Who is Knoetzie?

Knoetzie has established herself as a trusted figure in the e-commerce and retail space, captivating a loyal audience with her shopping guides, product reviews, and beauty tutorials. Her content strikes the perfect balance between entertainment and practicality, offering viewers insights into trending and affordable products. Through her collaborative approach, she has partnered with notable brands to create authentic and relatable content that resonates with her followers. Knoetzie’s multi-platform presence and engaging style have cemented her position as a prominent voice in social commerce, inspiring both consumers and industry peers alike.

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Knoetzie's Journey: A Rising Star in Social Commerce

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Knoetzie is a French TikTok vlogger and e-shop owner who has made her mark in the e-commerce and retail space. Her expertise spans a variety of content types, including unboxings, beauty tutorials, and travel vlogs. With a natural flair for curating engaging product-focused content, she also manages her own e-shop specializing in jewelry, showcasing her entrepreneurial spirit. This seamless integration of social media and commerce has been a defining factor in her success.

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In addition to her content creation, Knoetzie is known for her highly collaborative approach, frequently partnering with other creators and brands. These partnerships allow her to explore new content formats and connect with a broader audience. She also uses her platforms to highlight travel experiences in destinations like Egypt, Turkey, and Zanzibar, adding diversity and intrigue to her feed. This unique blend of product reviews and travel storytelling distinguishes her from other creators in her niche.

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Knoetzie’s ability to balance entertainment and value has made her a trusted voice for product recommendations. Her audience values her insights on both affordability and quality, especially in the beauty and lifestyle categories. By focusing on relatable, everyday products and showcasing them in visually appealing formats, she has cultivated a loyal fanbase. Her consistent growth and engagement reflect her ability to remain relevant in an ever-changing social media landscape.

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Social Coverage: A Broad Multi-Platform Presence

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Knoetzie’s multi-platform presence spans TikTok, Instagram, and YouTube, with a strong focus on product reviews, beauty tutorials, and shopping insights, allowing her to connect with a diverse audience base.

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Knoetzie's Social Media Strategy

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TikTok: The Epicenter of Product Reviews

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Knoetzie’s TikTok presence serves as the foundation of her social media strategy, with a strong following of 194.2K followers and an engagement rate of 1.07%. Her TikTok feed is filled with short-form shopping guides, product unboxings, and beauty tutorials, catering to an audience seeking actionable and relatable content. By focusing on concise and visually appealing videos, she ensures her content is both engaging and informative. This approach positions TikTok as her primary platform for connecting with followers and driving influence.

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Her TikTok content stands out for its focus on authenticity and practicality, featuring everyday beauty and lifestyle products. Posts like her Sephora advent calendar reviews demonstrate her ability to provide honest and relatable insights, which resonate deeply with her audience. She consistently uses popular hashtags and trending sounds to amplify her reach, ensuring her videos remain relevant within the fast-paced TikTok ecosystem. This combination of trends and value-driven content keeps her followers engaged and returning for more.

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In addition to product reviews, Knoetzie integrates collaborations with brands into her TikTok content, adding credibility and variety to her feed. Partnerships with companies like Sephora and Benefit Cosmetics highlight her expertise in the beauty niche and enhance her reputation as a trusted voice. These collaborations are seamlessly integrated into her videos, blending promotional elements with her natural, conversational tone. This strategic use of branded content elevates her profile and attracts new opportunities within the e-commerce space.

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Knoetzie’s TikTok strategy is also strengthened by her consistent posting schedule, maintaining visibility and engagement. By uploading an average of 4.1 videos per week, she ensures her content is regularly featured on her followers’ feeds. Posting at 5 AM EST daily aligns with peak audience activity, maximizing reach and interactions. Her disciplined approach to content creation and posting habits solidifies TikTok’s role as her most impactful platform for audience engagement and brand growth.

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• Username: @_knoetzie
• Influence Score: 83.4/100
• Followers: 194.2K
• Activity: 4.1 videos per week
• Engagement Rate: 1.07%
• Growth: +0.16%
• Average Engagement: 2.1K
• Posting Habits: 5 AM EST daily

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Instagram: Visual Appeal Meets Lifestyle Content

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On Instagram, Knoetzie captivates her 168.9K followers with visually compelling posts and reels that showcase beauty products, fashion, and occasional travel highlights. Her content strikes a balance between professional aesthetics and relatability, ensuring it aligns with her brand's tone and style. Each post reflects a keen eye for detail, with vibrant visuals and thoughtful captions that maintain her audience’s interest. This consistency has made her profile a trusted source of product inspiration and lifestyle insights.

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Her beauty-focused posts often feature partnerships with well-known brands like Sephora and Benefit Cosmetics, adding credibility to her recommendations. These collaborations are seamlessly integrated into her feed, blending promotional content with authentic reviews. By pairing product showcases with short tutorials or demonstrations, she provides added value to her audience. This strategic approach ensures her followers view her as both relatable and reliable, fostering trust in her content.

