Who's Who on Social Media
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Who is Ruby Rube?

Ruby Rube is a dynamic content creator and social media personality who has made a name for herself in the digital entertainment space. Her engaging and creative approach to content has garnered a significant following on TikTok, Instagram, and YouTube, allowing her to connect with audiences worldwide.

November 25, 2024
Jeremy Boissinot
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Ruby Rube is a dynamic content creator and social media personality who has made a name for herself in the digital entertainment space. Her engaging and creative approach to content has garnered a significant following on TikTok, Instagram, and YouTube, allowing her to connect with audiences worldwide. From humorous challenges to personal insights, Ruby's ability to entertain and captivate makes her a prominent figure among the younger demographic. Below is an in-depth analysis of her social media strategy and performance.

Ruby Rube: A Rising Star in Digital Entertainment

Ruby Rube began her journey in the digital space with her light-hearted and relatable content, quickly gaining popularity among teens and young adults. Known for her versatile creativity, she blends entertaining skits, funny challenges, and candid moments from her daily life to create content that resonates with her audience. Ruby's authenticity and humor are key factors that make her an approachable and admired figure.

Beyond her social media presence, Ruby has diversified her online portfolio by launching her merchandise line and a gaming channel, showcasing her entrepreneurial spirit and versatility. These ventures not only complement her digital presence but also reflect her dedication to creating unique experiences for her fans.

Ruby's consistent posting schedule and dedication to her craft have allowed her to cultivate a loyal fanbase. While she is currently focused on maintaining her social media presence, her potential for growth and influence in other creative domains is evident.

An Influencer active on social media

Ruby Rube has built a significant presence across multiple platforms, with a combined follower base of 4.7M across TikTok, Instagram, and YouTube.

Ruby Rube's Social Media Strategy Analysis

TikTok: Ruby’s Most Active Platform

TikTok is Ruby Rube’s primary platform, where she has garnered a following of 1.2M. Known for her humorous challenges and creative videos, TikTok is where Ruby showcases her fun and relatable content, resonating particularly well with a younger demographic.

Her engagement rate of 0.11% on TikTok highlights her ability to maintain audience interaction despite a competitive landscape. Ruby’s consistent posting schedule of 1.7 videos per week, often at 11 PM, keeps her followers engaged and excited for new content. While her growth has been stable, maintaining relevance through trending challenges and collaborations could further boost her reach.

  • Username: @rubyrube1
  • Influence Score: 80.7/100
  • Followers: 1.2M
  • Activity: 1.7 videos/week
  • Engagement Rate: 0.11%
  • Growth: 0% (no new followers in 30 days)
  • Average Engagement: 1.3K
  • Posting Habits: Twice a week at 11 PM

Instagram: A Platform for Personal Expression

Ruby Rube has cultivated a modest but engaged following of 124.6K on Instagram, where she shares glimpses into her personal life, creative costumes, and interactive Reels. Her focus on seasonal themes, such as her Halloween series, demonstrates her ability to create timely and shareable content.

While her engagement rate of 0.01% on Instagram is low compared to her other platforms, her ability to post authentic content keeps her audience interested. Increasing posting frequency and leveraging features like Stories and live sessions could enhance her visibility and engagement.

  • Username: @ruby_rube
  • Influence Score: 44.4/100
  • Followers: 124.6K
  • Activity: 2 posts/month
  • Engagement Rate: 0.01%
  • Growth: -0.14% (-168 followers in 30 days)
  • Average Engagement: 11
  • Posting Habits: Once a week at 11 PM

Ruby Rube's Favikon Authority Score and Rankings Summary

Ruby Rube holds an Authority Score of 8,371, placing her among the top 6% of video entertainers in the UK. These rankings highlight her relevance in the entertainment niche, particularly on TikTok.

She is ranked:

  • #2792 on TikTok in the UK (Top 16%).
  • #317 in Video Entertainment in the UK (Top 6%).

Content Strategy: Creative Challenges and Relatability

Ruby’s content strategy revolves around fun, creativity, and relatability. Her TikTok presence showcases her skill in crafting videos that cater to the platform’s fast-paced, trend-driven nature. On Instagram, Ruby shares a mix of lifestyle posts and seasonal content, appealing to her audience’s interest in both entertainment and authenticity.

Reachability and Partnerships

Ruby’s estimated sponsored post cost of $9K highlights her value as an influencer. She has partnered with brands like Zara, SHEIN, and Primark, showcasing her appeal to fashion and lifestyle audiences. Expanding partnerships to include gaming and digital entertainment brands could align with her personal interests and content themes.

Ruby Rube is a talented and versatile content creator with a strong foundation in digital entertainment. While her presence on YouTube has waned, her activity on TikTok and Instagram demonstrates her ability to connect with a diverse audience. By revitalizing her content strategy and exploring new engagement avenues, Ruby can continue to grow her influence and establish herself as a leading figure in the digital space.

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About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.