Who is Mariana Zambrano?

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Mariana Zambrano: Bridging Beauty and Education Through Bold Content and Cultural Influence

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Mariana Zambrano is a Venezuelan makeup artist and educator based in Mexico, widely known for her vibrant content and beauty tutorials. With over 2.6 million TikTok followers, she uses her platform to teach makeup techniques while celebrating cultural aesthetics. Her charismatic style and professional approach resonate with beauty lovers across Latin America. Mariana's influence blends entertainment and education in a seamless, visual format.

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Her passion for makeup extends beyond content creation—she founded an online academy where aspiring artists can learn from structured lessons. The platform, designed for accessibility and flexibility, reflects Mariana’s dedication to teaching. With more than 1.8 million YouTube subscribers, she leverages video to support her curriculum. This entrepreneurial move has positioned her as a leader in digital beauty education.

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Mariana's Instagram serves as a visual portfolio, showcasing high-end photography, product features, and collaboration campaigns. From Pantene to Sephora México, her partnerships reflect her trusted presence in the beauty space. With over 1.1 million followers and consistent engagement, Instagram is her brand’s aesthetic centerpiece. Each post is curated to inspire confidence and creativity in her audience.

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Despite the rapid pace of social media, Mariana maintains a positive, safe, and minimal-politics approach across platforms. Her average of 13 monthly posts highlights her consistency and dedication to her craft. She uses her voice to uplift others and redefine beauty through self-expression and technical mastery. Mariana continues to grow her brand while empowering others to pursue their artistic journey.

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An Influencer Active on Social Media

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Mariana Zambrano reaches a combined audience of over 5.5 million followers across TikTok, YouTube, and Instagram, with powerful reach in the Latin American beauty community.

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Mariana Zambrano's Social Media Strategy Analysis

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TikTok Strategy: Visual Education Meets Entertainment

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Mariana Zambrano’s TikTok presence is built on bold visuals, theatrical transitions, and concise makeup tutorials. With 2.6 million followers and a 5.28% engagement rate, she uses the platform to demonstrate technique and transformation. Her content often features dramatic reveals, cultural references, and product spotlights. These elements make each video a high-impact creative showcase.

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She posts around 1.7 times per week, balancing frequency with quality. Her top-performing videos, like her Lady Gaga tribute, easily surpass 1 million views, generating over 286K likes. Mariana’s use of music, lighting, and editing maximizes visual storytelling within TikTok’s short-form structure. Each post feels like a mini-performance—memorable and skillfully produced.

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Her tutorials are educational but never dull, often featuring subtle humor or cinematic flair. Mariana successfully bridges the gap between learning and entertainment, making her content both watchable and informative. With an average of 137.4K engagements per post, her audience is active and loyal. TikTok also allows her to respond quickly to trends while showcasing brand collaborations.

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While her 30-day growth currently stands at 0%, her visibility remains steady thanks to high interaction and visual consistency. Mariana keeps her content aligned with her brand while tapping into trending formats. Her TikTok strategy proves that beauty education can be dynamic, entertaining, and community-driven. It's her most vibrant platform in terms of reach and impact.

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• ‍Username: @_marianazambrano‍
• Influence Score: 90/100‍
• Followers: 2.6M‍
• ‍‍Activity: 1.7 videos/week‍
• Engagement Rate: 5.28%‍
• Growth (30 days): 0%‍
• Average Engagement: 137.4K‍
• Posting Habits: Twice a week at 5 PM EST

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YouTube Strategy: Legacy Content and Brand Authority

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On YouTube, Mariana has cultivated a loyal audience of 1.8 million subscribers through evergreen tutorials and instructional content. Although she hasn’t uploaded in four months, her channel continues to draw views due to its rich video library. Her videos serve as long-form companions to her online academy. The platform reinforces her authority as an educator.

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Her YouTube content is structured, slower-paced, and designed for deeper engagement. Videos walk viewers through step-by-step techniques, product reviews, and personal insights. Despite 0% growth in the past 30 days, her past uploads remain relevant. Mariana uses this space to support learners who seek clarity and detail beyond short-form clips.

