Who is Luisa Alvarenga?

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Luisa Alvarenga: Captivating the Brazilian Digital Scene Through Lifestyle, Humor, and Glam

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Luisa Alvarenga is a creator from São Paulo with a passion for lifestyle and beauty. She shares her vibrant world through colorful content that mixes humor and glamour. From trending TikToks to aesthetic Reels, she builds strong connections with her audience. With over 2.7M followers, her influence continues to grow fast.

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Her platforms are a reflection of her personality—fun, spontaneous, and bold. Through trips, outfits, and jokes, Luisa brings storytelling to the forefront of her feed. Her signature voice has helped her gain +156.9K new followers in just 30 days on TikTok. Every post showcases her love for fashion and creative self-expression.

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Beyond her visuals, Luisa is admired for her engagement and relatability. With a 7.48% rate on TikTok and 5.94% on Instagram, her community is highly responsive. Her comedic edge, mixed with fashion-forward style, makes her a brand-friendly influencer. She averages over 201.8K engagements per TikTok video.

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She has worked with several brands, from fitness giants to beauty labels. Collaborations with Smart Fit and BRAÉ show her appeal across industries. Posting at 11AM on TikTok and 6PM on Instagram, her routine is highly consistent. In 2025, Luisa is proving herself as a top-tier Brazilian talent.

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An Influencer Active on Social Media

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Luisa Alvarenga shines brightest on TikTok and Instagram, where her energetic visuals and comedic edge create highly shareable, engaging content that keeps her audiences coming back for more.

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Luisa Alvarenga's Social Media Strategy Analysis

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TikTok Strategy: Where Humor Meets High Impact

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Luisa’s TikTok is the heart of her influence, with a powerful audience of 2.7M followers. Her style is a hybrid of fashion, comedy, and relatable storytelling. She posts around 9.6 videos per week, keeping her content pace consistent and engaging. This frequency allows her to stay visible in daily algorithmic trends.

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She leverages trending audios, group collaborations, and humor to build virality. Each post is visually sharp and often includes recurring friends, making her TikTok feel like an ongoing series. Her average engagement of 201.8K confirms a deeply reactive audience. The comment sections are always buzzing with responses and laughs.

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Luisa's growth sits at an impressive +6.17% in just 30 days, adding over 156.9K new followers. Her engagement rate of 7.48% is well above average, making her content highly shareable. This is where she experiments freely—between jokes, fashion transitions, and edits. Her TikTok is her creative lab and fan favorite.

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She posts daily at 11 AM, aligning with optimal engagement windows for her audience. Her mix of polished visuals and spontaneous moments keeps followers entertained without fatigue. TikTok is also where Luisa receives the most direct reactions to brand integrations. As a digital performer, this is her strongest stage.

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• ‍Username: @luisa__alvarenga‍
• Influence Score: 95.5/100‍
• Followers: 2.7M‍
• Activity: 9.6 videos/week‍
• Engagement Rate: 7.48%‍
• Growth (30 days): +6.17%‍
• Average Engagement: 201.8K‍
• Posting Habits: Everyday at 11 AM EST

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Instagram Strategy: Aesthetic Lifestyle and Brand Powerhouse

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Luisa’s Instagram thrives on a combination of curated style, bold personality, and travel-focused visuals. With 1.3M followers, her profile stands out for its sleek presentation. She maintains a posting rhythm of 15 posts/month, focusing on Reels, aesthetic selfies, and event shots. Her content feels aspirational yet accessible.

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She has an engagement rate of 5.94%, reflecting a loyal and invested audience. The average engagement per post is 75.4K, especially strong for brand-related content. Her Instagram is where fashion truly dominates—paired with travel, parties, and lifestyle themes. It’s a perfect playground for visual branding.

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Instagram is also home to her best-performing campaigns. She’s tagged BRAÉ Cosmetics, Britânia, and Smart Fit multiple times, proving her influence with brands. Her growth rate of +3.48% (equating to 42K new followers) suggests steady organic traction. Even her non-sponsored posts deliver major impact.

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She posts daily around 6 PM, aligning with morning scroll routines. Her content is clean, bright, and follower-friendly—without feeling overly commercial. She blends spontaneous moments with product storytelling seamlessly. Instagram offers her a premium space for both community and collaboration.

