Who's Who on Social Media
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Who is Justin Blackman? | B2B Influencer

Justin Blackman is a leading Brand Voice Expert and Copywriter, renowned for his meticulous approach to crafting tailored voice guides that help brands communicate effectively and authentically. Leveraging his expertise in Brand Ventriloquism, he empowers companies and creators to emulate their unique voices consistently across platforms.

November 18, 2024
Jeremy Boissinot
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Justin Blackman is a leading Brand Voice Expert and Copywriter, renowned for his meticulous approach to crafting tailored voice guides that help brands communicate effectively and authentically. Leveraging his expertise in Brand Ventriloquism, he empowers companies and creators to emulate their unique voices consistently across platforms. Having collaborated with high-profile clients like Amy Porterfield and Melyssa Griffin, Justin’s contributions in marketing and branding have established him as an influential figure in Branding and Positioning.

Justin’s humorous and insightful content resonates with audiences across platforms, offering valuable perspectives on branding, tone, and copywriting. Whether sharing voice tips on LinkedIn, engaging Instagram posts, or thought-provoking discussions, he creates a relatable connection with his followers. This combination of expertise, humor, and authenticity sets him apart as a voice in the evolving world of digital branding.

Justin Blackman: A Brand Voice Expert in Copywriting and Positioning

As a Brand Voice Expert, Justin Blackman has carved a niche for himself by creating Brand Ventriloquist Voice Guides, a groundbreaking framework designed to help writers replicate a brand’s unique tone, cadence, and style with precision. These guides ensure a brand’s messaging remains consistent and authentic across all marketing channels, which is critical for building trust and recognition. Justin’s work goes beyond simply crafting copy—he acts as a strategic partner for businesses, helping them define and communicate their identity through a tailored voice that aligns seamlessly with their core values. His collaborations with prominent figures and companies in the marketing industry, such as Amy Porterfield and Melyssa Griffin, demonstrate the depth of his expertise and the trust he’s earned from leading professionals in the field. Through his work, Justin plays a pivotal role in shaping the branding landscape, elevating it beyond visuals to include a powerful and consistent voice.

Beyond creating voice guides, Justin is deeply committed to educating others on the art and science of branding and copywriting. Through workshops, online courses, and insightful content, he empowers copywriters to master the complexities of tone, cadence, and style, enabling them to enhance their craft. His passion for language and branding shines through in his approachable yet highly informative style, making complex concepts easy to understand and implement. Additionally, Justin’s signature blend of sharp wit and humor adds a distinct energy to his work, making him a memorable and relatable figure in an otherwise technical space. This unique approach not only helps him stand out but also fosters a strong connection with his social media followers, who appreciate his ability to entertain while educating.

Justin’s career is a testament to his unwavering commitment to creativity, strategy, and engagement, principles that have driven remarkable results for his clients. Whether designing intricate voice guides or delivering training programs for teams, his ability to distill complex branding challenges into actionable insights has made him a sought-after expert across industries. His work has helped countless brands refine their messaging and communicate more effectively, building stronger connections with their audiences. As Justin continues to expand his influence, he is solidifying a legacy of empowering others to communicate authentically and effectively, demonstrating that the right voice can truly transform a brand’s impact.

Social Media Overview: A Multi-Platform Creator

Justin Blackman demonstrates a well-rounded social media presence, focusing on platforms like LinkedIn, Instagram, and X. His LinkedIn content stands out for its thought leadership in branding and voice strategy, while Instagram offers a mix of professional updates and personal moments. Although X remains inactive, Justin’s ability to adapt his voice across platforms ensures that his audience stays connected to his work.

Justin Blackman's Social Media Strategy

LinkedIn: The Hub for Branding Insights

LinkedIn is Justin Blackman’s most impactful platform, where he connects with an audience of 7,000 followers and maintains a noteworthy Influence Score of 67.9/100. His activity on this platform focuses on providing valuable insights into Branding and Positioning, which resonate with professionals in marketing and sales. Through thought-provoking posts, Justin dives into key topics like voice strategy, brand consistency, and actionable advice for copywriters. These posts reflect his expertise as a Brand Voice Expert while offering tangible takeaways for his audience. By addressing common challenges faced by copywriters and marketers, such as finding the right tone or maintaining consistency across channels, Justin solidifies his position as a thought leader in branding. His sharp insights, paired with his engaging and approachable style, make his LinkedIn content highly relevant to professionals aiming to enhance their branding efforts.

