Who is Marie Lopez?

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Marie Lopez: A Leading Voice in Beauty and Eco-Responsibility

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Marie Lopez, widely recognized as EnjoyPhoenix, began her journey on YouTube in 2011. At just 16 years old, she started creating beauty and lifestyle content, sharing makeup tutorials, fashion tips, and relatable advice. Her engaging personality and authenticity resonated with viewers, making her one of the first French YouTubers to gain widespread success. Over time, her content evolved, reflecting her personal growth and expanding interests.

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In 2018, Marie launched her eco-friendly brand, Leaves & Clouds, marking a significant shift in her career. The online store offers sustainable and ethically made products, aligning with her commitment to the environment. This venture allowed her to combine her entrepreneurial spirit with her passion for promoting eco-responsibility. The success of Leaves & Clouds has positioned Marie as a role model for sustainable living.

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Marie’s influence extends beyond social media, as she actively collaborates with eco-conscious brands and advocates for sustainability. She has also used her platform to address mental health, encouraging open conversations and offering support to her community. Her dedication to spreading positivity and creating impactful content has solidified her position as a trusted voice in beauty and sustainability.

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Throughout her career, Marie has shown immense gratitude to her followers, crediting them for her success. She believes in building a strong community and often shares heartfelt messages to her fans and team. Her ability to stay authentic while embracing change has made her a lasting figure in the digital space, inspiring millions to live consciously and confidently.

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An Influencer Active on Social Media

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Extensive Social Media Reach with Over 10 Million Followers Across Platforms

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Marie's Social Media Strategy Analysis

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Instagram: Marie's Primary Platform for Visual Storytelling

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Marie Lopez’s Instagram serves as the cornerstone of her social media strategy, boasting 5.7 million followers. It is her primary platform for connecting with her audience through visually appealing content that highlights her personal life, beauty expertise, and eco-conscious lifestyle. Her posts include everything from polished photoshoots to candid moments, creating a balance between relatability and professionalism.

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Marie’s Instagram strategy focuses on authenticity and storytelling. She uses the platform to showcase the latest updates from her brand, Leaves & Clouds, while also sharing snippets of her daily life. Her followers appreciate her honest and transparent approach, which reinforces trust and strengthens her community.

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Reels and stories play a significant role in her engagement strategy, allowing her to share dynamic and interactive content. From behind-the-scenes clips of her work to quick tutorials, these formats keep her audience engaged and coming back for more. Marie ensures that every post aligns with her values, further promoting her advocacy for sustainable living.

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The platform’s algorithm rewards consistency, and Marie posts regularly to maintain relevance. Her audience responds well to her eco-conscious themes, inspiring others to make more sustainable choices. By combining creativity with substance, Marie leverages Instagram to solidify her position as a leader in beauty and eco-responsibility.

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• Username: @enjoyphoenix
• Influence Score: 83.5/100
• Followers: 5.7M
• Activity: 7 posts/month
• Engagement Rate: 0.73%
• Growth: -0.09%
• Average Engagement: 41.7K
• Posting Habits: Once a week at 12 PM EST

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YouTube: The Origins of EnjoyPhoenix’s Journey

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YouTube is where Marie’s journey as EnjoyPhoenix started, and it remains a pivotal part of her social media strategy. With 3.7 million subscribers, her channel offers an intimate and in-depth view of her life and expertise. She produces high-quality, long-form content, including tutorials, lifestyle vlogs, and collaborations with eco-friendly brands.

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Marie’s content on YouTube reflects her commitment to authenticity and value creation. Each video is carefully curated to provide insights into her sustainable lifestyle and beauty tips, making her channel a trusted source of inspiration. Her audience appreciates the deeper connection she fosters through storytelling and engaging narratives.

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While her posting frequency is lower compared to other platforms, her videos are designed for longevity and impact. Topics such as mental health, sustainable living, and personal reflections resonate deeply with her loyal audience. Marie’s ability to stay relevant in a competitive space highlights her adaptability and expertise.

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The platform also serves as a bridge between her professional ventures and personal identity. By sharing updates about her brand, Leaves & Clouds, and her journey as an entrepreneur, she builds credibility while maintaining a close-knit community. YouTube remains a key platform for expanding her influence and creating meaningful content.

