Who is Kayliah aka kay.mbl?

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Kayliah: Blending Cultures and Beauty with Vibrant Content

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Kayliah, also known as Kay Mbl, is a multicultural content creator based in France. She is passionate about sharing her journey as a woman of Hmong and Ivorian heritage, blending cultural influences to create unique and relatable content. Through her vibrant personality, she connects with a diverse audience by showcasing beauty routines, personal stories, and fashion tips. Her content is a celebration of identity and diversity, inspiring followers to embrace their roots.

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As a lifestyle and beauty creator, Kayliah's content highlights the importance of self-expression through style and makeup. She often shares tutorials, skincare routines, and outfit inspiration, making beauty accessible to her audience. Her content is not only visually appealing but also educational, guiding her followers through various beauty techniques. By merging fashion with cultural insights, Kayliah offers a holistic approach to self-care.

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Kayliah's presence on social media reflects her commitment to authenticity and cultural pride. On TikTok, her short videos capture everyday moments, beauty hacks, and fashion ideas, while Instagram allows her to share curated looks and personal insights. Despite her YouTube being less active, it still houses valuable vlogs and in-depth content. Kayliah actively engages with her community, fostering a supportive space where followers feel seen and valued.

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Her influence goes beyond beauty as she regularly discusses topics like identity, cultural challenges, and the importance of embracing one’s roots. Collaborating with major brands like Sephora France and Lacoste, Kayliah uses her platform to showcase products that align with her values. She is committed to maintaining a positive and inclusive space, where fashion and culture coexist harmoniously. Through her content, Kayliah continues to bridge cultures while celebrating individuality.

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An Influencer Active on Social Media

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Kayliah shares her journey across multiple social media platforms, including TikTok, Instagram, and YouTube. She connects with her followers through lifestyle, beauty, and personal experience content.

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Kayliah’s Social Media Strategy Analysis

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TikTok: Showcasing Cultural Diversity and Beauty

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Kayliah's TikTok strategy centers around blending beauty and cultural narratives to captivate her audience. Her videos are a vibrant mix of makeup tutorials, fashion insights, and personal stories that highlight her multicultural identity. By incorporating both Hmong and Ivorian influences, she creates content that feels authentic and relatable. Her followers are drawn to her unique way of merging style with cultural pride.

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Consistency is key in Kayliah’s TikTok approach, as she posts new videos almost every day, often at 12 PM EST, maintaining a steady presence. This regular posting keeps her audience engaged and eager for updates. Her content resonates particularly well with young adults and teens, especially those from French-speaking regions. Through relatable storytelling, Kayliah creates a community where diversity is celebrated.

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Kayliah’s engagement strategy on TikTok focuses on interactive content that encourages comments and shares. Whether it’s a makeup challenge or a cultural reflection, she actively responds to her audience, fostering a sense of community. This approach not only boosts her interaction rates but also helps her better understand her audience’s preferences. As a result, her videos often go viral within niche communities.

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Although her growth rate on TikTok has recently plateaued, Kayliah remains committed to improving her content quality and maintaining a consistent schedule. She experiments with various trends while keeping her cultural essence intact. Collaborating with brands like Sephora France and Lacoste allows her to integrate sponsored content seamlessly. This combination of authenticity and commercial appeal keeps her profile dynamic.

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• Username: @kay.mbl
• Influence Score: 83.6/100
• Followers: 1.1M
• Activity: 4.4 videos per week
• Engagement Rate: 0.45%
• Growth (30 days): 0%
• Average Engagement: 4.9K
• Posting Habits: Everyday at 12 PM EST

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Instagram: Fashion, Beauty, and Personal Insights

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On Instagram, Kayliah adopts a more polished and curated approach compared to her TikTok presence. Her feed is filled with aesthetic photos showcasing fashion looks, makeup transformations, and moments from her daily life. She uses Instagram Stories to share behind-the-scenes glimpses, creating a more personal connection with her followers. The balance between styled posts and candid moments enhances her authenticity.

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Kayliah’s content strategy on Instagram revolves around celebrating her multicultural roots while staying trendy and stylish. She posts about twice a week, often at 11 AM EST, ensuring a consistent presence without overwhelming her audience. Visual appeal is crucial, as she carefully selects outfits and makeup styles that reflect her unique sense of fashion. Each post is crafted to inspire self-expression.

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Her engagement on Instagram is higher compared to TikTok, largely due to the visual and interactive nature of her posts. Kayliah actively comments on her followers' responses and shares their stories, reinforcing her community-driven approach. This engagement helps build loyalty and keeps her audience invested in her content. Through thoughtful captions, she shares her thoughts on cultural identity and self-love.

