Who is Rachael aka mr.spicygremlin?

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Rachael aka Mr.SpicyGremlin: Sharing Life’s Highs and Lows with Humor, Pets, and Personal Growth

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Rachael, known as Mr.SpicyGremlin, is a lifestyle content creator who shares her personal journey with humor and openness. Her content often includes daily reflections, relatable thoughts, and casual storytelling. She connects deeply with her audience by being honest about life’s ups and downs. With over 2.2 million YouTube subscribers, she’s built a strong and loyal following.

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Her videos and posts frequently feature her pets, adding a playful and comforting element to her content. From funny animal moments to heartfelt clips, these additions give her channel warmth and personality. She also uses her platforms to talk about self-awareness and emotional growth. This has helped her become a favorite creator for those looking for light, supportive content.

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Rachael also gives insight into video editing, sharing behind-the-scenes tips with other aspiring creators. Her approach is casual and fun, allowing followers to learn without pressure. She often posts skits, lifestyle vlogs, and personal thoughts, making her content both entertaining and helpful. Her TikTok has grown to 1.6 million followers with consistent weekly activity.

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On Instagram, Rachael shares everyday moments, visual updates, and personal captions that build connection. Her audience of 217.4K followers interacts regularly through Stories and comments. She works with brands like Revlon UK and AirBrush, blending promotions naturally into her posts. Her approachable style continues to attract viewers from all over the platform.

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An Influencer Active on Social Media

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Rachael is active on YouTube (2.2M followers), TikTok (1.6M followers), and Instagram (217.4K followers), where she shares a mix of lifestyle, vlogs, personal reflections, and pet-centered content.

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Rachael’s Social Media Strategy Analysis

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YouTube: Where Humor and Honesty Build a Loyal Community

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Rachael’s YouTube channel is her most-followed platform, with over 2.2 million subscribers under the name Mr.SpicyGremlin. Her videos are a mix of casual vlogs, skits, and personal stories that focus on humor and authenticity. While she only uploads about 0.4 videos per month, her style keeps viewers coming back when she does post. Her tone is honest, relaxed, and always full of personality.

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She hasn’t published much recently, which is why her current engagement rate is at 0%, and her average engagement is marked as zero. Still, she gained 15.1K new followers in the past 30 days, showing she maintains steady interest. This growth indicates that her previous videos and overall presence continue to attract subscribers. Her influence score remains strong at 91.9/100, reflecting her staying power.

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Rachael’s audience appreciates her for being herself. Her skits and lifestyle content are simple but effective, leaning into her relatable humor and love for storytelling. Her past uploads continue to perform well over time, thanks to their evergreen quality. She has developed a community that stays loyal, even with gaps in posting.

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With more consistent uploads, she could grow her YouTube audience even more. The platform is well-suited for her personal stories and long-form humor, and her high subscriber count proves her potential. Whether it's pet-related fun or editing tips, her audience is ready for more. She just needs to increase her activity to match the demand.

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• Username: @mr.spicygremlin
• Influence Score: 91.9/100
• Followers: 2.2M
• Activity: 0.4 videos/month
• Engagement Rate: 0%
• Growth: +0.69%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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TikTok: Spontaneous Humor and Pet-Centered Fun

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On TikTok, Rachael goes by the name Rach and shares fun, laid-back content with 1.6 million followers. Her videos include pet moments, life updates, and spontaneous humor that feel effortless and real. She posts around 2.4 times per week, keeping a consistent rhythm that helps her stay visible. Her content fits well within TikTok's casual and short-form culture.

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Despite a 0% growth rate this month, Rachael continues to pull in strong engagement. She averages 11.2K interactions and 78K views per post, with an engagement rate of 0.7%. These numbers show that her content still connects with viewers, even if growth has slowed. Her fun and warm delivery style keeps followers engaged.

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TikTok gives her a space to show personality without over-editing or planning. She often uses trends or voiceovers to build her content while still staying true to herself. Her pets often make appearances, adding to the light and fun tone her followers enjoy. The mix of randomness and consistency makes her stand out.

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For brands, TikTok is a great platform to partner with Rachael for pet care, lifestyle, or casual fashion promotions. Her audience enjoys short, funny videos with an honest touch. She is seen as approachable and trustworthy, which gives her strong influence even with relaxed content. Her twice-weekly posting keeps her feed active and relevant.

