Who's Who on Social Media
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Who is Paco Rayane?

Paco Rayane is a Paris-based choreographer and dancer who has seamlessly blended his passion for dance and gaming, creating a unique digital presence. With a strong focus on choreography for popular games like Just Dance, Paco engages his audience through interactive tutorials, behind-the-scenes content, and collaborations with fellow dancers.

February 10, 2025
Jeremy Boissinot
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Paco Rayane: Parisian Choreographer Redefining Dance and Gaming Synergy

Paco Rayane, a Paris-based choreographer and dancer, has carved a unique niche at the intersection of dance and gaming. Known for his vibrant energy and creativity, Paco uses his platform to showcase choreography for the globally popular game Just Dance. With an emphasis on interactive and educational content, he engages his audience through tutorials, behind-the-scenes footage, and collaborations with other dancers. His ability to connect with both gaming enthusiasts and dance fans sets him apart in the digital landscape.

Paco’s journey began with a passion for movement and a desire to share his skills with the world. Over the years, he has evolved from a local talent to an international influencer, captivating audiences with his dynamic performances. By combining his love for dance with gaming, Paco has found a way to make his art form accessible and enjoyable for people of all skill levels. His unique approach to choreography has helped him grow a loyal and engaged fanbase.

Paco Rayane Celebrates His 25th Birthday with Gratitude and Joy (Source: @paco_rayane, Instagram, July 2024)

In addition to his choreography, Paco is dedicated to building a community around his work. His interactive teaching style, showcased in workshops and online tutorials, encourages his audience to participate and learn. Paco’s collaborations with brands like Just Dance and Sony Music France further highlight his versatility and influence. Through these partnerships, he not only amplifies his reach but also introduces his followers to new and exciting projects.

Paco’s social media presence is a reflection of his cheerful and approachable personality. Whether he’s sharing the behind-the-scenes process of creating choreography or engaging with fans in the comments, Paco ensures his content feels authentic and relatable. His commitment to fostering connections within the dance and gaming communities continues to fuel his growth, positioning him as a leading figure in his field.

An Influencer Active on Social Media

Paco’s primary platforms are TikTok and Instagram, where he shares his dynamic and engaging content. With 321.6K followers on TikTok and 27.2K on Instagram, he uses his platforms to highlight his work in dance and gaming. His audience is highly engaged, with impressive interaction rates and consistent growth, particularly on TikTok.

Paco's Social Media Strategy Analysis

TikTok: The Hub for Dance and Gaming Fans

TikTok is Paco Rayane’s primary platform, where he shares dynamic dance performances and choreography videos with his 321.6K followers. His TikTok content often revolves around his work with Just Dance, offering fans a blend of entertainment and education. By showcasing his choreography for the game’s maps, Paco connects with a highly engaged audience of dance and gaming enthusiasts. His fun and vibrant energy make his content not only engaging but also inspiring for aspiring dancers.

Paco’s frequent posting schedule of three times a week ensures his presence is consistent and relevant on the platform. He leverages TikTok’s algorithm by participating in trending challenges, using popular sounds, and creating interactive videos that encourage viewers to engage. His average of 83.9K views per post demonstrates the wide reach of his content, while his 11.7K engagements per post highlight the active participation of his audience.

Another key aspect of Paco’s TikTok strategy is collaboration. He often partners with other creators and brands like Just Dance to create unique and engaging content. These collaborations allow him to expand his audience while maintaining authenticity. By aligning with popular gaming and dance trends, Paco ensures his content remains relatable and entertaining to his followers.

TikTok also serves as a platform for Paco to share his personality, making his content feel more personal and approachable. Whether he’s creating behind-the-scenes videos, sharing snippets of rehearsals, or engaging directly with fans in the comments, Paco builds strong connections with his audience. This combination of creativity and relatability makes TikTok the perfect platform for him to showcase his talent and grow his influence.

  • Username: @paco_rayane
  • Influence Score: 86/100
  • Followers: 321.6K
  • Activity: 2.8 posts last month
  • Engagement Rate: 3.63%
  • Growth: +0.77% over 30 days
  • Average Engagement: 11.7K
  • Posting Habits: Posts 3 times a week at 12 PM EST

Instagram: A Platform for Behind-the-Scenes and Brand Collaborations

Instagram is Paco’s secondary platform, where he connects with 27.2K followers through curated photos, short videos, and behind-the-scenes content. His posts provide a more polished view of his choreography, including collaborations with Just Dance and other brands. By sharing high-quality images and reels, Paco effectively showcases his creativity and professional work, attracting both fans and potential collaborators.

