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Mariam Obregón: Elevating Everyday Style with Humor, Confidence, and Colorful Content

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Mariam Obregón is a Mexican content creator and fashion influencer known for her dynamic personality and unapologetically real content. Based in Mexico, she has carved out a strong presence across TikTok, Instagram, and YouTube by sharing humorous lifestyle videos, beauty tips, and styling inspiration. Her charm lies in how effortlessly she blends vulnerability and comedy into her content. Whether she's joking about heartbreak or hugging her mom, her authenticity always shines through.

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She began her digital journey with relatable vlogs and style posts, gradually building a loyal following through her candid tone and expressive storytelling. Mariam's ability to connect emotionally with her audience has turned everyday moments into viral sensations. Her videos feel like a conversation with a best friend—real, imperfect, and hilarious. That emotional intimacy has made her a standout in a crowded influencer space.

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As a long-time ambassador for Fashion Nova, Mariam embodies what the brand stands for: bold, expressive fashion that empowers young women. Her collaborations always feel natural, seamlessly woven into her lifestyle content rather than feeling forced or overly commercial. Whether she’s reviewing clothes or trying new beauty routines, she keeps it honest and engaging. Her approachable persona is key to her credibility and continued influence.

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Beyond fashion and beauty, Mariam’s content also explores themes of self-worth, love, and confidence—often through personal anecdotes and clever captions. She’s built a platform where Latina women, especially younger audiences, feel seen and celebrated. Through emotional vulnerability and playful expression, Mariam has become more than a creator—she’s a voice for relatable, confident, and culturally grounded digital storytelling.

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An Influencer Active on Social Media

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Mariam is active across TikTok, Instagram, YouTube, and X, with her largest audience on TikTok and Instagram. Her influence centers around Spanish-speaking women in Colombia, Mexico, and broader Latin America.

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Mariam Obregón's Social Media Strategy Analysis

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TikTok: Comedy, Confidence & Community in Every Clip

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TikTok is Mariam Obregón’s most powerful platform, where she connects with 3.8M followers through humorous, expressive, and emotionally charged videos. Her content is a mix of relatable voiceovers, spontaneous GRWM (Get Ready With Me) clips, and witty takes on relationships and self-love. These videos strike a perfect balance between comedy and authenticity, resonating especially with Gen Z and millennial Latinx women. Her tone feels personal, casual, and deeply connected to her culture.

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She posts approximately 2.9 times per week, which helps her stay consistent while maintaining quality. Her videos average 116.5K engagements, thanks to her emotional captions and strong connection to trending audio formats. She’s skilled at turning simple everyday moments—like makeup routines or chatting about heartbreak—into viral content with universal relatability. Her video from March 11, 2025, for example, pulled in over 2.2M views and 242.5K likes.

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The engagement rate on TikTok is a solid 3.07%, showing her content is not only widely viewed but deeply engaging. Her use of humor, facial expressions, and short storytelling makes her videos scroll-stopping. By uploading at 8 PM, she positions herself right in her audience’s early-morning routine, catching attention before the day even begins. Mariam’s formula thrives on authenticity, keeping her fanbase loyal and growing.

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Her tone here is emotional but always light-hearted, often leaning into inside jokes, trendy audio, or humorous reflections. She never over-polishes her videos—TikTok is about realness, and Mariam fully embraces that. It's clear that this platform allows her to express her full personality in real time. That authenticity is what turns viewers into followers—and followers into fans.

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• Username: @mariamobregon
• Influence Score: 90.1/100
• Followers: 3.8M
• Activity: 2.9 videos/week
• Engagement Rate: 3.07%
• Growth: 0%
• Average Engagement: 116.5K
• Posting Habits: 3 times a week at 8 PM EST

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Instagram: Where Sentiment Meets Style

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On Instagram, Mariam Obregón showcases the visual side of her personal life—focusing on styling, lifestyle snapshots, and emotionally driven Reels. With 2.8M followers and an engagement rate of 3.37%, she’s able to maintain high visibility while keeping her content intimate and resonant. Her captions are often poetic or sentimental, which gives a personal touch even to fashion-centric posts. Whether she's posting a selfie or a hug with her mom, it feels heartfelt.

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She uploads around 6 times a month, a frequency that allows her to stay relevant without oversaturating her audience. Her visuals are crisp, well-lit, and thoughtfully framed—but still casual and authentic to her aesthetic. Mariam’s most viral Instagram Reels are emotionally powerful, like her February 2025 clip which earned nearly 3 million views. It’s clear her audience craves emotional resonance just as much as fashion content.

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Her daily posting habit at 5 PM ensures she lands in the early scroll of followers in Mexico, Colombia, and other Spanish-speaking regions. These morning posts offer a soft, calm tone to begin the day, which contrasts well with the more energetic vibe of her TikTok videos. The strategy reinforces her versatility—emotional storyteller on Instagram, playful persona on TikTok. This multi-tone approach strengthens her relatability.

