Who is Michaila Cothran?

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Michaila Cothran: Reviving Y2K Style with Colorful Fashion and Beauty Content

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Michaila Cothran is a fashion and beauty content creator based in Nashville, known for her energetic and colorful style. Her content is heavily inspired by Y2K and early 2000s trends, drawing attention with bold outfits and nostalgic makeup. With a growing fan base across platforms, she uses her influence to promote self-expression through style. Her aesthetic mixes thrift finds with trendy pieces to create unique and eye-catching looks.

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On TikTok, Michaila has built a strong community of 1 million followers who engage with her weekly outfit videos and styling tips. Her feed is filled with short, punchy clips that highlight accessories, makeup looks, and complete fashion transformations. She posts around 2.4 videos per week, maintaining consistency while keeping content fresh. Her audience, mostly Gen Z and young millennials, appreciates the fun and playful vibe she brings.

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Her Instagram presence is equally impressive, with 382.8K followers and a high engagement rate of 7.49%. She regularly collaborates with beauty brands and fashion labels like Princess Polly, Too Faced Cosmetics, and Urban Decay. Michaila’s Instagram content ranges from polished outfit shots to casual selfies and brand collaborations. It’s a platform where she showcases both her creative side and business partnerships.

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YouTube gives her fans longer-form content, although she posts less often—around 0.8 videos per month. Despite the slower pace, her channel has grown by over 10% recently, gaining 27K new subscribers. Her videos include hauls, fashion commentary, and occasional lifestyle content. It serves as a space for her most dedicated fans to get a closer look at her personality and creative process.

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An Influencer Active on Social Media

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Michaila Cothran is active on TikTok (1M followers), Instagram (382.8K followers), and YouTube (297K followers), maintaining a consistent fashion-forward presence across all platforms.

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Michaila’s Social Media Strategy Analysis

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TikTok: A Nostalgic Haven for Y2K Lovers

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Michaila Cothran’s TikTok content centers around Y2K fashion, thrift finds, and fun outfit reveals. She connects with a fashion-forward audience that values individuality and color. Her TikToks often include styling transitions, mini hauls, and themed looks that keep viewers engaged. With 1 million followers, she maintains her reach through weekly uploads that are relatable and visually appealing.

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She posts an average of 2.4 videos per week, showing strong consistency while allowing for creative flexibility. Her engagement rate sits at 1.43%, with each video bringing in an average of 14.3K interactions. This reflects the visual strength of her content and her loyal following. Michaila uses popular audio trends to blend into the platform’s culture while adding her personal touch.

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Her content stands out due to its use of nostalgic themes and early 2000s aesthetics. These resonate well with younger users who are rediscovering past fashion trends. She integrates product placements and branded items naturally, without disrupting the content flow. Her TikTok posts often prompt viewers to comment, boosting algorithm reach.

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Michaila’s audience views her as a style inspiration, not just a trend follower. She leverages her strong identity to build trust, making her a great choice for brand collaborations. Though her growth is currently flat at 0%, her consistent views (over 106.7K average per video) show stable performance. This makes TikTok her most powerful platform for quick, high-reach impact.

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• Username: @michailacothran
• Influence Score: 85.2/100
• Followers: 1M
• Activity: 2.4 videos/week
• Engagement Rate: 1.43%
• Growth: 0%
• Average Engagement: 14.3K
• Posting Habits: Twice a week at 2 PM EST

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Instagram: Clean Aesthetic Meets Playful Style

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Instagram is where Michaila Cothran curates a clean yet expressive visual presence. Her posts highlight complete outfits, makeup looks, and collaborations with beauty and fashion brands. She posts around 9 times per month, striking a balance between consistency and quality. With 382.8K followers, she enjoys a strong engagement rate of 7.49%.

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Her average post receives 28.7K interactions and reaches around 653.3K views. This is a reflection of her high visual quality, audience loyalty, and relevance in the fashion space. Michaila uses Reels, photo carousels, and IG Stories to diversify content and maintain user interest. She often engages with her community through polls and outfit suggestions.

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Brand partnerships are common on this platform, with brands like Urban Decay and Princess Polly featured multiple times. Michaila tags brands clearly, integrating products into her natural style. Her polished yet authentic presentation makes Instagram a solid base for sponsorships. Her growth rate of +1.09% shows slow but steady traction.

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Instagram also gives her space to build a more aspirational image. The content is more polished here than on TikTok, but it still keeps her signature playful tone. With strong reach and aesthetic cohesion, this platform is ideal for luxury, beauty, and fashion campaigns. Her routine posting habits—twice a week at 12 PM EST—add to her consistency.

