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Who is Onagonfaus?
Ona Gonfaus is a rising star in the digital content world, captivating audiences with her vibrant and engaging lifestyle and beauty content. Originally from Barcelona and now living in Madrid, she has built a strong presence across multiple platforms, focusing on fashion, travel, and personal experiences.

Ona Gonfaus: Elevating Lifestyle and Beauty Content with Authenticity
Ona Gonfaus is a dynamic and engaging lifestyle and beauty creator who has captivated a large audience with her authentic and relatable content. Originally from Barcelona and now based in Madrid, she has leveraged her passion for fashion, travel, and personal storytelling to build a thriving digital presence. Her content is a blend of aspirational aesthetics and everyday moments, creating a balance that resonates with her young, Spanish-speaking followers. Whether she’s sharing beauty tips, milestone achievements, or glimpses into her daily life, Ona has cultivated a loyal fan base that eagerly follows her journey.
With a strong focus on self-expression and personal growth, Ona has positioned herself as more than just an influencer—she is a role model for young women navigating the world of beauty, fashion, and independence. Her ability to blend polished, high-quality content with raw, unfiltered moments makes her stand out in the influencer space. From achieving milestones like obtaining her driver’s license to documenting her travels, she offers a fresh perspective that makes her content feel both engaging and personal. Her followers see her as a friend rather than just a creator, making her influence even more impactful.

Ona's influence extends beyond social media trends; she actively collaborates with well-known brands in the beauty and fashion industries. Her partnerships with companies like Coches.net, François Nars, and Redken highlight her credibility and appeal in the market. She seamlessly integrates branded content into her posts while maintaining authenticity, ensuring that her recommendations feel organic rather than forced. Her ability to promote products in a genuine way makes her an ideal partner for brands looking to connect with a young and engaged audience.
Despite her growing fame, Ona remains approachable and true to herself, which is one of the key reasons her followers continue to support her. She embraces change and evolution, using her platform to inspire others to chase their dreams while staying grounded in their values. As she continues to expand her influence, there’s no doubt that Ona Gonfaus will remain a leading voice in the world of beauty and lifestyle content. With her unique storytelling, aesthetic vision, and strong engagement, she is set to achieve even greater success in the years to come.
An Influencer Active on Social Media

Ona Gonfaus has built a strong and engaging social media presence across TikTok, Instagram, and YouTube, captivating a young, Spanish-speaking audience with her lifestyle, beauty, and fashion content, making her a highly influential digital creator in Spain and beyond.
Ona Gonfaus's Social Media Strategy Analysis
TikTok: The Core of Her Influence

Ona Gonfaus’ TikTok presence is her strongest, with a massive 1.8 million followers and an influence score of 90/100. Her content thrives on trends, humor, and personal storytelling, making her a highly engaging figure on the platform. She frequently participates in viral challenges, lip-sync videos, and relatable skits, ensuring her content stays fresh and engaging. This strategy allows her to connect deeply with her youthful audience, who eagerly interact with her posts.
Consistency is key to her TikTok success, as she posts an impressive 20.1 videos per week, averaging three posts per day. Her frequent uploads keep her audience entertained while maximizing her visibility on the platform’s algorithm. She carefully balances fun, spontaneous clips with polished content, ensuring that her videos remain entertaining while maintaining a sense of authenticity. Her posting habits have established her as a highly active and must-follow creator in the Spanish TikTok scene.

Engagement on her TikTok is consistently high, with a 2.96% engagement rate and an average of 53.3K interactions per post. Some of her most popular videos surpass millions of views, demonstrating her ability to create viral content. However, despite her strong presence, her follower growth has recently plateaued at 0% over the last 30 days. This suggests she may need to explore new content formats or collaborations to further expand her reach.
Her TikTok persona is a mix of playful, confident, and relatable, making her a perfect influencer for brands looking to target young Spanish-speaking audiences. Her collaborations seamlessly blend into her content, appearing natural rather than forced. Given her high posting frequency and ability to generate viral moments, brands can benefit from partnerships that emphasize short-form, engaging content. TikTok remains her most powerful platform, where she continuously dominates in lifestyle and beauty content.
- Username: @_onagr
- Influence Score: 90/100
- Followers: 1.8M
- Activity: 20.1 videos/week
- Engagement Rate: 2.96%
- Growth: 0%
- Average Engagement: 53.3K
- Posting Habits: 3 times a day at 2 PM EST
Instagram: A Hub for Lifestyle and Beauty Content

On Instagram, Ona Gonfaus presents a more curated and aesthetic version of her content, attracting a strong following of 603.4K users. Unlike the fast-paced nature of TikTok, Instagram allows her to showcase high-quality visuals, brand collaborations, and carefully crafted storytelling. Her feed is filled with fashion-forward outfits, travel snapshots, and personal milestones, all delivered with a stylish yet down-to-earth approach. This balance between curated content and authenticity keeps her audience engaged.
Despite posting less frequently than on TikTok, averaging 9 posts per month, Ona maintains an impressive engagement rate of 5.06%, with 30.5K average interactions per post. She often shares photo carousels, behind-the-scenes glimpses, and in-depth captions, which allow her to connect with her followers on a more personal level. This thoughtful approach to posting ensures that every upload has an impact, even if she isn’t posting daily.

