Who is Mirela Janis?

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Mirela Janis: Elevating Brazilian Pop Culture Through Dance, Beauty, and Lifestyle Influence

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Mirela Janis is a Brazilian influencer and digital entrepreneur known for her vibrant personality and content rooted in lifestyle and pop culture. She first gained visibility through dance challenges and humorous videos that captured Brazil's online spirit. With over 9.8 million followers on Instagram, she quickly became a household name. Her style combines confidence, color, and charisma in every post.

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She is the founder of the personal brand MJ Prêmios, where she blends entertainment and business innovation. Through giveaways, branded content, and dance features, Mirela creates dynamic online experiences. Her influence spans across TikTok and Instagram, with over 9.1 million TikTok fans. Mirela’s presence is bold, consistent, and undeniably engaging.

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Her content revolves around beauty, transformation, and real-time events—from Carnival to TV-inspired moments. Mirela often collaborates with fellow Brazilian creators, producing viral moments that resonate with young audiences. On average, her TikTok content reaches 1.2M viewers per post. Whether glammed up or dancing backstage, she captures everyday magic with flair.

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Known for her love of the Vampire Diaries and red carpet flair, Mirela’s content mixes pop nostalgia with modern social media trends. Her partnerships with beauty and lifestyle brands reflect her image: confident, feminine, and aspirational. She posts frequently—19 times monthly—keeping fans tuned in to her latest looks and moves. Mirela continues to rise as a symbol of digital-era Brazilian stardom.

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An Influencer Active on Social Media

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Mirela Janis is a high-reach, multi-platform lifestyle creator with a primary focus on TikTok and Instagram, consistently engaging over 18 million followers with bright, dance-filled, beauty-centered content.

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Mirela Janis' Social Media Strategy Analysis

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TikTok Strategy: Where Dance Meets Celebrity Moments

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Mirela’s TikTok strategy is built on energy, movement, and storytelling. With 9.1 million followers, she uses short-form videos to highlight her charisma, lifestyle, and pop references. She shares moments with celebrities, especially related to The Vampire Diaries, which boost fandom traction. Posting 6.9 times/week ensures her steady presence on For You Pages.

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She frequently creates duet-style videos and behind-the-scenes interactions, giving followers a peek into real experiences. These candid yet polished clips average 1.2M views and nearly 195K engagements. Her strongest performances include collaborative videos, dance trends, and audio memes. Mirela uses her expressive personality to drive emotional reactions from her audience.

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Her engagement rate of 2.14% stands out in a competitive entertainment niche. Mirela’s ability to transform meetups, fan moments, and stylistic changes into shareable content makes her highly adaptable. Her posts use strong hooks within the first 3 seconds—ensuring retention and reach. Her followers respond well to expressive body language and trending sound effects.

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Despite having 0% growth this month, her stability reflects a loyal fanbase and consistent delivery. She ranks in the Top 1% of Brazilian TikTok influencers and has a Favikon score of 90.6/100. TikTok remains her highest engagement platform, ideal for dance-led partnerships. Mirela’s creative presence makes TikTok her stage for movement and fan-based storytelling.

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• Username: @mirelajanis
• Influence Score: 90.6/100
• Followers: 9.1M
• Activity: 6.9 videos/week
• Engagement Rate: 2.14%
• Growth: 0% (stable)
• Average Engagement: 194.9K
• Posting Habits: Every day at 6 PM EST

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Instagram Strategy: Glamour, Beauty, and Bold Visuals

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Mirela’s Instagram is her beauty hub, curated for visual appeal and bold self-expression. With 9.8 million followers, it acts as a platform for showcasing transformations, behind-the-scenes shoots, and branded moments. She posts 12 times/month, typically three times per week around 5AM. Her content blends aesthetic visuals with pop culture and lifestyle captions.

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The platform hosts a mix of reels, carousel photos, and professional-grade event footage. Her most viral reel this year reached 7.4M views and over 282K likes, driven by a striking red hair makeover. Her fans respond strongly to confidence, style reveals, and before-and-after beauty edits. Mirela also adds her personal touch through voiceovers and reaction-based captions.

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Her average engagement is 87.9K per post, and she maintains an engagement rate of 0.89%, which is strong for her following size. While her recent growth declined by -0.79%, she still performs consistently among top lifestyle influencers. Her visual identity—marked by glam outfits and red-themed branding—makes her posts instantly recognizable. Instagram is where her fashion-forward image takes center stage.

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This platform is also a top venue for brand collaborations, particularly in fashion and cosmetics. Mirela’s polished visuals and routine posting habits create dependable exposure. Her influence score here is 86/100, placing her in the upper tier of Brazilian lifestyle creators. Instagram serves as her portfolio, spotlighting her evolution as both entertainer and entrepreneur.