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• Username: @MarieLopezVlogs
• Influence Score: 85.6/100
• Followers: 3.7M
• Activity: 1.8 videos/month
• Engagement Rate: 0.25%
• Growth: 0%
• Average Engagement: 9.1K
• Posting Habits: Weekly at 7 PM EST

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TikTok: Short-Form Content for a New Audience

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Marie has embraced TikTok to connect with younger audiences and showcase her creative side. With 607.5K followers, her TikTok presence is characterized by short, engaging videos that blend humor, trends, and her eco-conscious message. The platform allows her to stay relevant and approachable in the rapidly changing social media landscape.

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Her strategy on TikTok revolves around trends and relatability. From participating in viral challenges to creating original content, Marie ensures her videos align with her personal brand while appealing to the platform's fast-paced nature. Her humor and creativity make her content stand out and encourage audience interaction.

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TikTok also acts as an experimental space for Marie, where she can test new ideas and formats without the formality of her other platforms. This adaptability has helped her grow a diverse audience and engage with users who might not follow her elsewhere. By blending fun with purpose, she reinforces her position as a versatile creator.

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Marie posts consistently, leveraging TikTok’s algorithm to reach more viewers. Her engagement rate of 1.63% reflects the platform's success in helping her connect with her audience. Through TikTok, she extends her influence while remaining true to her core values of sustainability and positivity.

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• Username: @enjoyphoenix
• Influence Score: 87.5/100
• Followers: 607.5K
• Activity: 3.5 videos/week
• Engagement Rate: 1.63%
• Growth: +0.2%
• Average Engagement: 9.9K
• Posting Habits: Daily at 12 PM EST

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X (formerly Twitter): Thought Leadership in Brief

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Marie Lopez’s Twitter strategy centers around sharing concise updates, engaging with followers, and amplifying her brand values. With 1.4 million followers, this platform serves as a supplementary channel to her broader social media presence. Marie uses Twitter to share quick thoughts, promote new content, and interact with her community in a more conversational tone.

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Her Twitter content is a mix of personal insights, promotional updates, and trend participation. From tweeting about her eco-responsible initiatives to sharing relatable moments, Marie ensures her posts align with her values. While her content here is lighter and less curated than her other platforms, it helps her maintain a diverse and dynamic online presence.

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Engagement on Twitter is relatively lower compared to her other platforms, but Marie uses it strategically to drive traffic to her primary channels and promote her ventures, like Leaves & Clouds. This makes Twitter an essential platform for building awareness and reinforcing her branding in bite-sized, digestible content. She also participates in relevant conversations, which strengthens her connection to her audience.

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Her activity on Twitter includes posting 2-3 times a week, primarily in the evenings, which aligns with peak engagement times. While growth on Twitter has been modest, Marie continues to use it as a complementary tool to enhance her digital ecosystem. Her tweets allow her to stay connected to her followers in a casual yet impactful way, reinforcing her personal and professional brand.

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• Username: @enjoyphoenix
• Influence Score: 68.8/100
• Followers: 1.4M
• Activity: 2.6 tweets/week
• Engagement Rate: 0%
• Growth: -0.05%
• Average Engagement: 39
• Posting Habits: 3 times a week at 1 PM EST

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LinkedIn: Professional Networking with a Personal Touch

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LinkedIn is an essential platform for Marie Lopez to showcase her professional journey and entrepreneurial ventures. Although she has a smaller audience here compared to her other platforms, with 18.4K followers, it serves as a key space for connecting with like-minded professionals and sharing updates about her eco-responsible businesses. Marie’s posts highlight her expertise in sustainable practices and her leadership role at Leaves & Clouds.

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Marie uses LinkedIn to communicate her business milestones, such as anniversaries, new product launches, and collaborations with other eco-friendly brands. Her posts reflect a professional tone, balancing insights into her business philosophy with personal reflections. This approach resonates with a more niche audience of professionals and entrepreneurs interested in sustainability and ethical beauty.

