Who is Roubaba aka House of RBB?

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Roubaba: Fashion, Food, and Lifestyle with a Personal Touch

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Roubaba is a French lifestyle and fashion creator who has built a strong presence across multiple platforms. Known for her engaging content, she seamlessly blends fashion, fitness, and food into her daily posts. Her casual and relatable style resonates with a young audience, making her one of the top influencers in her niche. Through her vibrant personality, Roubaba consistently attracts followers who enjoy her authentic approach.

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As the owner of a fitness brand, Roubaba not only showcases her personal routine but also promotes her own products. She uses her social media presence to share workout tips, fashion hauls, and lifestyle insights, creating a well-rounded content strategy. Her passion for staying fit and stylish inspires her audience, who look to her for motivation and advice.

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Roubaba’s content strategy includes frequent collaborations with well-known fashion brands such as PrettyLittleThing and Too Faced Cosmetics. Her audience values the honest and relatable way she presents sponsored posts, making brand partnerships feel organic and trustworthy. This has established her as a credible voice in the fashion community.

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Apart from fashion and fitness, Roubaba also dives into personal vlogs where she shares her experiences on reality TV. Her followers appreciate the candid and open way she discusses her journey, which further humanizes her online presence. By combining personal stories with lifestyle content, Roubaba maintains a genuine connection with her audience.

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An Influencer Active on Social Media

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Roubaba connects with her audience through multiple social media platforms, including TikTok, YouTube, Instagram, and X, with TikTok being her most influential platform.

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Roubaba’s Social Media Strategy Analysis

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TikTok: The Hub of Fashion and Lifestyle

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Roubaba’s TikTok strategy is centered around creating dynamic and engaging videos that capture her fashion, fitness, and food routines. She consistently posts around 23 videos per week, keeping her audience actively involved and anticipating new content. This consistent posting schedule plays a crucial role in maintaining her followers’ interest. Her energetic and relatable approach makes her content appealing to young adults who follow lifestyle trends.

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Roubaba’s content on TikTok is diverse, featuring workout clips, fashion inspirations, and food-related videos. One of her strengths is incorporating variety while maintaining a coherent personal brand. Her workout routines often include short, easy-to-follow exercises that resonate with fitness enthusiasts. On the fashion front, she shares outfit inspirations, highlighting both casual and trendy looks. Her food content often includes quick recipes and healthy meal ideas, catering to her audience’s diverse interests.

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Her most popular videos are often those that blend quick outfit changes with workout routines, offering practical style and fitness tips. This combination makes her content both informative and entertaining. Roubaba leverages trending sounds and challenges to keep her posts relevant, boosting visibility and attracting new followers. Collaborations with brands are seamlessly woven into her content, maintaining an organic feel even in sponsored posts. This balance between personal content and promotions helps maintain authenticity.

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Roubaba’s engagement rate on TikTok is notably high at 1.72%, with an impressive average of 12.2K engagements per post. This level of interaction shows that her audience feels connected and involved with her content. The strategic use of trending challenges and relatable topics contributes to a steady growth in her follower base. By balancing entertainment with practical advice, Roubaba’s TikTok presence remains strong and consistently engaging.

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• Username: @house_of_rbb
• Influence Score: 88.8/100
• Followers: 710.7K
• Activity: 23 videos per week
• Engagement Rate: 1.72%
• Growth (30 days): +0.51%
• Average Engagement: 12.2K
• Posting Habits: 3 times a day at 12 PM EST

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YouTube: Sharing Life Stories and Brand Insights

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Roubaba’s YouTube content differs significantly from her dynamic TikTok clips, offering more elaborate and in-depth videos. Her focus on lifestyle vlogs, workout tutorials, and fashion hauls gives followers a more personal and immersive experience. She typically uploads around 2 videos per month, allowing her to craft more detailed and thoughtful content. This slower pace compared to TikTok gives Roubaba the space to explore topics like personal style, fitness routines, and day-to-day life.

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One of Roubaba’s strengths on YouTube is her ability to create content that feels both personal and professional. Her most successful videos often include collaborative challenges and behind-the-scenes glimpses of her fitness brand. These episodes not only entertain but also offer practical insights into fashion and wellness. By maintaining a genuine and approachable tone, Roubaba makes her audience feel part of her journey. This authenticity strengthens the bond between her and her subscribers.

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Roubaba’s YouTube content strategy also includes a focus on brand alignment and storytelling. She seamlessly integrates brand collaborations without compromising the organic feel of her content. Whether it's a fitness routine featuring her brand's products or a fashion haul with sponsored items, Roubaba maintains transparency and relatability. Her emphasis on authenticity ensures that her sponsored content does not feel forced, which helps retain her audience's trust and interest.

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Despite a relatively lower engagement rate of 0.29% on YouTube, Roubaba’s average video views reach around 67.7K, indicating a dedicated follower base. Her subscribers appreciate the longer format that allows her to share detailed insights into her lifestyle. YouTube serves as a complementary platform to TikTok, where Roubaba's content is more spontaneous and brief. The platform is crucial for reinforcing her personal brand through storytelling and providing in-depth content that resonates with her loyal audience.

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• Username: @HouseOfRbb
• Influence Score: 78.5/100
• Followers: 547K
• Activity: 2 videos per month
• Engagement Rate: 0.29%
• Growth (30 days): +0.18%
• Average Engagement: 1.6K
• Posting Habits: Once a week at 7 PM EST

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Instagram: Fashion and Daily Life Updates

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Roubaba’s Instagram presence is carefully curated to showcase a blend of fashion, fitness, and personal life. Her feed features a mix of high-quality photos and short clips that highlight her stylish outfits, workout routines, and glimpses of her daily activities. She posts approximately 14 times per month, ensuring her audience consistently sees fresh content. By maintaining a visually appealing aesthetic, Roubaba keeps her profile attractive and engaging. This focus on visual consistency helps her stand out among lifestyle influencers.

