Who is Katy Kaluguina?

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Katy Kaluguina: Shaping Beauty and Fashion Content in Peru

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Katy Kaluguina is a YouTuber and content creator from Peru who has built a strong presence in the beauty and fashion industry. She shares engaging videos on hygiene, personal style, and self-improvement, often adding a personal touch by incorporating her experiences as a cat mom. Her friendly and relatable personality makes her content accessible to a young audience eager for fashion and beauty advice. With her ability to connect with followers, she has become a go-to source for beauty inspiration in her community.

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Her influence extends across multiple social media platforms, including YouTube, TikTok, and Instagram, where she has accumulated over 2.3 million followers. Katy’s content strategy blends informative and entertaining elements, ensuring her audience stays engaged with styling tips, beauty hacks, and personal insights. She actively collaborates with well-known brands, reinforcing her position as a trusted influencer in the fashion and beauty sector. Her ability to maintain a casual yet professional approach has helped her build a strong reputation.

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Katy’s social media presence is driven by high engagement, particularly on TikTok and Instagram, where she consistently posts new content. She shares around 9 videos per week on TikTok and posts about 11 times per month on Instagram, ensuring her audience always has fresh content to enjoy. While her YouTube activity has slowed down, her past success on the platform continues to attract views and subscribers. Despite minor fluctuations in growth, Katy’s influence remains steady in the fashion and beauty space.

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Beyond her digital presence, Katy has partnered with international fashion brands like REVOLVE, Bioderma Perú, and POLÈNE, showcasing her credibility in the industry. She ranks among the top 4% of Peruvian influencers in the Outfits & Styling category, demonstrating her relevance in fashion. Her estimated earnings per post range from $1.5K - $3.8K, making her a valuable collaborator for brands. With her ongoing influence and brand partnerships, Katy continues to shape beauty and fashion trends for young audiences.

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An Influencer Active on Social Media

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With over 2 million combined followers, Katy’s reach extends across multiple social platforms. She has a significant presence on YouTube, TikTok, and Instagram, with YouTube being her most followed platform. Despite her impressive numbers, her engagement rate varies across channels, with TikTok and Instagram performing better than YouTube.

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Katy’s Social Media Strategy Analysis

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YouTube: The Largest but Least Active Platform

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Katy Kaluguina’s YouTube channel remains her largest platform, with 1.8 million followers. She built her success through engaging videos focused on beauty, fashion, and self-improvement, attracting a dedicated audience. Her content includes tutorials, product reviews, and personal experiences, making her a relatable voice in the beauty space. Despite her influence, her recent inactivity has caused engagement to decline.

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Her content strategy on YouTube revolved around long-form, informative videos that provided in-depth beauty and styling advice. She also integrated elements of lifestyle content, sharing her personal routines and experiences. This approach helped her establish trust with her followers, who looked to her for valuable beauty insights. However, with no videos in the past four months, her presence on the platform has weakened.

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• Username: @katykaluguina
• Influence Score: 23.1/100
• Followers: 1.8M
• Activity: 0.2 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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TikTok: The Most Engaged Community

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Katy Kaluguina’s TikTok account is one of her most active and engaging platforms, with 308.4K followers. She posts frequently, averaging about 9 videos per week, making TikTok a key part of her content strategy. Her videos feature beauty tips, fashion inspiration, and fun lifestyle content, keeping her audience entertained. This consistency helps her maintain high visibility and connect with a younger demographic.

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Her content style on TikTok is casual, vibrant, and trend-driven, allowing her to stay relevant in the fast-paced social media landscape. She leverages trending challenges, viral beauty hacks, and relatable humor to engage her audience. With an engagement rate of 0.77%, her content effectively captures attention and encourages interaction. By balancing entertainment with informative content, she keeps her followers invested in her brand.

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Katy’s growth on TikTok has remained stable, with 0% change in followers over the past 30 days. While her audience size is significant, increasing her engagement rate could further boost her visibility. Consistently interacting with her followers through comments and collaborations may help her expand her reach. TikTok remains a strong platform for her, with high potential for increased influence.

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Her posting habits on TikTok are well-structured, with new content uploaded daily at 5 PM EST. This consistency ensures that her audience always has fresh content to engage with. Her frequent posting schedule keeps her followers engaged and interested in her latest beauty and fashion updates. As long as she continues this level of activity, her TikTok influence will remain strong.

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• Username: @katykaluguina
• Influence Score: 83.8/100
• Followers: 308.4K
• Activity: 9 videos/week
• Engagement Rate: 0.77%
• Growth: 0%
• Average Engagement: 2.4K
• Posting Habits: Everyday at 5 PM EST

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Instagram: A Balanced Platform for Content and Engagement

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Katy’s Instagram profile has a dedicated audience of 189K followers, making it her second-largest active platform. She maintains a steady posting frequency, with about 11 posts per month, ensuring her content remains fresh. Her Instagram content is a mix of beauty routines, personal style, and lifestyle moments, offering a well-rounded look at her brand. This balance helps her connect with her followers on a more personal level.

