Who is Jordan Matter?

Jordan Matter, a renowned photographer and YouTuber, has made a substantial impact across social media platforms with his creative photography projects, fun challenges, and emotional surprises. Known for his collaborations with prominent influencers like Charli D'Amelio and Addison Rae, Jordan has cultivated a unique brand that merges his professional photography expertise with engaging, family-oriented content. With over 26 million followers on YouTube alone, Jordan’s influence spans across TikTok and Instagram as well, making him a prominent figure in arts, culture, and videography.

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Jordan Matter: Master of Photography and Viral Content Creation

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Jordan Matter is a celebrated photographer and YouTuber renowned for his creative photography, captivating challenges, and heartwarming surprise videos. With over 26 million subscribers on YouTube, he has crafted a unique niche that combines his professional expertise with a family-oriented approach, often featuring his daughter, Salish, in his content. Known for his collaborations with prominent influencers like Charli D'Amelio and Addison Rae, Jordan’s videos blend artistic innovation with accessible, relatable themes, making him a popular figure in the realms of photography and entertainment.

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On his social media platforms, Jordan shares a variety of content that goes beyond traditional photography. His YouTube channel showcases a mix of emotional surprises, behind-the-scenes photo shoots, and fun challenges that engage his audience on a personal level. His TikTok and Instagram accounts offer shorter, dynamic clips and high-quality visuals, allowing his followers to enjoy different facets of his creativity. Jordan’s energetic personality and genuine love for storytelling make each post an opportunity to connect with his fans, who appreciate his authenticity and warmth.

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Beyond his digital content, Jordan Matter has extended his brand through merchandise and live events, encouraging his fans to engage further with his work. He has authored books that showcase his photography, adding another layer to his creative portfolio. His unique ability to bring photography to life with humor, heart, and artistic flair has made him a trailblazer in the social media landscape, inspiring millions around the world to see the beauty in everyday moments.

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An Influencer active on social media

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Jordan connects with over 34 million followers across YouTube, TikTok, and Instagram, sharing photography insights, challenges, and creative projects.

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Jordan Matter's Social Media Strategy and Platform Breakdown

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YouTube: The Core Platform for Creative Photography and Storytelling

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YouTube is Jordan’s primary platform, where he engages a massive audience of 26 million subscribers. His content, which includes creative photo shoots, emotional surprise videos, and entertaining challenges, resonates with a broad demographic. With an impressive influence score of 96.2/100, Jordan posts approximately 4.4 videos each month, carefully balancing frequency with high production quality. His videos average 20 million views, showcasing the wide reach and impact of his content. Notable videos include collaborations with his daughter Salish, who often participates in challenges, adding a personal and relatable element that viewers appreciate. Despite his massive reach, his engagement rate remains steady at 1.02%, highlighting his ability to maintain a connection with his large fan base.

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Jordan’s YouTube strategy is rooted in storytelling and emotional connection. His content often incorporates surprise elements, heartfelt interactions, and moments of vulnerability, which differentiate him from traditional photographers. By showcasing both his professional skills and personal life, he has managed to build a loyal audience that appreciates his authenticity. His engaging style, combined with high-quality production, positions YouTube as the cornerstone of his social media presence.

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• Username: @jordanmatter
• Influence Score: 96.2/100
• Followers: 26M
• Activity: 4.4 videos/month
• Engagement Rate: 1.02%
• Growth: 0%
• Average Engagement: 203.6K
• Posting Habits: Once a week at 8 AM

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TikTok: Short-Form Content That Captivates and Surprises

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On TikTok, Jordan has amassed 5.9 million followers and holds a strong influence score of 92.9/100. Though he posts less frequently on this platform—about 0.5 times per week—his videos still manage to capture significant attention, with an average engagement of 785,600 and an impressive engagement rate of 11.8%. Jordan’s TikTok videos are typically short, dynamic clips that feature unique photo shoot concepts, playful challenges, and surprise elements. His daughter, Salish, often appears in these videos, adding a family-friendly aspect that appeals to TikTok’s younger demographic. Videos like “Can you guess the age of the world’s smallest woman?” have garnered millions of views, showcasing his ability to create viral, engaging content even with limited posting frequency.

