Who's Who on Social Media
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Who is Jordanna Maia?

Jordanna Maia is a rising Brazilian fashion and lifestyle content creator known for blending bold style with emotionally engaging storytelling. Her visually driven content spans TikTok and Instagram, where she showcases style edits, transition videos, and personal narratives—especially her journey through surgery and body positivity.

April 4, 2025
Josie Renna
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Jordanna Maia: Elevating Fashion Influence with Personal Strength and Stylish Transitions

Jordanna Maia entered the digital space by sharing transitional fashion content that quickly caught attention for its cinematic quality and personal authenticity. Her unique look and curated edits gained traction on TikTok, where her fashion-first presence was amplified by her willingness to share personal milestones. As her platform grew, she took her audience deeper, opening up about cosmetic surgery, mental health, and the empowerment of self-expression through style.

Her style is distinctly high fashion with street edge—think sequins, metallics, and sharp silhouettes delivered in a social-native way. Jordanna doesn’t just wear fashion; she embodies it through storytelling. Her captions frequently reflect her personal mindset, pairing vulnerability with visually confident imagery. This duality keeps her deeply relatable yet aspirational.

Jordanna Maia Dazzles in Crystal Bodysuit at Sapucaí Carnival in Rio de Janeiro (Source: @jordannamaia, Instagram, March 2025)

Over time, Jordanna secured collaborations with brands like Dolce&Gabbana, BOSS, and Morana Acessórios, integrating luxury with authenticity. These partnerships appear in both her TikTok and Instagram feed, where product placements are always visually aligned with her aesthetic. Her versatility allows her to effortlessly shift between glamourous, editorial-inspired shoots and casual lifestyle updates.

Jordanna has cultivated a strong follower base by staying visually consistent while emotionally evolving. Her mix of strong visuals and heartfelt updates allows her to cut through noise in a saturated creator space. As a result, she’s now recognized among Brazil’s Top 2% in Outfits & Styling, and her influence continues to rise in both brand and community ecosystems.

An Influencer Active on Social Media

Jordanna Maia creates high-impact styling content for over 2.3 million followers across TikTok and Instagram, combining visual polish with authentic personal growth.

Jordanna Maia's Social Media Strategy Analysis

TikTok Strategy: Transitions, Storytelling, and High-Aesthetic Fashion

Jordanna’s TikTok presence (@jordannamaia) is her largest and most active, with 1.7M followers, a score of 84.4/100, and consistent video production at 3.3 videos/week. Her content is built around bold fashion transitions, red carpet-inspired edits, and emotionally resonant moments like post-surgery updates. She regularly posts at 7PM, keeping her schedule tightly optimized.

Her average engagement of 5K and 79.4K views per video demonstrate a dedicated audience with high watch retention. Recent uploads such as the “perrengue fashion” Carnival video (500K+ views) and Hermes unboxing reflect her range—from relatable to luxury. Her engagement rate of 0.3% is strong for the fashion category, where visuals often outperform comments.

Her style relies on motion, cinematic transitions, and detailed outfit curation. What makes her TikTok effective is her emotional accessibility—pairing raw, voice-over reflections with clean fashion visuals. Her captions often invite reflection or conversation, building strong community rapport. Jordanna’s visual polish keeps viewers returning, while her transparency builds trust.

Despite 0% growth in the past 30 days, Jordanna’s consistent format, strong aesthetic identity, and personal content themes provide long-term staying power. As one of Brazil’s Top 6% TikTok creators, she’s ideal for high-fashion campaigns or product reveals that prioritize storytelling and design. She remains highly discoverable and extremely brandable on the platform.

  • Username: @jordannamaia
  • Influence Score: 84.4/100
  • Followers: 1.7M
  • Activity: 3.3 videos/week
  • Engagement Rate: 0.3%
  • Growth: 0%
  • Average Engagement: 5K
  • Posting Habits: 3 times a week at 7 PM EST

Instagram Strategy: Editorial Fashion and Global Aesthetic

Jordanna’s Instagram (@jordannamaia) is where she leans into her global fashion identity, with 553.6K followers and daily posts focused on city shots, fashion events, and polished selfies. She posts around 15 times per month at 6 PM, and has built a gallery-like feed featuring crisp photography and location-based narratives. Her engagement rate sits at 0.17%, with 100.4K views and 921 average interactions per post.

She uses Instagram for styling inspiration—showcasing looks from events like Carnival and international travels, such as her recent Chicago trip. Carousel dumps, mirror selfies, and event shots are central to her IG strategy. She balances personal style expression with light brand promotion, tagging campaigns or fashion collaborators in a seamless, curated way.

