Who's Who on Social Media
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Who is Mariana d'Avila?

Mariana Dávila is a dynamic musical theater enthusiast and educator from Brazil, captivating her audience through platforms like TikTok, Instagram, and X. With her deep-rooted love for music, she combines teaching, mentoring, and performance updates to create a community where creativity flourishes.

January 7, 2025
Jeremy Boissinot
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Mariana Dávila: Nurturing the Musical Theater Community with Passion

Mariana Dávila is a passionate educator and advocate for musical theater, based in Brazil. Her journey began with a love for the stage that transformed into a mission to mentor others in the performing arts. Mariana's ability to blend teaching with creative expression has made her a key figure in the musical theater community. By sharing her experiences and insights, she has built a dedicated following of aspiring performers and theater enthusiasts.

As a musical mentor, Mariana actively works with students to nurture their artistic growth. She is known for guiding young talents through the challenges of stage performance, providing them with the tools to shine. Her approach is deeply empathetic, ensuring that her students feel confident and supported. This dedication has not only elevated her profile but has also strengthened her reputation as a teacher with a profound understanding of the craft.

Mariana Dávila: Celebrating the Magic of Theater and Community (Source: @marianadavila.mx, Instagram, May 2024)

Mariana's social media presence reflects her commitment to celebrating the arts and sharing the joy of theater with her audience. She uses platforms like TikTok and Instagram to showcase behind-the-scenes moments, share musical tips, and highlight her achievements. Whether she's posting snippets of her work on musicals like Wicked or sharing heartfelt reflections on her journey, Mariana’s authenticity resonates deeply with her followers.

Beyond the classroom and stage, Mariana actively collaborates with other artists and educators to expand the reach of musical theater. Her partnerships and collaborative projects serve as a testament to her belief in the power of community. By fostering these connections, she continues to inspire her audience while promoting the transformative impact of the performing arts. Her dedication to her craft and her audience makes her a true force in the world of musical theater.

An Influencer Active on Social Media

Mariana Dávila’s social media presence offers a compelling mix of musical education, personal achievements, and mentorship, resonating with an audience passionate about the arts.

Mariana Dávila's Social Media Strategy Analysis

TikTok: Mariana’s Platform for Creativity and Connection

Mariana Dávila’s TikTok presence, with 97.2K followers, serves as her most dynamic platform, offering a blend of musical performance, behind-the-scenes moments, and educational content. Her videos often feature snippets of her theater work, including highlights from productions like Wicked, captivating her audience with a personal and relatable tone. TikTok’s short-form format allows her to showcase her creativity and engage followers in a visually compelling way.

Her engagement rate of 2.19% demonstrates her ability to connect with her audience, despite a modest growth rate of 0% in the past 30 days. Mariana uploads approximately 2.7 videos per week, strategically posting around 1 PM to optimize visibility. To further boost her impact, she can explore duet collaborations with fellow theater creators or create mini-series like “Tips for Aspiring Performers,” which can solidify her position as a thought leader in the space.

Mariana uses TikTok to celebrate achievements and connect with her audience emotionally, making her followers feel like a part of her journey. Her content highlights the human side of theater, from bloopers during rehearsals to heartfelt reflections on her career. By incorporating trending sounds and hashtags into her posts, Mariana increases her chances of reaching a broader audience, tapping into TikTok’s algorithmic potential.

TikTok also serves as a great platform for Mariana to attract potential brand collaborations and partnerships. By sharing snippets of her experiences, like voice-over projects or musical rehearsals, she establishes herself as a versatile and engaging creator. Leveraging TikTok’s duet and stitch features to collaborate with other musicians or educators could further elevate her profile and provide valuable cross-platform growth opportunities.

  • Username: @marianadavila.mx
  • Influence Score: 78.7/100
  • Followers: 97.2K
  • Activity: 2.7 videos/week
  • Engagement Rate: 2.19%
  • Growth: 0%
  • Average Engagement: 2.1K
  • Posting Habits: 3 times a week at 1 PM EST

Instagram: A Stage for Visual Storytelling

With 37.9K followers, Instagram is Mariana Dávila’s go-to platform for visually documenting her journey in the world of musical theater. Her content ranges from polished photos celebrating milestones, like winning awards, to casual behind-the-scenes shots from her rehearsals. By creating a balance between personal and professional content, she connects deeply with her audience, offering an authentic look into her world.

Mariana’s engagement rate of 1.78%, though slightly lower than her TikTok rate, indicates a loyal following that values her posts. On Instagram, she posts 8 times per month, focusing on meaningful updates like her recent achievements in Anastasia: The Musical. To strengthen her Instagram presence, Mariana can integrate features like Reels to showcase quick tutorials or glimpses into her teaching sessions, capitalizing on Instagram’s push for video content.

The platform also enables Mariana to foster her network of theater enthusiasts, students, and collaborators. Through tagged collaborations with other educators and actors, she amplifies her reach while building her credibility within the niche of music and theater education. Story highlights showcasing testimonials, performance clips, and collaborations would further enhance her profile as an expert in her field.