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Jordan’s TikTok strategy focuses on captivating the audience quickly through intriguing prompts, interactive challenges, and creative visuals. He effectively uses TikTok to tease his YouTube content, directing viewers to his longer videos for more in-depth stories. This platform serves as an excellent supplement to his YouTube channel, allowing him to reach a younger audience with short, high-energy content.

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• Username: @realjordanmatter
• Influence Score: 92.9/100
• Followers: 5.9M
• Activity: 0.5 videos/week
• Engagement Rate: 11.8%
• Growth: 0%
• Average Engagement: 785.6K
• Posting Habits: Twice a month at 1 AM

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Instagram: Highlighting High-Quality Photography and Personal Moments

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Jordan’s Instagram, with 2.3 million followers, serves as a platform for showcasing his high-quality photography, as well as sharing personal and professional updates. Despite a lower influence score of 38.9/100 compared to his other platforms, his Instagram posts reflect his professional expertise and artistry in photography. His engagement rate on Instagram is 3.37%, with each post averaging around 77,500 interactions. Although he posts infrequently, his Instagram content includes polished photos, heartfelt tributes, and memorable collaborations, making it a portfolio of his best work and a way to connect more personally with his audience.

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Through Instagram, Jordan offers a behind-the-scenes look at his life as a photographer, sharing both polished images and raw moments. This platform provides a different experience from his video content on YouTube and TikTok, allowing followers to appreciate his photography skills in a more traditional format. Jordan’s Instagram serves as a visual diary, capturing significant moments and paying homage to friends and collaborators.

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• Username: @jordanmatter
• Influence Score: 38.9/100
• Followers: 2.3M
• Activity: 0 posts/month
• Engagement Rate: 3.37%
• Growth: +0.23%
• Average Engagement: 77.5K
• Posting Habits: Infrequent

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Jordan Matter's Favikon Authority Score and Rankings: Elite Status in Photography and Videography

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With an authority score of 9,739, Jordan Matter ranks among the "Social Media Elite" and holds the #1 position in the photography and videography niche in the United States. His presence on YouTube places him in the top 1% of creators, and his high engagement rates on TikTok further emphasize his influence. His authority score reflects his dominance within his field, where his unique blend of photography and storytelling has resonated widely with audiences.

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Content Strategy: Storytelling Through Photography and Family Connections

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Jordan’s content strategy is anchored in storytelling, creativity, and family involvement. His videos often feature his daughter, Salish, and include unexpected surprises or challenges that add an emotional appeal. By combining his professional skills with personal moments, Jordan has created a unique niche that bridges the gap between artistic content and relatable, family-friendly entertainment. His cross-platform strategy allows him to share different facets of his life and work, appealing to a diverse audience.

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Jordan's approach to content creation emphasizes quality and authenticity, as he mixes polished photography with spontaneous moments that capture the viewer's attention. This strategy has enabled him to build a strong, multi-generational following, making him a standout figure in the photography and influencer space.

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Reachability and Partnerships: A Highly Sought-After Influencer

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With an estimated sponsored post cost of $30K and "Very Difficult" reachability, Jordan's exclusivity is evident, as brands must make a significant investment to collaborate with him. He has collaborated with top-tier influencers and brands, leveraging his creative expertise to produce compelling sponsored content. His ability to authentically promote products that align with his style and audience makes him a valuable partner, particularly for brands in the arts, photography, and family-friendly spaces.

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Jordan Matter has successfully carved a niche in social media by merging his photography skills with engaging, relatable content. Through his family-centric challenges, creative projects, and genuine storytelling, he has cultivated a loyal and diverse fan base. His impressive influence across YouTube, TikTok, and Instagram highlights his versatility and impact as a content creator. As Jordan continues to expand his digital presence, his blend of artistic expertise and personal connection ensures his place as a leader in the photography and social media space.

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