Who is May Osorio?

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May Osorio: Redefining Comedy Content with Relatability and Colombian Flair

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May Osorio is a Colombian comedic content creator based in Medellín, known for her sharp humor and captivating personality. With her roots firmly grounded in everyday life experiences, she crafts sketches that audiences find instantly relatable. Her content reflects themes of relationships, friendships, and modern love through a comedic lens. May’s natural charisma and emotional expressiveness bring her characters to life across all her platforms.

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She gained momentum by consistently creating viral TikToks that explore common situations with a humorous twist. Her use of POV storytelling and exaggerated reactions resonate with younger audiences, especially Gen Z and Millennials. From playing both characters in a couple’s argument to portraying friendship dilemmas, her skits highlight her comedic timing and creativity. This distinct approach has made her one of the fastest-rising comedians in Latin America.

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What sets May apart is her ability to maintain both authenticity and entertainment. Despite her humorous tone, her content remains rooted in reality, allowing her audience to see themselves reflected in her stories. She shares real emotions with exaggerated humor, creating content that not only entertains but also builds a genuine connection with her followers. This relatability is key to her growing influence on platforms like TikTok and Instagram.

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Beyond comedy, May is also a savvy influencer who understands the value of audience loyalty and brand partnerships. She has collaborated with companies like Smart Academia de Idiomas and shows openness to new brand opportunities. Her professional approach, paired with high engagement and a casual yet trustworthy image, makes her a reliable choice for long-term collaborations. As her influence expands, so does her potential as a powerful voice in digital entertainment.

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An Influencer Active on Social Media

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May Osorio is a top-tier comedic content creator in Colombia with a strong presence on both TikTok and Instagram, delighting millions with her relatable and humorous sketches.

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May Osorio's Social Media Strategy Analysis

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TikTok Strategy – Where Relatable Comedy Goes Viral

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May Osorio's TikTok strategy revolves around humorous skits that explore relationships and daily life scenarios. She uses POV-style storytelling and expressive acting to capture relatable moments that resonate with young Spanish-speaking audiences. This comedic realism helps her content stand out and quickly gain traction across Latin America.

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She keeps her upload pace consistent at around 1.7 videos per week, allowing for regular audience engagement while maintaining content quality. Her videos often exceed millions of views, thanks to sharp humor, snappy formats, and clever dialogue that mimic real-life conversations. Each skit tells a full story in under a minute, maximizing TikTok’s short-form appeal.

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Her engagement rate of 17.2% is exceptional, proving that her comedic timing and unique delivery keep viewers commenting, liking, and sharing. In fact, her average engagement hovers around 550K per video, indicating a loyal and reactive fanbase. She frequently collaborates with other creators, bringing new energy and reach to her content strategy.

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May also leans into recurring themes, such as exaggerated gender roles, social media culture, and dating tropes, which makes her content binge-worthy. Her comedic consistency has placed her in the Top 1% of TikTok creators in Colombia, and her relatability keeps her audience coming back week after week.

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• Username: @may_osorio21
• Influence Score: 96/100
• Followers: 3.2M
• Activity: 1.7 videos/week
• Engagement Rate: 17.2%
• Growth (30 days): +5.11%
• Average Engagement: 550.4K
• Posting Habits: Twice a week at 6 PM EST

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Instagram Strategy: A Mix of Comedy, Aesthetics & Personal Presence

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On Instagram, May diversifies her content while staying true to her core identity—humor with heart. Her strategy balances comedic Reels with stylish photos and playful captions that reflect her personality. By blending viral humor with personal storytelling, she creates a visually appealing and highly engaging feed.

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With 10 posts per month, May maintains a strong presence, often leveraging trending audios and formats in her Reels. Her comedic tone remains consistent across platforms, but Instagram also lets her showcase lifestyle elements like fashion, beauty, and friendships. This variety helps her connect with both loyal fans and new visitors.

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Her engagement rate is an impressive 15.5%, and her average engagement reaches 270.8K, proving that her audience isn’t just watching—they're interacting. Her consistency and tone have earned her a spot in the Top 1% of Instagram creators in Colombia and Top 25% worldwide. Her visual content is professional yet natural, aligning perfectly with influencer marketing standards.

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She also uses Instagram to promote her TikTok and foster deeper connections with fans. Through Stories, shoutouts, and occasional personal messages, May builds community while boosting brand appeal. This makes her not only a great entertainer but also a highly marketable personality.

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• Username: @may_osorio25
• Influence Score: 96.4/100
• Followers: 1.7M
• Activity: 10 posts/month
• Engagement Rate: 15.5%
• Growth (30 days): +4.49%
• Average Engagement: 270.8K
• Posting Habits: Twice a week at 6 PM EST

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May Osorio's Social Media Influence Summary

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May Osorio ranks in the Top 1% globally for both Comedy & Standup and Instagram creators in Colombia, highlighting her elite status and strong influence within the digital creator landscape.

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Learn more about the Favikon Methodology here

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Content Strategy: Humor That Hits Home

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May Osorio’s content is rooted in exaggerated realism. She pulls inspiration from real-life moments—awkward dating mishaps, dramatic friendships, and silly arguments—and transforms them into humorous sketches that audiences love. Her POV-style videos give the feeling that you’re part of the scene, making them both immersive and shareable.

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Reachability and Partnerships

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May Osorio demonstrates a strong sense of professionalism in her digital presence, making her highly approachable for brand partnerships. She clearly lists her advertising contact on Instagram, signaling openness to collaborations and sponsored deals. This level of accessibility is a strong indicator for potential partners seeking reliable influencer relationships. Her ability to streamline communications strengthens her value as a brand collaborator.

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Her content style is tailored for campaigns aimed at Gen Z and Millennial audiences in Latin America. With a consistent tone of humor and relatability, May’s platforms offer an ideal environment for native advertising that doesn’t feel forced. She has successfully partnered with Smart Academia de Idiomas, showcasing her ability to integrate brand messaging without compromising her voice. This versatility makes her an asset across various industries—from education to entertainment.

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May’s engagement stats are not just high—they’re exceptional. On TikTok, her 17.2% engagement rate and 4.6M average views show that her audience isn’t just watching, but connecting. Instagram mirrors that loyalty, with 7.6M monthly views and strong interaction on both Reels and static content. These numbers ensure high visibility for branded content and strong ROI potential for campaigns.

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Her audience is primarily Spanish-speaking teens and young adults, making her an excellent fit for lifestyle, entertainment, fashion, and youth-focused products. Given her Top 1% ranking in Comedy & Standup (Colombia) and high Favikon score, she’s a strategic choice for brands looking to make a lasting cultural impact. Whether through comedic sketches or trending Reels, May ensures your message resonates.

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Conclusion: A Comedy Powerhouse Shaping the Digital Narrative with Relatable Humor

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May Osorio is not just another TikTok comedian—she’s a storytelling powerhouse redefining digital humor in Colombia and beyond. With stellar engagement rates, viral-worthy content, and a growing fanbase, she stands as one of the most promising comedic influencers in Latin America. As she continues to refine her craft and expand her reach, May is perfectly positioned for high-impact collaborations that blend entertainment with influence.

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View the AI-powered profile

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