Who is Miranda Rae?

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Miranda Rae: Bringing Color and Personality to Social Media

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Miranda Rae is a dynamic content creator known for her bold hair transformations, beauty tutorials, and engaging lifestyle vlogs. Based in the United States, she has built a strong following across multiple platforms, including TikTok, Instagram, YouTube, and X (Twitter). Her content is a mix of vibrant aesthetics, humor, and relatable storytelling, making her a favorite among beauty and lifestyle enthusiasts. With an engaging personality and a knack for keeping things fun, she has established herself as a key figure in the digital beauty space.

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Her rise to social media fame can be credited to her eye-catching hair dye experiments and playful approach to beauty. Whether she’s testing new products or sharing personal stories, Miranda creates an entertaining and welcoming space for her audience. Her mix of creativity and honesty has helped her gain the trust of her followers, making her recommendations valuable to beauty brands. She frequently interacts with her audience, responding to comments and sharing behind-the-scenes glimpses of her life.

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Miranda’s social media influence extends beyond beauty, as she also shares personal vlogs, travel experiences, and lifestyle updates. She has successfully built a brand that reflects her energetic personality, with collaborations ranging from Devon and Sydney Carlson to Sheglam Official. Her ability to connect with her audience through humor and authenticity has set her apart in the competitive world of content creation. As a result, she continues to attract partnerships with brands that align with her fun and colorful aesthetic.

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Despite her success, Miranda remains highly engaged with her audience, constantly evolving her content to stay fresh and relevant. She maintains a steady posting schedule, with regular updates across all her platforms, keeping her followers entertained. Her consistent growth on Instagram and YouTube highlights her potential to expand even further in the beauty and lifestyle space. With millions of followers and an increasing number of brand collaborations, Miranda Rae is a rising force in digital beauty and entertainment.

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An Influencer Active on Social Media

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Miranda Rae has successfully built a multi-platform presence, with her highest following on TikTok, followed by Instagram and YouTube. Below is a breakdown of her performance on each platform.

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Miranda's Social Media Strategy Analysis

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TikTok: The Heart of Her Influence

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Miranda Rae’s TikTok is her most powerful platform, with an impressive 8.5M followers. She has built her audience by sharing colorful hair transformations, beauty tutorials, and personal vlogs with a fun and engaging twist. Her ability to mix humor with beauty content has made her videos highly shareable, helping her gain strong traction. With her vibrant aesthetic and relatable personality, she has carved out a niche in the beauty and lifestyle space.

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Her engagement on TikTok remains strong, with an engagement rate of 7.06% and an average of 600.1K engagements per post. Her videos continue to attract millions of views, averaging 4.9M views per post. While her activity has slightly decreased, with her last post 10 days ago, she still maintains a steady presence on the platform. Posting twice a week at 5 PM EST, she ensures consistent interaction with her audience.

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Despite her strong following, her recent 0% growth suggests a need to increase content frequency to maintain momentum. Engaging with trending challenges, collaborations with fellow creators, and interactive content could help boost her visibility. Her previous success in viral content indicates that a slight adjustment in strategy could reignite her growth. By increasing her posting rate and experimenting with new formats, she could further solidify her TikTok dominance.

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If Miranda continues to leverage her creativity and personal connection with her audience, she can maintain her TikTok success. She has the potential to expand her reach through brand partnerships and exclusive content collaborations. As one of the top beauty influencers in the space, her influence on TikTok remains significant. With a strong content strategy and consistency, she can continue to be a leading force in digital beauty

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• Username: @mirandaalol
• Influence Score: 93.4/100
• Followers: 8.5M
• Activity: 2.1 posts per month
• Engagement Rate: 7.06%
• Growth: 0%
• Average Engagement: 600.1K
• Posting Habits: Twice a week at 5 PM EST

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Instagram: A Growing Beauty and Lifestyle Platform

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Miranda Rae’s Instagram serves as an extension of her TikTok, with 788.9K followers and a focus on beauty, lifestyle, and personal content. She frequently shares reels showcasing hair transformations, makeup tutorials, and behind-the-scenes glimpses of her life. Her aesthetic is bold and colorful, aligning with her personal brand and attracting a beauty-focused audience. By curating high-quality images and engaging captions, she maintains a visually appealing and interactive profile.

