Who is Mina aka SOAI?

‍

‍

Mina: Celebrating Family and Beauty with Heartfelt Content

‍

‍

Mina, known as SOAI, is a French content creator who shares her vibrant and heartfelt journey as a mother of three. She captures her audience with her relatable content, blending family life, beauty routines, and lifestyle updates. Her positive approach to parenting, combined with her keen sense of fashion, has made her a beloved figure in the online community. Through her storytelling, Mina connects with parents and young adults who appreciate her candid insights.

‍

Her social media journey began as a way to share her life as a mother, focusing on the challenges and joys of parenting. As her audience grew, Mina expanded her content to include beauty tips, fashion inspiration, and practical self-care routines. She has become known for her down-to-earth personality and the way she openly discusses her daily experiences. This honest and approachable style has helped her build a loyal following.

‍

‍

Mina's collaborative spirit has led her to work with several well-known brands like Garnier France and PrettyLittleThing. These partnerships are thoughtfully integrated into her posts, showcasing products that align with her family-oriented and beauty-focused lifestyle. By maintaining authenticity in sponsored content, Mina ensures that her recommendations are trusted by her audience. Her ability to balance personal content with brand collaborations has proven to be a successful strategy.

‍

Her dedication to creating content that is both uplifting and real makes Mina a standout among lifestyle and family influencers. She prioritizes connecting with her followers through comments and direct messages, fostering a supportive community. Mina's commitment to staying true to herself, while sharing the ups and downs of family life, has solidified her position as an influential content creator. Her engaging and positive approach continues to inspire her audience.

‍

‍

An Influencer Active on Social Media

‍

‍

Mina’s social media presence spans TikTok, Instagram, and YouTube, with a combined following of over 2 million. Her content is a blend of family moments, beauty tutorials, and lifestyle updates, all delivered with a positive and relatable approach.

‍

‍

Mina’s Social Media Strategy Analysis

‍

‍

TikTok: Family Moments with a Personal Touch

‍

‍

Mina's primary platform is TikTok, where she connects with a strong community of 983.1K followers. Her content centers around family life, capturing spontaneous moments with her children, beauty routines, and relatable lifestyle clips. She balances humor with authenticity, showcasing both the fun and the challenges of parenting. Mina’s videos often feature catchy audio and trendy edits, keeping her content engaging and current.

‍

Her TikTok strategy focuses on maintaining consistency without overwhelming her audience. Mina uploads around 0.7 videos per week, ensuring a steady presence while balancing her busy family life. Her posts often highlight family activities, beauty hacks, and everyday experiences. This consistent yet manageable posting schedule allows her to keep followers engaged without compromising quality.

‍

‍

Collaborations with brands on TikTok are seamlessly integrated into Mina’s content, reflecting her genuine enthusiasm for the products she features. Whether it’s a skincare routine or a family game night, her sponsored posts feel organic and relatable. By choosing partnerships that align with her lifestyle, Mina maintains authenticity while boosting brand visibility. Her openness to new trends also keeps her content fresh and relevant.

‍

Mina’s TikTok engagement metrics reflect her success, with an average engagement rate of 6.73% and approximately 66.2K interactions per video. Her content's lighthearted and cheerful nature attracts positive reactions and comments, fostering a sense of community among her followers. Mina’s relatable and uplifting presence on TikTok has positioned her as a top influencer within the family and lifestyle niche.

‍

• Username: @soai
• Influence Score: 90.1/100
• Followers: 983.1K
• Activity: 0.7 videos/week
• Engagement Rate: 6.73%
• Growth: +1.28%
• Average Engagement: 66.2K
• Posting Habits: Once a week at 1 PM EST

‍

‍

Instagram: Curated Family and Beauty Content

‍

‍

Mina’s Instagram presence is curated to showcase her family life and fashion sense through aesthetic visuals and personal anecdotes. With 564.1K followers, she shares highlights of her daily routines, beauty tips, and outfit inspiration. Her content strikes a balance between casual family moments and styled fashion posts, reflecting her dual identity as a mother and beauty enthusiast. Mina’s storytelling approach makes each post feel personal and genuine.

‍

Her Instagram strategy prioritizes quality over quantity, with around 1 post per month. Despite this lower frequency, each photo or video is thoughtfully crafted to fit her positive and relatable aesthetic. Mina’s captions often include reflections on family life or self-care, inviting followers to share their own experiences. This thoughtful curation keeps her audience invested and engaged, even with infrequent updates.

‍

‍

Mina’s collaborations on Instagram include brands like Garnier France and PrettyLittleThing, featuring product placements that feel natural and aligned with her content. She often shares skincare routines, fashion looks, or parenting hacks, incorporating brand messages without overwhelming her followers. Her ability to present branded content with authenticity has strengthened her reputation as a trusted lifestyle influencer.

