Who is Maria Victoria?

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Maria Victoria: Spreading Joy and Milestones Through Family-Centered Content

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Maria Victoria is a Brazilian creator known for her joyful and celebratory content. She rose to prominence after sharing videos around her 15th birthday, reaching over 2.4M Instagram followers. Her relatable storytelling quickly became a fan favorite among teens. Within just 1 year, she established herself as a digital voice for youth.

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Her digital growth has been nothing short of impressive, especially on TikTok, where she boasts a 15.07% engagement rate. With more than 1.5M followers, she captures the attention of a Gen Z audience. By uploading around 5.9 videos a week, Maria maintains momentum and visibility. The mix of spontaneity and emotional tone sets her apart from peers.

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Maria’s success thrives on personal connection and strong family values, often featured in milestone posts. Whether she’s dancing or celebrating, her content resonates deeply with over 2.9M average views. Her collaboration with brands like Candide has increased her visibility. In the last 30 days, she gained over 240.1K new followers.

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With her bubbly personality and magnetic presence, Maria has made her way into the top 1% of Brazilian family influencers. Ranked #3 in the Family Life category in Brazil, her influence continues to rise. Her Favikon score of 9,338 reflects this consistent authority. In just 3 years, Maria has built a vibrant and loyal fanbase.

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An Influencer Active on Social Media

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Maria Victoria has a combined following of 3.9M across Instagram and TikTok, with an incredibly strong engagement rate—especially on TikTok, where she’s performing well above the platform average.

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Maria Victoria's Social Media Strategy Analysis

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TikTok Strategy: Building Emotional Impact Through Virality

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Maria Victoria’s TikTok presence is driven by emotional storytelling, upbeat music, and relatable moments. With over 1.5M followers and a strong 15.07% engagement rate, her videos resonate deeply with a young audience. Her best-performing clips surpass 15.2M views, often reflecting family dynamics or humorous sibling bonds. By publishing 5.9 videos a week, she ensures regular exposure to the algorithm.

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Her strategic use of trending sounds, personal themes, and celebratory narratives fosters a powerful connection with her community. Content like birthday posts or inside jokes between sisters drive exceptional reach and visibility. The authenticity in her tone allows her to stand out in a highly competitive space. Her total follower growth reached +19.05% in just 30 days.

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The effectiveness of Maria’s TikTok presence is also rooted in the visual aesthetic and candid reactions captured in every post. She maximizes native tools like captions and duets to create conversational value. Her most iconic posts often mix humor and heart, particularly when referencing personal growth or sibling banter. Average video views are around 2.1M, with standout virals doubling that.

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She skillfully taps into relatable emotion, high-quality production, and organic engagement to build community. Many of her top videos exceed 1.7M likes, driven by her charisma and high audience retention. Her ability to balance humor with deeper messages amplifies TikTok's viral effect. Each week, her content generates more than 226.1K interactions on average.

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• ‍Username: @toria.maria
• ‍Influence Score: 95.6/100
• ‍Followers: 1.5M
• ‍Activity: 5.9 videos/week
• ‍Engagement Rate: 15.07%
• ‍Growth: +19.05%
• ‍Average Engagement: 226.1K
• ‍Posting Habits: Everyday at 4 PM EST

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Instagram Strategy: Highlighting Milestones with Visual Storytelling

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On Instagram, Maria uses a more curated and personal approach, sharing polished photos, birthday reels, and celebratory moments. With 2.4M followers and a 5.29% engagement rate, her feed blends lifestyle charm and emotional milestones. From parties to behind-the-scenes glimpses, she engages followers on a weekly basis. On average, she shares 12 posts per month.

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Her highest-performing reels have crossed 11.6M views, showcasing a smart use of vibrant filters, catchy audios, and thoughtful captions. She uses the platform to reveal different layers of her personality, from playful to reflective. Brand collaborations are seamlessly integrated into her content. A typical post generates over 126.1K engagements.

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Instagram also serves as her go-to platform for visual branding, audience interaction, and milestone recaps. Each post is designed to maximize shareability, with meaningful quotes and dynamic edits. She maintains a consistent aesthetic across videos and photos. With 3 posts per week, Maria keeps followers regularly updated.

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Through meaningful moments, consistent posting, and strong emotional hooks, she builds sustained engagement and brand appeal. She tags brands like Mari Maria and Candide with seamless integration. This fosters authenticity while driving performance metrics. Over the past month, she received 2.9M average views on Instagram videos.

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• ‍Username: @mariavictoria._toria
• ‍Influence Score: 86.6/100
• ‍Followers: 2.4M
• ‍Activity: 12 posts/month
• ‍Engagement Rate: 5.29%
• ‍Growth: -0.49%
• ‍Average Engagement: 126.1K
• ‍Posting Habits: 3 times a week at 5 PM EST

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Maria Victoria's Social Media Influence Summary

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Maria Victoria ranks in the Top 1% of influencers on both TikTok and Instagram in Brazil, with standout positions like #3 in Family Life - Brazil and #69 on TikTok - Brazil.

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Learn more about the Favikon Methodology here

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Content Strategy: Celebrating Life, Siblings, and Joyful Moments

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Maria’s content strategy centers on celebration, relationships, and relatability. She doesn’t try to be perfect—she just tries to be herself, which is what truly resonates with her audience. Her 15th birthday campaign is a perfect case study in how personal storytelling, viral trends, and community connection can collide to create cultural moments.

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Reachability and Partnerships

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Maria Victoria’s audience is primarily composed of Brazilian teens and young adults, making her incredibly accessible to Gen Z. Her vibrant presence on both TikTok and Instagram ensures daily content exposure. With posting patterns like “everyday at 4 PM” and “3 times a week at 5AM,” her visibility remains consistent. This schedule increases the chances of viral reach and brand recall.

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Her high engagement levels—15.07% on TikTok and 5.29% on Instagram—underscore her powerful influence over loyal followers. The average views of 2.1M on TikTok and 2.9M on Instagram show impressive reach. Strong interaction through comments and shares further enhances algorithmic push. These metrics highlight her as a reliable partner for awareness-driven campaigns.

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Maria has already partnered with popular brands like Mari Maria, ClearCorrect Brasil, and Candide Brinquedos. Her tagging history includes 17+ mentions of Mari Maria, building trust with her community. This proves her effectiveness in repeated brand storytelling, adding consistency to campaigns. She thrives in youth-oriented, lifestyle, and celebration-centered niches.

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With an overall growth of +6.25% and a TikTok increase of +240.1K in 30 days, Maria is in rapid expansion mode. Her consistent activity and platform mastery make her ideal for dynamic campaigns. From reels to sponsored posts, she shows high willingness to collaborate. Her natural connection with the youth makes her a go-to creator for authentic reach.

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Conclusion: A Sparkling New Voice for Gen Z and Family Content

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Maria Victoria is a breath of fresh air in the world of family and lifestyle content. Her joyful authenticity, emotional storytelling, and consistent engagement mark her as more than just a digital creator—she's becoming a cultural figure in the Brazilian Gen Z space.

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View the AI-powered profile

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