Who's Who on Social Media
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Who is Matt Green?

Matt Green, a seasoned professional with a multifaceted career in sales leadership, investment, and portfolio management, has carved a significant niche in the business world. As the Chief Revenue Officer of Sales Assembly, Matt has overseen groundbreaking strategies in hyper-growth organizations, offering tailored solutions for scaling B2B companies.

November 23, 2024
Jeremy Boissinot
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Matt Green, a seasoned professional with a multifaceted career in sales leadership, investment, and portfolio management, has carved a significant niche in the business world. As the Chief Revenue Officer of Sales Assembly, Matt has overseen groundbreaking strategies in hyper-growth organizations, offering tailored solutions for scaling B2B companies. This analysis delves into Matt's social media presence, content strategy, and the impact of his influence across various platforms.

Matt Green: Elevating Sales Leadership and Strategy with Expertise

Matt Green’s professional journey is a testament to his remarkable leadership and innovation in the sales industry. With a career spanning leadership roles in Fortune-level organizations and boutique investment banks, Matt has consistently demonstrated his ability to manage high-performing teams and implement strategic plans that drive growth. His extensive background in sales and business development has equipped him with a unique perspective on scaling organizations, especially in the competitive B2B space. As the Chief Revenue Officer of Sales Assembly, Matt plays a pivotal role in shaping one of the premier platforms for helping B2B companies navigate the challenges of hyper-growth. His insights and leadership have been instrumental in creating innovative strategies that empower businesses to achieve sustainable success.

In addition to his professional accomplishments, Matt has cultivated a strong personal brand that resonates with his audience. Through his active presence on social media, he shares thought-provoking content that reflects his deep understanding of leadership, sales strategy, and modern business trends. Matt’s posts often balance professional insights with personal anecdotes, giving his audience a glimpse into the person behind the executive role. Whether he’s sharing advice on overcoming challenges in sales or reflecting on his experiences in leadership, Matt’s authenticity and relatability have made him a trusted voice in his field. His ability to connect with his audience through candid and insightful content has further solidified his reputation as a thought leader in sales and business strategy.

Beyond his corporate achievements and social media presence, Matt’s sharp wit and engaging personality add a unique dimension to his influence. His content frequently incorporates humor and storytelling, making even complex topics accessible and engaging for his followers. This dynamic approach not only showcases his expertise but also highlights his commitment to fostering meaningful conversations around leadership and growth. By merging professional insights with personal relatability, Matt Green has positioned himself as a versatile and influential figure in the world of sales, strategy, and leadership.

A Leading Voice Across Social Platforms

Matt Green’s social media presence is well-distributed across platforms like LinkedIn, X (formerly Twitter), YouTube, TikTok, and Instagram, each reflecting a distinct aspect of his expertise and personality.

Matt Green's Social Media Strategy

LinkedIn: A Thought Leader in Sales and Strategy

Matt’s LinkedIn presence stands out as his most impactful platform, boasting 27.1K followers and an engagement rate of 0.41%, which highlights his ability to connect with professionals in meaningful ways. His content, which ranges from personal anecdotes to actionable leadership advice, resonates deeply with audiences seeking both inspiration and practical strategies for navigating business challenges. By weaving his extensive corporate experience into relatable posts, Matt positions himself as a thought leader, offering followers valuable insights on topics like team management, sales strategies, and growth leadership. His conversational yet professional tone ensures that his content appeals to a wide demographic of professionals, from emerging leaders to seasoned executives.

With a consistent posting schedule and a focus on providing real-world advice, LinkedIn serves as the cornerstone of Matt’s digital influence. His ability to blend authentic storytelling with relevant business insights makes his posts highly engaging and shareable. Matt frequently shares reflections on his own career journey, providing lessons learned and practical applications for his audience. This approach not only fosters trust but also encourages active discussions, further boosting his visibility on the platform. As a result, LinkedIn remains the primary space where Matt builds his authority as a leader, solidifying his position as a trusted figure in the sales and leadership community.