‍

Her engagement on Instagram is more modest compared to TikTok, with an average engagement rate of 0.18% and around 1K interactions per post. Despite the lower rate, her content still garners attention for its aesthetic appeal and heartfelt messages. Mina’s consistent use of personal stories and family-oriented content makes her Instagram feel more intimate and relatable.

‍

• Username: @soai14
• Influence Score: 61.3/100
• Followers: 564.1K
• Activity: 1 post/month
• Engagement Rate: 0.18%
• Growth: +1.53%
• Average Engagement: 1K
• Posting Habits: Once a month at 12 PM EST

‍

‍

YouTube: Occasional Family Vlogs

‍

‍

Mina's presence on YouTube is more occasional but reflects her authentic storytelling style. With 507K subscribers, her videos mainly consist of family vlogs, personal reflections, and lifestyle advice. Mina uses the platform to dive deeper into topics that don’t fit the quick format of TikTok or Instagram. This long-form content allows her to share more detailed insights into her life as a mother and beauty enthusiast.

‍

Her YouTube strategy is less consistent, with around 0.5 videos per month. This slower pace is influenced by her focus on quality and real-life commitments. While her channel growth has slowed, the content she does upload continues to resonate with long-time followers. Mina’s ability to maintain a candid and relaxed presence makes her YouTube videos feel more personal and meaningful.

‍

• Username: @soai14
• Influence Score: 21.3/100
• Followers: 507K
• Activity: 0.5 videos/month
• Engagement Rate: 0%
• Growth: -0.15%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

‍

‍

Soai’s Social Media Influence Summary

‍

‍

Mina has established herself as a prominent lifestyle and family content creator in the French social media landscape. Her overall Favikon authority score of 8,828 points highlights her strong presence and consistent influence within the beauty and family niches. As a top lifestyle influencer, Mina’s content resonates with parents, young women, and beauty enthusiasts who appreciate her genuine and positive approach.

‍

Learn more about the Favikon Methodology here

‍

Content Strategy: Blending Family, Beauty, and Authenticity

‍

Mina’s content strategy revolves around a balanced approach to family life, beauty routines, and fashion inspiration. Her ability to connect with her audience on a personal level is the core of her success. She carefully blends authentic storytelling with visually appealing content, making her posts both relatable and aesthetically pleasing. Mina's primary focus is on creating content that reflects her reality as a mother of three while also sharing her passion for beauty and self-care.

‍

‍

Reachability and Partnerships

‍

‍

Mina is highly approachable for brand collaborations, especially within the family, beauty, and lifestyle niches. Her warm and relatable content style makes her a natural choice for brands targeting parents, young mothers, and women interested in self-care. She has already partnered with well-known brands like Garnier France, PrettyLittleThing, and MONOPOLY GO!, showcasing products that align with her daily life. Her ability to seamlessly integrate promotions into her content while keeping it genuine makes her an attractive option for brand partnerships.

‍

Her collaborative approach is centered around building long-term relationships with brands that fit her personal aesthetic and values. Mina is selective when choosing partnerships, ensuring that the products she promotes are relevant to her audience. This thoughtful strategy helps maintain her authenticity, as she only endorses products she genuinely uses and believes in. Brands can rely on Mina to deliver honest reviews and enthusiastic presentations, making her a credible ambassador.

‍

‍

Mina’s ability to balance sponsored content with organic posts makes her highly effective in brand campaigns. She has proven that she can maintain audience trust even while promoting products, thanks to her genuine tone and transparent storytelling. Whether it’s a beauty product or a family-oriented game, Mina’s recommendations come across as sincere and relatable. This approach fosters audience loyalty while benefiting the brands she collaborates with.

‍

Her multi-platform presence also enhances her reachability, as brands can choose to work with her on TikTok, Instagram, or YouTube. Mina's versatility in creating short, engaging videos on TikTok, aesthetic posts on Instagram, and long-form content on YouTube allows brands to diversify their campaign strategies. By offering varied content formats and maintaining consistent engagement, Mina ensures that her brand partnerships reach a broad and receptive audience.

‍

‍

Conclusion: Blending Family, Fashion, and Positivity

‍

Mina continues to grow as a content creator, blending family moments with beauty inspiration in a way that resonates with her audience. Her consistent presence on TikTok and Instagram, combined with her approachable nature, has made her a key figure in the French lifestyle community. As she continues to expand her reach, Mina remains committed to sharing real-life stories with a touch of style and warmth.

‍

‍

View the AI-powered profile

‍

You might also find interesting:

‍

‍

✨ Celia Felicci - Complete Social Media Analysis‍

✨ Laurine Beuteau - Complete Social Media Analysis

✨ Esther Sitbon - Complete Social Media Analysis