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Letícia Stuchi: Redefining Family Lifestyle with Humor and Heart

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Letícia Stuchi is a Brazilian content creator known for turning everyday parenting moments into viral, heartfelt stories. Her content centers around her family life, particularly her experiences as a mother, blending humor and warmth to connect with her followers. Fluent in Portuguese and based in Brazil, she has built a loyal audience who see themselves reflected in her honest and often hilarious storytelling.

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Her rise to prominence came through TikTok, where she captured attention with relatable and unfiltered family clips. From chaotic birthday mornings to funny sibling interactions, Letícia's content is spontaneous yet structured, allowing her authenticity to shine. Her personality is the anchor of her brand—vibrant, witty, and emotionally real. With over 3 million followers, she’s built a parenting space where laughter meets love.

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Letícia is not only a creator but also a community builder, inviting other parents to feel seen and celebrated. Her captions often mimic the tone of everyday conversation, making her content feel like a chat with a friend. She balances vulnerability and comedy effortlessly, offering both comfort and entertainment. These qualities have helped her cultivate a highly engaged audience across multiple platforms.

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Her collaborations with brands like Americanas and CI Intercâmbio reflect her versatility and reach in the family lifestyle sector. She’s established herself as a go-to figure for campaigns aimed at Brazilian parents, offering strong visibility, consistent posting, and authentic integration. Letícia’s storytelling, grounded in personal experience, positions her as a standout voice in modern parenting content.\

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An Influencer Active on Social Media

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Letícia Stuchi maintains a powerful presence on TikTok and Instagram, where she shares daily parenting content with millions of highly engaged Brazilian followers.

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Letícia Stuchi's Social Media Strategy Analysis

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TikTok – Daily Chaos, Humor, and Viral Parenting Wins

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Letícia’s TikTok strategy is grounded in frequency and relatability, posting 13.2 videos per week that document spontaneous, real-life moments from her household. Whether it’s a toddler tantrum, a parenting joke, or a touching family moment, each video offers a raw and humorous look into motherhood. Her content resonates deeply with fellow parents who recognize themselves in her chaos, and her comedic timing sets her apart from typical family creators.

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She uses minimal editing, natural lighting, and household environments, which allows her to produce content quickly without sacrificing authenticity. Captions often include short voiceovers or on-screen dialogue, making her videos highly digestible and shareable. Her storytelling flows through quick cuts and clear punchlines that feel like part of a bigger series on modern parenting. Letícia has built a universe around her family that followers want to return to daily.

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Her content regularly goes viral—videos like “Fábio corre aqui” surpassed 3.6 million views, supported by an engagement rate of 1.82% and 404K average views per post. She maintains predictable posting habits (twice a day at 8PM), creating consistency that builds audience trust. Her ability to turn everyday struggles into laugh-out-loud content has made her a standout in Brazil’s TikTok parenting scene.

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TikTok is also her strongest brand activation platform. Letícia seamlessly incorporates sponsored mentions into her content using humor and familiarity, never breaking the natural flow of her videos. For children’s brands, family services, or educational tools, this makes her a powerful and accessible content partner.

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• ‍Username: @leticiastuchi‍
• Influence Score: 89.9/100‍
• Followers: 3.4M‍
• Activity: 13.2 videos/week‍
• Engagement Rate: 1.82%‍
• Growth (30 days): 0%‍
• Average Engagement: 61.8K‍
• Posting Habits: Twice a day at 8 PM EST

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Instagram – Polished Realness with a Heartfelt Edge

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Letícia’s Instagram is where she balances humor with emotional storytelling, curating a mix of reels, candid posts, and sweet moments. Her 14 posts per month, often scheduled around 8PM, include everything from toddler milestones to school day recaps—giving her audience the full spectrum of parenthood. She blends a more refined aesthetic with the same humor that fuels her TikToks, building a strong dual-platform presence.

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Her 5.57% engagement rate on Instagram reflects how well she connects with her audience. Whether it’s a selfie-style story or a carousel of her son’s first day of school, Letícia maintains a high level of authenticity. Her top-performing reels—like her brother getting babysitting duties—garner millions of views and hundreds of thousands of likes. These clips are less about performance and more about presence, which is why they stick.

