Who is Karen Serrano?

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Karen Serrano: Blending Fashion and Family with Authenticity

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Karen Serrano is a social media personality known for her vibrant and engaging content. She has built a strong presence by sharing fashion inspiration, lifestyle moments, and heartfelt messages with her audience. As a FashionNova ambassador, she showcases trendy outfits and styling tips that resonate with her followers. Her content reflects her deep appreciation for Latino culture and the importance of family values.

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With over 900K followers across TikTok and Instagram, Karen has cultivated an engaged community. She frequently posts about her daily life, connecting with her audience through relatable and uplifting content. Her fashion expertise is evident in her ability to mix bold and casual styles effortlessly. By maintaining a consistent posting schedule, she keeps her audience engaged and invested in her journey.

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Karen’s TikTok presence is particularly strong, ranking in the top 5% of U.S. creators and top 3% worldwide. Her videos blend fashion, styling advice, and personal moments, making her a trusted voice in the industry. She averages 157.2K views per video, demonstrating her ability to attract and retain viewers. Her casual yet polished approach to content keeps her audience coming back for more.

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On Instagram, Karen shares high-quality images featuring curated outfits and brand collaborations. She ranks in the top 4% of U.S. fashion influencers and has grown her following by 1.09% in 30 days. Her content is a mix of lifestyle, beauty, and personal experiences, offering her followers a glimpse into her world. With a strong brand presence, she continues to attract partnerships with fashion and beauty brands looking to connect with her audience.

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An Influencer Active on Social Media

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Karen Serrano has a combined following of over 900K across TikTok and Instagram, making her a significant figure in the fashion and beauty influencer space. Her engagement metrics highlight a strong and active audience, with a notable presence in both U.S. and global rankings.

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Karen's Social Media Strategy Analysis

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TikTok: Karen’s Fashion Hub

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Karen’s TikTok account is her most influential platform, where she shares fashion inspiration and lifestyle moments. With 665.4K followers, she has built a strong community that engages with her content regularly. Her videos showcase trendy outfits, styling tips, and personal reflections that resonate with her audience. She maintains a consistent posting schedule to keep her followers engaged and entertained.

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Her engagement rate on TikTok is 0.84%, indicating an active and responsive audience. She averages 4.6 videos per week, ensuring that her content stays fresh and relevant. Each post receives around 5.6K engagements, proving that her followers are highly interactive. Her ability to blend fashion with relatable storytelling helps strengthen her connection with viewers.

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Karen’s TikTok growth has been steady, with a 0.23% increase in the last 30 days, adding 1.5K new followers. While her growth rate is moderate, her audience remains highly engaged with her content. She averages 157.2K views per video, reflecting her ability to attract a broad audience. Her strategic posting time of 11 AM daily helps maximize reach and visibility.

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Her TikTok rankings place her in the top 5% of U.S. creators and top 3% worldwide, showing her strong influence. She is also ranked in the top 4% for Outfits & Styling in the U.S., further establishing her credibility in fashion content. Her mix of casual and polished content keeps her audience coming back for more. By leveraging TikTok’s interactive features, she continues to strengthen her presence in the fashion and beauty industry.

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• Username: @karenjudithh
• Influence Score: 87.3/100
• Followers: 665.4K
• Activity: 4.6 videos/week
• Engagement Rate: 0.84%
• Growth: +0.23%
• Average Engagement: 5.6K
• Posting Habits: Every day at 10 PM EST

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Instagram: A More Curated Approach

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Karen’s Instagram profile is an extension of her TikTok content but with a more polished and curated aesthetic. She has amassed 253K followers, making it her second most significant platform. Her posts include high-quality outfit photos, brand collaborations, and glimpses into her personal life. She uses Instagram to showcase her fashion sense with professional-looking visuals.

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Her Instagram engagement rate is 0.02%, which is lower than TikTok but still allows her to maintain a dedicated audience. She posts around 8 times per month, focusing on a mix of fashion and lifestyle content. Her average post receives 54 engagements, suggesting that her audience is selective but loyal. Despite the lower engagement rate, her profile remains influential due to her strong visual storytelling.

