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Who is Nourhène?
Nourhène captivates her audience with upbeat lifestyle and travel content. Her videos offer a mix of fashion, beauty tips, and personal stories, keeping followers inspired.

Nourhène: Parisian Lifestyle and Travel Creator with a Vibrant Presence
Nourhène is a dynamic content creator based in Paris, celebrated for her lively and engaging social media presence. She specializes in lifestyle and travel content, sharing her personal experiences and adventures through visually captivating posts. With a strong emphasis on positivity and community, she regularly interacts with her followers, who she affectionately calls "besties." Nourhène’s ability to combine creativity with authenticity has established her as a trusted influencer.
Her content ranges from beauty tips and travel vlogs to lifestyle challenges and personal anecdotes. Nourhène’s casual and approachable style resonates with a youthful audience, making her a popular figure on platforms like TikTok, Instagram, and YouTube. Through her content, she fosters a sense of community and belonging, encouraging her followers to participate in contests and interactive challenges.

Brands have taken note of her creative potential, and she has established partnerships with well-known names like APM Monaco, Sol de Janeiro, and Steve Madden. These collaborations are integrated into her content seamlessly, maintaining her authentic voice while promoting products that align with her personal brand. Nourhène’s consistent output and audience engagement make her a valuable partner for lifestyle and beauty campaigns.
Her influence score of 9,033 points highlights her impactful presence across social media platforms. She is particularly influential within the video entertainment niche, where her vibrant energy and storytelling skills keep her audience engaged. As a lifestyle and travel creator, Nourhène’s ability to merge personal experiences with promotional content has strengthened her digital identity.
An Influencer Active on Social Media

Nourhène has a substantial following across TikTok, Instagram, and YouTube, attracting a youthful audience interested in lifestyle and travel content. Her active and engaging style keeps her community growing and participating in her content.
Nourhène’s Social Media Strategy Analysis
TikTok: Daily Dose of Fun and Lifestyle

Nourhène’s primary social media platform is TikTok, where she actively shares energetic and spontaneous videos. Her content includes lifestyle challenges, travel snippets, and humorous skits, allowing her to maintain a vibrant online presence. By leveraging trending formats and collaborating with friends, she ensures that her content stays fresh and appealing. Her consistent posting schedule, paired with her casual and fun tone, keeps her followers engaged and entertained.
Her approach on TikTok is highly interactive, as she frequently responds to comments and encourages participation. By creating content that resonates with her young audience, she builds a sense of community. Her followers, whom she lovingly calls "besties," feel involved in her journey. This interactive dynamic fosters loyalty and encourages viewers to stay connected through likes, shares, and comments.
Nourhène often collaborates with fellow creators, further expanding her reach within the platform. These joint videos bring diversity to her content while showcasing her ability to connect with other influencers. This collaborative spirit not only enhances her network but also boosts her credibility within the lifestyle and travel niche. By featuring relatable scenarios and trendy challenges, she remains relevant in the fast-paced TikTok environment.
Her TikTok strategy also includes occasional product placements, where she subtly integrates brand partnerships into her usual content style. Rather than interrupting the flow, these promotions feel natural and in line with her casual vibe. Brands appreciate her ability to seamlessly blend endorsements with entertaining content, making TikTok an ideal platform for lifestyle collaborations.
- Username: @nourhene
- Influence Score: 87.4/100
- Followers: 3.2M
- Activity: 7.7 videos per week
- Engagement Rate: 0.45%
- Growth: 0%
- Average Engagement: 14.4K
- Posting Habits: Everyday at 11 AM EST
Instagram: Aesthetic Lifestyle and Fashion Inspiration

On Instagram, Nourhène showcases a more curated and visually appealing side of her lifestyle content. Her feed is a mix of travel photos, fashion inspiration, and everyday moments, reflecting a balanced and stylish aesthetic. By maintaining a consistent visual theme, she enhances her brand identity while attracting a fashion-forward audience. This platform allows her to present a polished version of her lifestyle while still staying authentic.
Nourhène leverages Instagram stories to share real-time updates, behind-the-scenes glimpses, and interactive polls. This strategy keeps her audience engaged daily, even when she isn't posting on the main feed. By incorporating follower suggestions and answering questions, she builds a closer connection. This transparency and openness contribute to her strong community presence on Instagram.

