Who's Who on Social Media
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Who is Marc Tawil?

Marc Tawil is a prominent figure in the realm of communication, serving as a strategist, educator, and influential speaker from Brazil. With a significant presence on platforms like LinkedIn and Instagram, Marc has built a reputation for sharing insights on effective communication and corporate reputation management. His content resonates with professionals across Brazil and beyond, providing valuable advice on navigating the complexities of corporate communication.

November 1, 2024
Natália Duarte

Marc Tawil is a prominent figure in the realm of communication, serving as a strategist, educator, and influential speaker from Brazil. With a significant presence on platforms like LinkedIn and Instagram, Marc has built a reputation for sharing insights on effective communication and corporate reputation management. His content resonates with professionals across Brazil and beyond, providing valuable advice on navigating the complexities of corporate communication.

Marc Tawil: A Renowned Communication Strategist and Speaker

As a seasoned communication strategist, Marc Tawil’s career spans years of experience across media, corporate projects, and educational initiatives. He earned recognition as LinkedIn Brazil's Top Voice in 2016 and has since become a LinkedIn creator and official instructor on LinkedIn Learning, training over 30,000 students. A member of the Ipsos Reputation Council, Marc contributes to the development of global practices in reputation management. His extensive background in media, including associations with notable groups like Globo and Estadão, has positioned him as an expert in his field, capable of delivering insights that resonate with large audiences.

Social Coverage Summary

Marc’s social media presence spans multiple platforms, where he shares content on communication, media, and reputation management. He consistently engages his audience with thought-provoking posts and relevant discussions on LinkedIn and Instagram.

LinkedIn: A Platform for Professional Insights

Marc’s primary platform is LinkedIn, where he actively shares professional insights and communication strategies. His posts often focus on best practices in corporate reputation management, effective feedback mechanisms, and leadership. Marc’s content on LinkedIn is designed to encourage interaction, sparking discussions on professional development and the importance of transparent communication in business.

Marc’s steady growth on LinkedIn highlights his effectiveness in connecting with his audience on this platform. His posts, which include both text and video formats, offer a mix of industry expertise and personal reflections, making his insights both informative and relatable.

Username: @marctawil

Influence Score: 89.5/100

Followers:568.4K

Activity: 39 posts last month

Engagement Rate: 0.07%

Growth: +0.24% (+1.3K followers in the last 30 days)

Average Engagement: 420

Posting Habits: Everyday at 12PM

Instagram: Visual Insights into Communication Strategies

On Instagram, Marc takes a more visual approach, sharing reels and images that convey his communication strategies and professional insights. His content here includes both educational posts and lighter moments, allowing followers to connect with his personal side. Instagram serves as a platform where Marc can engage his followers with a mix of professional guidance and behind-the-scenes glimpses into his work and life.

Through consistent posting on Instagram, Marc has fostered a strong community that values his insights into communication. His followers engage actively with his content, often leaving comments that contribute to discussions on professional growth and reputation management.

Username: @marctawil

Influence Score: 78.4/100

Followers: 64.5K

Activity: 14 posts last month

Engagement Rate: 0.74%

Growth: +0.03% (+17 followers)

Average Engagement:477

Posting Habits: Everyday at 1PM

X (formerly Twitter): Brief Reflections and Updates

Marc’s X presence is less active but offers quick reflections and updates. He shares short insights on communication and sometimes comments on trending topics. While his engagement on this platform is lower, it complements his broader social media strategy by allowing him to share timely thoughts with his audience.

Twitter serves as a supplementary platform where Marc occasionally shares his thoughts, though his primary engagement remains on LinkedIn and Instagram.

Username:@marctawil

Influence Score: 8.6/100

Followers: 6.4K

Activity: 0 tweets per week

Engagement Rate: 0.1%

Growth: 0.01%

Average Engagement: 11-0.53% (-33 followers)

Posting Habits: 1

YouTube: A Limited Presence for Longer Content

Marc’s YouTube channel is currently inactive, with limited content available. While his influence score on YouTube is relatively low, this platform may serve as a potential avenue for expanding his reach with longer, more in-depth content in the future.

Username: Marc Tawil

Influence Score: 8.5/100

Followers: 3.2K

Activity: 0 videos per month

Engagement Rate: 7.95%

Growth: 0.01%

Average Engagement: +0.32% (+10 followers)

Posting Habits: 110

Social Media Influence: Authority Score and Rankings

Marc’s influence is solidified through his high engagement rates and ranking positions in Brazil, especially on LinkedIn. Holding the #69 spot on LinkedIn Brazil and the #5 position in the Communication Skills niche, he consistently ranks within the top 1% of influencers in his country. His authority score of 8,420 points reflects his impact in the communication industry, where he serves as a respected voice on reputation management and professional growth.

Brand Partnerships and Reachability

With an estimated sponsored post cost of $3.8K, Marc’s reachability is significant, offering brands access to a well-established audience on LinkedIn and Instagram. His partnerships likely include collaborations with educational institutions, media outlets, and corporate brands focused on enhancing communication and reputation. Marc’s credibility and professional authority make him an ideal partner for brands aiming to reach professionals and organizations in Brazil.

Content Strategy: Engaging and Provocative

Marc’s content strategy is centered on demystifying communication strategies and building corporate reputation. His posts often address practical topics such as feedback mechanisms, the importance of charisma, and managing public relations in a corporate setting. By sharing real-life examples and advice drawn from his experience, Marc makes complex concepts accessible to his audience, encouraging them to apply these insights in their own professional lives.

Marc Tawil has established himself as a leader in communication strategy, leveraging his experience and insights to create meaningful connections on social media. His dedication to enhancing corporate reputation and professional development makes him a key influencer in Brazil’s communication landscape. As he continues to expand his reach and engage with his audience, Marc remains a valuable resource for anyone looking to elevate their understanding of corporate communication and reputation management.

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About the author

Natália Duarte

Natália Duarte is the Chief of Staff at Favikon. She is a Brazilian entrepreneur at heart and speaks five languages fluently: Portuguese, English, French, Spanish, and Italian. She lived for two years in the French Alps, where she completed a Master's in Foreign Language Didactics and a Master's in Entrepreneurship and Project Management. She is passionate about innovation, business, and connecting people and purposes.

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