Who is Kauana Hofemã?

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Kauana Hofemã: Serving Flavor and Fun in Every Frame

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Kauana Hofemã is a Brazilian creator and influencer based in São Paulo with a deep love for gastronomy and storytelling. She shares her cooking adventures with over 7.2 million fans on TikTok, turning everyday recipes into moments of fun. Known for her relatable humor and casual tone, her digital content often feels like chatting with a friend. Her audience is drawn to both her personality and food flair.

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On Instagram, she showcases lifestyle moments, beach snapshots, and joyful dancing, where 1.3 million followers enjoy her expressive visual storytelling. Whether it's a new swimsuit or a pasta dish, every post is infused with authenticity. Her cheerful energy is a constant in both static and motion content. Kauana balances her digital life between humor and home cooking.

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With partnerships like SHEIN and Coca-Cola, she demonstrates strategic brand value through her engaging collaborations and genuine delivery. She’s tagged these companies multiple times, increasing visibility and reach. Through campaigns, she aligns her values with products that suit her lifestyle. Her influence reaches Brazil’s top Food Entertainment niches.

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Beyond content, Kauana co-manages the agency "Agência Let’s", elevating her business impact. She connects consistently with young audiences across multiple platforms, showing no signs of slowing down. While her YouTube and X profiles are dormant, her core channels remain powerful. With a total social reach of over 8.7 million, Kauana is one of Brazil’s standout digital voices.

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An Influencer Active on Social Media

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Kauana Hofemã connects with over 8.7 million followers through TikTok, Instagram, YouTube, and X, focusing on culinary entertainment and vibrant lifestyle content.

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Kauana Hofemã's Social Media Strategy Analysis

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TikTok Strategy: Culinary Joy with a Dash of Humor

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Kauana’s primary platform is TikTok, where her videos blend food, humor, and personality-driven skits. With 7.2 million followers, she has built a highly engaged community. Her consistent content delivery keeps viewers anticipating new creations. Every upload feels spontaneous yet smartly curated.

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She posts around 3.5 videos per week, usually at 5PM, to align with early viewer habits. Her engagement stands at 0.72%, proving strong audience interest. Her most viral video reached over 5.4 million views and 620K likes. She capitalizes on casual cooking formats mixed with comedy.

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Culinary storytelling is her core content pillar, but it’s the embedded humor that sets her apart. Each recipe comes with a backstory, a laugh, or a twist. Her use of popular audio, challenges, and familiar faces adds to her organic growth. The tone remains authentic and unscripted.

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Her visual style is clean but expressive—focused on kitchen scenes and lifestyle vibes. Ingredients, friends, and dancing often become characters in her storytelling. Kauana is more than a chef—she’s a creator of everyday moments that resonate. This makes TikTok her most effective channel.

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• Username: @kauanahofem
• Influence Score: 88.4/100
• Followers: 7.2M
• Activity: 3.5 videos/week
• Engagement Rate: 0.72%
• Growth: 0%
• Average Engagement: 51.9K
• Posting Habits: 3 times/week at 5 PM EST

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Instagram Strategy: Vibrant Visuals and Culinary Love

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On Instagram, Kauana crafts a vibrant portfolio that mixes food, fashion, and fun. Her followers (1.3 million) engage with both curated visuals and playful reels. Most content focuses on meals, outfits, or beach settings. Her relaxed energy is consistent across every post.

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She publishes around 13 posts/month with a regular rhythm at 5AM, optimized for reach. Her engagement is steady at 0.65%, with an average of 8.7K interactions. She balances casual storytelling with subtle aesthetics. The feed highlights both her life and culinary creativity.

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Her most engaging reel, featuring eggplant parmigiana, earned 328.4K views and 21K likes. That kind of viral performance builds visibility for brand tie-ins. Instagram also supports her storytelling through captions, emojis, and real-life emotion. The platform doubles as a professional portfolio.

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Kauana’s visual content shows her in colorful outfits, beachwear, and kitchen scenes. Each image feels personal while remaining shareable and sponsor-friendly. Her lifestyle choices add depth to her food-first identity. It’s this mix that keeps her audience returning for more.