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Fashion and travel are also key themes in Knoetzie’s Instagram strategy, offering a diverse mix that keeps her audience engaged. Her travel posts highlight exotic destinations like Dubai and Thailand, paired with tips or reflections that make them aspirational yet accessible. Meanwhile, her fashion content ranges from everyday looks to elegant ensembles, appealing to a broad demographic. This variety allows her to cater to multiple interests, enhancing her profile’s appeal.

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While her engagement rate of 0.19% is relatively modest, Knoetzie maintains quality over quantity, ensuring her posts remain true to her branding. She uploads an average of two posts per month, focusing on impactful and high-value content. By maintaining a consistent aesthetic and regularly partnering with recognized brands, she strengthens her position as a trusted influencer in the beauty and lifestyle space. This strategic approach helps sustain her visibility and influence despite the lower engagement metrics.

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• Username: @knoetzie
• Influence Score: 66.4/100
• Followers: 168.9K
• Activity: 2 posts last month
• Engagement Rate: 0.19%
• Growth: -0.26%
• Average Engagement: 317
• Posting Habits: 2 PM EST weekly

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YouTube: The Long-Form Content Platform

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Knoetzie’s YouTube channel, boasting an impressive 513K subscribers, has become a go-to platform for her audience seeking detailed content. Specializing in beauty tutorials and shopping hauls, her videos provide an in-depth perspective on the products she reviews. Her travel vlogs, featuring destinations like Egypt, Turkey, and Zanzibar, add a personal touch and showcase her diverse content creation style. This variety ensures her channel remains relevant and appealing despite her current inactivity.

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Her archive of beauty tutorials stands out for its focus on practicality and relatability, catering to audiences seeking actionable tips. From makeup product demonstrations to step-by-step skincare routines, Knoetzie's videos reflect her expertise and understanding of her audience's needs. This content not only reinforces her authority in the beauty and lifestyle niches but also continues to attract views, maintaining steady engagement on her channel.

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Knoetzie’s shopping hauls are another highlight, offering a detailed look into affordable and trending products. These videos often include commentary on the quality and usability of items, giving viewers valuable insights before making purchasing decisions. Her ability to identify and present value-for-money products resonates strongly with her audience, further solidifying her position as a trusted influencer. This focus on transparency has helped her cultivate long-term loyalty among her followers.

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While Knoetzie’s YouTube activity has slowed, the channel remains an asset due to the high-quality content already available. Her established fanbase continues to revisit her older videos for inspiration, tutorials, and product recommendations. By leveraging her archive and potentially resuming uploads, she has the opportunity to re-energize her channel and expand her influence further in the e-commerce and lifestyle space.

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• Username: Overandover04
• Influence Score: 34.3/100
• Followers: 513K
• Activity: No recent uploads
• Engagement Rate: 0%
• Growth: -0.2%
• Average Engagement: N/A
• Posting Habits: N/A

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Knoetzie's Social Media Influence: Authority and Rankings

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With a Favikon authority score of 8,331 points, Knoetzie is ranked in the Top 8% on TikTok in France and #13 in the E-commerce & Retail niche. These rankings reflect her growing influence and consistent ability to engage her audience effectively across platforms.

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Content Strategy: Commerce Meets Collaboration

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Knoetzie’s content strategy revolves around authenticity, collaboration, and product focus. By combining trending topics with in-depth product reviews, she creates content that is both informative and engaging. Her partnerships with brands like Sephora and Benefit Cosmetics add credibility and expand her reach within the retail space.

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Reachability and Partnerships: Collaboration at the Core

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Knoetzie’s partnership strategy is rooted in her ability to blend authenticity and relatability with brand messaging. By collaborating with well-known companies like Sephora and Benefit Cosmetics, she positions herself as a trusted voice in the e-commerce and beauty industries. Her content, often centered around product reviews and demonstrations, provides audiences with actionable insights, ensuring that sponsored posts feel organic rather than overtly promotional. This approach helps brands connect with her highly engaged audience in an authentic way.

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One of Knoetzie’s strengths is her accessibility, with an estimated sponsored post cost of $900, making her an attractive partner for both emerging and established brands. Her collaborative efforts extend beyond reviews, incorporating campaigns and promotions that highlight product quality and practicality. By integrating branded content seamlessly into her feed, she maintains audience trust while delivering measurable results for her collaborators.

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Her reachability is amplified by her consistent presence across multiple platforms, offering brands a variety of content formats and distribution channels. Whether through short-form TikTok videos, visually appealing Instagram reels, or in-depth YouTube tutorials, Knoetzie tailors her approach to suit each platform’s audience. This flexibility and commitment to showcasing products authentically ensure her partnerships drive long-term value for both her brand and her collaborators.

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Knoetzie’s journey as a TikTok vlogger and e-shop owner is a testament to the power of blending authenticity and commerce. With a strong multi-platform presence, collaborative approach, and a loyal audience, she continues to thrive in the competitive world of e-commerce and retail. As she explores new opportunities like podcasts or newsletters, her influence is set to grow even further.

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