Who is Paula Lituma?

TikTok: Expressive Fashion and Advocacy Through Video

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Paula Lituma’s TikTok account is her largest platform, with 509.6K followers engaging with her content. She creates a mix of fashion videos, personal storytelling, and health awareness posts that educate and inspire her audience. Her ability to blend style and advocacy makes her stand out in a competitive space. Despite a -0.25% drop in growth, her consistent uploads keep her community engaged.

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She posts 8.4 videos per week, ensuring a regular flow of content for her audience. Her engagement rate is 0.3%, with each video averaging 1.6K interactions. She posts at 4 PM EST daily, optimizing her reach when followers are most active. Her video topics range from sustainable fashion to personal experiences with endometriosis, keeping her content diverse and engaging.

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Paula's TikTok presence is highly interactive, with her audience frequently commenting and sharing. She uses trending formats and sounds to reach a wider audience while staying true to her advocacy themes. Collaborating with brands like H&M and Zara, she integrates sponsored content naturally into her videos. With an average of 15.5K views per post, her content reaches thousands of viewers daily.

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Her partnerships with ethical fashion and wellness brands align well with her content. Paula ensures that her collaborations fit her values, reinforcing trust with her audience. Her ability to create relatable, informative content keeps her followers engaged and inspired. As she continues to grow, her focus remains on fashion, sustainability, and health advocacy.

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• Username: @paulalituma
• Influence Score: 77/100
• Followers: 509.6K
• Activity: 8.4 videos/week
• Engagement Rate: 0.3%
• Growth: -0.25%
• Average Engagement: 1.6K
• Posting Habits: Everyday at 4 PM EST

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Instagram: A Blend of Style and Awareness

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Paula’s Instagram account allows her to curate high-quality fashion content while continuing her advocacy. With 137.3K followers, her profile is a mix of outfit inspiration, personal reflections, and educational posts on health and sustainability. She collaborates with brands like Dipaso Belleza, incorporating their products into her daily styling. While her growth has dipped by -0.71%, her engagement remains strong.

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She posts 15 times per month, keeping a steady stream of content for her audience. Her engagement rate stands at 0.7%, with an average of 967 interactions per post. She uploads content every day at 12 PM EST, ensuring her posts reach her audience at peak times. Whether she is sharing a fashion look or raising awareness about endometriosis, her Instagram strategy is well-balanced.

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Her Instagram stories play a key role in building connections with her followers. She uses them for behind-the-scenes content, brand collaborations, and daily updates on her advocacy work. Features like Q&A sessions, polls, and interactive stickers help her maintain a strong relationship with her audience. These elements make her content feel more personal and engaging.

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Paula’s brand collaborations on Instagram focus on sustainable fashion and beauty. Her partnerships with H&M and Zara emphasize ethical shopping choices, reinforcing her message of conscious living. By mixing sponsored content with personal storytelling, she keeps her feed authentic. This approach strengthens her reputation as both a fashion influencer and an advocate.

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• Username: @paulalitumaaa
• Influence Score: 76.2/100
• Followers: 137.3K
• Activity: 15 posts/month
• Engagement Rate: 0.7%
• Growth: -0.71%
• Average Engagement: 967
• Posting Habits: Everyday at 12 PM EST

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Podcast: Not A Typical Podcast – A Platform for Advocacy and Personal Growth

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Beyond social media, Paula connects with her audience through her podcast, Not A Typical Podcast. This platform allows her to discuss health awareness, personal growth, and advocacy in a longer format. She shares her experiences with endometriosis while inviting guests to talk about topics like mental well-being and self-expression. The podcast has become an essential part of her brand, expanding her influence beyond visuals.

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Each episode dives deep into women’s health, providing valuable information in an accessible way. Paula’s storytelling makes complex topics easier to understand, allowing her listeners to feel connected and informed. The conversational tone of her podcast makes it engaging for a wide audience. Through this platform, she reaches those looking for both education and inspiration.

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Her podcast guests include experts, influencers, and individuals with similar experiences. These collaborations bring different perspectives to her audience, keeping the conversations fresh and meaningful. Paula also integrates brand partnerships into her podcast, highlighting products and causes that align with her advocacy. This mix of personal storytelling and professional insights keeps her listeners engaged.

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Not A Typical Podcast strengthens Paula’s presence as a fashion and advocacy influencer. By expanding into audio content, she deepens her connection with her audience in a more intimate way. The podcast allows her to explore topics that might be harder to cover in short social media posts. This multi-platform strategy helps her grow her influence while staying true to her mission.

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Learn more about the Favikon Methodology here

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Content Strategy: A Unique Blend of Fashion, Advocacy, and Podcasting

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Paula Lituma blends fashion, health awareness, and advocacy for animal rights through her content, creating a meaningful and stylish platform. She collaborates with Zara, H&M, and Dipaso Belleza to showcase sustainable fashion while raising awareness about endometriosis and ethical treatment of animals. Through Not A Typical Podcast, she expands on personal experiences, advocacy efforts, and lifestyle discussions, making her content both informative and relatable.

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Reachability and Partnerships

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Paula Lituma is highly approachable for brand collaborations, working with well-known companies in fashion, beauty, and health awareness. She has partnered with H&M, Zara, and Dipaso Belleza, integrating their products naturally into her content. Her advocacy for sustainability and ethical fashion makes her an ideal match for brands with similar values. With an Influence Score of 3 and 8,394 points, she is a strong voice in the industry.

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Her content style is described as safe, cheerful, and expressive, making her a good fit for both commercial brands and advocacy groups. She maintains a strong focus on fashion, self-care, and awareness, ensuring that her collaborations align with her audience’s interests. Despite a -0.35% growth rate, her engagement remains steady, proving that her content resonates. Her balance between sponsored posts and personal storytelling keeps her brand credibility intact.

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Paula is particularly active on TikTok, Instagram, and her podcast, Not A Typical Podcast, making her an ideal choice for brands seeking multi-platform exposure. She posts 8.4 videos per week on TikTok and 15 times per month on Instagram, ensuring consistent visibility. Her engagement rates of 0.3% on TikTok and 0.7% on Instagram highlight her ability to maintain audience interaction. By incorporating brand messages seamlessly into her content, she drives meaningful engagement.

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Her network extends beyond fashion, collaborating with actors, content creators, and health advocates. She frequently works with Israel Vera, Josua González, and Gala Alvear, expanding her reach into different communities. This broad audience appeal makes her a valuable partner for fashion, wellness, and advocacy-focused brands. Paula’s dedication to storytelling, authenticity, and meaningful partnerships positions her as a trusted and influential creator.

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