Who is Kelly Bustamante?

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Kelly Bustamante: A Rising Force in Fashion and Lifestyle Influencing

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Kelly Bustamante is a well-established social media personality known for her dynamic content that blends fashion, beauty, and everyday experiences. She has collaborated with top brands, including Tuenti Ecuador, Milani Cosmetics, and Lotería Nacional del Ecuador, promoting various products and services. Her social media presence showcases a mix of entertainment and informational content, engaging her audience with beauty tutorials, fashion inspiration, and lifestyle tips. With a bright and positive persona, Kelly has become one of the most recognizable influencers in Ecuador.

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Her success on TikTok and Instagram stems from her ability to create content that resonates with young audiences. She shares glimpses of her daily life, from beauty routines to event appearances, ensuring an authentic connection with her followers. Kelly's influence extends beyond her individual presence, as she also collaborates with fellow Ecuadorian content creators and brands. Her consistent posting schedule and engaging storytelling have contributed to her rapid growth in the digital space.

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Apart from her fashion and beauty content, Kelly actively participates in industry events like the TikTok Awards, further establishing her credibility as a digital creator. She has developed a unique personal brand that reflects both her cultural roots and her global aspirations. Her content is tailored to a diverse audience, making her a sought-after influencer for brands looking to connect with Spanish-speaking communities. Through a combination of creativity, engagement, and brand collaborations, Kelly continues to expand her reach.

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As a fashion-forward influencer, Kelly's style reflects current trends while maintaining a distinctive touch. She is frequently seen experimenting with new looks and sharing fashion insights with her audience. Her ability to seamlessly integrate promotional content with personal storytelling has strengthened her brand partnerships. With a clear vision for her content, Kelly is poised to grow even further in the social media space.

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An Influencer Active on Social Media

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Kelly Bustamante has a strong social media presence, with millions of followers across multiple platforms. Her TikTok account leads with the highest follower count, followed by Instagram, while she also maintains a presence on YouTube and X (Twitter). She consistently engages with her audience through regular posts and collaborations.

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Kelly’s Social Media Strategy Analysis

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TikTok: Entertaining and Informative Fashion & Beauty Content

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Kelly Bustamante’s TikTok presence is a key part of her success, with 4.9M followers and a strong engagement rate. She shares a mix of fashion, beauty, and lifestyle content, often incorporating humor and trending challenges. Her videos receive high views, averaging 285.7K per post, showcasing her ability to attract a large audience. By maintaining a frequent posting schedule of 3.7 videos per week, she keeps her audience engaged and entertained.

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Her content on TikTok is designed to be relatable, making her a favorite among young viewers. She participates in trending challenges while incorporating her own creative twist, making her videos unique. With an engagement rate of 0.69%, she fosters strong interactions with her audience. Her ability to adapt to trends and collaborate with brands ensures continued growth on the platform.

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Kelly’s TikTok partnerships include Tuenti Ecuador, Milani Cosmetics, and Lotería Nacional del Ecuador, reinforcing her influence in the beauty space. She frequently promotes products, integrating them naturally into her videos to maintain authenticity. These collaborations allow her to offer valuable recommendations to her followers. Her well-crafted sponsored content blends seamlessly with her organic posts, increasing trust and credibility.

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Her TikTok strategy focuses on consistent posting, audience engagement, and collaboration with major brands. By maintaining an upload schedule, she ensures that her audience stays connected and entertained. Her ability to experiment with different content styles helps her maintain relevance. With her large following and strong influence, she remains a leading fashion and beauty creator on the platform.

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• Username: @kelly_bustasister
• Influence Score: 87.9/100
• Followers: 4.9M
• Activity: 3.7 videos/week
• Engagement Rate: 0.69%
• Growth: 0% (Stable)
• Average Engagement: 34K
• Posting Habits: Everyday at 5 PM EST

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Instagram: Fashion and Beauty Influence with High Engagement

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On Instagram, Kelly has built a strong following of 543K, where she shares fashion, beauty, and personal content. Her feed consists of high-quality photos, engaging stories, and reels that showcase her signature style. She posts an average of 16 times per month, ensuring consistent interaction with her audience. Her engagement rate of 1.38% allows her to maintain a loyal and active community.

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Kelly’s Instagram content includes outfit inspiration, beauty tutorials, and behind-the-scenes glimpses of her daily life. She uses stories to keep followers updated on her latest projects and brand collaborations. With an average engagement of 7.5K, her audience responds well to her posts. She effectively uses Instagram Reels to stay ahead of trends, further expanding her reach.

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Her brand partnerships on Instagram include Milani Cosmetics, Tuenti Ecuador, and Lotería Nacional del Ecuador. She strategically integrates sponsored content, making it feel authentic and engaging. Her ability to create visually appealing posts makes her an ideal collaborator for brands in the fashion and beauty industry. These partnerships reinforce her credibility and strengthen her presence in the digital space.

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Kelly’s Instagram strategy revolves around visual storytelling, audience engagement, and strategic collaborations. By maintaining a strong brand identity, she continues to attract a growing following. Her consistent posting schedule and focus on high-quality content set her apart. With her fashion-forward approach, she remains a top influencer in Ecuador.