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• Username: @mirelajanis
• Influence Score: 86/100
• Followers: 9.8M
• Activity: 12 posts/month
• Engagement Rate: 0.89%
• Growth: -0.79% (-77.8K in 30 days)
• Average Engagement: 87.9K
• Posting Habits: 3 times/week at 5 PM EST

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YouTube Strategy: Dormant Presence with Untapped Potential

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Mirela Janis’ YouTube presence under the handle @mirelajanisoficial6901 appears to be dormant and underutilized. With a total of 148K subscribers, her channel has only 6 videos posted and has seen no activity for 4 years. This suggests her focus is concentrated on more dynamic platforms like TikTok and Instagram. However, her channel branding and banner visuals still reflect her vibrant personality and feature her music collab “Eu Vou Descer” with Marcia Fellipe, indicating prior music or performance-related use.

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Given her massive audience across other platforms, YouTube remains an untapped growth avenue. Her highly visual and performance-oriented content style would adapt well to YouTube Shorts or Vlogs. If reactivated with content such as behind-the-scenes videos, beauty tutorials, or extended carnival looks, Mirela could reclaim and grow this audience. For now, however, the channel serves as a dormant branding space rather than an active growth channel.

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• Username: @mirelajanisoficial6901
• Influence Score: 19.3/100
• Followers: 148K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year (last post 4 years ago)

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Twitter Strategy: Archived Branding with Limited Engagement

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Mirela Janis’ Twitter account (@mirelajanis) functions more as a personal branding extension than an engagement-driven channel. With 136K followers, her presence has not been active in the past 10 months, and there are no visible efforts to maintain or grow this platform. The account header and bio focus on cross-platform promotion, specifically linking to her Instagram and including her publicity contact.

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Despite having a loyal following, Mirela has yet to tap into the platform’s potential for lifestyle commentary, real-time event updates, or brand interactions. The low engagement rate (0%) and dormant posting indicate that Twitter is currently non-strategic in her digital plan. If reactivated, it could serve niche purposes such as interacting with fans during live TV shows, brand announcements, or launching campaign hashtags—but for now, it remains archived.

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• Username: @mirelajanis
• Influence Score: 11.9/100
• Followers: 136K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year (last post 10 months ago)

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Mirela Janis' Social Media Influence Summary

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Mirela Janis ranks in the Top 1% of creators in Brazil on TikTok and #3 in Internet & Pop Culture nationwide, solidifying her as a leading lifestyle voice.

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Learn more about the Favikon Methodology here

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Content Strategy: Dance, Glam, and Everyday Celebration

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Mirela Janis thrives on high-energy, visually captivating content. Her posts are a mix of carnival-ready looks, trending dance routines, beauty transformations, and moments with celebrities. With a balance of personal style and pop culture, she creates aspirational but digestible content.

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Reachability and Partnerships

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Mirela Janis is highly reachable and maintains an active presence across major platforms, posting consistently to engage her audience. She publishes content daily on TikTok at 6PM and three times a week on Instagram at 5PM. Her timely scheduling boosts visibility and platform performance. These regular uploads help sustain engagement among over 18 million followers.

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She collaborates frequently with brands, promoting both commercial campaigns and her own business, MJ Prêmios. Her content strategy supports integrated partnerships in beauty, events, and personal care. Past collaborators include Itaipava and beauty salons like João Pessoa. Her content is casual but polished, ideal for both niche and mass-market reach.

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Her audience consists mainly of Portuguese-speaking young adults who resonate with her energetic and vibrant style. With an engagement rate of 2.14% on TikTok and 0.89% on Instagram, she maintains deep connection. Mirela's average post reaches over 1.2M views on TikTok and 1.8M on Instagram. These strong numbers reflect her potential for campaign success.

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Mirela’s influence spans lifestyle, fashion, and entertainment, making her a multi-category promotional fit. Her partnerships are enhanced by her brand-safe tone and minimal political content. She ranks in the Top 1% across TikTok Brazil and pop culture globally. With a campaign value estimated between $10K–$40K/post, she remains an attractive choice for premium brand deals.

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Conclusion: Mirela Janis Is the Face of Brazil’s Lifestyle & Dance Revolution

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Mirela Janis is more than an influencer—she’s a cultural personality with charisma, creativity, and a powerful sense of self-branding. With millions of followers across TikTok and Instagram, and partnerships with top-tier beauty brands, she continues to dominate Brazil’s digital lifestyle space.

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View the AI-powered profile

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