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Who is Payton Myler?

Payton Myler, a multi-talented teen star known for her work on Ninja Kidz TV, has established herself as a leading figure in the gymnastics and youth entertainment niche. Her strong presence across platforms like YouTube, Instagram, and TikTok showcases her talents as a gymnast, dancer, and ninja athlete.

December 29, 2024
Jeremy Boissinot
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Payton Myler: A Rising Star in Gymnastics and Youth Entertainment

Payton Myler is a 14-year-old black belt and level 8 gymnast, recognized for her remarkable skills and energetic personality. She gained widespread popularity through her role in Ninja Kidz TV, where she showcases her abilities in gymnastics, ninja obstacle courses, and dance. Known for her discipline and determination, Payton inspires her audience with her dedication to both her craft and her positive outlook.

Growing up in a large family, including her twin brother and three other siblings, Payton’s upbringing fostered a spirit of collaboration and creativity. Her channel is managed by her mother, ensuring a family-friendly and inspiring environment. Payton’s close-knit family frequently participates in her content, highlighting their shared values of teamwork, support, and fun.

Desert Adventures: Payton Myler’s Vibrant Dubai Experience (Source: @payton_delu, Instagram, December 2024)

Payton’s love for animals, especially dolphins, adds a personal and relatable touch to her story. This passion reflects her well-rounded personality, connecting her with followers who admire her adventurous spirit. Additionally, she often engages in fun challenges like cakeflip contests, encouraging her audience to join in and support her through votes and interactions.

Through her achievements and content, Payton aims to be a positive role model for her peers. She uses her platform to encourage confidence, perseverance, and kindness, inspiring a young generation to follow their dreams. Whether through her athletic feats or interactive challenges, Payton’s journey resonates with millions, making her a standout figure in youth entertainment.

An Influencer Active on Social Media

Payton Myler’s multi-platform presence establishes her as a leading voice in gymnastics and youth content creation, with millions of followers across YouTube, Instagram, and TikTok.

Payton's Social Media Strategy Analysis

YouTube: The Core of Payton’s Influence

Payton’s YouTube channel serves as the backbone of her digital presence, boasting an impressive 5.7 million subscribers. Her channel features a blend of gymnastics performances, ninja obstacle challenges, and creative skits, making it a hub for youth-centric, family-friendly content. Each video is carefully designed to entertain and inspire, showcasing her skills while encouraging young audiences to pursue their passions.

Her posting schedule of twice a month at 7 PM EST reflects a focus on quality over quantity, ensuring every upload is highly engaging and polished. The average view count of 1.9 million per video highlights her ability to consistently captivate her audience. Her videos range from stunts and tutorials to collaborative content with her siblings, ensuring a dynamic and relatable presence.

Payton leverages her YouTube community tab and comments to foster interaction with her fans. By responding to comments and creating challenges, she establishes a strong connection with her audience. Her efforts are further amplified by collaborations with the Ninja Kidz TV brand, boosting her visibility and reinforcing her role as a youth role model.

With a solid engagement rate of 1.45% and an average of 82.4K engagements per video, Payton’s YouTube strategy effectively balances entertainment and relatability. Her focus on high-quality, impactful content solidifies her as a leading figure in youth entertainment.

  • Username: @PaytonDelu
  • Influence Score: 91.1/100
  • Followers: 5.7M
  • Activity: 0.5 videos/month
  • Engagement Rate: 1.45%
  • Growth: +0.79% (+44.6K followers)
  • Average Engagement: 82.4K
  • Posting Habits: Twice a month at 7 PM EST

Instagram: Sharing Gymnastics and Life Highlights

Payton’s Instagram account, with 544.8K followers, provides a more personal and interactive look into her life. Through a mix of gymnastics performances, behind-the-scenes moments, and motivational posts, she creates a vibrant and inspiring feed. Her content is visually captivating, blending professional imagery with candid snapshots of her daily life.

Her posting frequency of three times a month ensures her audience remains engaged while preserving the quality of her posts. Stories play a vital role in her Instagram strategy, allowing her to connect with fans through polls, Q&A sessions, and real-time updates. This interactive approach keeps her followers engaged and strengthens her community.