She also uses Instagram to highlight her partnerships with prominent brands like APM Monaco and Steve Madden. By creatively incorporating products into her posts, she ensures that sponsored content feels relevant and aesthetically pleasing. These collaborations align with her fashion and travel themes, enhancing her credibility as a lifestyle influencer. Her ability to balance personal and branded content has earned her high engagement on the platform.
Instagram reels are another vital part of her strategy, where she shares short, captivating videos related to her travels and fashion choices. These reels often gain traction due to their vibrant energy and relatable themes. By combining storytelling with trending audio, Nourhène maximizes her reach and visibility on the platform, attracting both new followers and brand opportunities.
- Username: @nourhene
- Influence Score: 82/100
- Followers: 1M
- Activity: 6 posts per month
- Engagement Rate: 2.19%
- Growth: -0.43%
- Average Engagement: 23K
- Posting Habits: Everyday at 2 PM EST
YouTube: Long-Form Vlogs and Travel Stories

Nourhène’s YouTube channel offers a more comprehensive look into her lifestyle and travels. Unlike her short-form content on other platforms, her YouTube videos are more detailed and thoughtfully produced. She shares long-form travel vlogs, lifestyle routines, and storytime videos, giving her audience a deeper understanding of her experiences. This platform serves as a space for more reflective and narrative-driven content.
Her storytelling approach on YouTube allows her to showcase her personality beyond brief clips, creating an emotional connection with her audience. By discussing her experiences in-depth, she presents a more authentic and personal side of her life. This transparency resonates well with viewers who appreciate the behind-the-scenes aspect of her content.

YouTube also serves as a platform for creative projects, where Nourhène experiments with unique video formats and themes. From travel diaries to lifestyle challenges, her content remains diverse and engaging. Though her posting frequency is lower compared to other platforms, each upload is thoughtfully crafted to maintain quality. Her storytelling ability keeps viewers returning, even if the content cadence is slower.
When integrating branded content, Nourhène takes a more subtle approach, incorporating product mentions organically within her stories. This strategy helps maintain viewer interest without appearing overly promotional. By sharing personal experiences related to the products, she ensures that her endorsements remain trustworthy and relatable.
- Username: @nourhene
- Influence Score: 74.8/100
- Followers: 981K
- Activity: 0.6 videos per month
- Engagement Rate: 0.58%
- Growth: 0%
- Average Engagement: 5.7K
- Posting Habits: Once a year at 7 PM EST
Nourhène’s Social Media Influence Summary

With an influence score of 9,033 points, Nourhène ranks among the top lifestyle and travel creators from France. Her interactive style and consistent engagement make her a top choice for brands targeting young, French-speaking audiences. Her strategic use of TikTok, Instagram, and YouTube allows her to connect with various demographics, enhancing her digital presence.
Learn more about the Favikon Methodology here
Content Strategy: Engaging, Personal, and Real
Nourhène’s content strategy revolves around creating a sense of community. She often refers to her followers as “besties,” fostering a feeling of closeness. Her content is lighthearted yet meaningful, reflecting her vibrant personality. From daily updates to more polished travel stories, Nourhène’s diverse content keeps her audience invested.
Reachability and Partnerships

Nourhène is highly reachable through her social media platforms, making her an ideal choice for brand collaborations. Her active presence on TikTok, Instagram, and YouTube ensures that she stays connected with her audience and potential partners. Her casual and friendly communication style makes it easy for brands to approach her. Nourhène’s approachable personality enhances her relatability, fostering long-lasting connections.
Her collaboration history with notable brands such as APM Monaco, Sol de Janeiro, and Steve Madden demonstrates her professionalism and reliability. She is known for delivering high-quality content that aligns with the brand’s message, maintaining authenticity while promoting products. Brands value her ability to seamlessly integrate sponsored content without losing her unique style. This balance of creativity and professionalism makes her a preferred choice for lifestyle-related endorsements.

Nourhène’s audience engagement also makes her a valuable partner. She consistently interacts with her followers through comments, stories, and challenges, creating a sense of community. Brands benefit from this active engagement as it increases the visibility of their products. Nourhène’s followers trust her recommendations, which adds credibility to her sponsored content. This direct interaction with her audience amplifies the reach and impact of partnerships.
When it comes to campaigns, Nourhène is open to collaborating on diverse content types, from fashion hauls to travel diaries. Her flexible content strategy allows her to adapt to various brand requirements. She is skilled at creating promotional material that feels natural and entertaining. This adaptability, combined with her consistency, makes her a versatile collaborator for brands targeting young, fashion-conscious audiences.
Conclusion: Inspiring Lifestyle and Travel Through Authentic Connection
Nourhène has carved out a distinct niche as a Parisian lifestyle and travel creator, blending fun, fashion, and real-life stories. Her community-driven approach and genuine interactions make her a favorite among young audiences. By maintaining a strong presence on multiple platforms, Nourhène continues to expand her influence while staying true to her dynamic and approachable identity.
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Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.
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