Who is Matilda Djerf?

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Matilda Djerf: A Fashion Influencer and Entrepreneurial Force

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Matilda Djerf is a prominent Swedish influencer, entrepreneur, and content creator who has taken the fashion world by storm. Known for her impeccable style, relatable content, and entrepreneurial spirit, Matilda has built an online empire centered around her lifestyle and brand, Djerf Avenue. Her journey began with sharing personal stories, fashion tips, and glimpses into her everyday life, which resonated with her followers. Over time, her authenticity and eye for aesthetics transformed her into a trusted voice in the world of fashion and lifestyle.

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Beyond her online persona, Matilda is a successful entrepreneur. Her fashion brand, Djerf Avenue, is dedicated to creating ethical and sustainable clothing that prioritizes customer needs. The brand also fosters a sense of community and inclusivity, aligning perfectly with Matilda's personal values. She’s been featured in major publications, including Vogue Scandinavia, and was named in Forbes' 30 under 30 list for her influence in retail and e-commerce.

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With a loyal fan base spanning TikTok, Instagram, and YouTube, Matilda balances her roles as a content creator and businesswoman seamlessly. Her ability to remain authentic while growing her brand is a testament to her relatability and innovative mindset.

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An Influencer active on social media

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Matilda Djerf commands an impressive social media presence, with a combined following exceeding 5 million across platforms. Her largest audience is on Instagram, followed by TikTok, showcasing her dominance in the fashion and lifestyle niche.

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Matilda Djerf's Social Media Strategy Analysis

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Instagram: Aesthetic Storytelling at Its Best

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Instagram is Matilda Djerf’s most dominant platform, with an impressive 3.1 million followers who are drawn to her signature blend of polished aesthetics and relatable storytelling. Her posts highlight a mix of her personal style, Djerf Avenue updates, and snippets of her everyday life, providing a well-rounded view of her brand and personality. Matilda’s Instagram feed exudes minimalistic charm, with an emphasis on warm, natural tones that resonate with her target audience. Through Stories, Reels, and engaging posts, she connects deeply with her followers, offering them a behind-the-scenes look at her entrepreneurial endeavors and personal milestones.

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A major factor in Matilda’s Instagram success is her ability to balance aspirational content with authenticity. Whether she’s sharing professional campaigns for her brand or candid moments from her travels, Matilda’s audience finds her relatable and inspiring. Her Reels often feature quick styling tips and everyday routines, which add an interactive element to her content and encourage her followers to engage. This approach fosters a loyal community that looks forward to her consistent updates and engaging posts.

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Her activity on Instagram, including 13 posts in the past month, ensures her audience remains connected and engaged. This consistency, coupled with her attention to detail in creating aesthetically cohesive content, solidifies her place as a leader in the fashion and lifestyle space. By focusing on visual storytelling, Matilda offers her audience a curated yet approachable experience.

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• Username: @matildadjerf
• Influence Score: 86.6/100
• Followers: 3.1M
• Activity: 13 posts in the past month
• Engagement Rate: 3.86%
• Growth: -0.05% (-1.5K followers in the past 30 days)
• Average Engagement: 121.3K likes per post
• Posting Habits: Every day at 8 PM (UTC+1)

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TikTok: Visual Appeal to Fans and Brands

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Matilda Djerf’s TikTok account has quickly become a significant part of her digital presence, boasting 1.6 million followers and a growing audience captivated by her creative and authentic content. Focused primarily on fashion, lifestyle, and beauty, Matilda uses TikTok to showcase styling tips, relatable day-to-day moments, and behind-the-scenes glimpses into her entrepreneurial journey. Her content often feels personal and approachable, creating a strong connection with her audience. Matilda’s TikTok strategy also includes participating in trending challenges, using popular sounds, and integrating her fashion brand, Djerf Avenue, into her videos seamlessly. This strategic mix of trends and authenticity makes her TikTok account a favorite for her followers, particularly within the younger demographic.

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A key element of Matilda’s success on TikTok is her ability to keep her content lighthearted yet aspirational, ensuring it resonates with her followers while reinforcing her brand. The use of aesthetically pleasing visuals and candid moments creates a sense of relatability and trust among her audience. Her consistent posting schedule and engagement with trending topics further enhance her appeal, keeping her content fresh and relevant in an ever-changing platform landscape.

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Matilda’s consistent activity on TikTok, posting around four videos weekly, plays a pivotal role in her growth. Her ability to maintain an active presence ensures steady audience engagement and attracts new followers to her profile. Whether through quick styling tutorials or fun, interactive clips, Matilda offers her audience a blend of value and entertainment. This approach ensures that her TikTok remains a key platform for showcasing her creativity and personality.