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• ‍Username: @MarianaZambrano‍
• Influence Score: 23.1/100‍
• Followers: 1.8M‍
• Activity: 0.6 videos/month‍
• Engagement Rate: 0%‍
• Growth (30 days): 0%‍
• Average Engagement: 0‍
• Posting Habits: Once a year at 8 PM EST

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Instagram Strategy: Style, Influence, and Sponsored Storytelling

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Mariana’s Instagram is a curated blend of aesthetic content, product placement, and visual storytelling, engaging over 1.1 million followers. With an outstanding Influence Score of 91.7/100 and a 3.07% engagement rate, it’s one of her most strategic platforms. She posts approximately 10 times per month, typically in the form of reels and glam shots. Each image or video feels elevated, polished, and brand-ready.

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Her content features well-lit product showcases, campaign shoots, and snippets of lifestyle moments. Branded partnerships with Pantene, Stila, and Sephora México are integrated naturally. With an average engagement of 35,000 and 537.3K average views per reel, her posts consistently generate buzz. The visual consistency enhances trust and reinforces her high-value persona.

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Instagram is where Mariana’s fashion, beauty, and personal branding intersect most clearly. She uses high-quality imagery, cohesive color palettes, and storytelling captions to frame her narrative. Her content appeals to followers looking for daily inspiration, pro-level beauty tips, and shopping cues. This approach makes her a go-to figure for style-focused campaigns.

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The platform is also where she builds deeper relationships with fans and peers through comments and stories. Her content avoids political tones and leans heavily into brightness and motivation. With 0.83% growth in the past 30 days, Mariana’s presence is not only stable but increasing. Instagram gives her the ideal space to elevate beauty into a lifestyle statement.

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• ‍Username: @_marianazambrano‍
• Influence Score: 91.7/100‍
• Followers: 1.1M‍
• Activity: 10 posts/month‍
• Engagement Rate: 3.07%‍
• Growth (30 days): +0.83%‍
• Average Engagement: 35K‍
• Posting Habits: Twice a week at 3 PM EST

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Mariana Zambrano's Social Media Influence Summary

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Mariana Zambrano ranks in the top 1% of makeup influencers both in Mexico and globally, holding the #10 spot in Mexico’s beauty category and #106 worldwide, solidifying her status as a leading voice in the beauty industry.

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Learn more about the Favikon Methodology here

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Content Strategy: Education, Elegance, and Empowerment

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Mariana’s content strategy is a careful blend of education and performance. She creates videos that serve two purposes: inspire viewers and teach them practical beauty techniques. Her visuals are consistently bold—playing with color, fantasy, and glam to keep her aesthetic memorable. Each piece of content feels curated but accessible, which keeps audiences coming back for more.

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Reachability and Partnerships

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Mariana Zambrano is a highly reachable content creator, consistently active across TikTok, Instagram, and YouTube. With an estimated post value between $15K and $60K, she sits in the premium influencer tier. Her professional tone and polished delivery make her a go-to partner for established beauty and cosmetics brands. Mariana's structured content calendar supports both long-term partnerships and timely campaign launches.

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She posts an average of 13 times per month, showing a reliable rhythm that brands can align with. Her previous collaborations with Sephora México, Pantene, and Stila Cosmetics reflect her proven ability to deliver on-brand content. Mariana’s track record includes high-performing sponsored reels and viral TikToks that naturally integrate products. Her audience views her as both a creative and trusted voice.

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What makes her especially valuable is her dual role as influencer and educator. Through her online academy, she reaches a niche segment of aspiring makeup professionals who actively seek product recommendations. This gives brands the opportunity to align with both entertainment and education sectors. Mariana’s multi-platform presence expands their message across diverse audiences.

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She also owns a personal brand, Ink Entourage, showing she understands the dynamics of influencer-led entrepreneurship. Her safe, positive tone and minimal political stance make her campaigns universally appropriate. Mariana’s approachability and professionalism increase her value as a long-term collaborator. Her consistent metrics, like 35K average Instagram engagement, back up her influence with measurable performance.

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Conclusion: Mariana Zambrano, Where Beauty Meets Mastery

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Mariana Zambrano is more than a beauty influencer—she’s a digital educator, entrepreneur, and cultural ambassador. Through bold visuals, brand partnerships, and her online academy, she is reshaping the boundaries of beauty content. Her platforms are not just for display—they are for transformation, learning, and self-expression.

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View the AI-powered profile

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