Payton’s engagement rate of 4.91% demonstrates her ability to foster meaningful connections with her audience. Her posts receive an average of 26.7K engagements, showcasing her influence within her niche. She frequently highlights her gymnastics achievements, inspiring her followers to pursue their goals with determination and enthusiasm.

Her use of Instagram aligns with her overall brand as a family-friendly, motivational figure. By focusing on positivity and authenticity, Payton ensures her content resonates deeply with her audience, making her a standout presence on the platform.

  • Username: @payton_delu
  • Influence Score: 89.6/100
  • Followers: 544.8K
  • Activity: 3 posts/month
  • Engagement Rate: 4.91%
  • Growth: +1.28% (+6.9K followers)
  • Average Engagement: 26.7K
  • Posting Habits: Once a week at 4 PM EST

TikTok: Room for Growth in Short-Form Content

Payton’s TikTok account, with 10.1K followers, showcases her early efforts in short-form content creation. Her TikTok videos previously included gymnastics tricks, fun challenges, and playful skits, aligning with the youthful, energetic tone of her brand. While currently inactive, her account holds significant potential for reaching younger audiences.

The platform’s viral nature offers an opportunity for Payton to expand her influence and engage with her followers in a more casual and dynamic way. By capitalizing on trending sounds, challenges, and hashtags, she could create content that complements her YouTube and Instagram strategies.

Despite its current inactivity, TikTok remains a promising platform for Payton to experiment with new content formats. Short-form videos could allow her to showcase her personality and skills in a way that resonates with TikTok’s fast-paced, youthful audience.

Reactivating her TikTok account with a consistent posting schedule could help Payton tap into a new segment of her target demographic. With the right strategy, TikTok could become a valuable addition to her social media presence, amplifying her reach and influence.

  • Username: @payton_delu_officiall
  • Influence Score: 7.9/100
  • Followers: 10.1K
  • Activity: Inactive
  • Engagement Rate: 0%
  • Growth: 0%
  • Average Engagement: 0
  • Posting Habits: Inactive

Payton Myler's Social Media Influence Summary

Payton’s Favikon Authority Score of 9,114 points places her as a leading figure in gymnastics and youth entertainment. Ranked in the top 1% on YouTube and top 2% in gymnastics, she exemplifies excellence and relatability in her content.

Content Strategy: Inspiring Audiences with Dynamic and Relatable Content

Payton’s content strategy revolves around entertainment, education, and empowerment. Her focus on family-friendly, inspiring content helps her connect with a diverse audience, including young fans and their parents. By balancing her athleticism with creativity, Payton ensures her content remains dynamic and engaging. Her strategy includes leveraging cross-platform visibility, with YouTube as her primary channel and Instagram as a supportive space for personal highlights. This approach maximizes her reach and maintains her position as a prominent young influencer.

Reachability and Partnerships

Payton Myler’s reachability is a reflection of her diverse and dynamic content, which resonates with a wide range of audiences. As a teen star in gymnastics and youth entertainment, her multi-platform presence ensures she connects with fans across different demographics. With a prominent focus on family-friendly and motivational content, she appeals to both young audiences and parents who admire her values of positivity and discipline.

Her estimated sponsored post cost of $30K reflects her significant influence and ability to generate impactful engagement for brands. Despite her focus on a niche area like gymnastics, her audience extends beyond sports enthusiasts. Payton’s ability to share relatable and entertaining content allows her to connect with casual viewers and inspire new followers.

An overview of Payton’s top influential connections across key industries. (Source: Favikon)

Payton’s reachability is enhanced by her collaboration with Ninja Kidz TV, a family-friendly brand with a large audience base. These collaborations not only amplify her visibility but also establish her as a trusted figure within the youth entertainment space. Additionally, her ability to create highly engaging YouTube content with average views of 1.9 million per video demonstrates her capability to reach audiences on a massive scale.

While her TikTok presence is currently inactive, her substantial following on YouTube (5.7M subscribers) and Instagram (544.8K followers) positions her as a highly accessible figure. Her consistent engagement and interactive content, such as challenges and Q&A sessions, make her approachable and relatable to her audience. These elements make Payton a sought-after influencer for brands and campaigns that align with her values.

Payton Myler: A Dynamic Role Model for the Next Generation

Payton Myler continues to inspire the next generation with her talent, positivity, and dedication, cementing her place as a role model in youth entertainment and gymnastics.

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Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.