Who is Manira Tufic?

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Manira Tufic: Amplifying Venezuelan Culture Through Music and Empowerment

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Manira Tufic is a singer from Venezuela who brings empowerment and joy through her content. She’s cultivated a loyal following of over 1.8 million on TikTok, showcasing both her vocals and personality. Her presence is deeply rooted in Venezuelan culture, often blending humor with national pride. Through her music, she celebrates identity, roots, and the female experience.

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Her journey as a creator is one of self-expression and storytelling. She shares behind-the-scenes moments, family snippets, and spontaneous dances with a community of over 378,000 on Instagram. Her visual content mixes fashion and femininity with vibrant Venezuelan color. Manira’s consistency and charisma make her a natural connector online.

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As an independent artist, Manira collaborates with brands like Walmart, staying true to her values and audience. Despite having just 24,000 subscribers on YouTube, she maintains a powerful emotional link through songs and Shorts. Each post feels raw and intentional, further building fan trust. She fuses rhythm, message, and visibility in everything she shares.

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Manira’s digital voice champions empowerment and representation, especially for young Latinas. She supports key causes like female empowerment (80%) and LGBTQIA+ inclusion (60%). With steady growth of over +3.3% on TikTok, her momentum reflects genuine impact. She’s not just a creator — she’s a voice for a proud and rising generation.

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An Influencer Active on Social Media

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Manira Tufic’s digital presence spans across TikTok, Instagram, YouTube, and X (formerly Twitter). Her largest audiences gather on TikTok and Instagram, where her vibrant storytelling and musical themes spark emotional connections. She has carved out a niche in both music entertainment and cultural influence, aligning her content with causes like female empowerment (80%) and LGBTQIA+ support (60%). Her authenticity is not only in her lyrics, but also in the community she’s cultivated.

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Manira Tufic's Social Media Strategy Analysis

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TikTok: Her Main Stage of Empowerment and Rhythm

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Manira’s TikTok presence is the core of her digital identity, where she shares a mix of music, humor, and culture. With over 1.8 million followers, her content often goes viral through everyday moments and powerful soundbites. Her weekly activity sits at around 5.7 videos, reflecting her consistent visibility. She uses trends to uplift, entertain, and share Venezuelan stories.

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Her videos are relatable and authentic, ranging from behind-the-scenes skits to heartfelt duets with fellow creators. Averaging 32.8K engagements per post and an impressive 247.2K average views, her content speaks to a youthful, passionate audience. The posts are curated but never feel overproduced. Manira keeps her aesthetic simple yet bold.

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She prioritizes storytelling through personal anecdotes and collaborations with rising Venezuelan artists. Her growth in the last 30 days reached +3.34%, proving that her emotional resonance converts into community building. She crafts music-inspired scenes that showcase humor and joy. Her content is always infused with cultural pride.

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Her posting habits are highly predictable, uploading daily at 1 PM, which keeps her fans consistently engaged. With an engagement rate of 1.82%, she’s above average for music creators in Latin America. TikTok is not just a platform for her — it’s a digital stage. Manira leverages it to promote her brand, identity, and empowerment themes.

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• Username: @maniratd
• Influence Score: 91.2/100
• Followers: 1.8M
• Activity: 5.7 videos/week
• Engagement Rate: 1.82%
• Growth (30 days): +3.34%
• Average Engagement: 32.8K
• Posting Habits: Daily at 1 PM EST

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Instagram: Aesthetic, Vibes, and Venezuelan Spirit

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With 378K followers, Manira’s Instagram is an expressive hub where visuals lead. Her content blends elegance, real-life moments, and joyful dance clips. She posts roughly 13 times per month, making this a highly active platform for her. Her signature captions and styling appeal to fans who value beauty and authenticity.

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Her top-performing reels include moments celebrating her roots and collaborations with musicians like Shorty. Her average views hit 111.8K, while engagement sits around 4.5K per post — strong metrics for an artist-led lifestyle profile. Manira knows how to layer visuals with narrative. Every carousel and reel tells a micro-story.

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Manira’s tone here is more intimate — showcasing personal milestones, fun scenes, and fan-facing moments. Her engagement rate is 1.2%, reflecting a solid creator-to-community connection. She balances style and substance, creating a platform that feels both aspirational and grounded. Her audience stays loyal because she remains relatable.

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She publishes content three times a week, typically around 1 PM, which aligns with Latin American peak hours. Her strategy on Instagram focuses on softness and joy — not just performance. Her comments section reflects real-time interactions and fan admiration. Instagram is her curated diary of empowerment through visuals.

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• Username: @manira
• Influence Score: 86.8/100
• Followers: 378K
• Activity: 13 posts/month
• Engagement Rate: 1.2%
• Growth (30 days): +0.4%
• Average Engagement: 4.5K
• Posting Habits: 3 times a week at 1 PM EST

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YouTube: Intimate Moments and Artist Shorts

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Although her YouTube subscriber count is modest at 24K, Manira uses the platform intentionally for deeper, more lasting storytelling. She posts both Shorts and regular videos that echo her TikTok tone. Averaging 0.7 videos per month, her focus is on quality, not volume. This creates more space for reflection and fan connection.

