Who is Rawan Fahmi?

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Rawan Fahmi: A Leading Voice in Video Entertainment and Lifestyle

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Rawan Fahmi is a Dubai-based YouTuber from Jordan, known for her diverse and engaging content. With over 10 million subscribers on her YouTube channel, she has made a name for herself in the world of video entertainment. Her content ranges from vlogs, makeup tutorials, to lifestyle videos, offering a well-rounded view of her personal and professional life. Through her videos, Rawan connects deeply with her audience by sharing both her creativity and daily experiences.

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As a content creator, Rawan is celebrated for her positive energy and relatable personality. Her followers appreciate her authenticity, as she often shares glimpses of her real-life struggles and achievements, making her incredibly relatable. This genuineness has helped her build a strong, loyal following across multiple platforms, including Instagram and TikTok, where she engages with her community and showcases behind-the-scenes moments. Rawan's ability to balance professionalism with a down-to-earth vibe makes her a favorite among her audience.

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Rawan’s content is not just about entertainment but also about inspiration. She frequently shares makeup tutorials, beauty tips, and lifestyle hacks that empower her followers. Her influence extends to the fashion and beauty industries, where she collaborates with major brands like Sephora, Too Faced, and SheGlam. Through these collaborations, Rawan has successfully positioned herself as an influencer in the beauty and lifestyle sectors, helping to shape trends and introduce new products to her audience.

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In addition to her content creation, Rawan has solidified her status as a prominent social media influencer. Her ability to seamlessly integrate branded content with her personal style has made her an ideal partner for companies seeking to reach a global audience. With her high engagement rate and vast reach, Rawan continues to build her brand while maintaining an authentic connection with her followers, ensuring her position as one of the leading influencers in the video entertainment and beauty space.

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An Influencer Active on Social Media

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Rawan Fahmi has amassed a total of 6.4 million followers across TikTok and Instagram, with a strong influence in the video entertainment space in Jordan.

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Rawan's Social Media Strategy Analysis

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Instagram: Capturing Hearts with Style and Authenticity

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Instagram is one of Rawan Fahmi's key social media platforms, where she has amassed an impressive 1.6 million followers. Her Instagram feed is filled with high-quality posts that showcase her lifestyle, beauty content, and personal moments, which reflect her vibrant personality and fashionable choices. Rawan's ability to create visually appealing content, whether it's a picture of herself attending an event or a makeup tutorial, helps her stand out in the crowded influencer space.

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In terms of engagement, Rawan's average engagement rate on Instagram is 3.04%, which is well above the platform's average, showing that her followers are deeply connected with her content. Her posts often receive thousands of likes and hundreds of comments, signaling strong community interaction. The content Rawan shares ranges from personal fashion choices to brand collaborations, adding value and variety to her feed while keeping her audience interested and engaged.

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Rawan's posting frequency is relatively consistent, with about 2 posts per month. Her posts include both pictures and reels, with the latter gaining significant attention due to Instagram's algorithm favoring video content. She effectively uses Instagram's Reels feature to promote beauty products and share lifestyle tips, ensuring that her content reaches a wider audience. This balance between personal and branded content keeps her feed authentic while also supporting her collaborations with major beauty brands like Dior Beauty.

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Her posting habits, scheduled for twice a month at 10 AM EST, seem strategically timed to reach the maximum number of users who are active during late hours. This regular posting schedule helps Rawan maintain visibility and engagement, while her diverse content types, such as Reels and posts, help her leverage Instagram's full potential. Her feed maintains a harmonious mix of personal moments and brand partnerships, ensuring an authentic yet professional presence.

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• Username: @rawan.fahmi
• Influence Score: 82.7/100
• Followers: 1.6M
• Activity: 2 Posts/month
• Engagement Rate: 3.04%
• Growth: -0.19%
• Average Engagement: 50K
• Posting Habits: Twice a month at 10 AM EST

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TikTok: Engaging, Trendy, and Viral Content Creation

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On TikTok, Rawan Fahmi has built a massive following of 4.8 million users, where her short-form videos shine. Her TikTok content focuses on quick beauty tutorials, lifestyle tips, and engaging content that aligns with current trends. Rawan taps into the power of TikTok's viral format, creating high-energy videos that resonate with younger audiences.

