Who is Lilliana Ketchman?

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Lilliana Ketchman: Rising Star in Dance, Acting, and Social Media

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Lilliana Ketchman, widely known as Lilly K, is a 15-year-old dancer, model, and social media influencer from North Carolina. She first rose to fame through her appearances on Dance Moms, where she showcased her impressive ballet and contemporary dance skills. Her passion for performing started at a young age, leading her to train in various dance styles, including jazz, hip-hop, and lyrical. With her natural stage presence and technical precision, she quickly gained recognition in the competitive dance world.

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Beyond dance, Lilliana has ventured into modeling, acting, and content creation, building a strong presence in the entertainment industry. She has worked with major brands in the fashion and beauty space, collaborating on campaigns and promotional projects. Her social media platforms allow her to connect with a global audience, sharing everything from high-energy dance videos to behind-the-scenes glimpses of her personal life. With her growing portfolio, she aspires to expand her career into television and film, further solidifying her status as a multifaceted performer.

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Her influence extends across YouTube, Instagram, TikTok, and other platforms, where she engages millions of followers. On YouTube, she shares a mix of dance performances, lifestyle vlogs, and brand partnerships, attracting 4.2 million subscribers. Instagram serves as her visual showcase, with 3.3 million followers engaging with her fashion, beauty, and personal content. Meanwhile, TikTok has become one of her fastest-growing platforms, where she has amassed 1.6 million followers and 20.7 million likes, highlighting her ability to create viral, engaging content.

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Despite her young age, Lilliana Ketchman has established herself as a rising star in the digital space, blending talent, charisma, and business acumen. She maintains a brand-safe, positive, and family-friendly image, making her a sought-after partner for major brands. Her dedication to her craft and ability to adapt to evolving social media trends make her a strong contender in the entertainment industry. Whether through dance, acting, or influencer marketing, she continues to captivate audiences and expand her reach worldwide.

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An Influencer Active on Social Media

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Lilliana Ketchman has built a strong social media presence, leveraging her Dance Moms fame to engage a dedicated audience through beauty, philanthropy, and mental health advocacy across platforms like Instagram and TikTok.

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Lilliana's Social Media Strategy Analysis

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YouTube: The Powerhouse of Lilliana’s Content

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YouTube is Lilliana Ketchman’s strongest platform, with 4.2 million followers. It serves as the primary hub for her dance performances, lifestyle vlogs, and collaborations with brands. Her high-quality content and past consistency have helped her build a dedicated audience that continues to engage with her videos. Despite a strong foundation, her recent inactivity has caused a stagnation in engagement, indicating the need for a refreshed content strategy.

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Her YouTube channel has always been a space for creativity, showcasing her dance talent through choreographed routines and behind-the-scenes footage. In addition to dance, she shares personal vlogs, DIY projects, and challenge videos, appealing to a wide range of viewers. She has successfully collaborated with other influencers and brands, which has further increased her visibility. By leveraging her experience on Dance Moms, she has maintained a strong presence in the entertainment industry.

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Although her channel has experienced 0% engagement in the past month, her overall follower count has continued to grow by 0.37%, adding 15.3K new subscribers. This indicates that her reputation alone is attracting new viewers, despite her lack of recent uploads. To maximize this momentum, she could return with a structured posting schedule and introduce fresh content formats, such as interactive Q&A sessions, dance tutorials, or behind-the-scenes footage from her modeling and acting projects.

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Her YouTube posting habits currently reflect a once-a-year upload schedule, significantly limiting her ability to maintain high engagement levels. Consistency is key in keeping her audience engaged and retaining brand partnerships. By increasing her posting frequency, engaging with fans through comments and community posts, and collaborating with other popular creators, she could revive her influence on the platform. If she capitalizes on trends and releases high-energy content, she has the potential to climb even higher in the influencer rankings.

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• Username: @LillianaKetchman
• Influence Score: 84/100
• Followers: 4.2M
• Activity: 0 posts last month
• Engagement Rate: 0%
• Growth: +0.37% (15.3K new followers in the last 30 days)
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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Instagram: A Highly Engaged Community

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With 3.3 million followers, Instagram is a crucial platform for Lilliana Ketchman’s digital influence. She uses it to share professional photos, fashion collaborations, and behind-the-scenes content from her dance and modeling projects. Her audience engages with her posts due to the aesthetic quality of her content and her ability to connect with fans through relatable and aspirational posts. Despite posting only once a month, she maintains a steady level of engagement, which is a strong indicator of her influence.

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Her Instagram strategy revolves around showcasing her lifestyle, fashion sense, and professional work. She frequently shares high-resolution images from photoshoots, clips of her dance routines, and promotional posts in partnership with brands. Unlike her YouTube channel, where content requires more extensive production, her Instagram presence is easier to maintain with regular updates. If she increases her posting frequency, she could drive even more engagement and attract further sponsorships.

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Currently, her engagement rate on Instagram is 0.21%, with an average of 6.9K likes and comments per post. Her average video views reach 59.1K, highlighting her ability to capture audience interest despite infrequent posting. However, her growth rate has recently declined by -0.49%, resulting in a loss of 16.3K followers in the past 30 days. This suggests that while her existing content is performing well, she needs a more active approach to maintain and grow her audience.

