Who is Pavlova Charpentier?

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Pavlova Charpentier: Beauty, Fitness, and Lifestyle Inspiration

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Pavlova Charpentier is an Ecuadorian YouTuber, Pilates coach, and lifestyle influencer, known for her engaging content on beauty, fitness, and personal style. She has built a strong community of followers, affectionately calling them “Pavlovers,” making her platform highly interactive. Her content includes makeup tutorials, fashion tips, and wellness guidance, combining aesthetics with a healthy lifestyle. With a focus on self-care and empowerment, she inspires her audience to embrace both beauty and fitness.

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With 361K followers on YouTube, 267.2K on TikTok, and 105.8K on Instagram, Pavlova has built an impressive digital presence. She shares beauty reviews, Pilates workouts, and fashion trends, ensuring a well-rounded content mix. While her TikTok and YouTube activity has slowed, her Instagram engagement remains active, keeping her audience engaged. Despite a -0.17% overall growth rate, she maintains a strong connection with her loyal followers.

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Pavlova collaborates with major brands like Reebok, Old Navy, and Viaja Ecuador, integrating their products naturally into her content. Her focus on fitness and self-care makes her a perfect ambassador for sportswear and beauty products. She frequently promotes activewear, skincare, and lifestyle essentials, reinforcing her image as a beauty and wellness advocate. Her collaborations have strengthened her credibility and positioned her as a trusted voice in beauty and fitness.

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Despite posting 4 times per month on Instagram, Pavlova’s audience engagement remains stable, with an average of 590 interactions per post. She typically posts once a week at 9 PM EST, ensuring visibility during peak engagement hours. Her content style is described as casual, bright, and positive, making her a strong fit for fashion and wellness brands. As she continues evolving her brand, her mix of fitness, beauty, and lifestyle content keeps her audience inspired and engaged.

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An Influencer Active on Social Media

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Pavlova shares her content primarily on YouTube, TikTok, and Instagram, where she combines beauty, fitness, and lifestyle topics.

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Pavlova’s Social Media Strategy Analysis

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YouTube: Beauty and Lifestyle Content with a Personal Touch

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Pavlova’s YouTube channel is her largest platform, with 361K followers who enjoy her beauty, fitness, and lifestyle content. She shares makeup tutorials, fashion hauls, and Pilates workouts, offering a mix of content that blends aesthetics and wellness. Her ability to create engaging long-form videos makes her stand out, providing detailed insights into beauty and self-care. Despite a 0% growth rate, her past content remains relevant to her dedicated audience.

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Her YouTube activity has significantly decreased, with only 0.3 videos per month, and her last upload was 7 months ago. This inactivity has affected her engagement and views, as her audience is no longer receiving regular content. While her engagement rate is currently 0%, her past content had high audience interaction. A return to consistent posting could help her regain traction and reconnect with her followers.

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• Username: @PavlovaCharpentier
• Influence Score: 21.4/100
• Followers: 361K
• Activity: 0.3 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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TikTok: Short-Form Content with a Strong Fan Base

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Pavlova’s TikTok account has amassed 267.2K followers who engage with her short-form content. She shares quick makeup tutorials, fitness motivation, and outfit inspiration, making her videos fun and easy to consume. Her bright and positive energy makes her a great fit for the beauty and wellness community. However, her recent inactivity has led to a -0.29% decline in growth, causing a slight drop in followers.

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Currently, Pavlova’s TikTok activity is at a standstill, with zero videos posted in the past two months. This inactivity has resulted in no engagement, leading to an overall 0% engagement rate. Her previous content demonstrated high engagement through viral beauty hacks and fitness routines. If she resumes posting consistently, she can tap into the platform’s algorithm and regain audience interest.

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Pavlova’s TikTok presence is highly visual, making it a strong platform for fashion and beauty collaborations. She has previously worked with brands like Reebok and Old Navy, promoting athleisure and skincare products. Her audience enjoys fast-paced, engaging content, making TikTok an ideal space for sponsored posts and product highlights. Her ability to create trendy, visually appealing content makes her a great fit for beauty and fitness brands.

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If she reactivates her TikTok strategy, Pavlova can leverage trending challenges, beauty hacks, and fitness tips to boost her presence. Consistent posting of 3–4 videos per week could help rebuild engagement and audience interaction. By focusing on current beauty trends and workout motivation, she can attract both new followers and previous fans. A return to TikTok would strengthen her overall digital influence, expanding her reach within the beauty and wellness space.

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• Username: @PavlovaCharpentier
• Influence Score: 9.3/100
• Followers: 267.2K
• Activity: 0 videos/week
• Engagement Rate: 0%
• Growth: -0.29%
• Average Engagement: 0
• Posting Habits: Once a year at 9 PM EST

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Instagram: Aesthetic Beauty and Fashion Inspiration

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Pavlova’s Instagram profile serves as her main hub for beauty, fitness, and lifestyle content, with 105.8K followers. She curates fashion inspiration, makeup tutorials, and workout routines, creating a balanced content mix. Her visual aesthetic and personal engagement make her profile both aspirational and relatable. Despite a -0.45% growth rate, her audience continues to engage with her posts.

