Who is Luciano Hang?

Who is Luciano Hang?

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Luciano Hang is a Brazilian entrepreneur and the founder of Havan, one of the largest department store chains in Brazil. Born in Brusque, Santa Catarina, in 1962, Hang began his career as a factory worker before venturing into the business world. He launched Havan in 1986, growing it into a retail empire synonymous with Brazilian shopping. His outspoken personality and entrepreneurial success have made him a household name, often referred to as "Véio da Havan." Luciano's social media platforms are a blend of business insights, motivational content, and advocacy for economic freedom.

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Social Coverage Summary

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Luciano Hang maintains an active presence across multiple social media channels, including Instagram, LinkedIn, X, and YouTube, where he shares content that resonates with his audience of business enthusiasts and everyday Brazilians.

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Instagram: Engaging Visual and Business Insights

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Luciano Hang's Instagram (@lucianohangbr) stands out as his most-followed platform, boasting a massive 5.4 million followers. He uses the platform to share everything from business updates to personal anecdotes and motivational content. Hang’s posts often feature visual elements like infographics, behind-the-scenes glimpses of Havan operations, and impactful reels discussing various social and economic issues.

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With an influence score of 92.6/100, Luciano's Instagram is marked by high engagement, with an average engagement rate of 0.52% and a growth rate of +1.64% in the last 30 days, reflecting his ability to connect with his audience. Regular posts include company milestones, collaborations, and social commentaries, often generating tens of thousands of likes and comments. His posting habit is consistent, with content shared daily around 12 PM, ensuring regular engagement.

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Instagram is where Thiago Nigro reaches his largest audience. With 9.1 million followers and an influence score of 92.2/100, Thiago uses this platform to share financial advice, motivational posts, and snippets of his personal life. His content often features quotes, quick investment tips, and behind-the-scenes glimpses of his life.

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• Username: @lucianohangbr

• Influence Score:92.6/100

• Followers: 5.4M

• Activity: 12 posts per month

• Engagement Rate: 0.52%

• Growth: +1.64% (+87.8K)

• Average Engagement: 28K

• Posting Habits: Everyday at 12 PM

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LinkedIn: Professional Insights and Industry Updates

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On LinkedIn, Luciano connects with a professional audience, where he shares insights into business operations, leadership, and entrepreneurship. With 592.7K followers, his LinkedIn page (@lucianohang) is a hub for those seeking inspiration and advice on scaling businesses. His influence score of 93.5/100 is a testament to his strong presence in the business community.

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Content on LinkedIn ranges from motivational posts, celebrating Havan's successes, to sharing inspirational stories about his career journey and entrepreneurial challenges. Despite a lower engagement rate of 0.21%, his content consistently sparks discussions, with followers appreciating his candid and motivational tone. Hang remains active on the platform, posting 33 times a month, mostly around 10 PM.

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• Username: @lucianohang

• Influence Score:93.5/100

• Followers: 592.7K

• Activity: 33 posts per month

• Engagement Rate: 70.21%

• Growth: +1.82% (+10.6K)

• Average Engagement: 1.2K

• Posting Habits: Everyday at 10 PM

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X (Twitter): Advocacy and Real-Time Updates

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Luciano's X (formerly Twitter) account, @lucianohangbr, has 828.5K followers. Known for his active commentary on current events, social issues, and business, his posts often feature opinions on political and economic topics. With a growth rate of +0.54%, his tweets aim to engage followers in conversations about Brazil’s socio-economic landscape. The influence score of 90.5/100 reflects a strong presence despite the platform's fast-paced nature.

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• Username: @lucianohangbr

• Influence Score: 85/100

• Followers:828.5K

• Activity: 9.7 tweets per week

• Engagement Rate: 0.32%

• Growth: +0.54% (+4.4K)

• Average Engagement: 2.6K

• Posting Habits: Everyday at 12 PM

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YouTube: Engaging Videos and Business Showcases

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On YouTube, Luciano's channel, Luciano Hang Oficial, serves as a platform for more in-depth content. With 508K followers, he uploads a mix of business talks, interviews, and behind-the-scenes videos from Havan. Although his influence score is lower at 65.6/100, his videos still attract thousands of views, especially on topics related to economic discussions and business tips.

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Luciano's posting habit of twice a week around 1 AM allows him to reach a global audience, and his engaging video titles often pique viewers’ curiosity.

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• Username: Luciano Hang Oficial

• Influence Score: 65.6/100

• Followers: 508K

• Activity: 7.4 videos per month

• Engagement Rate:0.2%6.59%

• Growth: 0% (steady)

• Average Engagement:1.9K

• Posting Habits: Twice a week at 1 AM

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Social Media Influence: Authority Score and Rankings

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Though his presence on X (formerly Twitter) is less active, Nigro still maintains a significant following. His short, to-the-point tweets engage his audience wiLuciano Hang’s overall authority score of 9,063 ranks him second among Brazilian business influencers, according to Favikon. This reflects his ability to influence discussions around business, entrepreneurship, and economic policy, solidifying his role as a significant digital personality in Brazil's business community.th quick advice and commentary on trending economic topics.

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Brand Partnerships and Reachability

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Luciano's partnerships span a range of industries, from retail to finance. He actively collaborates with prominent figures and companies, which broadens his influence. His cost per sponsored post varies, with estimates ranging from $2.5K to $20K, depending on the platform and content type, making him accessible for brands looking to leverage his massive following.

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Content Strategy: Engaging and Provocative

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Luciano Hang’s content strategy revolves around consistent engagement, advocacy, and relatability. His posts often blend humor with serious commentary, and his willingness to address controversial topics keeps his audience engaged. His platform also serves as an extension of his business ideology, where he promotes entrepreneurship and economic freedom.

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Luciano Hang exemplifies how an entrepreneur can leverage social media to build a personal brand that resonates across multiple platforms. With a mix of humor, advocacy, and business acumen, Luciano has effectively carved out a space where he continues to influence and inspire a diverse audience. As he continues to engage on platforms like Instagram, LinkedIn, X, and YouTube, his presence remains a compelling example of strategic digital influence in the business world.

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