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Her Instagram engagement rate sits at 4.26%, with an average of 33.6K engagements per post and 391.3K views. She has been actively growing her following, gaining 30.7K new followers in the past month, marking a 4% growth rate. Her content strategy focuses on a mix of reels, carousel posts, and interactive stories to keep her audience engaged. She posts twice a week at 3 PM EST, ensuring a steady stream of content for her followers.

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With her growing influence, Miranda has secured multiple brand partnerships, including collaborations with Devon and Sydney Carlson, Spoke & Weal, and Sheglam Official. Her presence in the beauty industry makes her an attractive partner for brands looking to reach a young and engaged audience. Sponsored posts and beauty collaborations have helped her monetize her Instagram presence effectively. By maintaining her posting schedule and engaging with her audience, she can continue to build long-term relationships with brands.

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To strengthen her Instagram strategy, Miranda could focus on leveraging IG Lives and Q&A sessions to increase interaction. Collaborations with other beauty influencers and exclusive product launches could also help boost her engagement. Cross-promoting her Instagram content on TikTok and YouTube could drive even more traffic to her page. By continuously evolving her strategy, Miranda has the potential to further dominate the beauty space on Instagram.

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• Username: @miravdarae
• Influence Score: 91/100
• Followers: 788.9K
• Activity: 6 posts per month
• Engagement Rate: 4.26%
• Growth: +4%
• Average Engagement: 33.6K
• Posting Habits: Twice a week at 3 PM EST

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‍YouTube: Expanding Her Influence with Video Content

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With 318K subscribers on YouTube, Miranda Rae is growing her presence in long-form video content. She shares detailed beauty tutorials, lifestyle vlogs, and personal experiences, giving her audience a deeper look into her life. Her YouTube videos allow her to showcase full hair transformation processes, product reviews, and in-depth beauty routines. This platform enables her to create longer, more immersive content compared to TikTok and Instagram.

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Her YouTube growth has been steady, with a 2.81% increase in the last month, gaining 8.8K new subscribers. While she posts less frequently than on other platforms, her videos still receive solid engagement, averaging 4K interactions and 47.2K views per video. She uploads 1.7 videos per month, usually once a week at 7 PM EST. By increasing her upload frequency, she could further boost her visibility and subscriber count.

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Miranda’s YouTube content strategy could benefit from series-based content, such as "Weekly Hair Transformations" or "Beauty Challenges." Collaborations with other YouTube beauty influencers could also help her expand her audience. With a highly engaged TikTok and Instagram following, she could cross-promote her YouTube videos to increase views. A more consistent posting schedule would likely contribute to faster growth and higher engagement.

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If she enhances her YouTube presence with regular uploads and interactive content, she could significantly expand her reach. Adding more storytelling elements and behind-the-scenes content could make her channel more engaging. Sponsored videos and brand collaborations could provide additional revenue opportunities. By refining her YouTube strategy, Miranda could establish herself as a top beauty content creator on the platform.

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• Username: @mirandaalol
• Influence Score: 83.9/100
• Followers: 318K
• Activity: 1.7 posts per month
• Engagement Rate: 1.25%
• Growth: +2.81%
• Average Engagement: 4K
• Posting Habits: Once a week at 7 PM EST

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X (Twitter): A Small But Active Presence

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Miranda Rae’s X (Twitter) account has 5K followers, making it her smallest platform, but it still plays a role in her brand presence. She uses X (Twitter) to share personal thoughts, engage with followers, and react to beauty trends. Her tweets often feature humor, beauty commentary, and updates about her latest content. This platform allows her to interact with fans in a more casual and spontaneous way.

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Her X (Twitter) has seen rapid growth, increasing by 28.22% in the past month, gaining 1.2K new followers. She posts an average of 2.6 times per week, with an engagement rate of 1.66%. Her tweets receive 83 average engagements and 6.1K views, showing that her audience is actively interacting with her posts. By maintaining her posting frequency, she can continue to grow her X (Twitter) presence.