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She maintains consistent posting, averaging 4 posts per month, which keeps her audience connected. Her engagement rate of 0.56% demonstrates that her followers are still interacting with her content. Each post receives an average of 590 interactions, proving that her fitness and beauty content remains relevant. Her posting schedule of once a week at 9 PM EST ensures her content reaches audiences at optimal times.

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Pavlova’s brand collaborations on Instagram include Reebok Latinoamérica, Old Navy, and Viaja Ecuador, focusing on fashion, fitness, and travel. She integrates sponsored content seamlessly, making promotions feel natural rather than forced. Her outfit inspiration and workout posts highlight products in a way that feels authentic and engaging. These brand partnerships enhance her credibility within the fashion and wellness space.

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By continuing her consistent Instagram posting, Pavlova can sustain her engagement and audience growth. Expanding into Instagram Reels, beauty tutorials, and fitness challenges could boost visibility and attract new followers. She has a strong visual brand, making her content appealing to both followers and potential brand partners. With a continued focus on beauty, wellness, and personal engagement, she remains a relevant and growing influencer.

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• Username: @pavlovacharpenier
• Influence Score: 72.8/100
• Followers: 105.8K
• Activity: 4 posts/month
• Engagement Rate: 0.56%
• Growth: -0.45%
• Average Engagement: 590
• Posting Habits: Once a week at 9 PM EST

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Pavlova’s Social Media Influence Summary

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Pavlova Charpentier has an Influence Score of 4 with 7,577 points, ranking her as a strong lifestyle influencer. She ranks in the Top 5% of Instagram influencers in Ecuador and Top 21% for fashion content. Despite recent inactivity on YouTube and TikTok, her Instagram presence remains active and engaging. Her content style is casual, bright, and safe for brands, making her an excellent fit for beauty, fashion, and fitness collaborations. With an engaged audience and a well-established personal brand, she holds strong potential for growth if she increases her posting frequency.

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Learn more about the Favikon Methodology here

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Content Strategy: Fitness, Beauty, and Lifestyle Balance

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Pavlova Charpentier blends beauty, fitness, and lifestyle content, creating an engaging platform that is both aspirational and accessible. As a Pilates coach, she shares workout tips and fitness motivation, while also providing makeup tutorials and fashion inspiration through collaborations with brands like Old Navy and Reebok. Her strong connection with her audience, whom she calls Pavlovers, makes her content interactive and community-driven.

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Reachability and Partnerships

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Pavlova Charpentier is highly approachable for fashion, beauty, and wellness brand collaborations, leveraging her strong digital presence. She has partnered with Reebok Latinoamérica, Old Navy, and Viaja Ecuador, showcasing their products in her fitness and lifestyle content. Her ability to create authentic and visually appealing content makes her a great fit for brands targeting young, style-conscious audiences. With an Influence Score of 4 and 7,577 points, she ranks among the top lifestyle influencers in Ecuador.

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Her brand safety rating is high, making her a strong candidate for mainstream beauty and fitness collaborations. Despite a -0.17% growth rate, her Instagram engagement remains stable, ensuring a dedicated audience for sponsored content. She excels at blending personal storytelling with product promotions, making ads feel more organic. By focusing on self-care, wellness, and active lifestyles, she aligns well with brands promoting health-conscious living.

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Pavlova’s network extends beyond fashion, collaborating with fitness influencers, content creators, and travel brands. She frequently works with Michelle Villafuerte, Michelle Aguilar, and Distrito 5 Moda, broadening her audience reach. Her engagement in multiple industries, from beauty to travel, allows her to connect with diverse demographics. This makes her an excellent choice for brands looking to expand their visibility in beauty, fitness, and lifestyle markets.

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With a posting frequency of 4 times per month on Instagram, Pavlova maintains a steady online presence, ensuring high visibility for brand partnerships. Her weekly posting schedule at 9 PM EST maximizes audience reach, making her content well-timed for engagement. By integrating Reels, fitness tutorials, and beauty insights, she keeps her audience engaged while promoting sponsored products effectively. As she continues to grow her influence, she remains a reliable and impactful choice for brand collaborations.

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Conclusion: A Lifestyle Influencer with Strong Potential

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Pavlova Charpentier has built a strong presence in beauty, fitness, and lifestyle, creating engaging content for her Pavlovers community. While her YouTube and TikTok activity has slowed, her Instagram engagement remains solid, making her a great partner for brands. Her collaborations with major companies in fashion and wellness highlight her influence in the industry.

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