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• Username: @matildadjerf
• Influence Score: 91.9/100
• Followers: 1.6M
• Activity: 4.1 videos per week
• Engagement Rate: 2.72%
• Growth: +4.55% (+69.6K followers in the past 30 days)
• Average Engagement: 43.6K likes per post
• Posting Habits: Every day at 6 PM (UTC+1)

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Youtube: An Inactive Platform with Untapped Potential

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Matilda Djerf’s YouTube channel, with 295K subscribers, serves as a treasure trove of her earlier content, including fashion hauls, lifestyle vlogs, and travel diaries. While currently inactive, her YouTube videos still attract viewers who are drawn to her detailed, long-form storytelling. This platform allowed Matilda to dive deeper into her passions, showcasing her personality and style in a more intimate way compared to her other platforms. Her YouTube presence complemented her Instagram and TikTok by offering a more comprehensive view of her life and brand

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Despite her inactivity over the past two years, Matilda’s YouTube channel remains a valuable resource for fans who want to revisit her older content. The videos highlight her growth as both a content creator and entrepreneur, offering a glimpse into her journey of building a personal and professional brand. While it may not be her primary focus now, YouTube contributed significantly to establishing her authenticity and creativity.

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• Username: @matildadjerf
• Influence Score: 20/100
• Followers: 295K
• Activity: Inactive for 2 years
• Engagement Rate: 0%
• Growth: 0% (no growth in the past 30 days)
• Average Engagement: N/A
• Posting Habits: None

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Matilda Djerf’s Social Media Influence: An Authority in the Gaming World

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Matilda Djerf’s impressive Favikon Authority Score of 9,263 solidifies her position as a prominent influencer in the fashion and lifestyle space. Ranked #7 on TikTok in Sweden and #1 in the "Outfits & Styling" category nationwide, Matilda demonstrates a powerful presence both locally and globally within her niche. These accolades reflect her exceptional ability to resonate with her audience, coupled with consistently high engagement rates across platforms, underscoring her authenticity and influence in the competitive world of digital fashion and lifestyle content.

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Content Strategy: Slogo’s Dynamic and Family-Friendly Gaming Influence

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Matilda Djerf’s content strategy centers around crafting visually appealing, relatable, and engaging posts that embody her brand’s ethos. Her approach includes maintaining aesthetic cohesion across all platforms, ensuring a consistent and recognizable style that resonates with her audience. She actively fosters engagement through frequent interactions, including comments, Q&A sessions, and polls, creating a sense of community among her followers. By weaving Djerf Avenue’s story into her content, Matilda reinforces her dual identity as a creator and entrepreneur, seamlessly blending personal branding with business promotion. Additionally, she tailors her content to leverage each platform’s strengths, showcasing polished imagery on Instagram, playful and authentic videos on TikTok, and utilizing YouTube for in-depth narratives when active. This multifaceted strategy underscores her ability to connect with her audience across various channels while staying true to her brand.

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Reachability and Partnerships

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Matilda Djerf's reachability is characterized by a blend of high demand and selective accessibility, making her one of the most sought-after influencers in the fashion and lifestyle space. With a Favikon authority score of 9,263 and a robust presence across TikTok, Instagram, and other platforms, she has become a valuable partner for brands looking to tap into her engaged and loyal audience. However, her estimated sponsored post cost of $21K highlights the premium nature of her collaborations, reflecting both her influence and the exclusivity of her content. This level of investment makes her partnerships highly impactful, as her followers trust and engage with the brands she promotes.

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Over the years, Matilda has partnered with notable brands, including Michael Kors and Rhode Skin, seamlessly integrating these collaborations into her content without compromising authenticity. In addition to promoting external brands, Matilda also uses her platforms to spotlight her own brand, Djerf Avenue, positioning herself as both a creator and an entrepreneur. This dual role amplifies her credibility, as she not only collaborates with leading names in fashion and beauty but also leads a successful business. Her track record of partnerships underscores her ability to drive meaningful engagement and create long-term value for the brands she works with.

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Matilda Djerf recently collaborated with Rhode Skin for their Christmas campaign, showcasing the Peppermint Glaze Peptide Lip Treatment. The festive campaign was shared across both Matilda’s account and Rhode’s official page, combining her elegant, cozy aesthetic with the brand’s clean, modern vibe. The collaboration felt natural and authentic, leveraging Matilda’s influence to enhance the campaign’s reach while reinforcing her connection to the beauty and lifestyle community. This partnership perfectly blended her personal brand with Rhode Skin’s ethos, creating a visually captivating and memorable holiday campaign.

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Conclusion: Redefining Influence Through Fashion and Authenticity

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Matilda Djerf exemplifies the power of authenticity and vision in the digital era. By balancing her role as an influencer with her entrepreneurial pursuits, she has built a thriving brand and a loyal community. Her consistent engagement, aesthetic appeal, and innovative approach ensure her continued impact in fashion and social media, making her a trailblazer for aspiring creators worldwide.

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