stunning and emotionally engaging content. By balancing long-form videos on YouTube with bite-sized clips on TikTok and Instagram reels, she caters to diverse audience preferences. Her focus on interactive elements, such as sharing personal milestones or humorous moments, fosters a sense of connection and community among her followers while maintaining high levels of engagement.

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Reachability and Partnerships: A Brand’s Dream Collaborator

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Saba Shamaa’s reachability is rooted in her ability to connect with a global audience while maintaining a strong regional presence in the Middle East. Her fluency in Arabic and focus on culturally resonant content make her highly relatable to her core audience in Jordan and neighboring countries. Additionally, her collaborations with international brands like Benefit Cosmetics and SheGlam extend her influence beyond her home region, showcasing her versatility and appeal to a broader demographic.

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Her presence on platforms like Instagram, TikTok, and YouTube, where she boasts millions of followers, ensures her reach spans various content formats and audience segments. Instagram is her strongest platform, where her storytelling and visually rich imagery resonate deeply with her followers. On TikTok, her short, engaging videos cater to a younger, more dynamic audience, further diversifying her reach. Her ability to adapt her content style to fit each platform ensures maximum visibility and engagement.

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Saba's consistent engagement with her audience is another key factor in her reachability. She regularly interacts with her followers through comments, polls, and live sessions, fostering a strong sense of community and trust. By involving her audience in her content, such as sharing recommendations or discussing her travel experiences, Saba creates a reciprocal relationship that enhances her reach organically. Her approachable persona and authentic storytelling style make her a relatable figure, further strengthening her audience's loyalty.

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In terms of partnerships, Saba’s estimated sponsored post cost of $30,000 reflects the premium value of her reach. Brands benefit not only from her large audience but also from her ability to craft content that aligns with their goals. Her strategic collaborations, particularly in travel, fashion, and beauty, amplify her influence, making her a valuable partner for global campaigns. Despite being categorized as "Very Difficult" to access for partnerships, her reachability remains unparalleled due to her ability to seamlessly bridge local and global audiences, making her a force to be reckoned with in the content creation landscape.

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Saba Shamaa is a trailblazer in travel and lifestyle content, combining creativity, professionalism, and authenticity to deliver value to her followers and brand partners alike. Her consistent growth and influence make her a standout figure in the digital landscape, with a bright future ahead in both content creation and brand collaborations.

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