Paco posts approximately once a week, using Instagram to engage his audience with visually appealing and interactive content. His 16.1% engagement rate highlights the deep connection he has with his followers, who actively like, comment, and share his posts. Reels are a significant part of his Instagram strategy, allowing him to showcase quick and impactful choreography videos that resonate with his audience.

Instagram also serves as a platform for Paco to foster a sense of community. He uses features like Stories and Q&A sessions to connect directly with fans, sharing insights into his creative process and personal experiences. By giving followers a behind-the-scenes look at his life as a choreographer, Paco builds trust and loyalty within his audience.

Paco’s collaborations with brands and other creators are prominently displayed on Instagram, blending seamlessly into his content. Whether promoting Just Dance or showcasing a new project, he ensures his posts align with his authentic style. This approach not only enhances his credibility but also strengthens his appeal as a partner for future campaigns.

  • Username: @paco_rayane
  • Influence Score: 83/100
  • Followers: 27.2K
  • Activity: 5 posts last month
  • Engagement Rate: 16.1%
  • Growth: +4.56% over 30 days
  • Average Engagement: 4.4K
  • Posting Habits: Posts once a week at 3 PM EST

Paco Rayane's Social Media Strategy Analysis

Paco’s Favikon Influence Score of 8,446 points reflects his growing impact in the dance and gaming communities. He ranks within the top 4% of TikTok influencers in France and holds the #58 spot in the Dance & Choreography category. These rankings highlight his ability to create compelling content that resonates with a dedicated and engaged audience. His TikTok account is the centerpiece of his social media presence, where he combines creativity with relatability to appeal to fans of all ages. On Instagram, he enhances his brand through visually polished posts and behind-the-scenes content, showcasing his versatility as both a creator and a professional choreographer.

Content Strategy: Dynamic, Relatable, and Collaborative

Paco’s content strategy revolves around combining his love for dance with the interactivity of gaming, creating a unique niche that sets him apart from other influencers. His choreography for Just Dance maps not only entertains but also provides educational value, engaging both casual fans and aspiring dancers. This blend of creativity and relatability ensures his content consistently performs well across platforms. Collaborations are another key aspect of Paco’s strategy. By working with brands like Sony Music France and Just Dance, he leverages his platform to amplify their reach while staying true to his personal brand. His ability to seamlessly integrate sponsored content into his posts makes him a valuable partner for brands seeking to engage with younger, dance-savvy audiences.

Reachability and Partnerships

Paco Rayane’s reachability, valued at $1.1K per post, demonstrates his potential as an influencer in the niche areas of dance and gaming. This value reflects not just the size of his audience but also the high engagement he generates through his creative content. His ability to seamlessly blend choreography with gaming elements, particularly through collaborations with Just Dance, makes him a sought-after partner for brands looking to target a young and engaged audience.

TikTok is the driving force behind Paco’s reachability, where his 321.6K followers and an average of 83.9K views per post highlight his significant impact. His frequent posting schedule ensures that his audience remains consistently engaged, while his interactive and vibrant content keeps followers coming back for more. Paco’s ability to use trending sounds and challenges on TikTok amplifies his reach and allows him to stay relevant in a fast-paced digital landscape.

An overview of Paco’s top influential connections across key industries. (Source: Favikon)

Instagram further contributes to Paco’s reachability, where his 27.2K followers and a high 16.1% engagement rate emphasize the strength of his connection with his audience. By sharing behind-the-scenes content, branded collaborations, and interactive stories, Paco builds trust and authenticity with his followers. These features enhance his ability to deliver impactful campaigns, making Instagram an ideal platform for partnerships with brands in the dance, gaming, and lifestyle sectors.

Paco’s partnerships with brands like Just Dance and Sony Music France underline his ability to translate his reach into measurable results. These collaborations align with his creative vision and allow him to connect with his audience in meaningful ways. By leveraging his reachability, Paco not only amplifies brand messages but also strengthens his reputation as a reliable and influential content creator in his niche.

Conclusion: Dance-Fueled Digital Success

Paco Rayane has successfully built a niche at the intersection of dance and gaming, captivating audiences with his vibrant and interactive content. His strong presence on TikTok and Instagram, combined with his growing influence and strategic brand partnerships, positions him as a standout creator in the dance and gaming communities. As he continues to expand his reach and refine his strategy, Paco is poised to achieve even greater success in the digital space.

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Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.