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To strengthen her X (Twitter) strategy, Miranda could engage more in beauty discussions and trending topics. Sharing exclusive updates, sneak peeks of upcoming content, and behind-the-scenes moments could boost engagement. Hosting Q&A sessions or live tweets during beauty launches could also increase visibility. By making X (Twitter) a more interactive space, she could attract even more engagement.

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If she continues leveraging X (Twitter) effectively, she can create an additional touchpoint for her audience. Using the platform for direct engagement with fans and beauty brands could lead to new opportunities. Cross-promoting her other content through X (Twitter) could help drive traffic to her larger platforms. With consistent updates, Miranda can establish X (Twitter) as another valuable part of her online presence.

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• Username: @miravdarae
• Influence Score: 77/100
• Followers: 5K
• Activity: 2.6 posts per week
• Engagement Rate: 1.66%
• Growth: +28.22%
• Average Engagement: 83
• Posting Habits: 3 times a week at 2 PM EST

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Miranda Rae's Social Media Influence Summary

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Miranda Rae has established herself as a rising influencer, ranking among the top creators in her category, with a strong presence in TikTok and Video Entertainment rankings. She is ranked #710 in TikTok (United States) and #3,239 worldwide, placing her in the Top 1% of influencers on the platform. In the Video Entertainment category, she holds an impressive #70 ranking in the United States and #342 worldwide, further solidifying her influence. These rankings highlight her impact in the beauty and entertainment space, positioning her as a highly visible and sought-after creator.

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Learn more about the Favikon Methodology here

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Content Strategy: Relatable, Viral, and Engaging

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Miranda Rae's content thrives on creativity, relatability, and high-energy delivery. Her signature style includes colorful hair transformations, beauty tutorials, and lifestyle vlogs that keep her audience engaged. Her ability to create eye-catching visuals and combine them with humor makes her stand out in the competitive beauty and lifestyle niche.

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Reachability and Partnerships

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Miranda Rae has established strong relationships with beauty and lifestyle brands, making her a sought-after influencer in the industry. She has collaborated with Devon and Sydney Carlson, Spoke & Weal, Sheglam Official, and Good Dye Young, aligning with brands that match her vibrant aesthetic. Her audience trusts her product recommendations, making her an ideal partner for companies looking to reach beauty-conscious consumers. With her high engagement rates, her sponsored content blends seamlessly with her regular posts, ensuring authentic interactions.

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Her presence on multiple platforms, including TikTok, Instagram, YouTube, and X (Twitter), allows her to reach different audience segments effectively. With a combined following of over 9.6M, she has the potential to introduce brands to a massive and engaged community. Her ability to create short-form and long-form content makes her adaptable to different campaign styles, from quick product shoutouts to in-depth reviews. By maintaining consistent posting habits and engaging with her audience, she continues to be a valuable collaborator for brands.

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As her Instagram and YouTube channels continue to grow, Miranda Rae has the opportunity to secure even more lucrative brand deals. She could expand her partnerships into fashion, skincare, and wellness brands, leveraging her influence beyond hair and makeup. Additionally, her rapid 28.22% growth on X (Twitter) presents new possibilities for engaging with audiences through direct communication and product discussions. By strategically aligning herself with emerging beauty trends, she can attract more premium collaborations.

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To enhance her reachability, Miranda could explore exclusive brand collaborations, such as launching her own beauty product line or limited-edition collections. Hosting giveaways, participating in live events, and collaborating with other influencers could further boost her visibility. With her existing influence and continued growth, she remains a powerful figure in the beauty and lifestyle niche. By keeping up with industry trends and engaging in creative partnerships, Miranda Rae has the potential to expand her brand collaborations even further.

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Conclusion: A Beauty Influencer on the Rise

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Miranda Rae has built a strong social media presence through her creativity, engaging personality, and consistency. With millions of followers across TikTok, Instagram, YouTube, and X (Twitter), she continues to shape trends in beauty and lifestyle. Her influence remains strong, and with continued content creation, she has the potential to further expand her reach. If she maintains her current momentum, Miranda Rae will continue to be a standout voice in the beauty and entertainment space.

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