Instagram also acts as a bridge between Mariana and potential sponsors. She could expand her partnerships with theater-related brands, such as costume or music suppliers, to integrate subtle yet impactful sponsored posts. With her content rooted in genuine passion, these partnerships would seamlessly align with her brand, making them relatable and effective for her audience.

  • Username: @marianadavila.mx
  • Influence Score: 77/100
  • Followers: 37.9K
  • Activity: 8 posts/month
  • Engagement Rate: 1.78%
  • Growth: 0%
  • Average Engagement: 673
  • Posting Habits: Twice a week at 1 PM EST

Twitter (X): The Platform for Quick Updates and Reflections

Mariana’s Twitter profile, with 611 followers, may have the smallest reach among her platforms, but it offers a unique space for her to share real-time updates and connect with her audience on a more casual level. She uses the platform to share short reflections, commentary on musical trends, and updates on her projects, creating an intimate connection with her followers.

Her engagement rate of 1.81% reflects a highly involved audience, despite her smaller following. With 4.5 tweets per week, Mariana actively engages her followers with posts that range from celebrating accomplishments in Wicked to humorous behind-the-scenes anecdotes. Enhancing her activity with Twitter Spaces could allow her to host live discussions on theater topics, further building her community.

Twitter also allows Mariana to interact directly with fans and collaborators, making it a valuable platform for creating personal connections. Replying to audience comments and retweeting content from peers in the industry would foster a more engaged community. By sharing thought-provoking threads, such as “5 Lessons from My Journey in Musical Theater,” Mariana could amplify her voice within the Twitter community.

While the platform may not offer high growth potential compared to TikTok or Instagram, it serves as a space for Mariana to share her personality and values more openly. These genuine interactions build trust and strengthen the loyalty of her existing audience, positioning her as not only an educator but also a relatable figure in the performing arts industry.

  • Username: @marianadavila_
  • Influence Score: 62.1/100
  • Followers: 611
  • Activity: 4.5 tweets/week
  • Engagement Rate: 1.81%
  • Growth: 0%
  • Average Engagement: 11
  • Posting Habits: Daily at 12 PM EST

Mariana Dávila's Social Media Influence Summary

Mariana’s Favikon authority score of 7,894 points reflects her standing as a recognized authority in the niche of musical theater and education. She ranks in the top 3% of creators in her niche within Brazil, showcasing her strong influence among educators and artists. Her growth may currently be stable, but her consistent content production and engagement rates ensure she remains a trusted figure in the arts community.

Content Strategy: Inspiring Through Storytelling

Mariana’s content strategy revolves around sharing authentic moments from her artistic journey. By focusing on personal milestones and educational content, she creates a narrative that is both inspirational and relatable. Mariana’s emphasis on mentoring young talents and highlighting achievements makes her content a source of motivation for her followers. Her ability to blend educational material with personal reflections ensures that her audience feels connected and inspired. Her TikTok videos often provide quick, digestible lessons, while her Instagram posts delve deeper into her creative and emotional experiences.

Reachability and Partnerships

Mariana Dávila’s reachability is a standout feature, rated as “Very Easy” on platforms like Instagram and TikTok, with an estimated sponsored post cost of $88. This affordability makes her an attractive collaborator for brands within the performing arts, education, and musical theater niches. Her approachable online presence and steady engagement make it easy for potential partners to establish meaningful collaborations that resonate with her audience.

One of Mariana’s strengths lies in her authentic interactions with her followers, creating a sense of trust and relatability. This authenticity enhances her value as a creator who can seamlessly promote products or services, whether it’s theater-related merchandise or educational tools. By maintaining her focus on creating high-quality, relatable content, Mariana continues to solidify her connection with her audience, ensuring the success of potential partnerships.

An overview of Mariana Dávila’s top influential connections across key industries. (Source: Favikon)

Mariana’s Favikon authority score of 7,894 and her rankings in music theory and teaching (#27 in Brazil) further highlight her influence in her niche. Collaborators can leverage her expertise and credibility to reach a highly targeted audience of theater enthusiasts, students, and aspiring performers. Her ability to engage her followers through thoughtful storytelling and educational insights makes her a versatile partner capable of delivering impactful campaigns.

Her collaborative potential extends beyond brands to partnerships with other creators and organizations. Whether it’s co-hosting theater workshops, teaming up with other educators, or featuring in musical campaigns, Mariana’s broad expertise and approachable nature make her an ideal collaborator. By aligning with complementary brands or creators, she can expand her reach even further while staying true to her core identity and values.

Conclusion: Harmonious Influence in Music and Education

Mariana Dávila exemplifies the power of blending passion, education, and storytelling to create a strong social media presence. With her commitment to empowering others through music and theater, she continues to inspire her audience, leaving a lasting impact on the artistic community.

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About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.