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One of the most engaging aspects of Roubaba’s Instagram strategy is her use of Stories. She frequently shares updates from her daily life, including routines, quick product reviews, and personal reflections. These short, ephemeral clips offer a more spontaneous and candid look into her world, making her content feel more relatable. Additionally, Roubaba uses Stories to promote new posts and engage her followers through polls and Q&As. This interactive approach not only keeps her audience involved but also humanizes her presence on the platform.

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Roubaba effectively integrates brand collaborations into her Instagram content, ensuring that sponsored posts feel natural rather than overly promotional. She partners with fashion and fitness brands that align with her personal style, seamlessly incorporating them into her daily content. Whether showcasing an outfit or demonstrating a workout routine with branded gear, she maintains authenticity. Her followers appreciate that her endorsements feel genuine, which enhances her credibility. This careful balance between personal content and sponsorships helps her maintain trust while monetizing her influence.

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Despite having a relatively low engagement rate of 0.17% on Instagram, Roubaba’s consistent posting schedule and relatable content keep her followers invested. She strategically uses hashtags and geo-tags to increase the reach of her posts, attracting new viewers. Instagram remains a primary platform for Roubaba to express her fashion and lifestyle identity, building her brand through curated content and real-time interactions. By consistently posting and engaging with her audience, she maintains a dynamic and approachable presence.

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• Username: @house_of_rbb
• Influence Score: 75.1/100
• Followers: 309.2K
• Activity: 14 posts per month
• Engagement Rate: 0.17%
• Growth (30 days): -0.23%
• Average Engagement: 534
• Posting Habits: Every day at 2 PM EST

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X: Minimal Presence, Quick Updates

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Roubaba uses X (formerly Twitter) sporadically, sharing brief thoughts, reflections, and updates. Unlike her other platforms, X does not hold the same priority, as her activity here is minimal. She mainly uses the platform to interact with followers and share fleeting thoughts, giving a more unfiltered glimpse into her daily life. Her casual and conversational tone aligns with the nature of X.

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Her content on X is mostly personal, focusing on real-time reactions to current events or lifestyle insights. Brand collaborations are rare, as Roubaba prefers to keep her X presence more personal and less commercial. This helps in maintaining a more authentic and relatable image. Followers who engage with her here tend to appreciate the candid approach.

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• Username: @house_of_rbb
• Influence Score: 7.8/100
• Followers: 34.1K
• Activity: 0 tweets per week
• Engagement Rate: 0%
• Growth (30 days): -0.22%
• Average Engagement: 0
• Posting Habits: Once a year at 3 PM EST

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House of RBB’s Social Media Influence Summary

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Roubaba’s influence is highlighted by her strong performance on TikTok and YouTube. Her engaging personality and trendy content have positioned her in the top 2% of TikTok creators in France. The combination of fashion, fitness, and personal storytelling allows her to maintain a consistent connection with her audience.

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Learn more about the Favikon Methodology here

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Content Strategy: Fashion and Lifestyle with Authenticity

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Roubaba’s content strategy revolves around relatable storytelling, vibrant visuals, and engaging challenges. She blends fashion, food, and fitness into her daily content, creating a diverse yet consistent presence. Her casual approach makes her content accessible and appealing to a younger demographic. She also leverages brand collaborations effectively, incorporating sponsored posts in a way that feels natural to her audience. Her influence in the fashion niche is particularly strong, as seen through her collaborations with brands like PrettyLittleThing and Too Faced Cosmetics.

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Reachability and Partnerships

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Roubaba’s reachability is strengthened by her active presence on multiple platforms, including TikTok, Instagram, YouTube, and X. Her ability to consistently produce content on each of these platforms makes her highly accessible to both her followers and potential brand partners. She is known for being approachable and open to collaborations, especially with brands that align with her lifestyle, fashion, and fitness focus. This consistent engagement across various channels ensures that brands can easily connect with her for diverse promotional opportunities.

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Her high engagement rates on TikTok, coupled with her consistent posting frequency, make her a valuable partner for fashion and fitness brands. Roubaba's seamless integration of branded content into her daily routine allows her followers to see products in a relatable context. This organic approach to collaborations enhances her credibility and makes her promotions feel authentic. Brands looking to target a young, fashion-conscious audience find her presence on TikTok particularly beneficial, as her content naturally fits their market.

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On Instagram, Roubaba’s visually appealing content makes her a favored influencer among lifestyle and beauty brands. Her ability to maintain aesthetic consistency while incorporating sponsored posts ensures that her partnerships feel genuine. Roubaba's frequent interactions through comments, direct messages, and story responses further boost her reach. Brands appreciate her commitment to engaging with her community, as it increases the visibility and relatability of promotional content. This direct interaction helps foster a sense of connection between the brand, Roubaba, and her followers.

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Roubaba’s collaborative spirit extends beyond product endorsements; she also actively participates in challenges and trends that align with her brand image. This proactive approach to content creation makes her a dynamic partner for campaign-driven projects. Brands can approach her confidently, knowing that her content strategy emphasizes authenticity and consistency. Whether promoting fitness gear, fashion items, or lifestyle products, Roubaba ensures that her endorsements align with her personal values, making her partnerships both effective and trustworthy.

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Conclusion: Fashion, Food, and Fitness with a Personal Touch

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Roubaba’s presence across TikTok, YouTube, and Instagram highlights her versatility as a content creator. By blending fashion inspiration with personal stories, she keeps her audience engaged while showcasing her unique style. Roubaba’s ability to maintain authenticity while collaborating with major brands is a testament to her influence and relevance in the lifestyle niche.

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