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Visually, she opts for bright, natural lighting, and domestic backdrops that feel lived-in and relatable. She often includes on-screen text or subtitles to add clarity and humor to spoken moments, helping posts stand out on autoplay. Her color palette is warm and inviting, reinforcing the approachable and safe space she’s built for other parents.

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Instagram is where Letícia drives deeper audience loyalty and long-form storytelling. She’s also known for her brand collaborations here—integrating product mentions into family narratives that feel like natural parts of the story. For campaigns targeting Brazilian moms, her page is a trusted digital environment.

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• ‍Username: @leticiastuchi‍
• Influence Score: 85/100‍
• Followers: 1.2M‍
• Activity: 14 posts/month‍
• Engagement Rate: 5.57%‍
• Growth (30 days): -0.42%‍
• Average Engagement: 69.1K‍
• Posting Habits: Every day at 8 PM EST

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YouTube – Dormant Channel, Early Content Experiments

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Letícia’s YouTube channel, @leticiastuchi8667, is currently inactive, with just 2 videos posted and no activity in over 5 years. Despite this, the channel still hosts a small subscriber base (5.6K followers) and remains branded, featuring her name and links to her Instagram. This suggests that YouTube was once part of her early content journey but has since been phased out in favor of faster-growing platforms like TikTok and Instagram.

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While not currently active, the platform remains a potential growth area if Letícia ever decides to expand into long-form storytelling. Her audience has already shown interest in family vlogs, behind-the-scenes routines, and humorous parenting insights—formats that would naturally translate to YouTube. Re-purposing viral TikToks as shorts or offering exclusive home life content could quickly revive the channel.

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• ‍Username: @leticiastuchi8667‍
• Influence Score: 12.1/100‍
• Followers: 5.6K‍
• Activity: 0 videos/month‍
• Engagement Rate: 0%‍
• Growth (30 days): 0%‍
• Average Engagement: 0‍
• Posting Habits: Inactive for over 5 years

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Twitter (X) – Dormant but Verified

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Letícia’s X (formerly Twitter) profile @letistuchi has 9,033 followers but has been inactive for over a year, with zero tweets or engagement in that time. Despite the dormancy, the account is still linked to her digital profile and appears to be a verified space with consistent branding. Her banner and bio reflect her creator identity, suggesting it was once part of her broader communication strategy.

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Even while inactive, Letícia’s Twitter remains relevant as a digital footprint, especially for brand discoverability and SEO purposes. It shows a willingness to engage across multiple platforms during earlier stages of her creator career. However, it currently holds no audience engagement or strategic function in her content calendar.

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• ‍Username: @letistuchi‍
• Influence Score: 6.4/100‍
• Followers: 9,033‍
• Activity: 0 tweets/month‍
• Engagement Rate: 0%‍
• Growth (30 days): 0%‍
• Average Engagement: 0‍
• Posting Habits: Inactive for over 1 year

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Letícia Stuchi's Social Media Influence Summary

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Letícia Stuchi ranks in the Top 1% of creators in both the Family Life and TikTok Brazil categories, securing a standout position with deep engagement and consistent visibility.

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Learn more about the Favikon Methodology here

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Content Strategy: Chaos, Laughter, and Parenting Gold

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Letícia’s content strategy is built around capturing life as it happens. She doesn’t manufacture perfect moments—she shares real ones. Her videos are full of kids being kids, siblings play-fighting, and parents laughing through the madness. Her humor isn’t scripted; it’s observational and reactive, which makes her content feel spontaneous and true.

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Reachability & Partnerships

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Letícia is clearly open to brand partnerships, having worked with names like Americanas, CI Intercâmbio, and Cristais de Gramado. These collaborations are often featured naturally within family moments, such as back-to-school scenes or product placement during daily routines.

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Her scheduled posting times—8PM every day on both TikTok and Instagram—offer predictability for campaign planning. Her audience is highly engaged, making her a strong choice for child-focused, parenting, and household brands.

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Conclusion: Letícia Stuchi Is Brazil’s Parenting Voice on Social Media

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Letícia Stuchi is more than a creator—she’s a storyteller, a mother, and a relatable figure for millions of families in Brazil. Her humorous, heartwarming content makes her a standout in the parenting space, while her consistency and authenticity make her a trusted influencer for brands.

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View the AI-powered profile

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