Justin’s recent activity highlights discussions on sentence structure, the nuances of brand tone, and practical steps for creating effective voice guides. These posts, which consistently garner an average of 157 interactions per post, reflect his ability to captivate a steady and engaged audience. With a 2.24% engagement rate, his content drives meaningful interactions, underscoring the value of his contributions. His weekly posting schedule at 11 PM aligns with peak engagement times, ensuring his posts reach a wide and attentive audience. By maintaining this consistent schedule and focusing on topics that provide both educational value and practical application, Justin continues to build a loyal LinkedIn following that looks to him for expert guidance in branding and copywriting.

  • Username: @justinblackman
  • Influence Score: 67.9/100
  • Followers: 7,000
  • Activity: 2 posts/month
  • Engagement Rate: 2.24%
  • Growth: Stable
  • Average Engagement: 157
  • Posting Habits: Once a week at 11 PM

Instagram: Personal and Professional Fusion

On Instagram, @prettyflycopy, Justin Blackman engages a community of 1,100 followers, using the platform as a visual blend of his professional expertise and personal personality. His feed reflects a thoughtful mix of professional updates, such as branding workshops and event highlights, alongside personal anecdotes and humor-driven branding insights. This combination allows him to showcase not only his branding expertise but also his relatability, which resonates strongly with his audience. Despite a modest follower count, Justin achieves an impressive Engagement Rate of 5.94%, reflecting a high level of interaction and connection with his community. By leveraging creative, polished visuals and well-crafted captions, Justin communicates his knowledge and passion for branding and positioning, offering a glimpse into his professional journey while maintaining a personal touch.

Justin’s Instagram posts often revolve around event promotions, humorous takes on branding concepts, and snippets from his personal life, which create a dynamic balance between professional content and personal storytelling. This approach helps his followers connect with him on a deeper level, building a sense of familiarity and trust. His consistent posting schedule at 5 AM ensures he reaches his audience at optimal engagement times, further enhancing his content’s visibility and impact. Whether sharing a behind-the-scenes moment or offering a branding tip with a humorous twist, Justin’s thoughtful content strategy ensures his Instagram presence remains engaging and effective, bridging the gap between his professional expertise and personal relatability.

  • Username: @prettyflycopy
  • Influence Score: 50.9/100
  • Followers: 1,100
  • Activity: 2 posts/month
  • Engagement Rate: 5.94%
  • Growth: Stable
  • Average Engagement: 68
  • Posting Habits: Once a week at 5 AM

X: A Dormant Potential

Although inactive for 8 months, Justin’s X profile has 1,100 followers. While this platform currently lacks fresh updates, its potential as a space for branding commentary remains untapped. Reviving activity here could help him reach a broader audience, leveraging his witty and insightful tone.

  • Username: @prettyflycopy
  • Influence Score: 5.8/100
  • Followers: 1,100
  • Activity: None
  • Engagement Rate: 0%
  • Growth: 0%
  • Average Engagement: 0
  • Posting Habits: None

Justin Blackman’s Social Media Authority Rankings Summary

Justin Blackman’s Favikon authority score of 7/10 highlights his role as a Buzzing Creator in Branding and Positioning. With a ranking in the Top 2% of LinkedIn creators in the United States, he demonstrates significant influence within professional circles, particularly on platforms like LinkedIn.

Content Strategy: Educating Through Humor and Insights

Justin’s content strategy is rooted in authenticity and humor, engaging his audience with relatable posts while delivering actionable insights. On LinkedIn, his thoughtful posts on branding challenges and solutions resonate with marketing professionals. On Instagram, his more casual tone creates a personal connection, showcasing his expertise in a visually appealing way. Each post, carefully timed and crafted, reflects his mastery of voice and positioning.

Reachability and Partnerships

Justin is classified as Very Easy to Reach, with an estimated sponsored post cost of $75. This accessibility makes him an attractive partner for brands seeking to leverage his branding expertise and engaged audience. His ability to blend humor with professional insights adds value to collaborations in branding and positioning.

Justin Blackman exemplifies a unique blend of professional expertise and personal relatability, making him a leading figure in Branding and Positioning. With a dynamic presence across LinkedIn and Instagram, and untapped potential on X, his influence is steadily growing. Justin’s ability to educate, entertain, and engage sets him apart, solidifying his place as a trusted voice in the world of branding and copywriting.

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About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.