Who is Mattie Westbrouck?

Mattie Westbrouck is a fast-growing social media personality whose content spans across platforms like TikTok, Instagram, and YouTube. Known for sharing candid moments from her life and humorous takes on trending topics, Mattie’s ability to create relatable and engaging content has propelled her to prominence. Her social media analysis reveals a strong presence and rapid follower growth, solidifying her place among top content creators.

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Mattie Westbrouck: A Rising Voice in Social Media Storytelling

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Mattie Westbrouck began her journey to social media stardom on TikTok, where her engaging and humorous content quickly captured the attention of a wide audience. Known for sharing personal insights and relatable moments, Mattie’s content ranges from candid reflections on her everyday life to playful, light-hearted videos. What sets her apart is the authenticity with which she presents herself—whether she’s documenting her sober journey or joking about everyday mishaps, her followers find comfort in her realness. Her decision to share significant personal milestones, like completing 30 days of sobriety and receiving the Omicron vaccine at the White House, showcases her openness and relatability, allowing her audience to feel a deeper connection to her experiences.

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Beyond personal updates, Mattie has leveraged her platform to build meaningful partnerships with renowned brands such as JBL and Chobani. Her collaborations seamlessly blend with her regular content, maintaining her authentic voice while promoting products and causes she believes in. By thoughtfully integrating brand sponsorships into her content, Mattie has shown her ability to balance personal storytelling with brand alignment, making her a sought-after influencer in the digital space. This balance has not only strengthened her credibility with her audience but also established her as a trusted partner for brands looking to reach her engaged followers.

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Mattie’s content extends beyond humor, often touching on broader societal issues like voting, mental health, and creating positive change. She engages with her followers on these topics, encouraging them to share their views, ask questions, and participate in meaningful discussions. Her interactive approach helps foster a sense of community among her audience, where people feel heard and supported. As her platform continues to grow exponentially, Mattie’s ability to maintain a consistent, authentic presence while tackling both personal and societal issues has solidified her position as a top creator in the “Video Entertainment” niche.

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An influencer active on social media

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Mattie Westbrouck dominates TikTok, Instagram, and YouTube, engaging her audience through short-form video content that combines humor with personal insight.

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Mattie's Social Media Strategy

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TikTok: A Platform for Daily Authenticity

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TikTok serves as Mattie’s largest platform, where she shares snippets of her daily activities, thoughts, and experiences with her 11.5 million followers. Her content ranges from light-hearted humor to deeper insights into her life, connecting with a wide range of viewers.

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Mattie’s TikTok strategy is defined by her high engagement rate of 15.48%, a remarkable metric in a platform as competitive as TikTok. With an average engagement of 180.5K and average views of 1.2 million, her content consistently reaches a broad audience. Posting over three videos weekly, she remains a constant presence on her followers' feeds. Her growth, while steady at +0.88% over the last 30 days, continues to attract new followers, solidifying her authority in the space.

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• Username: @westbrouck
• Influence Score: 94.9/100
• Followers: 11.5M
• Activity: 3.1 videos/week
• Engagement Rate: 15.48%
• Growth: +0.88% (+100K followers)
• Average Engagement: 180.5K
• Posting Habits: Everyday at 9AM

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Instagram: Engaging Through Visual Storytelling

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Instagram serves as a more curated outlet for Mattie, with 1.3 million followers. She uses the platform to share reels, moments from her life, and promotional content. Her Instagram reels, like her TikTok videos, maintain a casual yet highly engaging tone, enabling her to generate significant engagement.

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With a 10.51% engagement rate, Mattie’s Instagram content averages 137.1K engagements per post. She posted 12 times in the past month, reflecting a relatively active presence. Her follower growth on Instagram has also been strong, with a 2.37% increase, translating to over 30,200 new followers in the past 30 days. The platform allows her to deepen her connection with fans while continuing to grow her influence in the entertainment space.

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• Username: @westbrouck
• Influence Score: 93.7/100
• Followers: 1.3M
• Activity: 12 posts last month
• Engagement Rate: 10.51%
• Growth: +2.37% (+30.2K followers)
• Average Engagement: 137.1K
• Posting Habits: Everyday at 10AM

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YouTube: Expanding Through Long-Form Content

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YouTube provides Mattie with a space to post longer content that dives deeper into her life, thoughts, and creative endeavors. With 3.8 million subscribers, her channel allows her to express a more thoughtful and expansive side of her content.

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Her engagement on YouTube is lower compared to her other platforms, with an engagement rate of 2.95%. She averages about 81K views per video, posting just under three videos per month. While her growth rate is at 1.35%, she continues to attract new subscribers, particularly as she experiments with diverse content that differs from her short-form TikTok videos.

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• Username: Mattie Westbrouck
• Influence Score: 93.2/100
• Followers: 3.8M
• Activity: 2.9 videos/month
• Engagement Rate: 2.95%
• Growth: +1.35% (+50K followers)
• Average Engagement: 2.4K
• Posting Habits: Weekly

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Summary of Social Media Influence

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With a Favikon Authority Score of 9,495, Mattie Westbrouck ranks within the top tier of social media creators in the “Video Entertainment” niche. Her reach is expansive, and her rankings highlight her dominance on platforms like TikTok and Instagram. Ranked #47 in the Video Entertainment category, she continues to be a leading voice in digital content creation.

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Content Strategy: A Blend of Humor and Authenticity

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Mattie’s content strategy revolves around authenticity and humor. She regularly interacts with her audience, keeping the tone casual and relatable. Whether she’s talking about her daily experiences or participating in popular trends, her content feels like an ongoing conversation with her followers. This approach has cultivated a strong community, where viewers feel connected to her.

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Her collaborations with major brands like JBL and Bloom show her versatility and ability to connect brand messages with her personal content style. By integrating brand partnerships organically, she maintains trust with her audience while still fulfilling sponsored obligations.

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Reachability and Partnerships

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Despite her large following, Mattie is categorized as “Very Difficult” to reach, with an estimated sponsored post cost of $15.8K. She is selective with her brand partnerships, focusing on collaborations that align with her content’s tone and audience. Her partnerships are highly effective, as seen with major brands such as Hulu, JBL, and Bloom, reflecting her high value as a collaborator in the influencer space.

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Mattie Westbrouck has firmly established herself as a major influencer in the “Video Entertainment” space. Her success on TikTok, Instagram, and YouTube reflects her ability to balance personal storytelling with humor and relatability. As she continues to grow, Mattie’s authentic connection with her audience and selective partnerships ensure she will remain a prominent voice in the digital content world.

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