Who is Mafer Custodio?

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Mafer Custodio: Elevating Beauty and Lifestyle Content with a Fun and Relatable Approach

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Mafer Custodio is a content creator and lifestyle influencer from Lima, Peru, known for her engaging and humorous approach to beauty and fashion. She shares personal experiences, beauty tips, and styling advice, making her content relatable and enjoyable. With a mix of entertainment and education, she keeps her audience engaged while maintaining a lighthearted tone. Her ability to connect with followers has made her a trusted figure in the beauty industry.

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In addition to being an influencer, Mafer is the CEO of her own brand, integrating promotional content into her social media presence. She balances sponsored posts with organic content, ensuring that her audience remains engaged. Her partnerships with brands like Maybelline New York and Benefit PE showcase her influence in the beauty sector. By maintaining authenticity, she builds trust and credibility among her followers.

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Her audience consists mainly of young women who look to her for fashion inspiration and beauty recommendations. She frequently shares daily routines, makeup tutorials, and outfit ideas, making her content both informative and entertaining. With a strong presence on TikTok and Instagram, she reaches a wide demographic interested in lifestyle trends. Her ability to combine humor with beauty content sets her apart from other influencers.

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Mafer’s engagement rate on TikTok is particularly high, with 1.7 million followers actively interacting with her posts. She maintains a consistent posting schedule, uploading 4.3 videos per week, ensuring her audience stays entertained. Her growing influence has led her to rank among the top 4% of TikTok creators in Peru. With continuous content creation, Mafer remains a key player in the beauty and fashion industry.

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An Influencer Active on Social Media

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Mafer Custodio has a solid presence across TikTok, Instagram, and YouTube, with TikTok being her most successful platform. While she maintains an active Instagram account, her YouTube presence is minimal, indicating a stronger focus on short-form and interactive content.

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Mafer’s Social Media Strategy Analysis

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TikTok – The Core of Her Influence

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Mafer Custodio’s TikTok presence is the strongest among her platforms, with 1.7 million followers. She maintains a steady posting frequency, sharing 4.3 videos per week, ensuring her content remains fresh. Her TikTok videos focus on fashion trends, beauty hacks, and humorous lifestyle moments. This blend of entertainment and education keeps her audience engaged and invested in her brand.

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Her engagement rate of 1.34% highlights her strong connection with followers, resulting in 22.9K average engagements per post. This level of interaction allows her content to perform well in TikTok’s algorithm, increasing visibility. Her videos achieve an impressive 165.2K average views, proving her ability to capture attention. With consistent activity, she maintains relevance and continues growing her influence.

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Despite a 0% growth rate over the past 30 days, her audience remains highly active and engaged. This stability suggests that while she is not gaining new followers rapidly, she retains her existing ones effectively. If she incorporates viral challenges and collaborations, she could expand her reach further. Her strong presence makes TikTok the backbone of her content strategy.

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Her posting habits show that she uploads daily, with content going live at 11 AM EST, ensuring consistency. This schedule aligns with optimal engagement times, allowing her posts to gain traction. By maintaining frequent uploads, she ensures her followers always have fresh content. With TikTok as her primary platform, she continues to establish herself as a leading influencer.

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• Username: @ma.ferh
• Influence Score: 87.2/100
• Followers: 1.7M
• Activity: 4.3 videos per week
• Engagement Rate: 1.34%
• Growth (30 days): 0%
• Average Engagement: 22.9K
• Posting Habits: Everyday at 11 AM EST

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Instagram – A Platform for Visual Storytelling

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Mafer Custodio’s Instagram profile has 85.6K followers, making it her second-largest platform. She balances casual lifestyle posts with professional beauty and fashion content, keeping her feed engaging. With 9 posts per month, she maintains a presence while focusing more on TikTok. Her content includes beauty tutorials, outfit inspirations, and personal reflections that resonate with her audience.

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Her Instagram engagement rate is 0.42%, which is lower than her TikTok but still reflects an active community. She receives 363 average engagements per post, meaning her audience interacts with her content at a steady rate. While her engagement is not as strong as on TikTok, her posts continue to reach a wide audience. Her average views per post stand at 10.6K, proving she still has strong visibility.

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Despite a -0.76% growth rate, her loyal audience remains engaged with her content. This slight decline indicates that she may need to experiment with new formats, such as Instagram Reels. Reels, collaborations, and interactive features like Q&A sessions could help her boost engagement. With the right strategy, she could convert more TikTok followers into Instagram followers.