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Karen’s Instagram growth has been positive, with a 1.09% increase in the past 30 days, adding 2.7K new followers. Her strategic posting schedule of twice a week at 5 PM EST helps her content reach her audience effectively. She focuses on maintaining a balance between personal and promotional content. By keeping her aesthetic consistent, she appeals to brands looking for visually appealing collaborations.

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Her Instagram rankings place her in the top 4% of U.S. fashion influencers, showing her relevance in the industry. Her ability to create compelling fashion content has led to collaborations with brands like Fashion Nova and Luxury Extensions/Blondes. She continues to build her presence by engaging with followers through interactive stories and reels. By maintaining a curated yet approachable feed, she solidifies her status as a trusted fashion influencer.

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• Username: @karen_judith
• Influence Score: 63.9/100
• Followers: 253K
• Activity: 8 posts/month
• Engagement Rate: 0.02%
• Growth: +1.09%
• Average Engagement: 54
• Posting Habits: Twice a week at 5 PM EST

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Karen Serrano’s Social Media Influence Summary

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Karen ranks among the top 5% of TikTok creators in the U.S. and top 3% worldwide, showcasing her strong influence in the fashion space. In the "Outfits & Styling" category, she stands in the top 4% in the U.S. and top 3% worldwide, highlighting her impact in fashion and beauty content. Her collaborations, mainly with fast-fashion and beauty brands, further solidify her position as a key figure in the industry.

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Learn more about the Favikon Methodology here

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Content Strategy: Blending Fashion, Family, and Culture into Engaging Content

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Karen’s content is built around fashion, beauty, and family. She shares outfit inspiration, styling tips, and personal moments that create an emotional connection with her audience. Her content style is casual, cheerful, and highly engaging. Her brand safety rating is very high, making her a strong candidate for collaborations with mainstream brands. She also minimizes political content, keeping her platform positive and focused on lifestyle themes.

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Reachability and Partnerships

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Karen’s brand partnerships highlight her ability to collaborate with well-known companies in the fashion industry. She has worked extensively with Fashion Nova, promoting trendy outfits and styling inspiration. Her engagement levels make her a valuable partner for brands targeting Latino communities and family-oriented audiences. By consistently featuring sponsored products, she strengthens her reputation as a trusted influencer.

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Her content reach makes her highly accessible for partnerships, particularly in fashion and beauty. With 665.4K followers on TikTok and 253K followers on Instagram, she provides brands with significant exposure. Her average TikTok views of 157.2K per video ensure that sponsored content reaches a broad audience. By keeping her content engaging and relatable, she maintains high interaction rates.

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Karen’s campaign ripeness suggests she is open to collaborations, particularly for sponsored posts and product reviews. Her TikTok and Instagram engagement demonstrate that she can generate buzz for brands looking to promote fashion, beauty, or lifestyle products. She posts an average of 4.6 videos per week on TikTok and 8 times per month on Instagram, giving brands multiple opportunities for visibility. Her consistent posting habits make her a reliable influencer for long-term partnerships.

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Her network connections further enhance her brand reach, as she collaborates with influencers and companies in fashion and beauty. She has tagged Fashion Nova in at least 11 posts, reinforcing her close relationship with the brand. Additionally, she has worked with Luxury Extensions/Blondes, expanding her influence in the hair and beauty sector. By continuously engaging with brands, she remains an attractive choice for sponsorships and collaborations.

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Conclusion: A Rising Fashion Influencer with Authentic Engagement

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Karen Serrano has built a thriving social media presence centered on fashion, family, and culture. With a strong following on TikTok and Instagram, she continues to grow her influence in the fashion industry. Her high engagement, brand safety, and audience relatability make her an ideal partner for brands looking to reach a fashion-forward, family-oriented Latino audience. Her ability to balance casual, engaging content with high-impact brand collaborations sets her apart as an influencer with long-term growth potential.

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View the AI-powered profile

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