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What makes Mariam's Instagram special is her emotional sincerity. Her fashion content is always embedded with some form of personal context—a look inspired by a mood, a quote about love, or a throwback to a memory. This emotional anchor sets her apart from more polished, influencer-perfect feeds. Her Instagram feels like a scrapbook—raw, expressive, and stylish all at once.

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• Username: @mariamobregon
• Influence Score: 93/100
• Followers: 2.8M
• Activity: 6 posts/month
• Engagement Rate: 3.37%
• Growth: +0.05%
• Average Engagement: 95K
• Posting Habits: Every day at 5 PM EST

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YouTube: A Dormant Yet Recognizable Platform

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YouTube is Mariam's least active platform, but still holds significance as a content archive with a sizable subscriber base of 1.6M. Though her last upload was three years ago, the channel retains a nostalgic presence in her overall brand. Her YouTube once featured vlogs, lifestyle moments, and longer-form videos that complemented her short-form storytelling on TikTok and Instagram. Many longtime fans still associate her early success with this platform.

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Despite the inactivity, her subscriber count reflects her former relevance in long-form content creation. With a current engagement rate of 0% and no growth in the last 30 days, YouTube is not currently a strategic priority. Still, the potential for relaunching this platform is strong, especially with GRWM videos, storytimes, and fashion hauls. She has the visual presence and personality to do well here again.

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• Username: Mariam Obregón
• Influence Score: 20.9/100
• Followers: 1.6M
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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X (Twitter): Minimal Presence, Legacy Impact

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Mariam’s presence on X (formerly Twitter) is minimal and currently inactive, with her last post made four months ago. With 170.4K followers and an influence score of 9.5/100, the platform is not part of her current growth strategy. However, the account remains updated with profile links and visuals, which keeps the door open for future reactivation. Currently, her X acts more like a social card than an active conversation space.

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The lack of tweets, engagement, or growth indicates that Mariam prefers to channel her energy into more visual and emotionally driven platforms. That said, X could be reimagined as a space for quotes, spontaneous thoughts, or campaign launches—especially with her talent for witty captions. Her tone would translate well to the platform’s fast-paced, conversational nature if she ever chose to return.

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• Username: @mariamobregon
• Influence Score: 9.5/100
• Followers: 170.4K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth: -0.22%
• Average Engagement: 0
• Posting Habits: Once a year at 10 PM EST

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Mariam Obregón's Social Media Influence Summary

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Mariam Obregón ranks in the top 1% of fashion creators, holding the #15 spot in Outfits & Styling (Mexico) and #114 worldwide, with standout influence on TikTok and Instagram.

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Learn more about the Favikon Methodology here

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Content Strategy: Heartfelt, Humorous, and Hyper-Relatable

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Mariam’s content strategy is rooted in storytelling—whether it’s a funny GRWM video, a personal note to her mother, or a sassy lipstick tutorial. She builds narrative through emotion, using audio trends, voiceovers, and personal context to spark relatability. Her casual, low-filter style contrasts with overproduced influencer content, making her feel real and reachable.

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Reachability and Partnerships

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Mariam Obregón is highly reachable for brand collaborations, particularly in fashion, beauty, and lifestyle sectors that resonate with Gen Z and young millennial audiences. Her tone is authentic, cheerful, and emotionally engaging—making her content a natural fit for product placements and storytelling. With a clear audience of Spanish-speaking women in Latin America, Mariam offers strong demographic alignment for culturally relevant campaigns. Her content style is casual yet deeply connective, giving sponsored posts an organic feel.

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She has a long-standing relationship with Fashion Nova, showcasing the brand in both static posts and Reels that reflect her real-life styling. Her ability to integrate products into emotionally resonant moments—like a heartfelt quote or a joyful GRWM—makes her collaborations impactful. She has also partnered with brands like KabaOficial, highlighting hair care routines in relatable ways. These partnerships reflect her strength in turning everyday routines into lifestyle narratives.

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Mariam’s audience is highly engaged and emotionally invested, especially on TikTok and Instagram where she posts most frequently. Her average engagement of over 100K interactions per post ensures that brand content doesn’t just get seen—it gets shared, commented on, and remembered. With an estimated post value between $20K–$80K, she’s positioned in the premium bracket, but delivers excellent ROI through loyalty, authenticity, and reach. Her storytelling-first approach makes every post feel like a moment, not a message.

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She is especially well-suited for sponsored content that feels personal—beauty routines, style transformations, product try-ons, or self-care reflections. Mariam is also a strong fit for campaigns that want to tap into emotion, community, and female empowerment. She’s likely to accept partnerships that align with her content values and offer creative flexibility. For brands seeking to connect with young Latin American women in a heartfelt, stylish way—Mariam Obregón is an ideal match.

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Conclusion: Empowering Latina Style with Humor and Heart

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Mariam Obregón has carved out a space where confidence meets comedy and fashion meets emotional connection. Her content isn’t about perfection—it’s about presence, personality, and perspective. Through relatable stories, bold styling, and candid humor, she’s built a loyal community that spans platforms and countries.

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View the AI-powered profile

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