Who's Who on Social Media
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Who is Jorge Hoth?

Jorge Hoth is a renowned marketing consultant and creator of the 3C+AMP Framework, specializing in AI-driven strategies to help businesses achieve scalable success. As a LinkedIn Top Voice and industry leader, he shares practical insights and proven methods to enhance digital growth and content marketing.

December 17, 2024
Jeremy Boissinot
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Jorge Hoth: A Leading Authority in Digital Marketing and AI Strategies

Jorge Hoth is a distinguished marketing consultant and fractional CMO, recognized for his expertise in digital growth strategies and AI integration. With years of experience, Jorge has helped businesses achieve scalable success by combining advanced frameworks with personalized marketing approaches. As the creator of the 3C+AMP Framework, he provides a structured roadmap that focuses on growth, content marketing, and AI-driven automation, making him a sought-after expert in the marketing field.

Jorge's professional journey is a testament to persistence and innovation. Starting humbly, he transitioned into a leading voice in the marketing industry, earning recognition as a LinkedIn Top Voice. His work emphasizes simplifying complex digital tools and AI applications to make them accessible for businesses of all sizes. Jorge’s passion for empowering others is reflected in his content, where he shares actionable advice, case studies, and success stories to inspire marketers worldwide.

Jorge Hoth in one of the podcast episodes of "Way To The Top" with Juanjo Artero (Source: @jorgehothg, LinkedIn, 09/2024)

In addition to consulting, Jorge publishes his widely respected On MKT newsletter, where he shares insights from his personal and professional growth journey. With over 8,800 subscribers, the newsletter dives into marketing strategies, real-world lessons, and frameworks that readers can implement to drive tangible results. Jorge’s ability to combine practical advice with thought leadership has made On MKT a trusted resource for marketing professionals.

Today, Jorge Hoth is recognized as one of Mexico’s leading authorities in digital marketing and AI-driven strategies. His influence extends beyond consulting as he regularly collaborates with brands, professionals, and businesses looking to optimize their online presence. Through frameworks, educational content, and partnerships, Jorge continues to pave the way for scalable success in a competitive digital landscape.

Social Media Strategy Analysis

LinkedIn: Leading the Charge in AI-Driven Marketing Content

Jorge Hoth’s LinkedIn presence is the foundation of his digital influence. With 64.7K followers, LinkedIn is where he connects with a professional audience eager for marketing innovation. His posts are a mix of actionable advice, tool recommendations, and industry insights that empower businesses and marketers to scale using AI. Jorge frequently highlights frameworks like his 3C+AMP to provide structure for growth, content creation, and automation.

Jorge Hoth’s LinkedIn content is a mix of visually engaging posts and educational insights, focusing on AI tools, rebranding trends, and practical marketing tips. His posts often include infographics, comparisons, and concise text to simplify complex topics, such as maximizing ChatGPT usage or exploring AI tools. With a clear, conversational tone and visually appealing designs, Jorge captivates his audience while delivering actionable strategies for marketers and business professionals.

  • Username: @jorgehothg
  • Influence Score: 90.4/100
  • Followers: 64.7K
  • Activity: Weekly posts
  • Engagement Rate: 1.37%
  • Growth: +5.2% (3.2K new followers)
  • Average Engagement: 884
  • Posting Habits: 31 posts/month

Instagram: Curated Content for a Niche Audience

On Instagram, Jorge focuses on delivering highly tailored content for marketing enthusiasts under the username @jhoth_mkt. His account, which has 1,968 followers, serves as a space to showcase AI-driven strategies, marketing automation tips, and motivational content aimed at digital marketers. Jorge’s Instagram feed highlights snippets of his frameworks and promotional content for his other platforms, encouraging users to dive deeper into his long-form materials.

While his posting activity is limited to 2 posts per month, Jorge’s engagement rate of 4.43% shows that his content resonates strongly with his niche audience. By using reels, carousels, and engaging stories, he has managed to cultivate a small but loyal community that values practical insights over volume.

  • Username: @jhoth_mkt
  • Influence Score: 50.8/100
  • Followers: 1,968
  • Activity: Monthly posts
  • Engagement Rate: 4.43%
  • Growth: 0%
  • Average Engagement: 87
  • Posting Habits: 2 posts/month

X: Short-Form Marketing Updates and Insights

Jorge’s X (formerly Twitter) account serves as a complementary platform where he shares bite-sized updates, quick marketing tips, and promotional content. Though his following is smaller, with 522 followers, the account remains a valuable outlet for those who prefer shorter-form content. Jorge uses X to provide concise, actionable marketing advice while maintaining his professional branding.