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• Username: @kellybustamante_
• Influence Score: 88.1/100
• Followers: 543K
• Activity: 16 posts/month
• Engagement Rate: 1.38%
• Growth: +0.27% (+1.4K followers)
• Average Engagement: 7.5K
• Posting Habits: Everyday at 6 PM EST

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YouTube: A Platform with Untapped Potential

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Kelly’s YouTube channel, @Kelly_Bustamante, currently has 6.2K subscribers but remains largely inactive. She has an engagement rate of 0%, with minimal content uploads over the past six months. Her posting schedule is inconsistent, averaging only 0.6 videos per month. This low activity has resulted in limited growth and audience interaction.

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Her YouTube content primarily focuses on fashion, beauty tutorials, and lifestyle vlogs. However, due to infrequent uploads, her audience engagement has remained low. With no recent videos, her viewership is significantly lower compared to her other social platforms. If she increases her posting frequency, she could establish a stronger presence.

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• Username: @Kelly_Bustamante
• Influence Score: 14.4/100
• Subscribers: 6.2K
• Activity: 0.6 videos per month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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Twitter (X): Limited Activity but Engagement Opportunities

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Kelly’s Twitter account, @kelly_busta, has a modest following of 4K, serving as a secondary platform for her updates. She posts about personal experiences, fashion trends, and engagement with her followers. With an activity rate of 0.3 tweets per week, her presence is less frequent compared to her other platforms. Her engagement rate of 0.18% suggests room for increased audience interaction.

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Her Twitter strategy focuses on sharing insights, interacting with followers, and providing quick updates. Unlike her highly visual Instagram and TikTok content, her tweets are more conversational. She occasionally shares brand promotions, though the platform is not her primary focus. With minimal posting, her Twitter engagement remains lower than on other social platforms.

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While Twitter is not a core platform, Kelly still utilizes it for networking and casual audience interaction. She occasionally tweets about fashion, beauty, and daily life to maintain a connection with her community. Increasing activity and optimizing content could enhance her engagement. Currently, Twitter serves as an additional outlet rather than a major engagement tool.

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If Kelly decides to expand her Twitter strategy, increasing posting frequency and engaging in trending topics could help boost visibility. Interacting with other influencers, participating in discussions, and sharing exclusive content could also strengthen her presence. While it is not her main platform, it still provides an opportunity for audience growth. A more active presence could complement her overall brand strategy.

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• Username: @kelly_busta
• Influence Score: 57.4/100
• Followers: 4K
• Activity: 0.3 tweets per week
• Engagement Rate: 0.18%
• Growth: 0%
• Average Engagement: 7
• Posting Habits: Once a month at 10 AM EST

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Kelly Bustamante’s Social Media Influence Summary

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Kelly Bustamante is one of Ecuador’s leading fashion influencers, ranking #2 in Fashion Ecuador (Top 1%) and #93 on Instagram Ecuador (Top 2%). Her Favikon Influence Score of 8,951 highlights her credibility, while her collaborations with Tuenti Ecuador, Milani Cosmetics, and Lotería Nacional del Ecuador reinforce her position as a trusted creator. With a #122 ranking worldwide in Fashion Artists & Designers and #40,767 globally on Instagram, her influence continues to grow in the digital space.

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Learn more about the Favikon Methodology here

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Content Strategy: Engaging, Trend-Driven, and Relatable

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Kelly Bustamante’s success as an influencer is largely due to her well-structured content strategy, which blends fashion, beauty, and lifestyle elements. Her approach is centered around engagement, relatability, and consistency, allowing her to maintain a strong connection with her audience. Whether she is sharing fashion inspiration, beauty tutorials, or glimpses of her daily life, her content remains visually appealing and authentic.

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Reachability and Partnerships

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Kelly Bustamante has established strong reachability across multiple platforms, making it easy for brands and followers to connect with her. With a significant presence on TikTok and Instagram, she engages millions of followers daily. Her ability to maintain an interactive relationship with her audience enhances her credibility. By consistently sharing updates, she ensures that her content remains visible and relevant.

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Her collaborations with brands such as Tuenti Ecuador, Milani Cosmetics, and Lotería Nacional del Ecuador showcase her strong influence. These partnerships allow her to promote a variety of products, reinforcing her position as a trusted creator. With her wide audience, she effectively delivers marketing campaigns that resonate with her followers. Her ability to seamlessly integrate brand promotions into her content makes her a valuable partner for advertisers.

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Kelly maintains an active presence through her posting schedule, ensuring consistent engagement with her audience. With an Instagram activity of 16 posts per month and 3.7 TikTok videos per week, she keeps her followers engaged. Her Twitter and YouTube accounts are less active, but they still provide additional touchpoints for her community. By leveraging multiple platforms, she expands her visibility and ensures ongoing interactions.

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For brands looking to collaborate, Kelly offers a strong and engaged audience, making her an ideal influencer for fashion and beauty campaigns. Her rankings, such as #2 in Fashion Ecuador and #93 on Instagram Ecuador, reflect her authority in the digital space. With her Favikon Influence Score of 8,951, she remains a top choice for strategic partnerships. By maintaining an authentic connection with her followers, she continues to grow her reach and strengthen her impact.

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Conclusion: Kelly Bustamante’s Future in Influencing

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Kelly Bustamante is a powerhouse in the fashion and beauty space, continuously growing her influence through strategic content and brand partnerships. With millions of followers, strong engagement, and a curated digital presence, she is positioned for continued success in the influencer industry. As she expands her collaborations and strengthens her presence on Instagram and TikTok, Kelly’s influence is expected to grow even further, making her a key name in the industry.

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View the AI-powered profile

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