Who is Leah Halton?

Who is Leah Halton, the influencer breaking all the records?

A TikTok by Leah Halton is going to become the most viewed video in the TikTok game.

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Leah Halton Age, Family & Bio:

BIRTHDAY January 6, 2001

BIRTH SIGN Capricorn

BIRTHPLACE Australia

AGE 23 years old

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Leah Halton is a 23-year-old Australian. She is a social media personality and influencer based in Docklands, Victoria. She has a large following on a variety of platforms, including Instagram, TikTok and Snapchat. Leah often shares her daily life, fashion choices and make-up routines with her followers. She has also collaborated with various brands to promote their products. Leah has a podcast called Sleepover Party, in which she talks about friendship, relationships and other young adult topics.

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She's been on social media for 10 years, and it was in February 2024 that Leah Halton would break through by following a TikTok trend to the tune of YG Marley's "Praise Jah in the Moonlight". The video starts by showing the face of Leah Halton close of the camera, then she steps back to do a lip sync. She posts a range of different fashionable looks to her leahhalton_ Instagram account.  She has also earned more than 1.4 million subscribers on YouTube and had a video called "formal/prom transformation *GRWM*" that was watched more than 1 million times.

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The video has almost reached 800 million views in 2 months and might dethrone influencer Bella Poarch's TikTok, which is currently the most viewed video on TikTok with 821 million views.

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Following the release of this viral video, Leah Halton experienced a massive surge in followers across all her platforms, adding millions to her audience base. Her Favikon score skyrocketed, reflecting her growing influence, with an authority score reaching 3,187 points. Leah’s dominance in social media is clear as she holds the Top 1 spot on TikTok Australia and Top 1 in beauty Australia. This success is attributed to her consistent posting schedule, and the ongoing popularity of her viral video, which continues to garner more views, expanding her reach even further.

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But then, How did she manage to be so successful?

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Leah’s content strategy revolves around three key elements: relatability, creativity, and consistency. Her TikTok content capitalizes on trends while maintaining a personal touch, ensuring her audience feels connected. On Instagram, her aesthetic posts and engaging stories create a polished yet approachable brand image. Meanwhile, her YouTube channel offers long-form content that builds deeper connections with her audience.

Leah’s partnerships with brands are seamlessly integrated into her content, showcasing products in a way that feels natural and trustworthy. Her ability to balance sponsored content with organic posts has made her a sought-after collaborator for top beauty brands.

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Leah Halton Social Media Strategy

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Leah’s overall social media strategy is driven by her ability to engage a massive audience across multiple platforms. She excels at generating high engagement, particularly on Instagram and TikTok, where she has carefully tailored her content to suit each platform’s strengths. Her strategic posting times (9 AM for Instagram and 11 AM for TikTok) show that she understands her audience’s habits and tailors her content accordingly. Additionally, her growth rate is impressive, particularly on Instagram where she has seen a +3.5% increase, adding over 122.8K followers in just 30 days.

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Instagram: High Engagement & Consistency

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On Instagram, Leah connects with 3.9M followers, sharing a mix of polished and candid moments. Her content ranges from high-quality beauty and fashion posts to behind-the-scenes glimpses of her daily life. Leah’s Instagram strategy highlights her expertise in personal branding, combining aesthetic visuals with engaging captions.

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Her influence score on Instagram is a stellar 97/100, showcasing her ability to maintain a loyal following while attracting new audiences. With an average engagement of 206.4K per post and a consistent posting schedule, Leah ensures her content remains fresh and relevant.

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Instagram KPIs

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• Followers: 3.6M

• Influence Score: 96.8/100

• Engagement Rate: 10.64%

• Average Views: 4.9M

• Posting Frequency: 12 posts last month, averaging 3 times a week at 9 AM.

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Leah’s Instagram strategy emphasizes consistency, posting three times a week, which keeps her audience engaged. Her engagement rate of over 10% is exceptional for an influencer with such a large following, showing that her content resonates deeply with her audience. The high number of views per post (averaging 4.9M) reflects her ability to capture and retain attention. She likely uses a mix of fashion, beauty, and lifestyle content, appealing to her target audience’s interests. With her frequent posts, she maintains a strong connection with her followers, keeping them engaged with regular updates on her life and personal brand.

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TikTok: Visual Storytelling & Viral Content

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Leah’s TikTok presence is unparalleled, making it her strongest platform for engagement and growth. With over 12.1M followers, her content primarily revolves around beauty tutorials, lifestyle moments, and collaborations with fellow influencers. Her videos often feature trending challenges, makeup tips, and relatable skits, captivating millions of viewers worldwide.

Her influence score on TikTok, a near-perfect 99.1/100, places her among the social media elite. Leah’s videos consistently reach an impressive audience, with an average of 8.2M views per 30 days, and her followers engage with her posts at a remarkable rate of 7.01%.

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TikTok KPIs

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• Followers: 11.5M

• Influence Score: 96.4/100

• Engagement Rate: 6.54%

• Average Views: 34.7M

• Posting Frequency: 0.8 videos per week, usually at 11 AM.

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Leah’s TikTok strategy capitalizes on the platform’s viral nature, with an impressive 34.7M average views per post. Though she posts less frequently here (less than once a week), each piece of content is highly impactful, likely designed to go viral. The engagement rate of 6.54% further highlights her success on this platform. She likely creates videos focusing on beauty routines, fashion tips, and personal vlogs that appeal to her young audience, making the most of TikTok’s trends and sound bites.

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YouTube: A Platform for Deeper Connections

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Leah’s YouTube channel serves as a space for long-form content, where she shares vlogs, tutorials, and lifestyle videos. With 1.9M subscribers, her videos offer a deeper look into her life, giving fans a sense of connection beyond shorter social media formats.

Her YouTube influence score stands at 86.9/100, reflecting her steady growth and ability to engage her audience through authentic storytelling. Leah posts an average of 3.3 videos per month, catering to her dedicated subscriber base.

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Youtube KPIs

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• Followers: 1.8M

• Influence Score: 86.1/100

• Engagement Rate: 4.54%

• Average Views: 191.8K

• Activity: No videos posted this month

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Although Leah’s YouTube account has a solid following of 1.8M, it appears that she has been less active on this platform recently. The 4.54% engagement rate indicates that, when she does post, her content resonates with her audience, but the lack of recent activity suggests her focus may currently be on Instagram and TikTok. YouTube is typically ideal for long-form content, so Leah might use this platform for in-depth beauty tutorials or vlogs when active.

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Leah Halton’s social media presence is highly effective, focusing on consistency, visual content, and high engagement. She excels at using each platform’s unique features to their fullest, from viral content on TikTok to curated posts on Instagram. By maintaining high activity and engagement, she continues to grow her follower base and remains a significant influencer in the beauty and fashion niches. Brands looking to collaborate with Leah can expect to tap into a deeply engaged and highly responsive audience, particularly on Instagram and TikTok.

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