His activity is minimal, with an average of 0.3 tweets per week over the last month. However, despite the lower posting frequency, his posts maintain an engagement rate of 0.96%. This platform remains an extension of Jorge’s broader strategy to diversify his content and maintain visibility across multiple channels.

  • Username: @JorgeHoth
  • Influence Score: 51.8/100
  • Followers: 522
  • Activity: Monthly
  • Engagement Rate: 0.96%
  • Growth: 0%

YouTube: Educational Content for Digital Marketers

Jorge’s YouTube channel, Marketing + IA con Jorge, is a platform where he provides in-depth educational content for digital marketers and AI enthusiasts. With 263 subscribers and 18 videos uploaded, Jorge uses this channel to deliver actionable tutorials, AI tool reviews, and long-form discussions on marketing automation. His approach is heavily focused on providing detailed explanations, allowing his audience to implement these insights effectively.

Although his posting frequency is low, at 0.6 videos per month, Jorge’s videos are highly targeted. They cover topics like marketing frameworks, case studies, and innovative AI applications. The engagement rate on YouTube stands at 5.32%, showcasing the quality and relevance of his content, even for a smaller audience.

  • Username: @jhoth_MKT
  • Influence Score: 11.1/100
  • Subscribers: 263
  • Activity: Rare posts
  • Engagement Rate: 5.32%
  • Growth: 0%

Jorge's Newsletter: On MKT.

Jorge Hoth’s On MKT. newsletter has quickly become an essential resource for marketing professionals. With 8,896 subscribers, the newsletter is published weekly and combines practical strategies with Jorge’s personal experiences as a marketer. Each edition reflects his deep understanding of marketing challenges and his solutions through frameworks like the 3C+AMP Framework.

The newsletter focuses on actionable lessons from Jorge’s professional journey, guiding readers on how to implement scalable AI-driven strategies. Its tone is personal and educational, making it accessible to both marketing novices and experienced professionals. By sharing insights from his growth journey, Jorge has built a highly engaged audience that relies on On MKT for their weekly dose of marketing inspiration and tactics.

Favikon Rankings and Authority Score: A Recognized Voice

Jorge Hoth holds an impressive 8,101 points on Favikon, securing his position as a leading authority in digital marketing. Ranked #17 overall in Mexico, he continues to grow steadily, with a +4.94% follower increase over the last 30 days. This growth highlights his expertise and influence in the marketing & sales niche, particularly in digital marketing, where he consistently ranks among the top professionals. Jorge’s dedication to providing valuable insights further solidifies his reputation as a key figure in the industry.

Content Strategy: Actionable, AI-Driven, and Growth-Oriented

Jorge’s content strategy is centered around actionable advice, AI integration, and structured frameworks. He focuses on three core pillars: growth, content marketing, and AI applications. Through detailed posts, tutorials, and long-form content, Jorge breaks down marketing concepts into actionable steps that marketers can implement immediately.

His 3C+AMP Framework is a key focus area, offering a roadmap for businesses to scale their strategies through personalization and automation. Jorge’s content blends education with practical implementation, ensuring his audience gains real, measurable value from his insights.

Reachability and Partnerships: A Trusted Collaborator

Jorge Hoth is highly approachable for collaborations, partnerships, and consulting. As a fractional CMO, he works directly with brands seeking to scale their businesses using AI-driven solutions. His proven expertise in marketing automation and content creation makes him an ideal partner for brands and professionals looking for innovative strategies.

Jorge Hoth’s creator network is composed of prominent marketing leaders and influential professionals from across Mexico and beyond. It features notable figures like Ronan Massez, a senior regional marketer at Johnson & Johnson, and Daniel Uribe Martínez, a recognized digital marketing expert. The network includes Ricardo Heinze, a senior marketing director, and Edgar Morales Sosa, a leadership consultant. Adding to the mix is Candy Risco, a creative content marketer from Peru, alongside global brands like Notion, a leading workspace platform. This impressive network highlights Jorge’s strong connections within the marketing & sales and business & startups industries, emphasizing his influence and credibility among top-tier professionals.

Conclusion: A Trailblazer in AI and Marketing

Jorge Hoth has established himself as a trusted authority in digital marketing and AI integration. Through LinkedIn, Instagram, X, YouTube, and his On MKT newsletter, Jorge shares insights that empower marketers and brands to thrive in a competitive landscape. His combination of actionable frameworks, engaging content, and a loyal following solidifies his influence as one of the leading voices in the marketing industry.

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About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.