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• Username: @kauana.h
• Influence Score: 81/100
• Followers: 1.3M
• Activity: 13 posts/month
• Engagement Rate: 0.65%
• Growth: -0.81%
• Average Engagement: 8.7K
• Posting Habits: Daily at 5 PM EST

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YouTube Strategy: A Dormant But Stylized Channel

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Kauana’s YouTube channel (@kauanahofema2653) has 39.1K subscribers but is currently inactive. Her last video was uploaded 4 years ago, with only 7 total videos. There’s potential here for long-form cooking shows or behind-the-scenes. However, the lack of content limits growth.

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Despite the inactivity, the banner, bio, and branding are professionally designed. The layout promotes Instagram and TikTok cross-platform navigation. Her content could easily shift into vlogs, full-length recipes, or brand storytelling. YouTube remains an underused asset.

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• Username: @kauanahofema2653
• Influence Score: 18.4/100
• Followers: 39.1K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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X (Twitter) Strategy: Casual Thoughts and Creative Pauses

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Kauana’s X (formerly Twitter) account has 179K followers but is largely inactive. Her last tweet was posted 7 months ago, and engagement stands at 0%. It acts more as a digital contact hub than content stream. Email and link details are listed clearly.

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Her profile includes an agency contact: kauana@agencialets.com.br. This turns the page into a gateway for brand collaborations or press. The pinned link to Instagram also supports her cross-platform strategy. While not active, the account holds value as a business card.

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• Username: @kauanahofema
• Influence Score: 8.7/100
• Followers: 179K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth: -0.43%
• Average Engagement: 0
• Posting Habits: Once a year at 5 PM EST

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Kauana Hofemã's Social Media Influence Summary

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Kauana holds an impressive Favikon Influence Score of 9,015, placing her in the Top 2% of TikTok creators in Brazil. She ranks #13 in Food Entertainment Brazil and #154 globally in that category. Her strong performance on TikTok and Instagram validates her as a trusted face in food and lifestyle content.

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Learn more about the Favikon Methodology here

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Content Strategy: A Culinary Creator with Comedic Edge

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Kauana’s content strategy thrives at the intersection of entertainment and gastronomy. Her casual videos feel unscripted but purposeful, making them highly shareable and engaging. She often combines cooking with humor, storytelling, and personality-driven antics, setting her apart in the food influencer scene.

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Reachability & Partnerships

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Kauana maintains direct accessibility through her agency email (kauana@agencialets.com.br), displayed on her X profile. This transparent contact method supports brand outreach and formal partnerships. With 179K followers on X, she sustains a professional presence despite inactivity. Her communication funnel is streamlined and agency-monitored.

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Her profile includes a clickable linktree, centralizing her Instagram, TikTok, and YouTube presence. This integration simplifies navigation for brands seeking cross-platform collaborations. Through this tool, she offers quick access to her most active platforms. It supports both fans and business leads alike.

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Kauana is represented by Agência Let’s, a talent management agency based in Brazil. This strengthens her market positioning and opens doors to top-tier campaigns. With brand ties like SHEIN (tagged x6), her professional credibility is already well established. Agencies often facilitate pricing, pitch decks, and negotiations.

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Her audience is primarily Brazilian, with strong cultural relevance across food, fashion, and dance content. This localized approach increases engagement for niche brands targeting Gen Z. With a total social following exceeding 8.7 million, her digital footprint is wide. Kauana is a high-potential contact for lifestyle-focused activations.

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Conclusion: Kauana Hofemã – A Flavorful Force in Food & Lifestyle Influencing

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Kauana Hofemã brings charisma, comedy, and culinary skills to the forefront of Brazil’s creator landscape. With her vibrant mix of food tutorials, beach vlogs, and high-energy reels, she continues to inspire and entertain millions. A brand-friendly creator with high engagement and a polished image, Kauana is an ideal collaborator for any campaign in the lifestyle, food, or fashion sectors.

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View the AI-powered profile

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