Who is Roccibella?

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Roccibel Volpicella: Redefining Beauty Through Skincare Transformation and Empowerment

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Roccibel Volpicella is a Venezuelan beauty entrepreneur and skincare transformation advocate whose personal journey—from struggling with acne to achieving radiant skin—has inspired millions across Latin America. Her story, centered on self-care and confidence, has evolved into a powerful online presence focused on authenticity, healing, and holistic beauty. Roccibel’s content is an empowering blend of skincare routines, lifestyle inspiration, and real transformation proof.

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She shares her experiences and expert tips with a growing community across YouTube, TikTok, and Instagram. Her audience, largely Spanish-speaking beauty enthusiasts, values her relatability and consistent messaging around empowerment and skincare education. Her ability to build trust through vulnerability is a cornerstone of her brand. Whether she’s bare-faced or glam, Roccibel presents herself with honesty and grace.

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In addition to her compelling storytelling, Roccibel works with global beauty brands like IPSY, Kérastase, and Medicube Global to showcase top-tier products through informative reviews and tutorials. Her content style is warm, educational, and visually inviting—anchored in a personal narrative of growth. She positions herself as a beauty figure who prioritizes inner wellness and confidence just as much as outer transformation.

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With an influence score of 9,168 points and ranking in the top 1% of makeup influencers in Venezuela, Roccibel is a rising force in beauty content. She isn’t just creating pretty posts—she’s redefining what skincare means for her followers, inviting them into a world of self-acceptance and evolution.

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An Influencer Active on Social Media

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Roccibel Volpicella reaches a combined audience of over 12 million followers across YouTube, TikTok, and Instagram, delivering powerful skincare and lifestyle content in Spanish.

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Roccibella's Social Media Strategy Analysis

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YouTube Strategy: Long-Form Skincare Stories and Authentic Wellness

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Roccibel’s YouTube content leans heavily on transparency, showing real skincare journeys with vulnerable storytelling. Her channel has over 5.1 million subscribers, built on tutorials, lifestyle clips, and skincare routines. Though she posts about 2 videos/month, the depth and relatability of each upload maintain viewer loyalty. YouTube allows Roccibel to share layered beauty experiences with honest perspective.

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Despite slower growth (0%), her older videos continue attracting traffic through SEO-friendly formats and emotionally engaging titles. With an average of 7.5K views and 265 engagements per post, her content maintains value over time. The focus remains on educational content like acne routines, hair care rituals, and fitness vlogs. Her calm and personal delivery creates a strong bond with her audience.

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She diversifies her visuals using both shorts and long-form videos, highlighting everyday beauty without filters or overproduction. These clips often show skin texture, morning routines, or self-care habits in real-life conditions. Roccibel’s approach feels more journal-like than curated, helping her stand out in the crowded beauty creator space. She merges inspiration with information using minimal editing.

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While her uploads are less frequent than on other platforms, YouTube still anchors her educational authority. Her community returns for detailed explanations, not just entertainment. The content resonates with people seeking guidance, especially those managing acne-prone or sensitive skin. YouTube remains a strong foundation for her credibility as a transformation advocate.

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• ‍Username: Roccibella‍
• Influence Score: 68.3/100‍
• Followers: 5.1M‍
• Activity: 2 videos/month‍
• Engagement Rate: 0.01%‍
• Growth (30 days): 0%‍
• Average Engagement: 265‍
• Posting Habits: Once a year at 8 PM EST

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TikTok Strategy: Transformation Highlights and Skincare Realness

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Roccibel’s TikTok content thrives on transformation storytelling, featuring high-contrast before-and-after visuals and close-up skincare routines. With 4 million followers and over 891.1K average views per video, she turns personal growth into powerful digital content. She maintains 1.6 videos/week, helping her stay present while delivering maximum impact. Her storytelling style draws viewers in emotionally within seconds.

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She uses short captions and direct-to-camera messaging to guide followers through product usage and skin updates. With a 1.33% engagement rate and 53.3K average interactions, her TikToks combine high reach with consistent loyalty. Videos focus on themes like acne healing, clean beauty, and inner confidence. Her strength lies in sharing raw progress and motivating affirmations, all tied to skincare progress.

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Roccibel’s tone on TikTok is soft-spoken but assertive, appealing to those navigating their own skin journeys. She often repeats phrases like “no solo cambié mi piel…” to reinforce her transformation theme. This language, paired with visual proof, creates a trust loop that keeps fans engaged. She positions herself as a relatable mentor, not just a promotional creator.

