Who's Who on Social Media
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Who is Norman Thavaud?

Norman Thavaud, widely recognized as Norman Fait Des Vidéos, is a celebrated French comedian and YouTube personality with over a decade of online presence. This analysis provides a deep dive into his social media performance, covering his platforms, content strategy, and partnerships, backed by insights from Favikon's Authority Score.

January 13, 2025
Jeremy Boissinot
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Norman Thavaud: A Leading Voice in Comedy and Video Entertainment

Norman Jacky Cyril Thavaud, known to his fans as Norman, is a renowned French comedian and content creator who rose to fame through his YouTube channel, Norman Fait des Vidéos. He has been a driving force in digital entertainment for over a decade, using humor to connect with millions of viewers. Known for his ability to turn mundane situations into comedy gold, Norman’s content consistently resonates with his audience, earning him widespread recognition in France and beyond.

Beyond YouTube, Norman has ventured into stand-up comedy, captivating live audiences with his sharp wit and comedic timing. He has also dabbled in writing, publishing a humorous book that showcases his creative versatility. Collaborations with other influential comedians and YouTubers have further expanded his reach, allowing him to connect with a diverse range of fans. Norman’s consistent ability to innovate has ensured his longevity in a rapidly evolving digital landscape.

A Love Story Captured: Norman Thavaud and Martha Gambet's Dream Wedding in Biarritz (Source: @martha_gambet, Instagram, September 2024)

Norman’s charisma and authenticity extend across multiple social media platforms, including Instagram, Twitter, and TikTok, where he engages millions of followers. On Instagram, he shares a mix of personal moments and professional highlights, providing fans with a closer look into his life. This multi-platform approach has made Norman one of the most recognizable digital creators in France, maintaining his relevance despite fluctuations in platform popularity.

In addition to his comedic endeavors, Norman has built a strong network of partnerships with brands and fellow creators, cementing his role as a trusted influencer. By aligning his unique humor with promotional campaigns, he has collaborated with well-known brands in various industries. His impact goes beyond individual content creation, as he continues to shape the comedy genre online and inspire up-and-coming creators.

An Influencer Active on Social Media

Norman boasts an impressive reach across YouTube, Instagram, X (formerly Twitter), and TikTok, with a combined audience of over 24 million followers.

Norman's Social Media Strategy Analysis

YouTube: The Epicenter of Comedy

YouTube is Norman’s most impactful platform, boasting a loyal following of 11.4 million subscribers. His content primarily consists of humorous sketches that explore relatable, everyday topics with a comedic twist. By uploading twice a month, Norman prioritizes quality over quantity, ensuring that each video resonates with his audience. His dedication to consistent, high-quality production has solidified his reputation as a leading figure in the French YouTube community.

Despite a 0.88% decline in growth, Norman continues to attract impressive viewership, averaging 527.6K views per video. This reflects the strong engagement of his audience, who appreciate his signature comedic style and relatable storytelling. His ability to create viral content ensures his relevance even as the platform grows increasingly competitive.

Norman’s average engagement rate of 0.47% is a testament to the loyalty of his audience, with fans actively liking, commenting, and sharing his videos. His comedic sketches are often self-contained, making them easy to consume and share, further amplifying his reach. Collaborations with other YouTubers and comedians also boost his visibility, introducing him to new audiences.

Norman’s posting habits are highly strategic, with uploads scheduled for 7 PM EST to maximize viewership. This timing aligns with his audience’s preferences, allowing him to reach them during their most active hours. By combining consistency, quality, and audience understanding, Norman has maintained his dominance on YouTube.

  • Username: @NormanFaitDesVideos
  • Influence Score: 86.7/100
  • Followers: 11.4M
  • Activity: Twice a month
  • Engagement Rate: 0.47%
  • Growth: -0.88%
  • Average Engagement: 53.1K
  • Posting Habits: Twice a month at 7 PM EST

Instagram: Visual Storytelling

With 5.6 million followers, Instagram is Norman’s second-largest platform, allowing him to share a more personal side of his life. His content is a mix of professional photos, behind-the-scenes glimpses, and humorous posts that complement his comedic brand. By posting once a week, Norman balances activity with exclusivity, keeping his audience engaged without overwhelming them.

Norman’s average engagement rate of 0.47% highlights his ability to connect with his Instagram audience. His posts often include witty captions, visually appealing images, and occasionally, collaborations with brands. These elements make his content both entertaining and marketable, solidifying his influence among followers and advertisers alike.

His average engagement of 26.4K interactions per post indicates that his content resonates with a wide range of audiences. Norman’s use of Instagram Stories and Reels also enhances his connection with followers, offering dynamic ways to engage. By showcasing both curated and casual moments, Norman creates a relatable persona that fans appreciate.

Norman’s habit of posting at 10 AM EST reflects his understanding of audience behavior, targeting late-night scrollers. This timing, combined with his thoughtful content strategy, ensures his posts reach the maximum number of followers. Instagram’s visual nature allows Norman to showcase his creativity, making it an essential part of his social media presence.