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Despite a slight decrease in growth recently, Kayliah continues to leverage brand partnerships to enhance her content. Collaborating with fashion and beauty brands like Lacoste and MAKE UP FOR EVER allows her to showcase products that align with her personal style. By seamlessly integrating promotions into her posts, she maintains authenticity while supporting her lifestyle content.

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• Username: @kaaymbl
• Influence Score: 77.9/100
• Followers: 227.2K
• Activity: 9 posts per month
• Engagement Rate: 1.2%
• Growth (30 days): -0.44%
• Average Engagement: 2.7K
• Posting Habits: Twice a week at 11 AM EST

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YouTube: An Inactive but Promising Platform

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Kayliah’s YouTube presence is currently less active, with no recent content updates. Despite having a significant subscriber base, her lack of new uploads has impacted her engagement and growth. This gap contrasts with her dynamic presence on other platforms. However, her existing videos reflect her storytelling ability and passion for sharing personal insights.

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The potential for growth on YouTube remains, especially considering her audience’s interest in long-form content. Kayliah could leverage the platform to delve deeper into beauty routines, cultural reflections, and lifestyle vlogs. Reviving her channel would allow her to reach a broader audience and provide richer storytelling. She could also document her collaborations with brands for added relevance.

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• Username: @Kaymbl
• Influence Score: 20.1/100
• Followers: 294K
• Activity: 0 videos per month
• Engagement Rate: 0%
• Growth (30 days): 0%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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Kay.Mbl’s Social Media Influence Summary

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Kayliah holds a Favikon influence score of 8,577 points, ranking in the top 7% on TikTok in France and the top 3% in the "Outfits & Styling" category. Her audience is predominantly French-speaking young adults and teens, with a strong presence in France and West Africa. Kayliah collaborates with well-known brands like Sephora France, MAKE UP FOR EVER, and Lacoste, aligning with her focus on lifestyle and beauty. Her ability to connect with diverse audiences makes her an appealing partner for beauty, fashion, and lifestyle campaigns.

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Learn more about the Favikon Methodology here

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Content Strategy: Connecting Cultures through Beauty and Lifestyle

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Kayliah's content strategy revolves around blending cultural narratives with beauty tips. Her multicultural heritage gives her a unique perspective, resonating with audiences looking for relatable and diverse content. She excels in creating interactive discussions and showcasing her personal journey through a vibrant and approachable style.

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Reachability and Partnerships

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Kayliah's reachability makes her an attractive choice for brands in the beauty and lifestyle sectors. Her consistent presence on TikTok and Instagram ensures that she stays connected with her audience, making collaborations seamless and impactful. Brands appreciate her ability to naturally integrate sponsored products into her content, maintaining authenticity while delivering brand messages. Her established relationships with major companies like Sephora France and Lacoste highlight her commercial appeal.

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Kayliah's engagement strategy boosts her reachability, as she actively interacts with her followers through comments, likes, and shares. This interactive approach helps maintain a loyal community that values her opinions and recommendations. When collaborating, she prioritizes staying genuine, ensuring that the partnerships resonate with her audience. This level of trust makes her a reliable partner for campaigns targeting young adults and teens.

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Her audience consists mainly of French-speaking young adults from France and West Africa, making her an ideal candidate for brands targeting these demographics. Due to her multicultural background, Kayliah is adept at crafting content that appeals to diverse groups. This broad appeal allows brands to reach various communities while still maintaining a cohesive message. Her vibrant and positive content style enhances her reach, fostering organic growth and interaction.

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Kayliah's partnership history showcases her versatility and ability to collaborate with both beauty and fashion brands. By maintaining high brand safety and a positive tone, she creates a welcoming environment for sponsored content. Her consistent activity on TikTok and Instagram keeps her profile visible and relevant, making her an accessible influencer for new campaigns. With a structured content plan, she maximizes visibility while upholding her cultural identity.

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Conclusion: Bridging Cultures and Beauty with Authentic Connection

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Kayliah's journey as a multicultural content creator showcases her commitment to blending cultures through beauty and lifestyle storytelling. Despite challenges with YouTube activity, her TikTok and Instagram presence remains strong, reflecting her ability to connect with young audiences. As she continues to grow, leveraging her diverse heritage will undoubtedly strengthen her personal brand and make her an even more influential figure in the lifestyle and beauty space.

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View the AI-powered profile

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