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Her growth rate of +1.65% shows her rising influence in the skincare community. Even without elaborate effects or filters, her content delivers emotional value and educational insight. TikTok is her best platform for momentum, inspiration, and virality. Her strategy emphasizes connection, transformation, and skincare advocacy without compromising authenticity or purpose.

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• ‍Username: @roccibella‍
• Influence Score: 91.6/100‍
• Followers: 4M‍
• Activity: 1.6 videos/week‍
• Engagement Rate: 1.33%‍
• Growth (30 days): +1.65%‍
• Average Engagement: 53.3K‍
• Posting Habits: Twice a week at 5 PM EST

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Instagram Strategy: Polished Visuals and Empowerment Messaging

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Roccibel’s Instagram is a curated mix of bold reels, heartfelt captions, and elegant beauty photography. With over 3.1 million followers and a 0.73% engagement rate, she posts about 5 times/month, balancing visual allure with emotional depth. Her most engaging content includes skincare glow-ups, body confidence updates, and campaign collaborations. The platform reflects her polished and aspirational aesthetic.

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Each reel captures a theme of progress—whether that’s clear skin, wellness, or fitness milestones. With 722.8K average views and 23K engagements, her videos blend storytelling with lifestyle branding. She often features transformation images, glow-ups, and relatable quotes to enhance emotional resonance. Instagram allows her to tap into beauty while maintaining her advocacy tone.

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Roccibel uses light, color, and camera angles to create mood and draw attention to her message. Posts like “Hoy, con el ‘feo’ apagado y la mejor versión activada” reflect her empowerment focus. This recurring theme of becoming one's best self is what sets her apart. Her content isn't just beautiful—it’s emotionally layered, which drives loyalty and trust.

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Even with a modest growth rate of +0.31%, her steady engagement proves she’s mastered her rhythm on this platform. Instagram works as her visual resume—ideal for brand storytelling and identity building. She balances soft glam with real talk, ensuring each post resonates visually and emotionally. This strategy makes Instagram the soul of her personal brand.

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• ‍Username: @roccibella‍
• Influence Score: 90.7/100‍
• Followers: 3.1M‍
• Activity: 5 posts/month‍
• Engagement Rate: 0.73%‍
• Growth (30 days): +0.31%‍
• Average Engagement: 23K‍
• Posting Habits: Once a week at 5  PM EST

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Roccibellas' Social Media Influence Summary

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Roccibel Volpicella ranks as the #1 Makeup Influencer in Venezuela and holds the #103 spot worldwide, solidifying her authority in the global skincare and beauty space.

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Learn more about the Favikon Methodology here

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Content Strategy: Authenticity, Skincare, and Strength

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Roccibel’s content strategy centers on empowerment, authenticity, and skincare transformation. Her messaging is honest and rooted in personal experience, creating a bond with her audience that goes beyond surface-level beauty. Her visuals often juxtapose before-and-after shots, fitness updates, and soft glam with powerful affirmations.

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Reachability and Partnerships

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Roccibel Volpicella is highly reachable for partnerships, thanks to her consistent posting, clear brand voice, and platform diversification. With an estimated post value ranging from $20K to $80K, she sits comfortably in the premium influencer tier. Her consistent output of 9 posts/month ensures frequent visibility for brand collaborations. This level of presence is ideal for beauty and skincare campaigns.

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She works regularly with well-known brands like IPSY, Medicube Global, and Kérastase, reinforcing her credibility in skincare. Roccibel has tagged IPSY alone in 9 posts, indicating sustained collaboration. Her tone is brand-safe, uplifting, and apolitical—perfect for mainstream product promotions. Her broad influence across YouTube, TikTok, and Instagram gives campaigns multi-platform amplification.

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Her content reaches over 12 million followers, offering excellent exposure for global and local beauty initiatives. With her top-performing TikToks averaging 891.1K views and 53.3K engagements, sponsored content gains strong ROI. She maintains twice-a-week TikTok activity and a steady presence on Instagram and YouTube. Brands benefit from both her reach and her authentic delivery.

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Roccibel’s style blends storytelling and transformation, making her ideal for campaigns promoting long-term skincare results. Her positivity and vulnerability resonate with an audience that values real impact over filters. With growth rates like +1.65% on TikTok, her influence continues to rise. This makes her not just a creator, but a strategic partner for thoughtful, high-conversion content.

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Conclusion: Roccibel Volpicella, Where Transformation Meets Influence

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Roccibel Volpicella is more than a beauty influencer—she’s a voice for self-love, skincare empowerment, and transformation. Her digital platforms offer raw truth, actionable beauty tips, and a space where followers feel seen and encouraged. With millions of followers and a top-tier influence score, she’s redefining what it means to be a skincare creator.

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