Who is Paola Ruiz?

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Paola Ruiz: Storytelling Through Transitions and Edits with Humor, Heart, and Viral Charm

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Paola Ruiz is a Colombian creator and storyteller known for her high-energy videos and emotional edits. She began posting on TikTok and quickly gained traction through smooth transitions and personal storylines. With 5M followers on TikTok, her digital growth has been organic and consistent. Her videos often reflect her personality—bold, funny, and deeply relatable.

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Her signature content combines humor and editing, making her posts scroll-stopping and memorable. Every transition is sharp, and each video ends with a punch—either comedic or emotional. With an average of 77.6K engagements per post, she knows how to keep viewers hooked. Whether it's a trending challenge or storytime, she delivers every time.

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Beyond TikTok, she brings her vibrant persona to YouTube and Instagram, where she continues to build presence. On YouTube, she has gathered 2.3M subscribers with shorts that mirror her TikTok magic. Her Instagram blends fashion moments with casual humor and real-life updates. Each platform serves a unique side of her brand.

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Paola has collaborated with top-tier brands like Bloom Nutrition and SHEGLAM, reinforcing her credibility. She ranks in the top 1% globally in video entertainment, proving her influence extends far beyond Colombia. With an influence score of 9,188, she’s one of the most powerful voices in Latin Gen Z content. Her style is playful, yet sharp—always true to who she is.

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An Influencer Active on Social Media

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Paola Ruiz is a vibrant Colombian content creator captivating millions through viral transitions, comedic edits, and personal stories on TikTok, YouTube, and Instagram.

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Paola Ruizs' Social Media Strategy Analysis

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TikTok Strategy: Viral Edits, Personal Hooks & Fast Growth

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TikTok is Paola’s main platform, where she built a community of over 5M through storytelling, emotion, and transitions. Her signature style includes cinematic videos that balance humor and vulnerability. She averages 3.3 videos/week, keeping her content consistent and dynamic. Every post feels personal, often starting with a bold expression or cliffhanger.

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Her best-performing TikToks exceed 5M views, showing her strong grip on the algorithm, emotional narratives, and trending formats. She sparks real-time engagement with phrases like “#storytime” or “¿Ustedes qué opinan?”. This gives fans a voice while boosting visibility. Her average engagement is 77.6K, and she often hits 1.2M views per video.

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Her engagement rate of 1.55% is proof of a loyal audience, paired with consistently high-quality editing and sound usage. Paola is also a master of timing, often posting at 9PM, 3x a week. Each caption, image, and expression aligns with her storytelling flow. She doesn’t just follow trends—she transforms them.

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This strategy has led her to the top 1% globally in video entertainment on TikTok, with an influence score of 90.2. She ranks #266 nationally in Colombia. Her storytelling focus and editing pace make her one of Latin America’s most compelling content voices. TikTok is where she thrives—and it shows.

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• Username: @paoruizb
• Influence Score: 90.2/100
• Followers: 5M
• Activity: 3.3 videos/week
• Engagement Rate: 1.55%
• Growth: 0%
• Average Engagement: 77.6K
• Posting Habits: 3 times a week at 9 PM EST

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YouTube Strategy: Short-Form Punch and Narrative Spillover

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On YouTube, Paola uses shorts, viral moments, and TikTok-style content to maintain her 2.3M subscriber audience. Although she only posts around 0.6 videos/month, her Shorts still rack up serious numbers. Her top YouTube Short hit over 3.2M views, echoing her storytelling magic. Most of her videos are direct cross-posts from TikTok.

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Her visuals, facial expressions, and click-worthy titles give each Short virality potential. Despite the low activity, her videos remain consistent in tone. Her current engagement rate is just 0.01%, but that’s due to frequency. Her audience is still there—waiting for more frequent drops.

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She could improve growth by incorporating long-form series or behind-the-scenes videos. With a base of 2.3M subscribers, the potential is massive. Her average views sit at 4.8K, and top-performing clips still outperform regular posting creators. She posts once a year, typically at 8AM, which limits algorithmic favor.

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Still, her YouTube channel gives her brand authority, and a future expansion here could amplify earnings. With consistent storytelling and more uploads, Paola could match her TikTok performance. She has the audience, the editing skills, and the storytelling mindset. She just needs to activate it.

