Who is Paulina Cocina?

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Paulina Cocina: Making Cooking Fun and Accessible for Everyone

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Paulina Cocina is a culinary content creator known for her humor, authenticity, and approachable style. She specializes in Argentine cuisine, making traditional recipes simple and fun. Her engaging videos include step-by-step instructions, personal anecdotes, and a touch of comedy. She encourages her followers to enjoy cooking, regardless of their experience level.

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Her content covers a variety of meals, from quick dishes to vegetarian-friendly options. She often includes healthy alternatives, making her recipes accessible to different audiences. Her use of storytelling makes cooking feel like a conversation with a friend. She creates a welcoming atmosphere that keeps her community engaged.

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Beyond cooking, Paulina Cocina has expanded into brand partnerships, working with food companies and kitchenware brands. She has collaborated with Yogurísimo Argentina, Savora, and Musimundo. Her ability to integrate products naturally into her content makes her a sought-after influencer. She ensures her sponsored posts align with her audience's interests.

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Paulina Cocina's influence extends across Instagram, YouTube, TikTok, and X (Twitter), reaching millions of viewers. With a Favikon Authority Score of 9,257, she ranks among the top 1% of food influencers. Her growth continues steadily, reflecting her strong connection with her followers. She remains a leading figure in the digital food space.

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An Influencer Active on Social Media

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Paulina Cocina is a multi-platform creator with a strong presence across Instagram, YouTube, TikTok, and X. She reaches a wide audience, engaging with different content styles on each platform.

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Paulina’s Social Media Strategy Analysis

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Instagram: Where Cooking Meets Creativity

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Paulina Cocina’s Instagram is her most influential platform, with 4.8 million followers. She shares a mix of recipes, behind-the-scenes moments, and personal stories. Her content combines humor, creativity, and useful cooking tips. Her engagement rate of 0.96% reflects strong interaction with her audience.

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She posts an average of 13 times per month, maintaining a consistent presence. Her growth rate of +1.51% over the last 30 days has added 71.4K new followers. She engages her community with interactive stories, polls, and food-related challenges. Her relatable style makes her one of the most trusted food creators.

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Her average engagement per post is 46.3K, showing how well her audience connects with her content. She also incorporates short-form videos, such as reels, to showcase quick recipes. Her stories keep her fans updated on her daily activities and kitchen experiments. She balances aesthetics with fun, ensuring every post is engaging.

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With a daily posting schedule at 4 PM EST, Paulina Cocina remains highly active. She uses Instagram to interact with brands, promote products, and engage in sponsorships. Her collaborations align well with her audience, ensuring organic and authentic promotions. Her ability to connect through humor and storytelling makes Instagram a key platform for her growth.

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• Username: @paulinacocina
• Influence Score: 93.9/100
• Followers: 4.8M
• Activity: 13 posts/month
• Engagement Rate: 0.96%
• Growth: +1.51%
• Average Engagement: 46.3K
• Posting Habits: Everyday at 4 PM EST

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YouTube: A Hub for In-Depth Recipes and Food Stories

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Paulina Cocina’s YouTube is her second largest platform, with 4.3 million subscribers. Her videos offer in-depth cooking tutorials, food-related stories, and detailed explanations. Unlike TikTok, her content here is slower-paced, allowing for longer recipes. Her approachable and fun style keeps her audience engaged.

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She uploads around 3.7 videos per month, ensuring regular content. Her growth rate of +0.46% in the past 30 days has added 19.9K new subscribers. She receives an average of 6.5K engagements per video, showing steady interaction. Her YouTube content is ideal for viewers who prefer step-by-step guides.

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Her videos often exceed 118.4K average views, highlighting her strong influence. She takes time to explain cooking techniques, making them accessible to everyone. She also shares cultural insights about Argentine cuisine, adding an educational aspect. This platform helps her build a deeper connection with her audience.

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With a weekly posting schedule at 7 PM EST, Paulina Cocina ensures consistent engagement. She uses YouTube to showcase brand collaborations and detailed sponsored content. Her platform allows her to promote products in a natural and informative way. By combining entertainment and education, she keeps her audience engaged.

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• Username: @paulinacocina
• Influence Score: 88.5/100
• Followers: 4.3M
• Activity: 3.7 videos/month
• Engagement Rate: 0.15%
• Growth: +0.46%
• Average Engagement: 6.5K
• Posting Habits: Once a week at 7 PM EST

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TikTok: Quick and Entertaining Food Content

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Paulina Cocina’s TikTok has 2.4 million followers, making it her third largest platform. Her content is fast-paced, featuring quick recipes, kitchen hacks, and fun challenges. She leverages trending formats to maximize reach and engagement. Her humor and engaging personality keep her videos entertaining.

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She posts an average of 3.5 times per week, keeping her audience engaged. Despite a 0% growth rate in the past 30 days, her engagement remains steady. Her videos receive an average of 23.4K interactions, reflecting strong community support. She maintains an engagement rate of 0.97%, indicating consistent interest.