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Her engagement rate of 2.81% is reflective of the strong bond she has with her TikTok audience. Each of her videos garners an average of 1.8 million views, indicating the effectiveness of her content strategy. Rawan’s ability to adapt quickly to TikTok trends, using popular music and challenges, keeps her content fresh and engaging.

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Posting 4.2 videos per week, Rawan maintains an active presence on TikTok, providing a mix of content, from beauty tutorials to fun challenges, that keeps her followers entertained. This frequent posting, paired with her attention to audience feedback, allows her to continuously innovate and stay at the forefront of TikTok’s evolving landscape.

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Her posting habits, set for every day at 10 AM EST, ensure that her videos are visible during peak engagement times. This optimized schedule boosts her visibility and engagement, ensuring her content remains a top choice for TikTok users.

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• Username: @rawanfahmi
• Influence Score: 91.8/100
• Followers: 4.8M
• Activity: 4.2 Videos/week
• Engagement Rate: 2.81%
• Growth: 0%
• Average Engagement: 135.1K
• Posting Habits: Every day at 10 AM EST

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Rawan Fahmi's Social Media Influence Summary

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Rawan Fahmi holds an Authority Score of 9,261 points, making her one of the most influential creators in Jordan’s video entertainment sector. She ranks #2 in Video Entertainment in Jordan and is part of the Top 1% of TikTok influencers in the country. This high ranking reflects Rawan’s massive influence and reach in the Middle East, with a particular focus on beauty, lifestyle, and entertainment content.

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Content Strategy: Crafting Authentic and Engaging Content Across Platforms

Rawan’s content strategy is focused on balancing entertainment with education, offering practical beauty tips, lifestyle advice, and personal stories. She skillfully mixes vlogs and tutorials, providing her audience with a well-rounded experience that keeps viewers coming back for more. Her focus on authenticity ensures that her content resonates with her audience, making her a relatable figure in the beauty and lifestyle space.

On both YouTube and TikTok, Rawan adapts her content to each platform’s strengths. While her YouTube videos offer more in-depth tutorials and vlogs, her TikTok content is more dynamic and bite-sized, designed to capture attention quickly. This multi-platform approach ensures that she maintains a strong and loyal following across various audiences.

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Reachability and Partnerships

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Rawan Fahmi’s reachability is classified as “Very Difficult”, reflecting her high-demand status within the influencer space. With a premium audience across Instagram and TikTok, Rawan has solidified her role as a key influencer in beauty, fashion, and lifestyle content. Her estimated sponsored post cost of $10.5K reflects her strong influence, making her an attractive partner for brands that want to target a broad, engaged, and premium demographic.

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Her reachability is further enhanced by her authentic brand partnerships, which include collaborations with high-end beauty brands such as Dior Beauty, SheGlam, and Too Faced Cosmetics. These partnerships have helped Rawan position herself as a trusted voice in the beauty and lifestyle industries, with her recommendations being highly valued by her audience. Brands benefit from her ability to integrate sponsored content naturally, ensuring it aligns with her personal style and resonates with her followers.

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The influencer’s audience trust plays a significant role in her reachability. Rawan’s followers appreciate the transparency she brings to her brand partnerships, making her one of the most effective influencers in the Middle East. This trust translates into high engagement rates, where her followers regularly interact with her content, making sponsored collaborations highly effective for partners seeking authentic visibility. Rawan’s ability to balance personal content with branded posts allows her to maintain her credibility while growing her brand.

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For brands, collaborating with Rawan means accessing a highly engaged, loyal audience across Instagram and TikTok. Her unique combination of authenticity, style, and relatability ensures that every partnership creates a significant impact. As Rawan continues to grow her social media presence, her reachability will likely increase, providing more opportunities for brands looking to tap into the video entertainment and beauty markets.

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Conclusion: A Leading Influencer in Video Entertainment and Beauty

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Rawan Fahmi continues to lead the way in video entertainment, offering high-quality content that engages, educates, and entertains millions of viewers. With her authenticity, strong audience connection, and strategic collaborations, Rawan remains a dominant force in the influencer world. Her influence and reachability ensure that she will continue to shape trends and influence audiences for years to come.

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