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• Username: @Paoruizb
• Influence Score: 80.2/100
• Followers: 2.3M
• Activity: 0.6 videos/month
• Engagement Rate: 0.01%
• Growth: 0%
• Average Engagement: 249
• Posting Habits: Once a year at 8 PM EST

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Instagram Strategy: Aesthetic, Announcements, and Light Comedy

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Instagram is where Paola curates her lifestyle, brand collaborations, and visual identity. With 577.3K followers, she posts regularly—around 10 times/month. The content blends beauty, comedy, and behind-the-scenes life updates. She shares personal wins, funny skits, and branded product content in equal measure.

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Her reels, such as “Me detuvo la policía,” hit over 1.2M views, proving she can go viral on Instagram too. Her style is consistent: expressive, bold, and emotionally engaging. Most of her videos include conversational hooks and fan comments. Her engagement rate is 0.22%, with 1.3K average interactions per post.

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She typically posts at 6 PM, showing strategic intent with timing and frequency. While Instagram isn’t her biggest platform, it supports her influencer branding. Campaigns with SHEIN, Bloom, and SHEGLAM appear here often. She balances promotional content with humor and authenticity.

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Instagram acts as her professional gallery—housing beauty, updates, and partnerships. It complements the narrative-heavy tone of TikTok and YouTube. With more Stories or interactive polls, she could deepen follower connection. Overall, Instagram plays a key role in building and maintaining her public image.

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• Username: @paoruizb_
• Influence Score: 77.2/100
• Followers: 577.3K
• Activity: 10 posts/month
• Engagement Rate: 0.22%
• Growth: -0.04%
• Average Engagement: 1.3K
• Posting Habits: 3 times a week at 6 PM EST

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Paola Ruiz's Social Media Influence Summary

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Paola Ruiz ranks in the top 1% worldwide in video entertainment, holding the #45 spot in Colombia and placing among the top 3% on TikTok nationally with over 9,188 points.

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Learn more about the Favikon Methodology here

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Content Strategy: Fast Cuts, Emotional Beats, and Audience Loyalty

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Paola's content strategy is laser-focused on relatability and narrative. Her signature transitions, bold facial expressions, and strong caption hooks make her scroll-stopping on every platform. She excels at repurposing ideas across TikTok, Shorts, and Instagram, creating continuity without repetition.

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Reachability and Partnerships

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Paola Ruiz maintains high visibility thanks to her consistent activity on TikTok and Instagram, with a total audience surpassing 7.8M. She posts 3 times/week on TikTok and keeps a regular flow of Instagram content. Her fans expect engaging stories and polished transitions. This reliability increases her exposure in brand-friendly time slots.

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Her posting habits are structured: 9AM on TikTok and 6AM on Instagram, aligning with high engagement windows. With an average of 77.6K engagements per TikTok and 1.2M average views, her presence is undeniable. On Instagram, she earns 37.6K views per post, which sustains her platform authority. This timing helps boost interaction and discoverability.

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Paola’s brand affinity is proven—she’s partnered with SHEGLAM, SHEIN, and Bloom Nutrition across over 45 campaign tags. Her content style is “safe,” “cheerful,” and “minimal” in political stance, ideal for mass-market campaigns. Her conversational tone and personal hooks make her highly approachable for collaborations. She delivers authentic narratives while highlighting brand values.

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Despite minimal growth on YouTube, her Shorts still receive millions of views—showing her potential across channels. She engages with a Gen Z and Millennial audience, especially across Latin America and the U.S. With a Favikon score of 9,188, she remains a highly reachable creator for multi-platform strategies. Her influence extends beyond numbers—into connection and storytelling.

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Conclusion: Reimagining Transitions and Storytelling for the Digital Generation

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Paola Ruiz has built a digital universe full of humor, edits, and relatability—one that connects emotionally and visually with millions. From TikTok to YouTube Shorts, she balances viral creativity with genuine connection, and her rankings confirm she's among the top creators in Colombia and beyond. With continued storytelling and a few strategic expansions—like a newsletter or long-form series—her digital presence will only grow stronger. Paola isn’t just making content; she’s making moments.

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View the AI-powered profile

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