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Her videos include moments on the beach, performance shots, and casual scenes of everyday life. With an engagement rate of 9.54%, she maintains above-average intimacy despite smaller numbers. The average views of 13.7K reflect a solid base of interested followers. Manira uses YouTube to strengthen emotional resonance.

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Her best-performing Shorts often involve spontaneous dancing, motivational captions, or playful nods to Venezuelan heritage. With average engagements of 2.3K, the content feels more like a slow burn than a viral spike. The energy is calmer but still impactful. She provides a behind-the-curtain look into her journey as an artist.

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She uploads about twice a month, often early in the day around 8 PM, offering a different pace from her other platforms. YouTube is a growing space for Manira to deepen her brand as a musician and storyteller. While the scale is smaller, the audience trust is clear. She may not post often, but when she does, it resonates.

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• Username: @Maniratd
• Influence Score: 64/100
• Followers: 24K
• Activity: 0.7 videos/month
• Engagement Rate: 9.54%
• Growth (30 days): +2.99%
• Average Engagement: 2.3K
• Posting Habits: Twice a week at 8 PM EST

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X (Twitter): A Dormant Yet Poetic Voice

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Manira’s presence on X (formerly Twitter) is small but expressive, with 2.4K followers and poetic, introspective posts. Her tweets range from cultural reflections to motivational phrases. However, her activity is currently 0 tweets per week, indicating a dormant presence. The platform is not a focus in her strategy at this time.

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Her last notable tweet reached 547 views, with minimal engagements (5 likes, 1 share). With a 0% engagement rate, it’s clear this channel is less optimized for performance. While her words are touching and resonate with her tone, the platform lacks the interaction levels seen elsewhere. Her community prefers visual formats.

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Manira’s content on X touches on mental health, community unity, and gratitude, often with lyrical phrasing. It feels more like a digital journal than a broadcasting tool. Her growth rate on X is -0.9%, and her audience appears more passive here. This shows that not all creators need every platform to be central to their influence.

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Her posting habits suggest she tweets about once a year, typically around 5 PM. While X may not be a core space for her, it still reflects her values and creative voice. Her priority clearly lies in TikTok and Instagram, where her audience is not only larger but far more interactive and aligned with her message.

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• Username: @maniratdd
• Influence Score: 6.7/100
• Followers: 2.4K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth (30 days): -0.9%
• Average Engagement: 0
• Posting Habits: Once a year at 5 PM EST

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Manira Tufic's Social Media Influence Summary

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Manira Tufic ranks in the Top 2% of creators in Venezuela with an Influence Score of 8,867, holding the #7 spot in Singers & Songwriters and #65 on TikTok Venezuela.

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Learn more about the Favikon Methodology here

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Content Strategy: Empowering Through Culture, Lyrics, and Humor

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Manira Tufic’s content strategy blends music, culture, and empowerment through joyful storytelling, emotional expression, and consistent engagement across platforms.

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Reachability and Partnerships

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Manira Tufic’s reachability is anchored in her vibrant presence across multiple platforms, primarily TikTok and Instagram. With 1.8 million followers on TikTok and 378K on Instagram, she holds strong regional influence in Venezuela and Latin America. Her audience is predominantly young women inspired by empowerment and culture. She engages consistently, creating visibility for potential brands.

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Her high engagement levels on TikTok — averaging 32.8K per video — make her ideal for partnerships seeking emotional resonance. Her Instagram also sees solid results, with 4.5K average engagements per post and 13 posts per month. This rhythm allows for repeat visibility in campaigns. Her style ensures collaborations feel organic rather than forced.

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Manira has already worked with brands like Walmart, Eva Avo Beauty, and Premios Occamy's, showcasing her ability to blend marketing with cultural relevance. These campaigns were soft integrations into her lifestyle content, never compromising authenticity. Her platform is a great fit for causes as well — notably female empowerment (80%) and LGBTQIA+ advocacy (60%). These alignments add social depth to her influence.

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With an estimated rate of $10K–$40K per post, she remains a high-value partner for brands targeting Latin American youth. Her daily activity and emotional content help maintain loyal community engagement, ensuring high conversion potential. Manira is most reachable for campaigns on TikTok and Instagram, especially those grounded in music, identity, or inclusivity. Her reach extends beyond numbers — it’s built on trust and connection.

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Conclusion Title: An Independent Voice Empowering a New Generation

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Manira Tufic is more than a creator — she is a cultural beacon, fusing her Venezuelan identity with a mission of joy and female strength. Her music, content, and collaborations all reflect a passion for heritage and purpose-driven impact.

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