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• Username: @mr.spicygremlin
• Influence Score: 84.7/100
• Followers: 1.6M
• Activity: 2.4 videos/week
• Engagement Rate: 0.7%
• Growth: 0%
• Average Engagement: 11.2K
• Posting Habits: Twice a week at 5 PM EST

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Instagram: Personal Moments and Pet Adventures

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Rachael’s Instagram account under @mr.spicygremlin gives fans a closer look at her everyday life. With 217.4K followers, she shares personal updates, pet photos, and funny moments through posts and Stories. She posts around 6 times per month, using a balance of still images, Reels, and Stories to keep things varied. Her captions often include humor or reflections, sparking genuine interaction.

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Her engagement rate is a strong 2.42%, with an average of 5.3K engagements and 82.5K views per post. These numbers show that her audience is active and enjoys her visual content. She maintains a tone of openness and keeps things easy to connect with. This makes Instagram a key platform for emotional and visual connection.

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She uses Instagram not only for storytelling but also for brand collaborations. Rachael has worked with Revlon UK, wetnwildspain, and AirBrush, blending branded content into her regular posts. Her soft approach to sponsorships helps keep things natural and audience-friendly. Followers respond positively because it doesn’t feel forced.

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Instagram also helps her show a more curated side while keeping her casual tone. Her use of everyday images, relatable thoughts, and occasional pet highlights builds loyalty. With consistent posting at twice a week, she stays on her audience’s radar. For visual campaigns or lifestyle product launches, Instagram is one of her strongest platforms.

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• Username: @mr.spicygremlin
• Influence Score: 86/100
• Followers: 217.4K
• Activity: 6 posts/month
• Engagement Rate: 2.42%
• Growth: +6.03%
• Average Engagement: 5.3K
• Posting Habits: Twice a week at 5 PM EST

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Mr.SpicyGremlin’s Social Media Influence Summary

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Rachael holds a Favikon Score of 9,138 points, placing her in the top 1% of lifestyle influencers in both the U.S. and worldwide. She ranks #335 on YouTube in the U.S. and #68 in the Lifestyle & Reality TV category. This shows her consistent influence in the casual, personal content space. Despite not posting frequently on YouTube, she still holds a strong presence thanks to her loyal following.

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Learn more about the Favikon Methodology here

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Content Strategy: Authentic, Relatable, and Fun

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Rachael’s content strategy is all about being relatable. She shares both highs and lows—funny moments with her pets, reflections on life, or random thoughts with humorous twists. Her humor and casual tone are a huge part of her brand, and she builds trust with her audience by showing up authentically, even when not perfectly curated.

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Reachability and Partnerships

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Rachael is a great fit for brands in lifestyle, personal care, and pet-focused categories. With a cheerful tone and casual vibe, she brings a personal feel to every promotion. Her audience trusts her, making her a valuable partner for sponsored content. Her rate is estimated at $5K–$10K per post, which aligns with her high influence and reach.

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She has already collaborated with names like Revlon UK, wetnwildspain, and AirBrush, tagging each brand in recent posts. These partnerships show that Rachael integrates promotions without disrupting her usual tone. Her audience stays engaged, even when content is branded. This balance makes her reliable for repeat campaigns and product launches.

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Her content is positive, safe, and minimal on political messaging, giving her wide appeal for mainstream campaigns. With a growth rate of +6.03% on Instagram and +15.1K new followers on YouTube, her platforms are steadily increasing in influence. She maintains regular activity, especially on TikTok and Instagram, which helps campaigns stay visible. Her cheerful and honest style adds to her campaign success.

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Rachael is reachable and easy to work with based on her track record and frequent tagging of collaborators. She posts across three platforms with consistent engagement and a clear personal brand. This allows marketers to run multi-platform activations through one voice. Whether it’s a product review or casual integration, Rachael’s content fits brand goals with ease.

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Conclusion: Building a Lifestyle Brand on Humor, Honesty, and Heart

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Rachael’s multi-platform success is rooted in her ability to be herself. Her storytelling, pet content, and community-first approach have made her a beloved figure among followers. Whether she’s posting a quick TikTok, an Instagram update, or an occasional YouTube vlog, she remains consistent in her tone—fun, warm, and real.

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View the AI-powered profile

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