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Her Instagram engagement is higher than TikTok, with an engagement rate of 1.69%, indicating a strong and interactive community. She receives an average of 3.2K engagements per post, showing that her audience actively interacts with her content. Her ability to create relatable and aesthetically pleasing content contributes to her steady engagement. Collaborating with beauty and fashion brands further enhances her Instagram presence.

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Although her growth rate has slightly declined, with a -0.45% drop in followers over the past month, her audience remains loyal. This small dip suggests she may need to experiment with new content formats or engagement tactics. Increasing her interaction through Instagram Stories, Reels, and live sessions could help re-engage her audience. Overall, her Instagram remains a valuable platform for personal branding and brand collaborations.

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Her posting habits on Instagram show that she uploads new content three times a week at 5 PM EST. This structured posting schedule allows her followers to anticipate her content, creating a sense of consistency. She effectively uses Instagram’s features, including Stories and Reels, to keep her audience engaged. By maintaining this level of activity, she ensures her presence remains strong in the beauty and fashion niche.

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• Username: @ekaty
• Influence Score: 78/100
• Followers: 189K
• Activity: 11 posts/month
• Engagement Rate: 1.69%
• Growth: -0.45%
• Average Engagement: 3.2K
• Posting Habits: Three times a week at 5 PM  EST

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X (Twitter): The Least Active Platform

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Katy’s X account has 11.5K followers but is currently inactive, with no engagement or growth. Her last activity on the platform was two years ago, meaning her audience no longer interacts with her content. Unlike her other social media accounts, X does not play a significant role in her content strategy. This lack of presence suggests that she has shifted focus to more visual-driven platforms.

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Her engagement rate on X is 0%, with no active content being shared. This inactivity means that brands looking for influencer marketing opportunities would not benefit from collaborations on this platform. Since her primary audience is focused on visual content, X may not align with her strengths. If she were to reactivate her account, she would need to find a new approach to engage her audience.

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• Username: @ekaty14
• Influence Score: 8.4/100
• Followers: 11.5K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth: -0.06%
• Average Engagement: 0
• Posting Habits: Once a year at 4 PM EST

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Katy Kaluguina’s Social Media Influence Summary

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Katy Kaluguina holds an Influence Score of 8,663 points, ranking her among the top fashion influencers in Peru. She is currently ranked #14 among Peruvian beauty and fashion influencers. While her TikTok and Instagram rank well, her YouTube growth has stalled due to inactivity.

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Learn more about the Favikon Methodology here

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Content Strategy: Blending Fashion, Beauty, and Lifestyle for an Engaging Social Presence

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Katy’s content revolves around beauty, fashion, and lifestyle. She frequently collaborates with brands and shares styling tips, beauty hacks, and hygiene advice. Her content style is casual and friendly, making her relatable to a broad audience. Her posts maintain a positive tone, and she remains uninvolved in political discussions. Her activity rate is strong on TikTok and Instagram, while YouTube and Twitter have seen a decline.

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Reachability and Partnerships

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Katy Kaluguina is highly reachable for brand collaborations, particularly in the beauty and fashion industries. Her content style is engaging, positive, and relatable, making her an ideal partner for lifestyle campaigns. She has already worked with well-known brands like REVOLVE, Bioderma Perú, and POLÈNE, showcasing her credibility. With her strong presence on TikTok and Instagram, she offers valuable exposure to brands targeting young women.

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Her influence score of 8,663 points places her among the top beauty influencers in Peru, making her a sought-after partner for sponsored content. Brands working with her can expect visibility across multiple platforms, ensuring a diverse reach. She is most responsive on Instagram and TikTok, where she maintains regular posting schedules and high engagement. Her estimated post rate of $1.5K - $3.8K makes her a mid-tier influencer, suitable for brands looking for affordable yet impactful collaborations.

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Katy’s content strategy aligns well with fashion brands, as she frequently shares styling tips and product recommendations. Her ability to integrate sponsored content naturally makes her promotions feel authentic, enhancing brand credibility. With a high engagement rate of 1.69% on Instagram and 0.77% on TikTok, her sponsored posts have a strong chance of reaching an active audience. Brands can benefit from her ability to create engaging and aesthetically pleasing content that resonates with her followers.

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She is open to sponsored posts, product reviews, and brand partnerships, particularly in the beauty, skincare, and fashion sectors. Given her posting frequency of 9 videos per week on TikTok and 11 posts per month on Instagram, she offers consistent exposure for brands. Her approachable personality makes her relatable to her audience, increasing the effectiveness of sponsored collaborations. For brands looking to expand in the Peruvian market, Katy provides a reliable and influential partnership opportunity.

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Conclusion: A Rising Voice in Beauty and Fashion with Strong Brand Potential

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Katy Kaluguina is a well-established beauty and fashion influencer in Peru, with a strong presence on TikTok and Instagram. While her YouTube channel has stagnated, her TikTok and Instagram continue to engage followers. Her high brand safety rating and positive content style make her an attractive choice for collaborations. For brands looking to tap into the Spanish-speaking beauty and fashion market, Katy is an ideal influencer for partnerships.

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