Who is Oso Trava?

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Oso Trava: The Inspiring Voice of Leadership and Personal Development

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Oso Trava is a prominent entrepreneur, international speaker, and the visionary behind the "Cracks Podcast" and "Cracks Fund." Armed with a Stanford MBA, he has built a career focused on leadership, productivity, and personal growth. His unique journey includes expertise in business strategies, which he shares through various platforms, inspiring audiences to achieve their full potential.

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A boxing enthusiast and a devoted father, Oso incorporates a balance of personal anecdotes and professional insights into his content. His ability to break down complex concepts into relatable and actionable advice has made him a favorite among entrepreneurs, aspiring leaders, and self-improvement enthusiasts.

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Through the "Cracks Podcast," Oso has interviewed some of the most successful minds in business and beyond, offering his audience a chance to learn directly from trailblazers in diverse fields. His discussions focus on topics such as setting ambitious goals, overcoming challenges, and creating sustainable success.

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Beyond the podcast, Oso leads initiatives like the "Cracks Bootcamp," a hands-on program designed to equip participants with the skills and mindset necessary for exponential personal and professional growth. His diverse ventures make him an influential figure in arts, culture, and Latino leadership.

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Social Coverage Summary

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With a presence across LinkedIn, YouTube, Instagram, TikTok, and X, Oso Trava’s social media reach continues to grow exponentially. His platforms are a hub of engaging and motivational content, offering a mix of professional interviews, personal reflections, and actionable advice for his audience.

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Social Media Strategy and Analysis

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LinkedIn: A Professional Network for Thought Leadership

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Oso Trava has 154.5K followers on LinkedIn, where he shares impactful insights on entrepreneurship, productivity, and personal growth. Ranked in the top 1% of influencers in Mexico, Oso engages professionals with thought-provoking posts and actionable strategies.

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Oso Trava’s LinkedIn presence is one of his strongest, leveraging the platform to connect with professionals worldwide. His content focuses on leadership insights, entrepreneurial strategies, and snippets from his podcast episodes. By sharing detailed posts and videos, he fosters high engagement from a predominantly professional audience.

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Key LinkedIn Metrics

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• Username: @osotrava
• Influence Score: 90.9/100
• Followers: 154.5K
• Activity: Posts 20 times per month
• Engagement Rate: 0.29%
• Growth: +10.06% (+14K followers in 30 days)
• Average Engagement: 448
• Posting Habits: Every day at 9 AM

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YouTube: The Podcast’s Home

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Oso’s YouTube channel, with 589K followers, serves as a hub for his podcast episodes and expert discussions. His content includes insightful interviews with prominent figures, focusing on leadership, mindset, and business strategies.

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As the host of "Cracks Podcast," Oso uses YouTube as the central platform for his long-form content. The channel features interviews with industry leaders and deep dives into critical topics like productivity, personal finance, and mindset.

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YouTube Key Metrics

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• Username: @CracksPodcast
• Influence Score: 86.7/100
• Followers: 589K
• Activity: 10.5 videos per month
• Engagement Rate: 0.7%
• Growth: +6.51% (+36K followers in 30 days)
• Average Engagement: 4.1K
• Posting Habits: Twice a week at 8 AM

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Instagram: A Visual Platform for Motivational Content

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On Instagram, Oso connects with 701K followers through motivational reels and behind-the-scenes glimpses. His posts emphasize personal growth, business success, and productivity tips, catering to a visually driven audience.

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On Instagram, Oso’s content ranges from motivational posts to behind-the-scenes glimpses of his work and life. He uses a mix of posts, reels, and stories to maintain an active presence and appeal to a younger demographic.

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Key Instagram Metrics

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• Username: @osotrava
• Influence Score: 86/100
• Followers: 701K
• Activity: 23 posts per month
• Engagement Rate: 0.22%
• Growth: +2.32% (+15.3K followers in 30 days)
• Average Engagement: 1.5K
• Posting Habits: Three times a day at 2 AM

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TikTok: Short-Form Inspiration for a Younger Audience

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Oso engages 1.9M followers on TikTok with quick, engaging videos that cover topics like entrepreneurship, leadership hacks, and mindset shifts. His high consistency makes it a key platform for reaching a broader, younger demographic.

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Oso’s TikTok strategy involves short, impactful videos that highlight key takeaways from his podcast and life lessons. This platform allows him to connect with a broader and younger audience.

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Key TikTok Metrics

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• Username: @osotrava
• Influence Score: 85.6/100
• Followers: 1.9M
• Activity: 0.7 videos per week
• Engagement Rate: 0.05%
• Growth: +12.5% (+199.9K followers in 30 days)
• Average Engagement: 942
• Posting Habits: 15 times a day at 9 AM

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X (formerly Twitter): Thought Leadership

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Oso’s X account, with 22.8K followers, focuses on quick, insightful updates about leadership, entrepreneurship, and cultural topics. It offers a conversational approach to engaging his audience.

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On X, Oso shares concise insights, links to his podcast episodes, and updates on his latest projects. His posts reflect his thought leadership and expertise in entrepreneurship.

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Key X Metrics

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• Username: @osotrava
• Influence Score: 75.6/100
• Followers: 22.8K
• Activity: 0.8 tweets per week
• Engagement Rate: 0.39%
• Growth: +0.94% (+208 followers in 30 days)
• Average Engagement: 89
• Posting Habits: Once a week at 9 AM

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Newsletter and Podcast: Deepening the Connection

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Oso Trava’s "Cracks Podcast" serves as an extension of his social media efforts, offering long-form interviews with influential figures and discussions on personal development. The podcast allows his audience to engage with content that goes beyond the surface, diving deep into actionable strategies for success.

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Additionally, the Cracks' newsletter complements his podcast by providing curated insights, summaries of episodes, and exclusive tips. This approach keeps his audience informed and connected to his broader vision for leadership and growth.

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Social Media Influence Summary

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Using the Favikon authority score of 8,897, Oso Trava ranks as a top-tier influencer in Arts & Culture and Latino Leadership. His reach across platforms makes him a versatile content creator with a solid engagement rate and consistent growth. He ranks #7 in LinkedIn influencers in Mexico and #4 in Latino Culture globally.

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Content Strategy: A Model of Consistency

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Oso’s content strategy revolves around three pillars: education, motivation, and personal connection. By leveraging his podcast episodes, he creates a cohesive ecosystem of knowledge-sharing across platforms. His consistent posting habits, combined with high-quality visuals and thoughtful messaging, ensure his audience remains engaged and inspired.

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Reachability and Partnerships

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Oso Trava collaborates with notable brands and figures like Dumo Labs and prominent podcast guests, offering high-value partnerships in leadership and entrepreneurship. With an estimated sponsored post cost of $10.5K, his reach extends to over 3.5M followers across platforms.

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Top Influential Connections

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Oso Trava’s network includes influential personalities such as Karla Souza, Enrique Olvera, and Ricardo Salinas Pliego. These connections highlight his impact across industries like business, arts, and culture, making him a versatile and well-connected leader.

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Conclusion

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Oso Trava is a powerhouse in the digital space, combining thought leadership with a relatable and approachable persona. His influence spans multiple platforms, making him a prominent figure in Latino culture and global entrepreneurship. Through his engaging content and actionable insights, Oso continues to inspire thousands, solidifying his role as a leading voice in personal and professional development.

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