  • Username: @matthewcorneliusgreen
  • Influence Score: 84.3/100
  • Followers: 27.1K
  • Activity: 22 posts/month
  • Engagement Rate: 0.41%
  • Growth: +1.81%
  • Average Engagement: 110 interactions/post
  • Posting Habits: Every day at 8 PM

X (Twitter): Insightful and Engaging

On X (formerly Twitter), Matt commands a substantial audience of 80.5K followers, leveraging a strong engagement rate of 0.66% to connect with a wide range of viewers. His tweets are a masterful blend of humor, political satire, and professional insights, offering a unique perspective that appeals to both casual followers and industry professionals. Matt's ability to address current events with wit and a sharp analytical lens makes his content timely and highly shareable. His commentary often combines light-hearted humor with thought-provoking takes on leadership, business trends, and political developments, ensuring his feed remains both entertaining and relevant.

Despite experiencing a slight decline in follower growth, Matt's steady activity level highlights his commitment to maintaining a strong presence on the platform. With an average of 9.7 tweets per week, he demonstrates an innate knack for crafting timely and engaging content that keeps his audience invested. By seamlessly balancing satirical observations with actionable advice, Matt positions himself as a multi-dimensional thought leader who appeals to a diverse audience, ranging from professionals in the business sphere to those interested in current affairs and cultural commentary. This strategic approach ensures that X remains a vital component of his overall digital influence strategy, amplifying his reach and reinforcing his unique voice.

  • Username: @mattgreencomedy
  • Influence Score: 78.9/100
  • Followers: 80.5K
  • Activity: 9.7 tweets/week
  • Engagement Rate: 0.66%
  • Growth: -3.01%
  • Average Engagement: 530 interactions/tweet
  • Posting Habits: Daily at 6 PM

YouTube: A Platform for Satirical Commentary

Matt’s YouTube channel, with its 31.3K subscribers, serves as a vibrant hub for his political satire and in-depth commentary on current events. This platform allows Matt to explore topics in a long-form format, providing a level of nuance and detail not achievable on shorter-form platforms like X or Instagram. With an impressive 5.6% engagement rate, his videos resonate strongly with his audience, demonstrating their appreciation for his well-researched content and sharp delivery. Videos such as “Why Did Trump Win?” showcase his ability to tackle controversial and trending topics while maintaining a balance between humor and insightful analysis. His content appeals to viewers seeking both entertainment and thought-provoking perspectives, making his channel a unique space in the crowded world of online commentary.

YouTube also allows Matt to showcase his storytelling skills and analytical depth, reinforcing his position as a credible voice in the political and social commentary space. The platform’s flexibility enables him to use engaging visuals, sharp editing, and detailed narratives to enhance his messaging. By posting an average of 5.1 videos per month, Matt maintains a consistent presence, keeping his audience engaged with a steady stream of content. His knack for breaking down complex issues into digestible yet entertaining pieces solidifies his reputation as a thought leader in political satire and commentary. As YouTube continues to grow as a hub for intellectual and cultural discourse, Matt’s dynamic approach positions him as an influential figure, capable of fostering meaningful discussions while entertaining his viewers.

  • Username: @MattGreenComedy
  • Influence Score: 73.6/100
  • Followers: 31.3K
  • Activity: 5.1 videos/month
  • Engagement Rate: 5.6%
  • Growth: +0.36%
  • Average Engagement: 1.8K interactions/video
  • Posting Habits: Weekly at 8 AM

TikTok: Connecting Through Humor and Relatability

Matt’s TikTok account, with 26.5K followers, offers a unique glimpse into his lighter, humorous side, distinct from the more formal tone of his other platforms. On TikTok, Matt leverages short-form video content to engage a younger, more casual audience, blending comedic takes on modern issues with snippets of professional wisdom. His ability to simplify complex topics into entertaining and relatable clips makes his content highly accessible to a diverse audience. With a 0.8% engagement rate, Matt’s TikTok strategy revolves around creating sharable and approachable videos, often capitalizing on the platform’s trends while staying true to his distinct voice. This combination of humor and insight allows Matt to expand his reach and build a dynamic presence within a space dominated by Gen Z users.