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• ‍Username: @luisa__alvarenga‍
• Influence Score: 94.3/100‍
• Followers: 1.3M‍
• Activity: 15 posts/month‍
• Engagement Rate: 5.94%‍
• Growth (30 days): +3.48%‍
• Average Engagement: 75.4K‍
• Posting Habits: Everyday at 6 PM EST

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YouTube Strategy: Personal Snippets and Testing Grounds

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While Luisa’s YouTube presence is minimal, it plays a complementary role. With 7.8K followers, she shares short-form videos that often mirror her TikTok energy. Despite the small following, her engagement rate stands out at 13.22%. It’s a sign that her content lands well—even in low volumes.

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She averages around 9.8 videos/month, ranging from humorous updates to real-life vlogs. Each post is casual, direct, and usually shares behind-the-scenes from her travels or friends. Her most engaging clips rack up hundreds of comments and loyal interactions. It’s a platform she could scale easily.

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Her average engagement is currently 1K, which is aligned with her size. This is a low-pressure space where Luisa can connect with her core audience in a different way. Most videos feel unfiltered, adding a more intimate vibe. Even thumbnails and captions are low-effort yet effective.

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She uploads roughly twice a week at 8 PM, showing steady consistency even without full focus. YouTube could evolve into a bigger platform with the right push. Especially with her fashion personality and story-based style, long-form content could perform well here. For now, it remains a solid side channel.

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• ‍Username: @luisaalvarengababy‍
• Influence Score: 63.4/100‍
• Followers: 7.8K
• ‍Activity: 9.8 videos/month‍
• Engagement Rate: 13.22%‍
• Growth (30 days): 0%‍
• Average Engagement: 1K‍
• Posting Habits: Twice a week at 8 PM EST

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Luisa Alvarenga's Social Media Influence Summary

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Luisa Alvarenga holds a powerful Favikon Influence Score of 9,295 points, securing her a Top 1% status on both TikTok and Instagram in Brazil. She ranks #70 in TikTok Brazil, #38 in Lifestyle & Reality TV Brazil, and #160 globally in her main niche. Her sharp performance places her side-by-side with top national influencers in beauty, reality TV, and fashion.

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Learn more about the Favikon Methodology here

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Content Strategy: Humor-Infused Fashion with Travel Flair

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Luisa’s content strategy is a seamless mix of humor, fashion, friendship, and wanderlust. Her content feels fun and unscripted, even when brand integrations are present. This casual tone, paired with high-frequency posting, keeps her audience engaged and always waiting for what she’ll do next. She leans into current trends, but personalizes them with her circle of creator friends and her distinct energy.

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Reachability & Partnerships

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Luisa’s network is rich with industry collaborators across fashion, beauty, and lifestyle. Her partnerships include Smart Fit, Britânia, and BRAÉ Cosmetics, each tagged 3 times. These consistent collaborations signal her reliability and audience trust. With 9.295 points, her score reflects strong brand compatibility.

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She actively connects with other creators like Camila Trianda, Yuri Grecco, and Guilherme Gonella, showing a thriving ecosystem of influencers. These names frequently appear in her TikTok and Instagram posts. Luisa’s reach is not just wide—it’s reciprocal, with repeated mentions and engagements.

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Her content is tailored for Brazilian audiences, particularly in the 18–34 age group. She’s seen growth rates like +6.17% on TikTok and +3.48% on Instagram. Posting around 35 times/month, she maintains visibility across key time slots. This makes her highly reachable for time-sensitive campaigns.

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Luisa’s brand safety score is marked as “very safe,” with cheerful and non-political content, making her ideal for mainstream partnerships. With a posting average of 1 post/day, she remains continuously active. Her engagement levels across TikTok (7.48%) and Instagram (5.94%) are extremely partner-friendly. These metrics confirm her as a top-tier collaborator in Brazil.

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Conclusion: The Rise of a Multi-Faceted Brazilian Star

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Luisa Alvarenga is the full package—fun, stylish, highly engaging, and brand-ready. Her cross-platform success is rooted in her natural personality and consistency, making her one of the most promising Brazilian lifestyle influencers today. Her presence on TikTok and Instagram is already powerful, and her ability to maintain relevance through humor and visuals makes her a must-watch creator for 2025.

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View the AI-powered profile

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