Her Reels include high-performing fashion edits and transition looks, with videos like the dual dress post reaching over 245K views. Jordanna’s aesthetic is refined, with strong art direction: neutral lighting, wide-angle outfit shots, and polished color correction. Every post feels catalog-worthy, with captions that add a personal note to elevate the brand.

While her growth is slightly down at -0.01%, Jordanna’s image-focused storytelling makes her ideal for brand placements in fashion, accessories, or high-end beauty. She’s especially attractive to brands targeting aspirational, Gen Z audiences who value authenticity within editorial-level content. She remains highly active and visually dominant on this platform.

  • Username: @jordannamaia
  • Influence Score: 78.7/100
  • Followers: 553.6K
  • Activity: 15 posts/month
  • Engagement Rate: 0.17%
  • Growth: -0.01%
  • Average Engagement: 921
  • Posting Habits: Everyday at 6 PM EST

YouTube Strategy: Stylish Yet Dormant Archive

Jordanna’s YouTube channel has 92.4K subscribers, but the platform has been inactive for over 2 years, with no recent video uploads and 0 engagement or views. With a low score of 19.1/100, it currently holds limited strategic weight. Despite branding herself as “CEO of Reels and Transitions,” her vertical video strength has not yet migrated to long-form content.

Her YouTube banner and avatar remain visually consistent with her TikTok presence, but there’s no activity to capitalize on. She could potentially repurpose her transitions or styling edits into haul breakdowns or commentary-driven fashion analysis. Currently, it functions more as a placeholder for cross-links.

  • Username: @JordannaMaia
  • Influence Score: 19.1/100
  • Followers: 92.4K
  • Activity: 0 videos/month
  • Engagement Rate: 0%
  • Growth: 0%
  • Average Engagement: 0
  • Posting Habits: Once a year at 8 PM EST

Twitter (X) Strategy: Inactive Social Handle

Jordanna’s Twitter (@jordannamaiaofc) has only 1K followers and has been inactive for over 4 years. Her current engagement is 0%, and she doesn’t post tweets or interact with the audience on the platform. It functions solely as a redirect to her Instagram and TikTok pages.

The score of 5.3/100 confirms its irrelevance as a platform for audience reach or brand campaigns. Her current audience and niche simply don’t align with X’s strengths. While it could support future live updates or fashion event commentary, it holds no tactical value in her 2025 strategy.

  • Username: @jordannamaiaofc
  • Influence Score: 5.3/100
  • Followers: 1K
  • Activity: 0 tweets/week
  • Engagement Rate: 0%
  • Growth: 0%
  • Average Engagement: 0
  • Posting Habits: Once a year at 7 PM EST

Jordanna Maia's Social Media Influence Summary

Jordanna Maia ranks in the Top 2% for Outfits & Styling in Brazil and the Top 6% on TikTok Brazil, confirming her strong influence in fashion-focused content creation.

Content Strategy: Bold Fashion Meets Emotional Connection

Jordanna Maia’s content blends editorial fashion with storytelling, creating immersive experiences across TikTok and Instagram. Her creative transitions, reflective captions, and luxury styling build a cohesive and emotionally resonant brand. Her top-performing videos often link aesthetic transformation with mindset shifts, giving her content weight beyond visuals.

Reachability and Partnerships

Jordanna is highly reachable for brand collaborations, with an established record working with luxury houses like Dolce&Gabbana, BOSS, and Morana Acessórios. She tags partners naturally within high-performing videos and Reels, integrating them into her lifestyle without disruption. With an estimated rate of $10K–$22K/post, she’s a top choice for polished, campaign-ready deliverables.

An overview of Jordanna Maia’s top influential connections across key industries. (Source: Favikon)

Her network map reveals proximity to fashion icons and creators like Malu Borges, Maria Braz, and Juliana Motta, reinforcing her credibility. Jordanna’s tone, style, and professional consistency make her highly attractive for fashion drops, styling edits, and influencer campaigns requiring luxury appeal and visual fluency.

Conclusion: Jordanna Maia and the Rise of Emotion-Driven Fashion Influence

Jordanna Maia fuses bold editorial styling with honest reflections to build a standout presence in Brazil’s fashion creator scene. Her creative transitions, storytelling captions, and brand-safe aesthetic make her an ideal partner for brands seeking meaningful reach and luxury positioning. With a strong community and top-tier rankings in outfits and styling, Jordanna continues to shape the future of personal fashion influence with authenticity and strength.

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Josie Renna

Josie Renna is a content strategy expert with a passion for helping creators navigate the ever-evolving digital landscape. Specializing in effective content creation techniques and platform-specific strategies, Josie provides insights to empower creators and brands to thrive online. With a deep understanding of algorithm dynamics and audience engagement, Josie shares actionable tips for optimizing content performance across various platforms.

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