TikTok provides Matt with a valuable opportunity to showcase his creative versatility, enabling him to explore themes ranging from current events to workplace advice in a way that feels fresh and engaging. By posting 2.7 videos per week, Matt maintains a consistent presence, ensuring his content remains visible in a rapidly changing platform environment. TikTok’s format also allows him to experiment with different styles, including skits, voiceovers, and quick commentaries, further demonstrating his adaptability as a content creator. Through this platform, Matt is successfully reaching a demographic that values authenticity and humor, enhancing his personal brand as a versatile communicator and thought leader. While TikTok is a newer addition to his digital strategy, it represents a vital channel for broadening his audience and connecting with followers in a more lighthearted, relatable way.

  • Username: @mattgreencomedy
  • Influence Score: 66.7/100
  • Followers: 26.5K
  • Activity: 2.7 videos/week
  • Engagement Rate: 0.8%
  • Growth: 0%
  • Average Engagement: 211 interactions/video
  • Posting Habits: 3 times a week at 11 PM

Instagram: A Smaller Yet Loyal Following

Although Instagram is Matt’s smallest platform, with 3.9K followers, it plays a significant role in showcasing his polished and curated content. His posts blend satire, leadership insights, and personal reflections, offering followers a more visual and aesthetically driven perspective on his ideas. Despite its smaller following, Instagram provides a unique space for Matt to experiment with content formats, such as Reels, which often incorporate a mix of humor and sharp commentary. This approach resonates with his audience, reflected in a strong 1.7% engagement rate, which underscores the dedicated nature of his followers. By crafting visually appealing posts, Matt ensures that his presence on Instagram complements his overall digital strategy, reinforcing his versatile communication style.

Matt’s use of Instagram Stories and Reels allows him to interact dynamically with his audience, offering a glimpse into his personal and professional life in a way that feels intimate and engaging. His satirical takes on current events, paired with snippets of leadership advice, create a balanced mix of entertainment and value that keeps his followers returning for more. With a posting schedule of three times per week, Matt maintains a consistent presence, ensuring his content stays relevant and visible in Instagram’s algorithm-driven environment. While it may not be his largest platform, Instagram serves as a critical touchpoint for his brand, enabling him to connect with a highly engaged audience that values both his wit and his expertise. This platform effectively rounds out Matt’s social media presence, highlighting his ability to adapt to different audiences and formats.

  • Username: @mattgreencomedy
  • Influence Score: 59/100
  • Followers: 3.9K
  • Activity: 13 posts/month
  • Engagement Rate: 1.7%
  • Growth: +0.83%
  • Average Engagement: 67 interactions/post
  • Posting Habits: 3 times a week at 6 PM

Matt Green: Social Media Influence and Authority

Matt Green’s social media presence is a testament to his authority as a leader in sales and leadership, with a Favikon authority score of 8,208 and a ranking of #10 in Sales, United States. His strong performance on platforms like LinkedIn (Influence Score: 84.3/100) and Twitter (Influence Score: 78.9/100) highlights his ability to connect with professional audiences through insightful and relatable content. With consistent engagement across platforms, Matt has established himself as a trusted voice in the Marketing and Sales niche.

Crafting a Dynamic and Engaging Content Strategy

Matt Green’s content strategy hinges on balancing humor, professional insights, and personal reflections. His ability to simplify complex topics and present them in an engaging manner makes his posts highly shareable. On platforms like LinkedIn and YouTube, he focuses on detailed, thought-provoking content, while TikTok and X highlight his humor and wit. His visual content, combined with sharp captions, ensures a broad appeal across his platforms.

Reachability and Partnerships

Matt’s estimated sponsored post cost of $188 and a medium authority score of 8,208 position him as an accessible yet valuable partner for brands targeting professionals in the sales and leadership niches. His cross-platform presence and ability to connect with both casual and professional audiences make him an attractive collaborator.

Matt Green’s multifaceted online presence reflects his versatility as a leader, humorist, and strategist. With a robust LinkedIn following and engaging content across platforms, he continues to inspire and entertain a growing audience. His expertise in sales leadership, coupled with his relatable and entertaining approach, positions him as a unique voice in the business world.

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About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.