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Despite posting less frequently on LinkedIn, Marie ensures that each post has significant value, catering to the platform’s audience. Her engagement rate of 2.57% demonstrates her ability to connect deeply with her followers. Posts range from sharing insights about running an eco-conscious business to celebrating team achievements, reinforcing her thought leadership.

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LinkedIn allows Marie to foster professional relationships and position herself as a leader in sustainable entrepreneurship. Her content strategy on this platform complements her broader social media presence, offering a focused space for her to engage with professionals, potential partners, and industry peers who align with her mission.

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• Username: @enjoyphoenix
• Influence Score: 83.6/100
• Followers: 18.4K
• Activity: 2 posts/month
• Engagement Rate: 2.57%
• Growth: +3.53%
• Average Engagement: 475
• Posting Habits: Twice a month at 3 AM EST

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Podcast: Amplifying Her Voice

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Marie Lopez’s podcast serves as a platform to amplify her voice on critical topics, including sustainability, mental health, and personal growth. Through in-depth conversations with experts, thought leaders, and fellow creators, she delves into themes that align with her mission of promoting positivity and eco-responsibility. The podcast offers a space for her to connect with her audience in a more intimate and thoughtful way.

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The episodes feature a mix of insightful discussions and personal reflections, providing listeners with actionable takeaways and inspiration. From sharing her experiences as an entrepreneur to discussing the challenges of living sustainably, Marie ensures her podcast remains authentic and relatable. Her ability to create meaningful content makes the podcast a valuable extension of her brand.

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Marie uses the podcast to foster dialogues around mental health, encouraging her audience to embrace vulnerability and seek support when needed. This aspect of the podcast not only strengthens her connection with listeners but also reinforces her role as a positive influencer. Her candid approach resonates deeply with her community, sparking important conversations.

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The podcast also serves as a tool for highlighting collaborations with eco-conscious brands and individuals. By featuring guest experts and entrepreneurs, Marie introduces her audience to innovative ideas and solutions that align with her values. The podcast’s engaging format and impactful topics further cement Marie’s position as a thought leader in the beauty and sustainability space.

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Marie Lopez's Social Media Influence Summary

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Marie Lopez boasts a Favikon Authority Score of 9184, ranking among the top beauty influencers in France. She holds the #3 spot for beauty bloggers and remains a leader in eco-responsibility.

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Content Strategy: Eco-Conscious Storytelling, Blueprint for Authentic Engagement

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Marie’s strategy combines authenticity and innovation, offering a balance of professional and personal content. Her ability to adapt across platforms ensures relevance, while her commitment to sustainability reinforces her niche.

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Reachability and Partnerships

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Marie Lopez's reachability is categorized as very difficult, highlighting the exclusivity of working with her. With an estimated sponsored post cost of $21K, partnering with Marie is a significant investment for brands looking to leverage her influence. This exclusivity reflects the value she brings as a prominent figure in the beauty and sustainability space, ensuring that partnerships are impactful and aligned with her values.

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Marie is highly selective in her collaborations, working only with brands that align with her eco-conscious mission. Her partnerships often emphasize sustainability, ethical production, and positive social impact. This approach has earned her a reputation as a trusted advocate for eco-friendly products, attracting brands that prioritize authenticity and long-term impact over quick gains.

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Through her partnerships, Marie ensures that her audience’s trust remains intact. She collaborates with brands such as Leaves & Clouds and HonestMind, seamlessly integrating them into her content in a way that feels natural and genuine. Her ability to create compelling narratives around these partnerships enhances brand visibility while reinforcing her credibility.

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Her selective reachability strategy also allows her to maintain a high level of engagement and exclusivity. By limiting the number of partnerships and focusing on long-term collaborations, Marie can provide meaningful value to both her audience and the brands she works with. This strategy not only strengthens her influence but also sets her apart as a creator who prioritizes quality over quantity.

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Conclusion: Inspiring Change Through Beauty and Sustainability

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Marie Lopez continues to evolve as a leading voice in beauty and sustainability. Her ability to adapt, engage, and inspire makes her a prominent figure across platforms. Through her dedication, she champions positive change, blending creativity with purpose.

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