  • Username: @normanthavaud
  • Influence Score: 82.5/100
  • Followers: 5.6M
  • Activity: 3 posts per month
  • Engagement Rate: 0.47%
  • Growth: -0.19%
  • Average Engagement: 26.4K
  • Posting Habits: Once a week at 10 AM EST

X: A Dormant Platform

Norman’s Twitter account, with 6.6 million followers, showcases his past activity and impact on the platform. Though he hasn’t posted in the past five years, his large following reflects his historical significance as a creator. During his active years, he shared comedic tweets and updates, engaging fans with short, witty content.

Despite its inactivity, Norman’s Twitter account retains its potential for reactivation. The platform could serve as a valuable tool for connecting with fans through real-time updates and trending conversations. Leveraging this potential could help Norman re-engage with his followers and broaden his reach.

While the engagement rate is currently 0%, Norman’s historical content still garners occasional interactions, reflecting his enduring influence. His past presence on Twitter remains a reminder of his versatility as a creator, capable of adapting his humor to different formats.

Norman’s strategy for X in the future could involve reintroducing consistent posting habits, perhaps tied to his YouTube releases or live events. By blending comedy with updates, he could reinvigorate his presence on the platform and engage a wider audience.

  • Username: @normandesvideos
  • Influence Score: 8.5/100
  • Followers: 6.6M
  • Activity: Inactive
  • Engagement Rate: 0%
  • Growth: -0.08%
  • Average Engagement: 0
  • Posting Habits: N/A

TikTok: Experimenting with Trends

Norman’s TikTok presence, with 919K followers, represents an untapped opportunity to expand his reach among younger audiences. While his account has been inactive for the past three years, the platform’s emphasis on short-form video content aligns perfectly with his comedic style. Norman’s previous content garnered 5.6 million likes, demonstrating his ability to resonate with TikTok’s demographic.

TikTok offers Norman a chance to experiment with new formats and trends, leveraging his humor to create viral content. By incorporating popular challenges and themes, he could attract a fresh wave of followers while reconnecting with existing fans. The platform’s algorithm-driven discovery system could significantly amplify his visibility.

Although his engagement rate is currently 0%, Norman has the creative skills to rejuvenate his TikTok presence. Short, punchy videos that reflect his trademark humor could quickly gain traction, enabling him to compete in the fast-paced TikTok environment. A reactivation strategy would align well with his broader goal of maintaining relevance across platforms.

Norman’s TikTok strategy would benefit from consistent posting and collaboration with other creators on the platform. These efforts could help him tap into TikTok’s highly engaged user base, further diversifying his social media footprint.

  • Username: @normanthavaud
  • Influence Score: 7.2/100
  • Followers: 919K
  • Activity: Inactive
  • Engagement Rate: 0%
  • Growth: -0.22%
  • Average Engagement: 0
  • Posting Habits: N/A

Norman Thavaud's Social Media Influence Summary

Norman’s Favikon Authority Score of 9190 ranks him as a top-tier influencer in France, specifically in the video entertainment category (#39). His dominance on YouTube and Instagram solidifies his leading voice in comedy and digital content creation.

Content Strategy: Crafting Humor with Purpose

Norman’s content strategy revolves around relatability and humor, targeting a wide demographic. By maintaining authenticity and staying connected to his audience’s interests, he ensures sustained engagement. His ability to adapt his comedic style across platforms sets him apart.

Reachability and Partnerships

Norman’s reachability is categorized as “Very Difficult”, reflecting his high demand and elevated cost for collaborations. With an estimated sponsored post cost of $21K, he positions himself as a premium influencer, appealing to brands seeking significant reach and impact. His large following across multiple platforms enhances his appeal, providing diverse avenues for product placements and endorsements. Despite the high cost, Norman’s credibility and engagement make him a worthwhile investment for companies targeting his demographic.

Norman’s collaborations are carefully curated to align with his comedic brand and audience expectations. He frequently partners with brands, restaurants, and entertainment entities, weaving promotions seamlessly into his content. By combining humor with marketing, he creates campaigns that feel authentic and relatable. This approach ensures his audience remains engaged, minimizing the risk of content being dismissed as overly promotional.

An overview of Norman’s top influential connections across key industries. (Source: Favikon)

Norman also benefits from a strong network of influencers and creators within his niche, enabling him to amplify partnerships. His connections with creators in travel, nature, and lifestyle niches further expand his reach into complementary industries. These collaborations not only boost visibility for his partners but also diversify Norman’s content, keeping it fresh and engaging for his audience.

To maintain exclusivity and quality, Norman is selective about his partnerships, prioritizing brands that resonate with his values and comedic style. This strategy strengthens the authenticity of his promotions, making them more impactful. By balancing high reachability with meaningful collaborations, Norman has solidified his reputation as a trusted partner for brands seeking significant influence and engagement.

Conclusion: The Master of Comedy and Digital Influence

Norman Thavaud remains a pioneering figure in French comedy and online entertainment. His influence across platforms and ability to engage millions attest to his longevity and adaptability. As he explores new formats like podcasts or newsletters, his star will undoubtedly continue to rise.

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About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.