However, in the past 30 days, her Instagram growth has declined by -1.26%, showing a slight drop in followers. While this doesn’t take away from her overall influence, it indicates that she may need to implement new strategies to maintain momentum. Potential approaches could include collaborations with other influencers, exclusive Instagram Live sessions, or interactive Stories to boost engagement and audience retention. Instagram’s algorithm favors active creators, and increasing her activity level could help counteract this slowdown.
For brands, Ona’s Instagram presence provides a premium space for sponsored collaborations, particularly in the fashion, beauty, and lifestyle sectors. Her ability to create visually appealing yet natural brand integrations makes her a top choice for luxury and mid-tier brands. With an Instagram aesthetic that blends aspirational and relatable content, Ona ensures that her audience remains engaged and influenced by her recommendations.
- Username: @_onagonfaus
- Influence Score: 82.6/100
- Followers: 603.4K
- Activity: 9 posts/month
- Engagement Rate: 5.06%
- Growth: -1.26%
- Average Engagement: 30.5K
- Posting Habits: Twice a week at 3 PM EST
YouTube: A Space for In-Depth Content

While YouTube is not her primary platform, Ona Gonfaus has successfully cultivated a dedicated audience of 105K subscribers, where she shares long-form content. Unlike TikTok and Instagram, which emphasize quick interactions, YouTube allows her to dive deeper into topics like beauty tutorials, lifestyle vlogs, and personal Q&A sessions. This platform gives her the chance to showcase a more detailed and personal side of her life, creating stronger connections with her audience.
Ona’s YouTube engagement rate is 0.95%, with an average of 999 interactions per video, meaning her audience remains invested in her content despite the platform’s lower posting frequency. She typically posts 2.2 videos per month, focusing on highly engaging, evergreen content that continues to gain traction over time. Popular videos include makeup tutorials, daily vlogs, and Q&A videos, offering a mix of entertainment and practical advice.

Her growth on YouTube is currently positive, increasing by 0.93% in the past 30 days, demonstrating a slow but steady increase in subscribers. This suggests that while YouTube is not her fastest-growing platform, it remains a valuable long-term investment. Given that YouTube videos have a longer shelf life than TikTok or Instagram posts, her content continues to attract views long after the initial upload. Consistently engaging with her YouTube community could help further accelerate her growth.
For brands, Ona’s YouTube channel presents a great opportunity for detailed product reviews, brand storytelling, and sponsored tutorials. Her ability to create long-form, informative content makes her an ideal partner for brands in the beauty, travel, and fashion industries. By expanding her YouTube content and maintaining regular uploads, Ona has the potential to strengthen her influence even further in this space.
- Username: @onagonfaus
- Influence Score: 73/100
- Followers: 105K
- Activity: 2.2 videos/month
- Engagement Rate: 0.95%
- Growth: +0.93%
- Average Engagement: 999
- Posting Habits: Once a week at 8 PM EST
Ona Gonfaus’ Social Media Influence Summary

Ona ranks among the top influencers in Spain in the lifestyle and beauty niche. She holds a #405 spot on TikTok in Spain, placing her in the top 3% of TikTok influencers. In the Outfits & Styling category, she ranks #10 in Spain and #264 worldwide, placing her in the top 1% globally.
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Content Strategy: Blending Aesthetic Storytelling with Authentic Engagement in Lifestyle and Beauty
Ona Gonfaus’ content strategy revolves around relatable, high-energy, and aesthetically pleasing content. She has a strong youthful appeal, and her ability to share personal milestones makes her highly engaging.
Reachability and Partnerships

Ona Gonfaus is highly accessible for brand partnerships, making her a valuable choice for companies in fashion, beauty, and lifestyle industries. With a strong presence on TikTok, Instagram, and YouTube, she provides multiple channels for brands to reach their target audience. Her ability to blend authentic content with sponsored promotions ensures that brand collaborations feel natural and engaging. This makes her an ideal partner for both long-term ambassadorships and one-time promotional campaigns.
Her estimated campaign cost ranges from $10K to $40K per post, reflecting her significant influence and engagement levels. Ona’s TikTok dominance makes her a perfect candidate for brands looking to capitalize on short-form viral content, while her Instagram offers a premium space for highly aesthetic promotions. YouTube, though not her main platform, provides opportunities for in-depth brand storytelling and product demonstrations. This multi-platform presence allows brands to tailor their campaigns to the most effective format.

Ona has already collaborated with major brands like Coches.net, François Nars, and Redken, showcasing her credibility in the industry. These partnerships highlight her ability to effectively promote brands in a way that resonates with her audience. Whether it’s a beauty product tutorial, a travel-related endorsement, or a fashion campaign, Ona ensures that her brand integrations align with her content style. Her “very safe” brand safety rating also makes her a trustworthy influencer for high-profile campaigns.
With a highly engaged, Spanish-speaking audience, Ona is an excellent choice for brands targeting young adults in Spain and Latin America. She is also open to collaborations, including sponsored posts, product placements, affiliate marketing, and event partnerships. Brands looking to reach a trendy, fashion-conscious, and engaged community will find Ona to be a strategic and effective influencer for expanding their market presence.
Conclusion: Why Ona Gonfaus is a Leading Lifestyle Creator
Ona Gonfaus has successfully built an engaging and trustworthy digital presence, excelling in lifestyle and beauty content. With millions of followers across platforms, her influence continues to grow, making her a valuable figure in the industry.
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Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.
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