Who is Paulino Razo Padilla?

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Paulino Razo Padilla: Blending Comedy, Vlogs, and Romance for a Viral Formula

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Paulino Razo Padilla is a Mexican content creator best known for his high-energy videos that merge absurdist comedy with real-life anecdotes. His content often includes spontaneous reactions, chaotic skits, and genuine moments with his fiancée, Camila Merchant, giving viewers an unfiltered look at their dynamic. Rather than relying on polished edits, Paulino’s videos retain a raw quality that amplifies their comedic timing and relatability.

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He gained early traction on TikTok with viral content that mixed family humor and youthful commentary, often featuring his brothers Patricio and Mariano. The sibling chemistry became a core part of his appeal, with recurring jokes and collaborative videos that expanded his reach. This family-based formula has made him a recognizable figure among Gen Z viewers in Mexico.

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Beyond comedic sketches, Paulino integrates emotional storytelling, especially in relationship-focused content. His posts with Camila range from playful to heartfelt, capturing everything from proposals to casual day-in-the-life updates. These moments have fostered a dedicated fanbase invested not only in his content but in his personal milestones.

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What separates Paulino from similar creators is his ability to pivot between joke-driven skits and sincere moments without losing audience interest. His influence isn’t limited to social platforms—he’s been tapped by brands like McDonald’s Mexico and OXXO, thanks to his strong engagement and broad youth appeal. Paulino’s identity as a creator is tightly tied to his voice: loud, emotional, and unmistakably his own.

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An Influencer Active on Social Media

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Paulino Razo is active on YouTube, TikTok, and Instagram, where he delivers comedic and lifestyle-focused content for a dedicated Spanish-speaking fan base.

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Paulino's Social Media Strategy Analysis

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YouTube: The Home for Challenges, Vlogs, and Peak Growth

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Paulino Razo’s YouTube channel commands 9.6 million subscribers, yet he posts less than once a year. This rare upload pattern hasn’t hindered his performance—he ranks #6 on YouTube Mexico and #108 worldwide, a reflection of his lasting impact and highly replayable content. His videos continue to attract views long after their release, often spurred by moments of virality or fan nostalgia. The channel’s longevity stems from the resonance of his comedic storytelling and personal charm.

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Unlike many creators who favor frequent uploads, Paulino prioritizes production quality over quantity. His videos are stylized with a cinematic tone, blending high-resolution footage with spontaneous, unscripted moments that keep them grounded. Signature content includes elaborate challenges, confession-style storytelling, and chaotic group scenes featuring his siblings. The casual yet crafted aesthetic sets his uploads apart and encourages long-term fan retention.

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Despite having a 0% engagement rate over the past 30 days due to no new uploads, Paulino has added over 263,000 new subscribers in that same period. This growth, at +2.88%, is largely organic and fueled by content archives still circulating within YouTube’s algorithm. Videos like his engagement story or sibling pranks continue to attract new fans, many of whom discover him through related creators or compilations. His name recognition alone drives discovery even in silence.

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Paulino’s YouTube serves not just as a content archive but a hub of major milestones—his engagement, relationship updates, and signature group antics. Viewers return to rewatch these emotional or comedic moments, which have become touchstones for his audience. The rarity of his uploads turns each release into an online event, often prompting fan clips or reaction content. His YouTube channel operates more like a film library than a casual vlog, yet it remains a defining platform for his brand.

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• ‍Username: @paulino__razo‍
• Influence Score: 95.9/100‍
• Followers: 9.6M‍
• Activity: 0 videos/month‍
• Engagement Rate: 0%‍
• Growth: +2.88%‍
• Average Engagement: 0‍
• Posting Habits: once a year at 7 PM EST

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TikTok: Humor, Relationships, and Viral Frequency

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Paulino Razo’s TikTok strategy leans heavily into character-driven humor and relationship-based storytelling. With over 2.7 million followers, he uses real-life dynamics—particularly with his fiancée Camila Merchant—as the foundation for exaggerated, comedic skits. These videos often depict everyday scenarios like jealousy, miscommunication, or overreactions, turned into quick, punchy narratives. The familiarity of the themes, paired with his expressive delivery, makes his content feel both personal and theatrical.

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He posts an average of 3.2 times per week, often using vertical cuts, zoom-ins, and voiceover text for comedic effect. His videos maintain a specific pacing: a sharp intro, a spiraling problem, and a twist or punchline that drives comments. Paulino avoids trend-chasing for its own sake; when he uses trending audio, it’s reinterpreted to fit his unique tone. His scripts are brief but structured, giving even his 15-second clips a beginning, middle, and end.

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His engagement rate of 5.81% is well above platform average, bolstered by recurring characters (usually himself and Camila) and emotionally reactive scenarios. With an average of 2.3M views per video and 157K engagements, his content drives strong conversation in the comments, often centered around viewer reactions to his over-the-top expressions or unexpected endings. Fans regularly tag friends, turning his videos into conversation starters rather than passive content.