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Her posting habits show that she uploads twice a week at 8 PM EST, maintaining consistency. This schedule keeps her followers engaged without overwhelming them with content. By leveraging Instagram’s various content formats, she ensures a dynamic presence. With the right adjustments, her Instagram could see even more growth in engagement.

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• Username: @ma.ferh
• Influence Score: 73.1/100
• Followers: 85.6K
• Activity: 9 posts per month
• Engagement Rate: 0.42%
• Growth (30 days): -0.76%
• Average Engagement: 363
• Posting Habits: Twice a week at 8 PM EST

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YouTube – A Minimal Presence

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Mafer Custodio’s YouTube channel has 1.7K followers but remains inactive, with minimal content updates. Her last activity was 8 months ago, and she currently posts 0.2 videos per month. This suggests that YouTube is not a core focus of her content strategy. Unlike TikTok and Instagram, her audience on YouTube is much smaller.

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Her YouTube engagement rate is 0%, indicating no interaction with recent content. Her average engagement per video is also 0, meaning she has not been able to maintain an active viewership. Since YouTube thrives on consistent, long-form content, her inactivity limits her ability to grow. If she were to repurpose TikTok videos into YouTube Shorts, she could increase her visibility.

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• Username: @mafer.custodio
• Influence Score: 5.9/100
• Followers: 1.7K
• Activity: 0.2 videos per month
• Engagement Rate: 0%
• Growth (30 days): 0%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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Mafer Custodio’s Social Media Influence Summary

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Mafer Custodio holds an Influence Score of 8,716 points, ranking #12 among Peruvian fashion and beauty influencers. She is positioned in the Top 4% on TikTok in Peru and in the Top 2% globally in the Outfits & Styling niche. These rankings emphasize her strong digital presence.

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Learn more about the Favikon Methodology here

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Content Strategy: Blending Humor, Beauty, and Lifestyle for a Dynamic Digital Presence

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Mafer’s content is a mix of beauty, fashion, and relatable humor, appealing to a broad audience. She maintains a cheerful and light-hearted tone, making her posts enjoyable and easy to engage with. Her high TikTok activity ensures her audience remains entertained and connected to her brand. Her ability to integrate brand partnerships naturally into her content helps maintain authenticity. Whether she’s promoting a skincare product or a fashion item, she ensures that her recommendations align with her lifestyle. This makes her a valuable influencer for brands looking to reach an engaged and youthful audience.

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Reachability and Partnerships

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Mafer Custodio is highly reachable for brand collaborations, especially in the beauty and fashion industries. She has partnered with well-known brands like Maybelline New York, LUVARO, and Benefit PE, proving her credibility. Her content is well-aligned with companies looking to target a young, fashion-conscious audience. With an Influence Score of 8,716 points, she ranks among Peru’s top influencers in her niche.

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Her TikTok engagement rate of 1.34% makes her an excellent choice for video-based marketing campaigns. She posts 4.3 videos per week, ensuring that brands receive frequent and consistent exposure. With 22.9K average engagements per post, her collaborations are likely to generate strong audience interaction. Her ability to create engaging and humorous content makes sponsored posts feel natural and relatable.

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On Instagram, her 0.42% engagement rate and 10.6K average views per post provide additional visibility for brands. While not as interactive as TikTok, Instagram still serves as a strong visual platform for promotions. She posts 9 times per month, allowing brands to schedule collaborations consistently. Her presence in the fashion and beauty sector makes her a valuable partner for lifestyle-oriented campaigns.

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Her estimated rate per sponsored post is between $5K - $10K, making her a premium mid-tier influencer. Given her posting habits of daily TikTok uploads and twice-weekly Instagram posts, she offers reliable and consistent exposure. Brands looking to expand in the Peruvian market can leverage her influence to reach an engaged audience. With her approachable personality and engaging content, Mafer remains an ideal influencer for strategic partnerships.

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Conclusion: A Rising Voice in Beauty and Lifestyle with Strong Audience Engagement

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Mafer Custodio has established herself as a key figure in beauty and lifestyle content, particularly on TikTok. Her ability to blend fashion, humor, and authenticity makes her a powerful voice in the digital space. With strong brand collaborations and a highly engaged audience, Mafer continues to shape the fashion and beauty scene in Peru.

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