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• Username: @michailacothran
• Influence Score: 90.5/100
• Followers: 382.8K
• Activity: 9 posts/month
• Engagement Rate: 7.49%
• Growth: +1.09%
• Average Engagement: 28.7K
• Posting Habits: Twice a week at 12 PM EST

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YouTube: A Slower Yet Impactful Presence

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Michaila’s YouTube channel caters to followers who want deeper insight into her fashion sense. Though she posts less frequently (about 0.8 videos per month), her videos offer longer-form styling tips and hauls. She has built a community of 297K subscribers who engage with detailed, themed content. It’s where she shares more personal reflections and styling stories.

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Despite the slow posting rhythm, her channel saw +10.71% growth in the last month—gaining 27K new subscribers. This highlights untapped potential for growth if she increases output. Each video earns about 12.3K views and 1.3K interactions on average. Her content is calm, detailed, and highly visual, appealing to a loyal base.

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YouTube allows her to show her styling process in full. She breaks down outfits, explains how she thrifts or sources pieces, and occasionally shares lifestyle elements. These videos feel more intimate and structured than her TikToks or Instagram Reels. This adds depth to her personal brand, giving followers a reason to stay subscribed.

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Though her activity here is low, YouTube offers space for long-term brand storytelling. It’s ideal for sponsored fashion hauls, makeup reviews, or get-ready-with-me collaborations. With a few more uploads, she could grow significantly in this space. Right now, it complements her short-form strategy by offering added value to invested followers.

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• Username: @michailacothran
• Influence Score: 88.9/100
• Followers: 297K
• Activity: 0.8 videos/month
• Engagement Rate: 0.43%
• Growth: +10.71%
• Average Engagement: 1.3K
• Posting Habits: Once a year at 7 PM EST

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Michaila Cothran’s Social Media Influence Summary

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Michaila holds an overall Influence Score of 8,943 points, with consistent performance across platforms. She ranks in the top 1% for Instagram and TikTok in the U.S., and #84 in Outfits & Styling – United States. Globally, she lands in the top 1% for her niche and ranks #701 in the same category.

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Learn more about the Favikon Methodology here

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Content Strategy: Y2K Inspiration Meets Community Engagement

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Michaila’s content is driven by early 2000s nostalgia and playful fashion experimentation. She curates vibrant, colorful outfits with matching makeup looks, frequently asking her community for feedback. This two-way interaction fosters a strong connection with her audience, especially younger women interested in fashion, beauty, and self-expression.

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Reachability and Partnerships

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Michaila Cothran is highly approachable for brand partnerships, especially within fashion and beauty sectors. Her influence across TikTok, Instagram, and YouTube creates multiple touchpoints for engagement. With an estimated rate of $5K–$10K per post, she offers strong visibility for campaigns targeting Gen Z and young millennial consumers. Her ability to blend brand products into her content makes collaborations feel natural and effective.

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She has already worked with known brands like Urban Decay, Princess Polly, Too Faced Cosmetics, Cider, and Steve Madden. These recurring partnerships show that Michaila is reliable and delivers results that brands trust. Across her platforms, she has tagged Urban Decay 7 times, Princess Polly 6 times, and Too Faced Cosmetics 3 times, indicating frequent sponsored activity. Her network also includes style-focused creators and beauty accounts.

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Michaila’s content is brand-safe and maintains a positive tone, making her a great fit for long-term partnerships. She ranks in the top 1% for Outfits & Styling in the United States, adding to her appeal for niche fashion and makeup campaigns. Her Instagram and TikTok engagement reflect a highly involved audience ready to respond to product recommendations. This makes her an ideal creator for launches, affiliate links, and interactive promotions.

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From an outreach perspective, Michaila is consistent in posting and frequently tags collaborators, increasing brand visibility. Her casual and colorful style fits perfectly with brands looking for high-energy, youth-driven campaigns. Her ability to spark community discussion gives her an edge in creating organic promotion. With steady performance and a loyal fan base, she remains a strong investment for marketers.

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Conclusion: Shaping Y2K Fashion Culture Through Creative Content and Consistent Engagement

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Michaila Cothran is a rising force in the fashion content space, blending Y2K style with a fun and engaging approach to beauty and lifestyle. Her strong following, consistent engagement, and unique aesthetic make her a powerful voice among Gen Z and millennial fashion enthusiasts. With high rankings, an active fan base, and a positive brand image, Michaila is set to continue influencing the fashion scene—one vibrant outfit at a time.

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View the AI-powered profile

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