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Beyond romantic themes, Paulino frequently includes his brothers, Patricio and Mariano, whose deadpan reactions or physical comedy serve as foils to his more chaotic energy. These sibling skits often exaggerate competitive or petty behavior, creating mini-sitcom moments that play well with his Gen Z fanbase. Rather than treating collaborations as guest appearances, he builds scripts that rely on chemistry and familiarity. This integrated approach gives his TikTok a serialized feel without requiring viewers to follow a linear storyline.

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• ‍Username: @paulino__razo‍
• Influence Score: 94.6/100‍
• Followers: 2.7M‍
• Activity: 3.2 videos/week‍
• Engagement Rate: 5.81%‍
• Growth: +2.36%‍
• Average Engagement: 157K‍
• Posting Habits: 3 times a week at 8 PM EST

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Instagram: Relationship Highlights and Lifestyle Snaps

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Paulino Razo’s Instagram feed is anchored in curated lifestyle moments that spotlight his relationship with Camila Merchant. Unlike his chaotic TikTok energy, here he adopts a softer, more sentimental tone—frequently posting couple portraits, engagement milestones, and affectionate tributes. His captions often include playful inside jokes or self-aware commentary that mirrors the humor fans recognize from his videos. This blend of vulnerability and satire defines his Instagram tone.

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He averages around six posts per month, strategically mixing posed photos with casual behind-the-scenes content from brand events, vacations, or home life. His content alternates between polished images—like red carpet appearances—and goofy expressions or blooper-style shots that maintain his personality. This intentional contrast keeps his feed visually dynamic without sacrificing relatability. Paulino rarely recycles content across platforms, ensuring that each post feels specific to Instagram.

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With a 2.97% engagement rate, Paulino’s audience regularly interacts through comments that often reference past content or ask about Camila, reinforcing a sense of ongoing connection. His Stories are used frequently to post Q&As, daily updates, or tag collaborative brands in a casual, unrehearsed tone. Whether he's showcasing a bouquet of flowers or a chaotic day on set, the content invites fans into unscripted moments. This intimacy keeps the channel feeling active even when the grid is quiet.

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While not his largest platform, Instagram serves as a central hub for Paulino’s long-term storytelling and lifestyle alignment. He uses it to share birthdays, holidays, or public event appearances, making it the go-to space for fans tracking personal milestones. For brand partnerships, it provides a clean and image-focused channel that still aligns with his couple-based narrative. Sponsored posts blend easily with his aesthetic, making promotions feel like part of the story rather than interruptions.

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• ‍Username: @paulino__razo‍
• Influence Score: 87.6/100‍
• Followers: 326.7K‍
• Activity: 6 posts/month‍
• Engagement Rate: 2.97%‍
• Growth: +0.72%‍
• Average Engagement: 9.7K‍
• Posting Habits: twice a week at 6 PM EST

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Paulino Razo Padilla's Social Media Influence Summary

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With a Favikon Influence Score of 9,556, Paulino Razo ranks in the top 1% of creators globally. He holds the #6 spot on YouTube Mexico and #108 worldwide, alongside top rankings in video entertainment categories. These positions reflect his consistent content impact, broad visibility, and cross-platform influence.

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Learn more about the Favikon Methodology here

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Content Strategy: Chaos, Camila, and Comedy That Clicks

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Paulino’s content is anchored in comedy and relatability. His videos are often built around scenarios that escalate from mundane to absurd, with characters or guest appearances adding extra depth. This narrative pacing is a key part of his success across TikTok and YouTube. Romantic content is another strong pillar of his strategy. By incorporating Camila into many of his posts, he taps into the creator couple dynamic—popular among Gen Z. His captions often blend sincerity with humor, which helps content feel accessible while still curated.

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Reachability and Partnerships

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Paulino Razo is highly reachable for brand partnerships through Instagram and TikTok, where he actively posts and engages with his audience. His past collaborations include McDonald’s México, OXXO, and Maruchan México, all of which were integrated through storytelling formats rather than static ads. He often includes Camila Merchant in these campaigns, adding a relationship dynamic that makes promotions feel authentic. Brands looking to leverage couple content or family-centered humor are a natural fit for his style.

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He rarely uses formal ad language, instead opting for casual tone, humor, and character-driven skits to introduce brand messages. His Stories are frequently used to share collaborations in real time, usually with personal voiceovers or behind-the-scenes moments. On YouTube, while less active, he has proven that sponsored long-form content—especially when tied to emotional events—can generate long-term engagement. For best results, outreach should allow Paulino narrative freedom and include creative tie-ins with his recurring collaborators.

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Conclusion: Where Everyday Moments Become Viral Stories

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Paulino Razo Padilla stands out as a Mexican content creator who has built his career on humor, storytelling, and personal connection. With top-tier rankings across YouTube and TikTok, and a relationship-driven narrative that spans multiple platforms, Paulino offers a powerful blend of authenticity and performance. Whether through viral challenges, couple content, or red carpet cameos, he continues to prove that comedy and relatability are a winning formula for influence.

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