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Her videos attract an average of 336.6K views, showcasing her strong presence. She adapts her content to current trends, making her posts highly shareable. Her use of music, quick cuts, and eye-catching visuals makes her TikTok videos stand out. She also interacts with followers through comments and duets.

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With a posting schedule of three times a week at 4 PM EST, she keeps her content fresh. Her TikTok strategy blends cooking, comedy, and trendy topics to maximize engagement. Her strong brand presence makes her ideal for sponsored collaborations. With consistent posting, her TikTok influence could grow even further.

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• Username: @paulinacocina
• Influence Score: 87.5/100
• Followers: 2.4M
• Activity: 3.5 videos/week
• Engagement Rate: 0.97%
• Growth: 0%
• Average Engagement: 23.4K
• Posting Habits: 3 times a week at 4 PM EST

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X (Twitter): Engaging with Food Conversations

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Paulina Cocina’s X (Twitter) has 240.4K followers, where she shares food-related tweets and interacts with her community. Her content includes humorous takes on food, personal opinions, and engaging discussions. Unlike her other platforms, X allows her to have direct conversations with her audience.

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She tweets an average of 3.7 times per week, keeping her presence active. Her growth rate of +0.91% in the past 30 days has added 2.2K new followers. She has an engagement rate of 0.43%, with an average of 1K interactions per tweet. Her Twitter feed is a mix of fun, informational, and personal updates.

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Her tweets generate an average of 66K views, showing her strong influence. She often shares thoughts on food trends, new recipes, and kitchen hacks. Her ability to mix humor with cooking insights makes her Twitter highly engaging. She also engages in food-related debates and challenges.

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With a daily posting schedule at 4 PM EST, she ensures constant interaction. Her Twitter presence supports her overall brand, providing a more personal connection with her followers. She is also open to brand collaborations through promoted tweets and food-related campaigns. Her strong engagement keeps her X platform growing steadily.

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• Username: @paulina_cocina
• Influence Score: 87.6/100
• Followers: 240.4K
• Activity: 3.7 tweets/week
• Engagement Rate: 0.43%
• Growth: +0.91%
• Average Engagement: 1K
• Posting Habits: Everyday at 4 PM EST

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Paulina Cocina’s Social Media Influence Summary

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Paulina Cocina holds a Favikon Authority Score of 9,257, ranking among the top food bloggers in Argentina. She is in the top 1% on Instagram Argentina (#52) and food influencers worldwide (#60). She is ranked #6 in Food & Nutrition Argentina, making her one of the most trusted food creators. Her strong engagement, consistent growth, and relatable personality make her a dominant figure in the digital food space. She effectively connects with her audience, blending humor and education seamlessly. Her ability to grow her influence across multiple platforms solidifies her status as a top-tier food content creator.

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Learn more about the Favikon Methodology here

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Content Strategy: Blending Humor, Simplicity, and Engagement

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Paulina Cocina’s content strategy is built around making cooking fun, accessible, and engaging for a wide audience. Her ability to mix humor, education, and relatability keeps her followers entertained while learning new recipes. She focuses on Argentine cuisine but incorporates modern and healthy alternatives to appeal to diverse dietary preferences. Her mix of short-form and long-form content across multiple platforms ensures that she reaches different types of viewers.

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Reachability and Partnerships

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Paulina Cocina’s content style is highly brand-friendly, making her an ideal partner for food-related collaborations. She works with well-known brands, ensuring that her sponsored posts feel organic and engaging. Her audience trusts her recommendations, making her a valuable influencer for targeted campaigns. Companies looking to reach Spanish-speaking consumers benefit from her strong presence.

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Her collaborations include partnerships with Yogurísimo Argentina, Savora, and Musimundo. She has tagged these brands in her content, ensuring consistent and reliable engagement. These sponsorships align with her audience, maintaining authenticity in her promotions. With her high trust factor, her followers are highly receptive to her recommendations.

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Paulina Cocina’s estimated sponsored post rate ranges from $20K to $80K, reflecting her market value. Her engagement ensures that brands receive strong visibility for their products. Her growth rate of +0.8% in 30 days demonstrates her continued influence. She has successfully built a community that values her content and suggestions.

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She is reachable across Instagram, YouTube, TikTok, and X (Twitter), depending on campaign objectives. While Instagram and YouTube provide structured content, TikTok allows for viral, trendy promotions. Her Twitter presence enables her to interact directly with followers, adding a personal touch to her engagement. With a multi-platform strategy, she maximizes her brand impact.

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Conclusion: Bringing Joy to Cooking Through Humor and Simplicity

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Paulina Cocina has built a successful brand through her humor, authenticity, and engagement. With millions of followers, she continues to inspire home cooks across Latin America. Her content remains fun, educational, and highly engaging. As a top food influencer, she remains a powerful force in the culinary space.

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View the AI-powered profile

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