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Her Instagram posting habits indicate that she uploads content once a month at 9 PM EST. While this schedule keeps her profile active, increasing her frequency to at least one post per week would significantly enhance her reach. Additionally, utilizing features like Instagram Reels, Stories, and interactive Q&A sessions could further boost her engagement. A more consistent and dynamic strategy on this platform could help her regain lost followers and expand her influence.

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• Username: @lillykofficial
• Influence Score: 76.2/100
• Followers: 3.3M
• Activity: 1 post last month
• Engagement Rate: 0.21%
• Growth: -0.49% (lost 16.3K followers in the last 30 days)
• Average Engagement: 6.9K
• Average Views: 59.1K
• Posting Habits: Once a month at 9 PM EST

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TikTok: The Struggle to Maintain Growth

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TikTok is currently one of Lilliana Ketchman’s most influential platforms, with 1.6 million followers and 20.7 million likes across her content. She actively engages with her audience through dance performances, lip-sync videos, and lifestyle clips. Unlike other platforms where she posts sporadically, her TikTok presence appears more consistent, allowing her to maintain audience engagement. With a follower goal of 1.7 million, she is focused on growing her reach through frequent and engaging content.

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Her content strategy on TikTok revolves around high-energy dance routines, trendy challenges, and collaborations. Given her strong background in dance, this platform is perfect for showcasing her skills to a younger audience that enjoys short-form content. She also shares glimpses into her personal life, making her account feel more relatable to her followers. The TikTok algorithm favors creators who post consistently, meaning her frequent updates help her gain visibility and attract new fans.

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• Username: @lillybketchman
• Influence Score: Not specified
• Followers: 1.6M
• Activity: Active and regularly posting
• Engagement Rate: Not specified
• Growth: Actively increasing, with a stated goal of 1.7M followers
• Average Engagement: Not specified, but high due to her 20.7M likes
• Posting Habits: Regular posting with a focus on dance and lifestyle content

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X (Twitter): A Dormant Platform

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X (formerly Twitter) is Lilliana Ketchman’s weakest platform, with only 8.9K followers. She has been inactive for the past five years, leading to a -0.03% growth rate and a loss of 3 followers in the last 30 days. Unlike visual-heavy platforms like YouTube, Instagram, and TikTok, X focuses more on text-based content, making it a less relevant space for her brand. Given her target audience, her inactivity on this platform is unlikely to impact her overall social media influence.

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In the past, X has been a platform for influencers and celebrities to share quick updates, thoughts, and interact with fans. However, for a creator like Lilliana, whose content relies heavily on visuals and video production, X does not align well with her brand. As a result, she has not prioritized it in her content strategy. Instead, her focus remains on platforms where she can showcase her talents more effectively.

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• Username: @lillyketchman1
• Influence Score: 8.2/100
• Followers: 8.9K
• Activity: 0 posts last month
• Engagement Rate: 0%
• Growth: -0.03% (-3 followers in the last 30 days)
• Average Engagement: 0
• Posting Habits: Once a year at 3 PM EST

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Lilliana Ketchman's Social Media Influence Summary

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Lilliana Ketchman holds an influence score of 3, accumulating 8,582 points. She ranks #56 in Baby & Kid Creators in the U.S. and #159 worldwide. Her YouTube rank places her in the top 2% of creators in the U.S. and top 1% worldwide. Despite recent dips in activity, her overall ranking remains competitive.

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Learn more about the Favikon Methodology here

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Content Strategy: Dance, Lifestyle, and Brand Collaborations

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Lilliana’s content revolves around dance, lifestyle, and fashion. She creates a mix of engaging dance performances, beauty tutorials, and personal vlogs, allowing her audience to connect with her on different levels.

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Reachability and Partnerships

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Lilliana Ketchman has built a strong personal brand, making her an attractive choice for collaborations in the fashion, beauty, and lifestyle industries. With her polished image and well-curated content, she aligns well with family-friendly and youth-oriented brands. Her ability to engage audiences through dance, modeling, and social media makes her a versatile partner for sponsorships. By leveraging her influence across multiple platforms, she has successfully collaborated with brands that cater to a young, engaged audience.

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One of her notable partnerships includes Kohl’s, a well-known fashion and retail brand that she has tagged in her content. This collaboration highlights her growing presence in the fashion industry and her appeal to major companies. With her background in modeling, she is well-positioned to partner with clothing, footwear, and beauty brands targeting teenagers and young adults. As her influence continues to grow, she has the potential to secure even more high-profile sponsorships.

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Her positivity rating is high, and she maintains a brand-safe image, making her a reliable choice for partnerships. She avoids political content and controversy, ensuring that brands can associate with her without risk. Additionally, her engagement levels on Instagram and YouTube indicate that her audience is highly interactive, a valuable trait for advertisers. If she increases her activity, she could further strengthen her appeal to brands looking for influencers with an active and loyal following.

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For businesses looking to collaborate, Instagram and YouTube offer the best reach due to their high follower counts and visual engagement. While her TikTok presence has declined, a strategic comeback could make her more accessible to brands targeting Gen Z consumers. By improving her posting consistency, engaging more with her audience, and exploring new content formats, Lilliana Ketchman can continue expanding her reach and securing lucrative brand deals in the future.

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Conclusion: A Rising Star Inspiring the Next Generation

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Lilliana Ketchman is a well-known dancer and digital creator with a strong presence on YouTube and Instagram. Her growth potential is high, but her inconsistent posting schedule limits her engagement. With increased content production, she could further expand her influence and attract more brand collaborations.

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